ABinBev : Beer for All

A portfolio strategy to launch non-alcoholic beverage for ABInBev in India

Prepared by :
(Group 38)
Avanshu Shrivastav
Ajay Mathur
Arzeena Khan
 CUSTOMER SEGMENTATION OF NAB POTENTIAL CUSTOMERS IN INDIA

CUSTOMER SEGMENTATION RATIONALE

❖ Dividing the population of India

41.1% Age < 18 by age groups (who can and
500.34 Mn can’t drink) ; we further divided
the population as alcohol
India’s consumer and teetotalers.
Population
❖ We assume the alcohol
1.33 Bn
consumer segment would like to
40% Alcohol consume NBA in cases while
consumer safe driving, social gathering, etc.
Age > 18 306 Mn
❖ Further dicing teetotaler, 40% of
58.9% 700.65 Mn 40% Carbonated
them prefer carbonated drink,
183 Mn
Teetotaler who are potential consumers of
60% 459 Mn NBA.
Non Carbonated
60%
276 Mn

NABPotential
The Potentialcustomers
customersfor
in NAB
India in
is India
1.83Mn + 3.06
is (306 Mn =489
+ 183) 4.89 Million.
Million.
 COMMUNICATION CHANNELS FOR THE SEGMENTS

Ab inBev
Retail stores and Restaurants Food delivery
super marche and Pubs
Exclusive
channels
Beer cafe.

Retail distribution Restaurants can use Food delivery channels Exclusive beer cafes
channels include both multiple distribution like swiggy, zomato, are to be opened in
store and non store channels to reach amazon, big basket order to increase the
selling media such as consumers, targeting can be used to customer reach
Mail Order and the different stages of distribute the non- through this channel.It
catalog shopping, the buying process, alcoholic beverage will also act as brand
home shopping, and and gaining segment. awareness channel for
teleshopping. competitive advantage. AbinBev.
 BUSINESS OPPORTUNITIES

ORGANIC OPPORTUNITIES INORGANIC OPPORTUNITIES

New flavors to be introduced, to increase the customer

Merger with famous Indian beer brands.
base.

Company
Initially start of with one brand and then extend to other
For tier 2 target the local beer and club with them.
brands.

Merger’s can be done with online delivery system for

Target tier 2 and tier 3 cities after establishing in tier 1. deliveries during lockdown.

A tie up with airports and movie theatres in serving our

More brewery houses can be created in major cities to
NAB
upscale its production.
 max growth

Thank You