Business Objectives: The company's main objective is expansion: global expansion, acquiring smaller

companies to become larger, and creating an instantly recognizable global brand. Starbucks also
focuses on providing a unique experience for its customers and making them feel good about their
purchases at Starbucks in order to achieve this goal.

The company can ensure its long-term relevance by creating an experience that encourages
customers to associate their identity with the brand.

Short Term Goal (6 Months)

Goal/Objective Description By when {insert Date of

Volunteer for a Charitable
Organization
Comprehensive recycling
Launch our first NFT
collection
completion}
Many businesses donate to By August 2019
charities in order to deduct the
donation from their taxes and to
enhance their reputation.
Starbucks can distinguish itself in
this crowded market by doing
the same. Working on charities
can help a company's reputation,
and a good reputation can serve
as an intangible asset to help the
company reach a larger market.
For their cups made of plastic By December 2019
and paper. Additionally, they
want to serve 5% of drinks
created in Starbucks outlets in
individual tumblers.
Our first NFT collection, By January 2020
membership, and community,
based on coffee art and
narrative, are things we intend to
launch later this year. It will have
several special features and
advantages deserving of a
Starbucks genesis NFT collection.
And based on this initial
collection, we intend to establish
future collections and
collaborations that all draw from
the same fresh environment.

Long Term Goal (1-3 years)

Goal/Objective Description By when

Technological integration into
many business operations.
Providing “third home”
experience
Most company-owned stores March 2021
outside and all company-
owned stores in the US
provide free wi-fi. Starbucks

Sustainable Coffee
Environmental Stewardship
locations are thoughtfully
planned to encourage
customers to spend more
money, stay longer, and make
further purchases.
A confirmed 99% of Starbucks By July 2021
coffee comes from ethical
sources. To make coffee the
first agricultural commodity
that is sustainably produced,
we are collaborating with
other industry experts. In
addition to delivering 100
million coffee trees, we want
to invest in training and
finance for coffee farmers.
100% our cups, and plates, will By January 2022
be reusable and recyclable and
reduce our environmental
footprint

Starbucks offers a range of exceptional products that customers enjoy in our stores, at home, and on
the go.

Product/Service Description Price

Coffee Coffee: More than 30 blends and single‐ Price range 100-180
origin premium coffees. Available as hot,
iced, or blended and roasts brewed

Handcrafted Beverages: Fresh‐brewed coffee, hot and iced espresso 150-220

beverages, Frappuccino® coffee and non‐
coffee blended beverages, Starbucks
Refreshers, smoothies and Tazo® teas.

Fresh Food Baked pastries, sandwiches, salads, salad and 120-250

grain bowls, oatmeal, yogurt parfaits and
fruit cups

Starbucks Holiday Blend returning seasonal favorite is back for a

K-Cup + Ground Coffee limited time. Starbucks Holiday Blend
combines flavorful and sweet maple notes to
create a smooth and balanced finish. The
medium body and mild acidity make it the
perfect coffee to pair with the cherished
flavors of the season.