Calendar of activities for a successful 90-day album release

Month 1
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
30 1 2 3 4 5 6

• Go into the recording • In recording studio • In recording studio • In recording studio • In recording studio
• In recording studio.
studio.
PLEASE NOTE: The • Post on social several
schedule and dates in this times this week (share pics,
• Do organic social posts
calendar are an estimate videos, track snippets, and
several times a week to
and not guaranteed. tell interesting stories: do
build awareness and
not "sell sell sell.")
excitement.

7 8 9 10 11 12 13

• In recording studio • In recording studio • In recording studio • In recording studio

• In recording studio. • In recording studio.
• Work on your cover art, • If you're planning to live
• In recording studio.
find a photographer, and stream a listening party or
• Post on social several
plan a shoot so you can get release event, investigate
times this week.
high-quality album pics Twitch, FaceBook Live,
before ordering CDs. and YouTube Live.

14 15 16 17 18 19 20

• In recording studio.
• Write out all liner notes,
lyrics, credits, and other
content for your album
packaging.
• In recording studio • In recording studio.
• If you've decided to live
stream, set up your profile
on your site of preference
and start doing trial runs.
• In recording studio
• In recording studio • In recording studio. • In recording studio
• Keep posting on social
several times this week to
keep fans engaged,
interested, and excited.

21 22 23 24 25 26 27

• Recording completed • Order CDs from • CDs being mastered and • CDs being mastered and • CDs being mastered and • CDs being mastered and
Disc Makers designed. designed. designed. designed.
• Update (or set up) artist
Bandcamp page.*
• Post on social several
times this week.

28 29 30 31 1 2 3

• CDs being mastered and • CDs being manufactured. *Bandcamp page can be set
• Approve CD mastering
designed. • Update and clean up email up earlier if you have time.
Note: Weekends are a great and design proofs.
list. (Do this earlier if you **If so you could release 2
time to work on the • Upload your single to
have time.) singles before the album,
business and marketing digital distributor. (Do this
each spaced 3 weeks apart.
side of your album project. sooner if mastering is
completed earlier.)**
 Calendar of activities for a successful 90-day album release

Month 2
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
28 29 30 31 1 2 3

• CDs being mastered and • Approve CD mastering • CDs being manufactured. • CDs being manufactured. • CDs being manufactured *Boost organic Facebook
designed. and design proofs. • Update and clean up email • Post on social several posts and experiment with
Note: Weekends are a great
• Upload your single to list. (Do this earlier if you times this week. paid ads on FB and
time to work on the
digital distributor. (Do this have time.) Instagram. CD Baby's
business and marketing
sooner if mastering is www.show.co has
side of your album project.
completed earlier.)** marketing resources for
artists.

4 5 6 7 8 9 10

• CDs being manufactured • Release single digitally on • CDs being manufactured. • CDs being manufactured. • CDs being manufactured.
It's the weekend! Prepare
all streaming platforms. • Set up new album online • Set up preorders on • Keep posting on social
to push and promote your
• Start experimenting with at CD Baby. Set December Bandcamp.** several times each week. **If you don't know how to
album. Do some budgeting
paid promotion of your 4 as release date. Note: We've built do this, there are
to decide how much money
single.* additional time into the Bandcamp tutorials online.
you're prepared to spend on
schedule to account for
marketing.
delays.

11 12 13 14 15 16 17

It's the weekend! Get a • CDs being manufactured. • CDs shipped to artist and • Set up tracks for Release • Keep posting on social • Do a livestream album ***If you don't know how
head start by working on • Set up pre-save CD Baby. Radar (Spotify) and other several times each week. listening party on Twitch to do this, there are
your CD Baby or campaigns for streaming algorithmic playlists.*** (and FB and YT live) resources available at the
Bandcamp site. Or by start sites. where you play your album CD Baby blog, the Spotify
writing your email and fans can listen along for Artists site, and in Mike
communications to your fan and comment. Warner's book, Work Hard,
list. Playlist Hard.

18 19 20 21 22 23 24

• CDs arrive at CD Baby. • Keep posting on social • Email our list

It's the weekend! Yes, Make sure your info is several times each week. announcing album release
you're tired, but you can't correct and approve your date. Send fans to
let up. A successful release CD Baby page proof the Bandcamp for preorders.
takes work. Weekends are a day you get it. Errors will
great time to do it. cause serious delays.

25 26 27 28 29 30 1

• Send a reminder email. • Send a reminder email. • Hype your livestream

Send fans to your streaming Send fans to your streaming event. Email your list a
It's the weekend! Things
pre-save landing page (and pre-save landing page (and link.
are going to get really
to your Bandcamp preorder to your Bandcamp preorder
serious this week. Write
page). page).
those emails.
 Calendar of activities for a successful 90-day album release

Month 3
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
25 26 27 28 29 30 1
• Send a reminder email. • Send a reminder email. • Hype your livestream
Send fans to your streaming Send fans to your streaming event. Email your list a Now the hard work starts:
It's the weekend! Things pre-save landing page (and pre-save landing page (and link. Steady social posts, weekly
are going to get really to your Bandcamp preorder to your Bandcamp preorder emails, submit to curated
serious this week. Write page). page). playlists, engage fans,
those emails. fulfill Bandcamp orders,
and more...

2 3 4 5 6 7 8

It's the weekend! Woo!

• Send final preorder email. • Release your album!
• Post on social about • Post on social.
Your album is coming out
upcoming album. • Send "album out now"
Friday! Spend this day to
check and make sure email.
everything is ready to go: • Do a livestream album
emails, social posts. release party (optional).

9 10 11 12 13 14 15
It's the weekend! From • Continue promoting:
now, your job is to Steady social posts, weekly
promote, promote, promote. emails, submit to curated
Work on something every playlists, engage fans,
day that will get your music fulfill Bandcamp orders…
heard by more potential
fans.

16 17 18 19 20 21 22
• Continue promoting:
It's the weekend! Check
Steady social posts, weekly
your CD Baby, Spotify, and
emails, submit to curated
Apple for Artists pages and
playlists, engage fans,
stats. Keep tweaking your
fulfill Bandcamp orders…
promotional messages and
do more of what works.

23 24 25 26 27 28 29
• Continue promoting:
Make sure those Bandcamp Steady social posts, weekly
orders ship! Send a "last emails, submit to curated
chance" email to your fans. playlists, engage fans,
And continue engaging on fulfill Bandcamp orders…
social.

30 31 1 2 3 4 5

Note: Keep promoting for

the following months. It
takes work to be successful.
Successfully record, release, and promote an album in 90 d
Week 1 2 3 4

Promotion & marketing

Recording & mixing

Photography & liner notes

Design, mastering, & manufacturing

Distribute and release digital single #1

Get ready to sell (Bandcamp, Website)

Album distribution & pre-sales

Distribute & release digital single #2

ALBUM RELEASE!

Post-release: order fulfillment, concerts

www.discmakers.com 1-800-468-9353
an album in 90 days
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