Social media strategy

for novalou baby care products

Hello!
I am Alexandros Anesiadis
The number of people that will managethe account are:
a) Copywriter , poster, SM managerAlexandros Anesiadis
b) Graphic and video designersqueeze creative workshop

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2 Strategy :
Effective Campaign Strategy (including initial goals proposal
- awareness,
consideration, conversion) in order to generate ROI + Digital Marketing
Plan- including benchmarking of the peer group & profitable allocation of
Company's Ad media budget.

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Our initial goals are:

a) Followers/Likes b) Engagment c) Awareness

To increasethe To increase To grow the brand of
number of engagementwith Novalou, by raising
followers/ likes. On people who like our awareness. Of course,
each SM page of page. Again, on each this is massively
Novalou, the number Novalou SM page the connected with the
differs. Thesewill be rate of engagement first two , causeit
explained on the differs. meansmore follows,
KPI'slater. post sharesetc.

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Our initial goals are:

d) Advocates e) Sales and leads c) Retention

Turn customers into Drive salesand leads. Improve customer
advocates: Again, this Reacha higher retention. This will be
will be achieved via number of Novalou's achieved by average
engagementand the website clicks via responsetime being
metrics used to SocialMedia, as well faster in our platforms,
prove it are likes, as email sign- ups. and is reflected on our
comments and post customers' positive
shares. feedback (either on
comments or rating).
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 6

Company's ad media budget will be

exclusively used in order to target
customers/ potential customers of Novalou:
females, in reproductive age (18 to 40+) with
keywords like "full time mummy " etc.
Mostly based on big cities .

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3 Set up period :
Please refer the estimated period of transition from the previous marketing agency.

The estimated period of transition from the former marketing agency will be

14 days
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4
Social Media
Channel :
Facebookads paid management (please specify the number of the pages
that your offer includes according to our brief and the cost per
page fee+ad budget).

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Facebook ads paid management
For the three FB pages (Novalou Care FB page, Novalou International,
Novalou Cyprus), the cost per page fee+ ad budget will be
90 0 euros/year, divided as:

Novalou Novalou Novalou

Care FB page: International: Cyprus:
400/year 300/year 200/year

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 Social Media
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Channel:
Instagramads paid management (please specify the number of the pages that your
offer includes according to our brief and the cost per page (fee+ ad budget).

One Instagram Page (Novalou Instagram), the cost per page fee+ad budget will
be 200 euros/ year

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 Social Media
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Channel Facebook:
Content Creation & Management Calendar (please specify the types of content your
offer includes (gif, blogs etc) and if scheduling is included).

W e offer gifs and blogs and scheduling via Hootsuite is included.

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 Social Media
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Channel Instagram :
Content Creation & Management Calendar (please specify the types of content your
offer includes (gif, blogs etc) and if scheduling is included please specify monthly
timeline of works and calendar share with us).

W e offer gifs and blogs and scheduling via Hootsuite is included.

4 posts per week, 16 posts per month in total for all SM platforms/pages.

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 Social Media
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Channel:
Facebook, please specify if visuals & copy for all the below are included in your
offer: videos, images, collections, carousels instant experience, lead generation ads,
offers, post engagement, event responses, page likes.

Facebook, visuals & copy for all the below are included in our offer:
videos, images, collections, carousels instant experience, lead generation ads,
offers, post engagement, event responses, page likes.

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 Social Media
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Channel:
Instragram, please: specify if visuals & copy for all the below are included in your
offer: Stories Ads, Photo Ads, Video Ads, Carousel Ads, Collection Ads, Ads in
Explore, W ithin the App.

Instagram, visuals & copy for all the below are included in our offer:
Stories Ads, Photo Ads, Video Ads, Carousel Ads, Collection Ads,
Ads in Explore, W ithin the App.

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10 Content:
Are you going to provide all the lifestyle content (images, videos etc)? The Company
is responsible only for providing product photos. In case the Company is responsible
for providing any material during the Campaigns, please specify the type of material
i.e photos etc.

W ill provide lifestyle content, videos and pictures.

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 Social Media
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Channel:
Facebook: Monitoring of Account Interaction messaging and responding
(community)- Please describe the community management procedure In case you
are managing more than one of local pages and please specify if your offer includes
"community" management.

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Our offer includes

a) Responsesto customers' questions in a timely manner

b) Engagement(like/ love buttons) to people expressingtheir
appreciation on Novalou/ and it's products
c) Deletion of spam posts
d) Measurementof Insightsand Interactions in order to enhance
them. With all the above, community managementis of
course offered too.

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 Social Media
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Channel:
Instagram: Monitoring of Account Interaction messaging and responding
(community)- Please describe the community management procedure In case you
are managing more than one of local pages and please specify if your offer includes
"community" management.

The exact procedure as in Facebook, with the difference being on the

engagement where the "love" button will also be followed by short replies like
"thank you" or "W e are happy to keep our customers happy too".
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 Social Media Tool
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kit for Distributors :
Number of posts, creatives adaptation, language etc.
Please provide a small description of your own definition of "Toolkit".

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Our definition of a "Toolkit "
in the case of Novalou
includes the ones below :
a) Awareness b) Alert c) Engagement
Increasebrand On the other hand, the Increasecommunity
awareness: Avoid posts commercial side of engagement. Via videos
that are just in a Novalou should (FB),hastags(Instagram
promotional style / always be in front. We and FB),stories about the
language, but will alert the brand, stories of satisfied
emphasizeon customers about new customers. Always ask
for customers' view!
Novalou's values products, offers,
(which in Novalou's promos.
caseare fundamental
to life).
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Our definition of a "Toolkit "
in the case of Novalou
includes the ones below :

d) Interaction
Focuson the Community. Focus, focus, focus! As a
community managerof Novalou, we will treat SocialMedia
as an opportunity for interaction with our customers.

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Our definition of a "Toolkit "
in the case of Novalou
includes the ones below :
e) Alert
As mentioned in our proposal, the number of posts will be4 per week (on
each social media platform, which makes is12 onFacebookand 4 on
Instagram per week). The language used will be a combination of friendly
-
yet- professional manner, with the emphasis on:
1) the emotion and
2) the call for action for our customers and advocates.
The creatives adaptation in the case ofNovalou will be adjusted on each
product, but the one and basic value that will always be the first rule of the
creatives will be emotion.
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14 Website Update:
Current Website design update for SEO - technical minimum requirements
* Extra Service of the Initial offer, please state an estimated initial fee of the project.

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15
Search Engine
Marketing:
* In case it was included in your initial offer otherwise you could state the extra fee of
the service for future reference. (In case Google Search campaigns are not included in
the current strategy this could be exluded)

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Want big impact?
Use big image.

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Draft Layouts

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Android project

Place your screenshot here

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Thank you!

Any questions ?
You can find me at
◉ anesiadisalexandros@yahoo.com
◉ info@squeezecreative.eu
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