Professional Documents
Culture Documents
by David J Bland
Behind every new product and business hide leap of faith assumptions. If proven false,
these important and unproven assumptions can make or break you. This worksheet is
designed to identify and map these assumptions as a team to help focus your
experimentation. Allow 60-90 mins to complete as a group.
Definitions adapted from Testing Business Ideas - David J. Bland & Alex Osterwalder, Themes from Larry Keeley & IDEO
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Your answers below should be as specific as possible to the best of your knowledge, based on what you know today. Write on the
corresponding orange, green and blue sticky notes. You can abbreviate “We believe that…” as “WBT” if necessary.
We believe that…
Installatori di impianti
• the target customer for our solution is _________________________
semplificare le operazioni di installazione
• our value proposition to our customer is________________________
leggendo i manuali, assistenza,
• customers can or cannot solve this problem by__________________
supporto tecnico
Should we do this?
(Write the questions and answers to these viability assumptions on green sticky notes.)
We believe that…
• we can generate revenue by_________________________________
abbonamenti basic e premium
Can we do this?
(Write the questions and answers to these feasibility assumptions on blue sticky notes.)
We believe that…
Fornendo istruzioni per la sicurezza
• we can address legal and regulatory risks by____________________
dell'operatore
Mantenendo aggiornati gli installatori
• we can solve for the technology challenges by___________________
su tecnologie e nuovi componenti
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Mapping Your Assumptions
Next, map out the assumptions you’ve written down together as a team.The shared
understanding generated by the mapping conversation is much more valuable than the
map itself.
1. Draw the X axis first and map ‘have evidence’ vs 'no evidence’. Then draw the Y axis
and map ‘important’ vs ‘unimportant'.
2. Experiment on the top right quadrant to generate evidence for these important and
unproven assumptions. Remember to run experiments that match the desirable,
viable and feasible assumptions, otherwise you won’t generate valid evidence.
3. Share the top left quadrant with your team. Are these important assumptions
supported by evidence and already accounted for in your plan?
• Adapted from Lean UX - Jeff Gothelf & Josh Seiden - Testing Business Ideas - David J. Bland & Alex Osterwalder
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