Course Name: Production Management

Course Code: MGT314

Section: 16
Research Proposal on AG CERAMICS LTD
Submitted to: Professor Md. Masum
Initial: (MDMM)

NO. Name ID
1. Rubayet Rezwan 2111384690
2. Md. Akhtarul Sayor
3. Anisha Rahman 2112026030
4. Samirah Rahman 2111407630
5. Mohd Talat Bin Hasnat 2121081630
6. Sm Rizbah Lasker Taha 2132467630

Submission date: 24th February 2024

Research Proposal: AG CERAMICS LTD

1. Introduction: Welcome to AG Ceramics Company Ltd, a leading manufacturer and supplier

of high-quality ceramic products. Our company has been in the business for over a decade,

providing top-notch ceramic solutions to customers across various industries. We pride ourselves

on our commitment to excellence, innovation, and customer satisfaction. Our team of experts is

dedicated to delivering exceptional products that meet the unique needs of our clients. From

design to production, we use the latest technology and techniques to ensure that our products are

of the highest quality.

2. Objectives: The primary objectives of this research are as follows:

 Provide premium-grade ceramic products to satisfy a wide range of clientele within

multiple sectors.

 Consistently innovate and develop new ceramic solutions tailored to specific customer

requirements.

 Maintain an unwavering dedication to quality, ensuring each product meets rigorous

standards.

 Foster strong partnerships built upon mutual respect and trust between AG Ceramics

Company Ltd and its valued clients.

 Employ cutting-edge technologies and advanced manufacturing methods to produce

superior ceramic items

3. Methodology: The proposed research will adopt a mixed-method approach involving both

qualitative and quantitative methods. The following methodologies will be employed:

Literature Review: AG CERAMICS LTD.-related academic papers, industry reports, market analysis,

and corporate publications will all be carefully examined as part of the literature review. Gaining a

thorough grasp of the company's background, historical backdrop, operating procedures, market

dynamics, difficulties, and prospects is the main goal of this review. Through the process of combining

data from multiple sources, this stage will lay the groundwork for the upcoming investigations.

Primary Data Collection:

Surveys: The purpose of this survey is to gather quantitative information from a variety of AG

Ceramics Ltd. stakeholders through the use of a structured questionnaire. Executives from the

business, staff members, vendors, clients, and industry specialists may be included in this. Topics

including expectations for the future, impressions of competitors, satisfaction levels, and

opinions of the company's performance will all be included in the poll. The distribution of the

survey will occur either electronically or through print, contingent upon the target population's

accessibility.

Interviews: Key informants, such as senior management staff, department heads, production

managers, and industry experts, will be interviewed in a semi-structured manner. The purpose of

these interviews is to obtain comprehensive qualitative insights into several facets of AG

Ceramics operations, difficulties, tactics, and future goals. With the participants' permission, the

interviews will be videotaped and verbatim transcribed for further research.

Data Analysis:

We will examine two categories of data for the study: quantitative (numbers) and qualitative

(descriptions). For handling the numbers, we'll utilize a computer application known as Blue Sky

Statistic. This tool assists us in analyzing survey responses by calculating medians, identifying

trends or patterns, and tracking the frequency of certain statements. We'll also use it to look for

patterns, such as when one thing increases in response to another's decline. We'll examine the

interviews to look for reoccurring concepts or themes for the descriptions. This implies that after

reading the interviews, we'll highlight key themes, put related concepts in groups, and attempt to

decipher the meaning behind them. To assist us in organizing this data, we may employ

strategies like grounded theory or content analysis. Putting Everything Together. After obtaining

these kinds of data, we will combine them to obtain a complete understanding of Ag Ceramics

Ltd.'s operations. To ensure the validity of our results, we will cross-reference the data from the

surveys with the insights gained from the interviews. Being Truthful and Equitable: We will

ensure that we are acting morally at all times during this process. This entails obtaining consent

from the subjects of our research, maintaining the confidentiality of their information, and

upholding their rights. We will also take measures to ensure that our personal interests do not

influence our research results, and we will be upfront about any such interests. We aim to

understand as much as possible about Ag Ceramics Ltd by adhering to ethical principles,

utilizing both descriptions and numbers.

.
4. Proposed Structure: The research report will be structured as follows:

• Introduction: Describes the goals and methods of the study in general.

• Review of Literature: Examines the body of knowledge regarding Ag Ceramics Ltd and the

ceramic sector.

• Company Overview: Provides information on Ag Ceramics background, goals, and methods

of operation.

• Market Analysis: Examines the competitive environment and market share of Ag Ceramics

Ltd

• Opportunities and Challenges: outlines the difficulties Ag Ceramics is currently facing and

considers future chances for expansion and innovation.

• Strategic Recommendations: Offers tactics Ag Ceramics can use to get over obstacles and

strengthen its competitive advantage.

• Conclusion: Highlights the main conclusions of the study and offers suggestions for further

research avenues.

5. Significance of the Study: This research is significant for several reasons:

• It adds to the body of knowledge already available regarding Ag Ceramics Ltd. and the ceramic

industry.

• Policymakers, business professionals, and academics can learn from the research's conclusions

about the potential and difficulties facing the ceramic industry.

• It offers insightful information that helps Ag Ceramics management make wise choices and

create winning plans for long-term expansion.

6. Timeline: The proposed timeline for this research is as follows:

 Literature Review: 1 month

 Primary Data Collection: 2 months

 Data Analysis: 1.5 month

 Report Writing: 1 month

 Review and Finalization: 3 weeks

7. Budget: The research budget will include expenses related to data collection, publication

fees, transportation and analysis software.

8. Address: 76 Bir Uttam AK Khandakar Rd, Dhaka 1212

9. Conclusion: In conclusion, this research proposal outlines a comprehensive study of Ag

Ceramics Ltd., aiming to provide insights into its operations, market position, challenges, and

future prospects. By employing a mixed-method approach, this research intends to generate

valuable findings that can contribute to the sustainable growth of Ag Ceramics and the ceramic

industry as a whole.
Webpage link: https://agceramics.com.bd/?
fbclid=IwAR1ZOpw1Vr5snZvsxlOuObZFEbUUfbuBScKwR52BZaOa93_u6gAKySX9k0