Marketing Research Project

This is post the class discussions and exercises that we have undertaken with regards to your group
projects.

Please note that the group projects, as received by me post our last discussion may be taken ahead
(Any changes to the project title or group members should be discussed separately).

Broad Contents of the Report:

Table of Contents

1.) Introduction
a. What is the study about
b. Why is the it important to study the theme / area
c. Research objectives
2.) Review of Literatures
a. At least 20 research papers related to the study
3.) Research Methods
a. Research Design
b. Measures & Scales Used (Questionnaire Design)
c. Sampling Technique
d. Data Collection Procedure (mentioning the sample size)
4.) Proposed Framework & Hypothesis
5.) Results
a. Justification for the tests chosen
b. Descriptive Statistics
c. Inferential Statistics
6.) Conclusion
a. Managerial Implications of the study and its results
7.) References (Harvard / APA Referencing Style)
8.) Annexures
a. Questionnaire (Attach a proper questionnaire with options mentioned for each – the
final questionnaire used for data collection)

Last Date of Submission of the Project: March 01, 2024

Vivas may be scheduled based on faculty discretion later.