FAQ - Keeping Up The Brightness

Another thing to know about having platinum / pastel blonde is that it’s normal that any pastel and vibrant colours of
your hair won’t last long and you need to take steps to ensure it stays bright as long as possible before you head back
to your next appointment.
Lightest blonde hair that has been bleached and toned is very porous, so it is very susceptible to environmental factors
that will strip out the toner at the salon and deposit elements that will make it brassy. With this in mind, here are few
tips for you to follow to help keep your blonde looking the best as long as possible.
1. Use purple shampoo and conditioner (alternate treatments: ensure hydrated and kept moist)
2. Stay as far away from the next wash & finish off with cold (bleached blonde hair loves get washed once a week.
Over washing your hair will sweep up the natural oil and make them dry and brittle.)
3. Stay away from sun (avoid unnecessary sun exposure or use a heat protective products)
4. Invest in a filter shower head (the number of minerals, fluorides, chlorine, and iron in the water can vary where
you reside. This may influence your blonde hair’s tendency to turn brassy quickly. Shower head filter can reduce
the flow of harmful components which will protect your blonde hair from further harm)
5. Regular trims are must (regular trims are a key part of keeping blonde hair healthy. Trimming your hair
immediately after bleaching or colour treatment can help seal the ends and prevent further damage.)