What is Halal Industry and

why Halal Products and/or

Services?
What is Halal Industry?

► Halal
Industry is one of the fastest-growing
markets in the world.

► You might think of halal as just being a set

of Islamic rules about meat, but the global
halal industry incorporates everything from
medicines to cosmetics.
What is Halal Industry?

► Halal Industry is no longer confined to food

and food-related products, but rather it has
now expanded beyond the food sector to
include pharmaceuticals, cosmetics, health
products, toiletries and medical devices as
well as service sector components such as
logistics, marketing, print and electronic
media, packaging, branding, and financing.
What is Halal Industry?
► The world’s Muslim population is expected to
increase to 2.2 billion by 2030 with Asia Pacific
leading at 59.2% or 1.3 billion, according to
population projections by the Pew Research
Center.
What is Halal Industry?

► Theglobal Halal industry is growing exponentially

in tandem with the rise in Muslim population.
With greater awareness and acceptance amongst
Muslims and non-Muslims alike on the concept of
Halal, this comes as a boon for industries like
food and beverage, clothing and apparel,
cosmetics and pharmaceutical, media and
entertainment, travel and finance.
 What is Halal Industry?

► The State of the Global

Islamic Economy Report
2020/21 produced by
Dinar Standard and
supported by Dubai
Islamic Economy
Development Centre
projected that Global
Muslim spending on food
and beverage alone to
reach $1.38 trillion by
2024.
What is Halal Industry?
The Halal Industry governs all aspects
from the farm to the consumer, which
includes the production and distribution
lines.
What is Halal Industry?
The 6 Driving Forces of Halal Industry:
1. Sizeable and growing Muslim population
What is Halal Industry?
The 6 Driving Forces of Halal Industry:
1. Sizeable and growing Muslim population
What is Halal Industry?
The 6 Driving Forces of Halal Industry:
1. Sizeable and growing Muslim population
What is Halal Industry?
The 6 Driving Forces of Halal Industry:
2. Growing economic development in
Muslim countries
▪ Muslim consumer have drastically shifted
from the low to middle-class population
across the world, including Western nations
such as the USA and France.
What is Halal Industry?
The 6 Driving Forces of Halal Industry:
2. Growing economic development in
Muslim countries
What is Halal Industry?
The 6 Driving Forces of Halal Industry:
3. Emergence of World Halal Players
What is Halal Industry?
The 6 Driving Forces of Halal Industry:
3. Emergence of World Halal Players
What is Halal Industry?
The 6 Driving Forces of Halal Industry:
4. Indirect Marketing and Promotion
▪ advertising and communication have
sparked an awareness level for the
consumer
What is Halal Industry?
The 6 Driving Forces of Halal Industry:
4. Indirect Marketing and Promotion
 What is Halal Industry?
The 6 Driving Forces of Halal Industry:
5. Halal Tourism & The Rise of Halal Carriers
▪ Muslim travelers by default are very delicate and concern
when dealing with an in-flight Halal meal for a long-haul
sector. In this context, the Middle East carriers are known by
many as the forefront in offering a Halal concept for all meals
onboard departing from all major airports in the world.
Centre for Aviation (CAPA) continuously reported the Middle
East continues to defy global trends, witnessing growth in
demand and expansion of capacity at rates not seen in any
other global market. Airlines in this region will continue to
outstrip global expansion in passengers, cashing in on regional
and global economic growth, improving international
passenger traffic flows and increasing aircraft production.
 What is Halal Industry?
The 6 Driving Forces of Halal Industry:
6. The Growth of Halal Eco-System
▪ The eco-system is integrated with various clusters and
industries. It is the catalyst to create a sustainable supply-chains
that restore the integrity of Halal.

Integrity - is all
about trust, the
more we
embrace, the
more consumer
spending or
sustainable
investment shall
have impact on
brands and
businesses.
 What is Halal Industry?
Halal Industry in Philippines:
⮚ Halal industry grows in Philippines. The Bureau of
Product Standards (BSP) of the Department of Trade and
Industry (DTI) has set the Philippine National Standards
for Halal provides the general guidelines for Halal
Industry in the preparation and handling of products and
serves as fundamental for food products and serves as a
fundamental for food products and food trade in the
country. Also, RA 10817 “The Philippine Halal Export
Development and Promotion Act” were signed in 2016 to
established comprehensive programme for the
development and promotion of Halal exports.
 What is Halal Industry?
Halal Industry in Philippines:
⮚ In 2018 Philippines which is predominantly
Christian, has about 11 million Muslims who make
up about 10% of its population. As more and more
Filipinos have become increasingly conscious of
their choice of food and drinks, Halal-certified
products have become a good alternative.
⮚ With the growing number of Muslim and non-
Muslim consumers in global market, the increasing
demand of Halal certified products , and the
potential of the Halal Industry, many SMEs are
looking at getting Halal Certification.
 What is Halal Industry?
Halal Industry in Philippines:

⮚ Today, the Philippines needs more Halal Certifiers

whose function is being responsible for the
inspection, audit, and certification of food, non-
food products, establishments, and services, but
this number is expected to increase as the DTI
embarked on promoting it, especially in Mindanao
region.
 What is Halal Industry?
Halal Industry in Philippines:
⮚ DTI promotions brought Philippine Halal Industry
in the map of the US$ 3.2 trillion world Halal
market. DTI Undersecretary Abdulgani M.
Macatoman told the conference (World Halal
Conference on April 3-4 2019 in Kuala Lumpur)
that the Philippines is embarking on massive policy
revitalization to boost the Philippine Halal
Industry in order to become a big player in the
market in the areas of halal food,
pharmaceuticals, tourism, and Islamic Finance.
Why Halal Products and/or Services?
► There are four terms that are linked to the definition of
Halal which are permitted, allowed, lawful and
legal.

► Halal includes products and services whereas it basically

relating to Muslims which make them different to other
religions. Halal not only covers food and drinks, but also
covers all matters in daily life. For example, cosmetic,
pharmaceutical are the products that we need to make
sure the ingredients used are legal by Islam laws. It also
covers other aspects such as their clothes, life
environment, jobs and so on. All these products are taken
and used by them daily. In production process they ensure
that they are not using prohibited materials or ingredients
in their products. Especially in food and drink, there are
some animals that cannot be included together with the
Islamic products.
Why Halal Products and/or Services?
Why Halal Products and/or Services?
► The demand on Halal products and services has been increasing
from time to time in global market. The worldwide demand of
Halal products and services is not restricted to Muslims only, but
for non-Muslims also they are preferred to buy products bearing
the Halal logo, thus it providing to a huge boost to the Halal
industry.

► The uses of Halal products and services are from the awareness
of the consumers. It is important for the consumers to be aware
of the benefits of Halal products and services, the ingredients
used, the safety and the process of production. The effective
quality assurance also addresses safety and quality for both
products and processes. Thus, both Muslim and non-Muslim
customers tend to choose Halal products and services based on
attitude, subjective norm and perceived behavioral control.
Why Halal Products and/or Services?
The following reasons are:
► Religious Obligation and Observance
► Safety and Quality Assurance
► Clean, Hygienic and Sanitation
► Health Conscious
► Moral Obligations Perceived as Animal Friendly and
Environmentally Sustainable
► Habit and Self-Awareness
► Lifestyle Choice
► Trend
► Ethical Consumerism and Investment
► Economic and Social Justice
References
► https://www.hindujagruti.org/from-halal-meat-to-halal-economy
► http://www.gifr.net/gifr2013/ch_13.PDF?fbclid=IwAR1ljSvHigNwwtqzuINE_GjWRmGW57ueoI9dR2Izh
QsbAgjHsIXYf23LnJo
► https://www.researchgate.net/publication/340382049_GLOBAL_HALAL_INDUSTRY_REALITIES_AND_
OPPORTUNITIES
► https://www.linkedin.com/pulse/6-driving-forces-halal-industry-rohaizad-hassan/
► https://www.frontiersin.org/research-topics/25341/halal-production-services-consumption-and-
consumer-behavior
► https://ap.fftc.org.tw/article/2731?fbclid=IwAR3CYIsTvLd6TatcZyOwxLFv4x4x7B_53QOFntlmoBA8B3
C4PHegKm1UrZU
► https://koreascience.kr/article/JAKO201611758626817.page
► https://www.halalanquality.com/index.php/halal/halal-industry/global-halal-industry
► https://www.managingip.com/article/2a5c3vthglm4bqh0twl4w/the-philippines-halal-industry-
grows-in-the-philippines?fbclid=IwAR3M08xCNzRJZs2JdXsRNkJwA6mxhsIi7e94-nK-
bQw614uNBMnl4m0eQ2Y
► https://www.dti.gov.ph/archives/news-archives/a-new-milestone-in-philippine-halal-
industry/?fbclid=IwAR1HVxZoFM2Ot--OiMjSRCVFCFhWO1LrMzkm6B1HGNjPdQOTp71HjSe3Y3A
► http://ijecm.co.uk/wp-
content/uploads/2015/03/3320.pdf?fbclid=IwAR2WMrX3Encxn0woLe9NDQVxnKlSLReuzpVRf-
c4tAhL7qLQyAn_Gvn926c
► https://amp.cnn.com/cnn/2016/08/29/world/halal-
industry/index.html?fbclid=IwAR0xyxBQjRrYaG5gdH3OjoSwBX6Xmt0Z-srGSggsSiqKIh6ytuA_SBEdp0g
► https://wareeshalal.sg/halal-industry/