EST LOKO 20….- 20….

QUIZ 1 (UNIT1 : ADVERTISING AND MEDIA)

CHOOSE THE CORRECT ANSWER. SOME QUESTIONS MAY HAVE MULTIPLE CORRECT ANSWERS.
1- What is Advertising?
a- The creation of goods and services to satisfy consumers.
b- The promotion of goods and services to attract customers and increase sales.
2- What are the two chronological aspects of Advertising?
a- Digital Advertising and Numerical Advertising.
b- Traditional Advertising and Numerical Advertising.
c- Old fashion Advertising and Digital Advertising.
3- Internet is a traditional medium of Advertising.
a- True b- False
4- What are the two functions of Adverting?
a- Manipulation and Imitation.
b- Presentation and Promotion.
c- Attraction and Domination
d- Information and Attraction.
5- Digital Advertising and Numerical advertising are alike.
a- True b- False
6- The most important is not to produce goods and services, but to be able to sell the products.
a- True b- False c- I don’t know.
7- Door to door selling is a digital form of Advertising.
a- True b- False
8- Digital media of Advertising include:
a- Smart devices b- Print media c- Public street shows c- Social networks
9- What is the aim of Advertising?
a- The increase of sales b- The satisfaction of consumers c- None of the both.
10- Traditional Advertising is no more used today.
a- True b- False
11- What negative impact does advertising have on consumers?
a- No impact. b- Dependence on fashion. C- Psychological influence.
12- Advertising helps firms increase their sales.
a- True b- False c- I don’t know
13- Advertising has both positive and negative effects on customers.
a- True b- False
14- Advertising makes customers dependent on ads and fashion.
a- True b- False
15- Advertising help consumers get a variety of products at challenging prices.
a- True b- False c- I don’t know
16- A business can be prosperous through advertising.
a- True b- False
17- Select the good answer
a- Many ads are Fake.
b- All ads are Fake.
c- There are no Fake ads.
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