PURPOSE OF THE REPORT i)

To determine the viability of the project or the project or the attractiveness of the project.

ii) To serve as a plan document indicating the series of choices or strategies for realising the objectives
of the project. iii) It serves as a guide during the implementation of the project. iv) It demonstrates to
investors the existence of market for the product/service, the liquidity of the project and potential
revenue source for the project.