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  • Mo. 4 Evaluation

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    jessa ligaya
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    This document contains a self-evaluation from Engielbert T. Angchangco, a student in the BSHM-3A class studying ABM3-Business Marketing. Angchangco lists additional personal factors like lifestyle, economic situation, occupation, age, personality, and self-concept that could be added to models of consumer behavior to provide a more complete understanding of what influences buying decisions. These personal characteristics and how they change over a consumer's life impact their attitudes, preferences, and purchasing choices.

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    This document contains a self-evaluation from Engielbert T. Angchangco, a student in the BSHM-3A class studying ABM3-Business Marketing. Angchangco lists additional personal factors like lifestyle, economic situation, occupation, age, personality, and self-concept that could be added to models of consumer behavior to provide a more complete understanding of what influences buying decisions. These personal characteristics and how they change over a consumer's life impact their attitudes, preferences, and purchasing choices.

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    © All Rights Reserved
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    7 views1 page

    Mo. 4 Evaluation

    Uploaded by

    jessa ligaya
    This document contains a self-evaluation from Engielbert T. Angchangco, a student in the BSHM-3A class studying ABM3-Business Marketing. Angchangco lists additional personal factors like lifestyle, economic situation, occupation, age, personality, and self-concept that could be added to models of consumer behavior to provide a more complete understanding of what influences buying decisions. These personal characteristics and how they change over a consumer's life impact their attitudes, preferences, and purchasing choices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Name: Engielbert T.

    Angchangco
    BSHM-3A

    ABM3-Business Marketing
    Module 4Self-Evaluation

    1. List several factors that you could add to the model-buying behaviour to make it a more
    complete description of consumer behaviour.
     Personal Factors can also affect the consumer behaviour. Some of the important
    personal factors that influence the buying behaviour are lifestyle, economic
    situation, occupation, age, personality and self-concept. Age and life-cycle have
    potential impact on the consumer buying behaviour.
    Every consumer has different attitudes and behaviour, preferences, and
    decision-making process when the consumer is acting in the marketplace to buy
    a good or service.

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