Business Plan JJM Hospital V1.0

Business Plan
One Stop Destination for all

Healthcare Needs
Version: 1.0
March 4, 2024
JJ Memorial Diagnostics and Hospitals

Address: LGB Avenue, Dibrugarh-786001, Assam
Tel: +91-70028-15487
Web: www.jjmhospitals.com
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Table of Contents
1 Company....................................................................................................................... 6
1.1 Background.........................................................................................................................6
1.2 Legal Structure & Ownership.............................................................................................6
1.3 Vision, Mission & Values......................................................................................................6
1.4 Intellectual Property............................................................................................................7
1.5 Location & Premises............................................................................................................7
1.6 Objectives............................................................................................................................7
1.7 Keys to Success....................................................................................................................7
2 Product / Service Overview.........................................................................................8

2.1 Core Problems.....................................................................................................................8
2.2 Solution.................................................................................................................................8
2.3 Online Doctor Consultation...............................................................................................9
2.3.1 Problem.........................................................................................................................9
2.3.2 Solution..........................................................................................................................9
2.3.3 How it works..................................................................................................................9
2.4 Online Hospital & Doctor Booking...................................................................................10
2.4.1 Problem.......................................................................................................................10
2.4.2 Solution........................................................................................................................10
2.4.3 How it works................................................................................................................11
2.4.4 Benefits & Features.....................................................................................................11
2.5 Diagnostics and Pharmacies...........................................................................................11
2.5.1 Problems......................................................................................................................11
2.5.2 Solution........................................................................................................................12
2.5.3 How Pharmacy / Diagnostic Model works?............................................................12
2.6 On-Demand Ambulance.................................................................................................12
2.6.1 Problems......................................................................................................................12
2.6.2 Solution........................................................................................................................13
2.6.3 Benefits........................................................................................................................13
2.7 Revenue Model.................................................................................................................13
3 Industry Analysis..........................................................................................................14
3.1 Digital Health Market - India............................................................................................14
3.2 Ambulance Market...........................................................................................................15
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3.3 Pharmacy Market..............................................................................................................15

3.4 Diagnostic Lab Market.....................................................................................................17
3.5 Key Statistics.......................................................................................................................17
3.6 Indian Health Tech Startup Ecosystem...........................................................................18
3.7 Demand Drivers & Industry Challenges..........................................................................19
3.8 Key Trends..........................................................................................................................19
4 Management Team.................................................................................................... 21
4.1 Dr. Sanjib Sharma, Founder & CEO.................................................................................21
4.2 AAAAA GGGGGGG, CFO...............................................................................................21
4.3 Key Roles in the company by department....................................................................22
5 Competitive Analysis..................................................................................................24
5.1 Find a Doctor and Online Consultation..........................................................................24
5.2 Pharmacies........................................................................................................................24
5.2.1 Ambulance.................................................................................................................24
5.3 Diagnostic Centers............................................................................................................24
5.4 Our Differentiators.............................................................................................................25
6 Strategy & Implementation........................................................................................26

6.1 SWOT Analysis....................................................................................................................26
6.2 Target Market....................................................................................................................27
6.2.1 Target Customer Profile.............................................................................................27
6.3 User Acquisition & Activation...........................................................................................27
6.3.1 Patient Acquisition Strategy......................................................................................27
6.3.2 Service Provider (Doctor/Pharmacy/Hospital/Diagnostic Lab/Ambulance)
Acquisition Strategy:................................................................................................................28
6.4 Customer Retention Strategies........................................................................................29
6.5 Pricing & Unit-Economics.................................................................................................29
6.6 Key Suppliers / Professional Services...............................................................................29
6.7 IT Strategy...........................................................................................................................29
6.8 Expansion Plan...................................................................................................................30
6.8.1 Long-Term...................................................................................................................30
6.8.2 Short Term Roadmap (1st 12 Months).......................................................................30
6.9 Key Risks & Mitigation Plan...............................................................................................32
7 Financial Projection.................................................................................................... 33
7.1 Sales Forecast....................................................................................................................33

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7.2 Key Revenue Assumptions...............................................................................................33

7.3 Income Statement Projection..........................................................................................34
7.4 Cash Flow Projection........................................................................................................35
7.5 Balance Sheet Projection.................................................................................................36
7.6 Financial Ratios..................................................................................................................37
8 Investment Required & Exit Strategy.........................................................................38

8.1 Investment Required.........................................................................................................38

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Disclaimer
The following information is for informational purposes only and as such it is neither a
solicitation of an offer to sell securities nor is it an offer to make an investment in JJ
Memorial Diagnostics and Hospitals.
This document includes “forward-looking statements.” All statements other than

statements of historical facts included in this Business Plan including, without
limitation, statements regarding JJ Memorial Diagnostics and Hospitals’s financial
position, business strategy, budgets, plans, and objectives of management for future
operations, are forward-looking statements. Although JJ Memorial Diagnostics and
Hospitals believes that the expectations reflected in such forward-looking statements
are reasonable, it can give no assurance that such expectations will prove to have been
correct.

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1 Company
1.1 Background
In a landscape where the online healthcare industry was swiftly gaining momentum as
the fastest-growing segment, the founder keenly observed a gap in accessibility. The
existing health-tech platforms, although effective for a well-educated urban
demographic, left around 90% of the population underserved.
Recognizing this disparity and inspired by the government's push to alleviate

healthcare burdens, the founder, who also owns a hospital, saw an opportunity to
extend its services beyond geographical constraints to smaller cities. Fueled by a
mission to bridge the gap for the majority, they envisioned launching an Online
Healthcare Venture, not just as a business venture, but as a commitment to providing
quality healthcare services to the entire population.
1.2 Legal Structure & Ownership

JJ Memorial Diagnostics and Hospitals is headquartered in Dibrugarh, Assam. It
was registered in 2000. Currently, it is a private limited company which we are
converting to Limited. Its shares are currently held in the following proportion:
Shareholder % Stake Role

AAAAA 75 % CEO
BBBBBB 25 % CTO
Total 100 %
1.3 Vision, Mission & Values
VISION
To provide best in class online healthcare services to every individual through
integrated healthcare practices adhering to excellence in quality and services.
MISSION
To be the most trusted partner for healthcare services, a valued partner in healthcare
segment and a creator of positive changes in the online healthcare industry.

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1.4 Intellectual Property

The company will have the following Intellectual Properties which it will strive to
protect.
 Trademark of the Brand Name & Logo
 Software Platform and its associated code, Website Contents & Images
 Patients Database and their Critical Medical Information
 Doctor’s and Other Service Providers Database
1.5 Location & Premises

Presently, the company is operating out of the premises of the hospital. In future,
when the operations expand, the online business will operate out of a separate space.
The registered address is mentioned below:
LGB Avenue, Dibrugarh-786001,
Assam, India
1.6 Objectives
 To establish a strong presence in the online healthcare industry within the 1 st year
of operation.
 To onboard a diverse network of hospitals, pharmacies, labs, and ambulances onto

the platform within the first 18 months.
 To achieve a minimum of XX app downloads and active users within the

first 24 months.
 To expand to XX Cities of India by the end of Year-2.
 To achieve annual revenue of INR XX Crores in the 2nd Year of operation.
 To breakeven within XX year of operation.
1.7 Keys to Success

 Providing high-quality services and care will lead to repeat business and
referrals.
 Ability to build a team of quality service providers and healthcare

professionals.
 Wide range of services to ensure most of the healthcare needs desired by the
customer are available.
 Scalable Technology
 Availability of funds for business expansion.

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 Positive unit economics.

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2 Product / Service Overview
2.1 Core Problems

Below are the key problems that the company is addressing:
 Geographical barriers in tier-3 and 4 towns: People living in smaller towns
are deprived of quality healthcare due to geographical barriers. The quality of
service in their vicinity is often not the best and travelling to bigger cities is
inconvenient and expensive.
 Limited online healthcare access in smaller towns: 90% of the population
is underserved by current Health-Tech platforms which are mainly focusing on
larger cities.
 Fragmented healthcare experience: Patients need to visit multiple healthcare
service providers in person to complete the treatment
(consultations, appointments, diagnostics, pharmacy, radiology, etc.). Travelling
and waiting at each place is highly inconvenient and a waste of time.
 Lack of healthcare awareness: Potential to educate and empower users
through the platform, promoting preventative care and informed decision-
making.
 High marketing costs and limited reach for healthcare service
providers: The healthcare service providers have high marketing costs and
limited patient reach. This cost is transferred to the patients in the form of
higher pricing.
2.2 Solution
The company will have a virtual and mobile-based platform that will bring all the
healthcare-related services under one umbrella that benefits both patients and
healthcare service providers. It aims to create a Digital Platform which will act as a
ONE STOP DESTINATION for all the healthcare needs of its clients. What is unique
about this platform is that although it brings everything under one roof, it still has an
ASSET LIGHT business model.

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Online Doctor
Consultation
Online
Hospital & Pharmacy
Doctor Services
Booking
Services
Abulance Lab & Imaging

Service Services
2.3 Online Doctor Consultation
2.3.1 Problem
• Limited Accessibility of healthcare - For millions in India, access to health
care facilities remains out of reach. However, despite government initiatives
that have tried to close the gap there are no major changes.
• Travel Distance - A general survey indicates that patients still have to travel
at least 5-10Km to see a doctor. This is particularly true for rural and small
towns even in some notified area councils (NAC).
• Affordability or the cost of basic healthcare is still an issue- It is
common knowledge that the private sector is a major player in the healthcare
sector in India. About 75 percent of health spending comes from the pockets
of households. On average, a resident of rural India spends between 200 and
400 rupees in just one visit to the doctor. This does not include doctors' fees,
drug costs, and other unnecessary expenses such as days spent in a facility
due to a serious illness.
• Restrictive Business Hours - Patients need to visit only during business
hours. Emergency visits are costly and not required.
2.3.2 Solution
A Telemedicine platform which allows patients to view doctors' profiles on our platform,
book confirmed appointments, and receive audio, video, or chat-based
teleconsultation. It is a subscription-based plan which allows patients to virtually
consult a doctor unlimited number of times for a fixed annual fee.
2.3.3 How it works

Each patient needs to create a profile on our Mobile App first. It includes payment
details, address, email, age, and basic health information.

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Raise Request Select Doctor Get on Call

Enter Symptoms Search & Select Describe problem
Enter Preferred Time Available Doctors Consultation
View Profile
Request raised
Prescription Reviews
Prescription by E- By Doctor
mail / Whatsapp By Patient
Fulfilment of service: We will be collaborate with doctors & hospitals for this.
2.4 Online Hospital & Doctor Booking
2.4.1 Problem
• Lack of Visibility for Patients: Many patients struggle to discover suitable
doctors or hospitals due to a fragmented healthcare system lacking
centralized information.
• Appointment Hassles: Patients face challenges in securing timely
appointments with preferred doctors, leading to frustrating delays in
treatment.
• Limited Information: Patients often lack comprehensive information about
healthcare providers, making it difficult to make informed decisions regarding
their care.
• Accessibility Issues: Some patients encounter geographical challenges,
hindering access to the right healthcare professionals and facilities.
2.4.2 Solution
Our app addresses these challenges by offering seamless hospital and doctor booking
services, streamlining the patient's journey from finding healthcare professionals to
booking appointments.
Key Features:-
• Comprehensive Doctor Profiles:
- Detailed profiles of registered doctors with qualifications, specializations,
and patient reviews.
- Patient-centric information to aid informed decision-making.
• Appointment Booking:
- User-friendly interface allowing patients to schedule appointments with
preferred doctors.

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- Real-time availability and confirmation notifications to enhance user

experience.
• Specialization Filters:
- Advanced search filters based on medical specialties, ensuring patients
find the right healthcare professional.
- Filters for location, availability, and language preferences.
• Integrated Hospital Services:
- Direct integration with hospitals, showcasing their facilities, specialties,
and available doctors.
- Streamlined booking for hospital services, including surgeries and
diagnostic procedures.
2.4.3 How it works
Raise Request Select Doctor Confirm & Make

Enter Symptoms Search & Select Payment
Enter Preferred Time Available Doctors Confirmation by
for visit View Profile & Fees making payment
Location Request raised
Treatment Reviews
Visit Doctor By Doctor
Prescription By Patient
Minor Treatment on
the spot
2.4.4 Benefits & Features
Doctors/ Hospitals Patients
Wider patient reach Detailed Doctor Profiles

More money per patient Location Based Filter
Additional revenue stream 24 X 7 access to doctors
Higher chances of repeat Choice of doctor
business Save time & hassle on travel
No need to wait in GP clinic
Costs much lesser than
emergency visit or urgent care

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2.5 Diagnostics and Pharmacies
2.5.1 Problems
• Escalating Costs - This year the total prescription drug spend is exceeded
the expected demand and was further expected to increase. Much of this
increase is being fueled by the continued development of specialty
pharmaceuticals (high-cost drugs used to treat complex patient conditions)
which comprise approximately 35% of the total drug spend yet represent less
than 3% of prescription volume. Rising drug costs pose a financial challenge
to hospitals for inpatients. Similarly, the diagnostic cost also remains high
and out of bounds of many poor patients.
• Restrictive Business Hours – Patients / Customers need to visit only
during business hours.
• Limited availability – There is limited availability of pharmacies /
diagnostics in the rural areas.
2.5.2 Solution
We will address the above pain points using a two-fold strategy:
• Creating a wide network of Pharmacies and Diagnostic Labs across the
country
• Online Booking and Delivery of Medicines and Diagnostic Lab Tests
2.5.3 How Pharmacy / Diagnostic Model works?

The patients / Caretaker of the patient can find can search for a nearby pharmacy /
lab, enter the medicine/test required and get delivery of medicine/sample collection
using either of two options:
• Home Delivery / Sample Collection
• Ready to pick up (Phone Orders / Online Orders/ Walk-in)
The patients enjoy a special discount when carrying prescription from our company.
Benefits

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Diagnostic center /
Patients
PHARMACY
Brand name 24 X 7 services
Wider customer / patient Save time & hassle
reach No need to wait longer
More money per patient Discount on HealthTech
Additional revenue prescription
Higher chances of repeat
business
Flexibility
2.6 On-Demand Ambulance
2.6.1 Problems
• Travel Distance - A general survey indicates that patients still have to travel
at least 5-10Km to see a doctor. This is particularly true for rural and small
towns even in some notified area councils (NAC).
• Commute - Round trip time is taken for a patient from the time they leave
home to the time they come back after visiting a Doctor / Service Provider is
2-3 hours at least.
• Waiting Time - Wait time after booking an ambulance is frustrating.
2.6.2 Solution
We aim to address this by using the Ola/Uber Model for Ambulances. Patient /
Caretaker of the patient can find and book an ambulance on the website/app based on
various search criteria like location, distance from my location. Patients will get an
extra discount on ambulance services when they show our doctor’s prescriptions. We
have an arrival time of 5 minutes and it’s a hassle-free booking.
We tie up with existing Ambulance Driver who has been already providing their
services and list them on or App. Whenever a patient books an ambulance from our
application we charge 20% commission on the rental from the drivers.

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2.6.3 Benefits
Ambulance Driver Patients
Brand name 24 X 7 ambulance service

Own ambulane at montly Online booking
pay 5 minute arrival time
Wider patient reach Save time & hassle on travel
More money per patient No need to wait longer
Additional revenue Costs much lesser than
Higher chances of repeat other ambulance service
business Discount on our prescription
Flexibility
2.7 Revenue Model

 Subscription Packages: Offer subscription packages for hospitals, pharmacies,
and doctors based on service tiers (e.g., monthly, quarterly, semi-annual).
 Commission: Charge a commission fee from pharmacies and labs for each
transaction facilitated through the platform.
 Service Charges: Collect service charges from patients for ambulance
bookings, with different rates for basic and advanced life support services.

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3 Industry Analysis
3.1 Digital Health Market - India

 Indian health tech market is growing at a 39 percent CAGR to reach $5
billion by 2023
 The health technology market currently stands at $1.9 billion, which is
only 1% of the total Indian healthcare market.
https://yourstory.com/2021/03/indian-healthtech-market-growth-iamai-telemedicine/amp
 India's health tech market is estimated to reach $21 Bn in 2025 on the back of
telemedicine and preventive healthcare growth
Growth Driver - The much-awaited telemedicine guidelines have made life
easier for startups and as a result several new telemedicine platforms.
https://inc42.com/datalab/telemedicine-preventive-healthcare-to-shape-indias-healthtech-landscape-in-post-covid-world/
 Indian health tech market will contribute $21 Bn by 2025, which is still only
3.3% of the total addressable healthcare market which is pegged to reach $638
Bn in 2025.
https://inc42.com/datalab/telemedicine-preventive-healthcare-to-shape-indias-healthtech-landscape-in-post-covid-world/

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3.2 Ambulance Market
 In 2019, the ambulance services market in India was valued at $392.17

million.
 Due to the growing demand for emergency medical services and the Covid 19
situation, the market for ambulance services has been growing drastically in
India.
 In 2020 the India Ambulance Service Market was valued at $409.6 million, and
it is expected to increase and reach around $427.9 million by 2026.
 During the period of 2020-2026, the India Ambulance Service Market is
expected to grow at an approximate CAGR of 4.45%.
https://www.innoviusresearch.com/blog/market-report/ambulance-service-market-in-india/
3.3 Pharmacy Market

 India is the largest provider of generic drugs globally. Indian pharmaceutical
sector supplies over 50% of global demand for various vaccines, 40% of
generic demand in the US, and 25% of all medicine in the UK. Globally,
India ranks 3rd in terms of pharmaceutical production by volume and 14th by
value. The domestic pharmaceutical industry includes a network of 3,000
drug companies and ~10,500 manufacturing units.

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Indian Pharmaceutical Makert

140
120
$120 Bn
100
3X Growth
80
60 $65 Bn
40 $42 Bn
20
0
2021 2024 2030
Indian Pharmaceutical Makert
 According to the Indian Economic Survey 2021, the domestic market is expected
to grow 3x in the next decade. India’s domestic pharmaceutical market is
estimated at US$ 42 billion in 2021 and likely to reach US$ 65 billion by
2024 and further expand to reach ~US$ 120-130 billion by 2030.
 India's biotechnology industry comprises biopharmaceuticals, bio-services,
bio-agriculture, bio-industry, and bioinformatics. The Indian biotechnology
industry was valued at US$ 64 billion in 2019 and is expected to reach US$
150 billion by 2025.
 India’s medical devices market stood at US$ 10.36 billion in FY20. The
market is expected to increase at a CAGR of 37% from 2020 to 2025 to
reach US$ 50 billion.
 As of August 2021, CARE Ratings expect India's pharmaceutical business to
develop at an annual rate of ~11% over the next two years to reach more than
US$ 60 billion in value.
 In the global pharmaceuticals sector, India is a significant and rising player.
India is the world's largest supplier of generic medications, accounting for 20%
of the worldwide supply by volume and supplying about 60% of the global
vaccination demand. The Indian pharmaceutical sector is worth US$ 42 billion
and ranks 3rd in terms of volume and 13th in terms of value worldwide.
 In August 2021, the Indian pharmaceutical market increased at 17.7%
annually, up from 13.7% in July 2020. According to India Ratings &
Research, the Indian pharmaceutical market revenue is expected to be over
12% Y-o-Y in FY22.
https://www.ibef.org/industry/pharmaceutical-india.aspx

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3.4 Diagnostic Lab Market
India Diagnostic Labs Makert

30
25
20
15
10
0
2021 2027
India Diagnostic Labs Makert
 India diagnostic labs market stood at USD12319.32 million in FY2021

and is expected to grow at an impressive CAGR of 12.25% during the forecast
period of FY2021 – FY2027. This can be ascribed to the growing population in
the country, which is susceptible to various diseases, especially the geriatric
population. Additionally, growing healthcare awareness among the population
related to early disease diagnosis and treatment is expected to fuel the market
growth over the next few years. Besides, various diagnostic chains and hospitals
have started offering special discounts and packages for getting different kinds
of diagnostics tests done. These offers increase on occasions such as women’s
day, AIDS day, breast cancer awareness week, among others. This in turn is
expected to create lucrative opportunities for market growth.
 India is emerging out as a medical tourism hub and a lot of medical tourists are
visiting the country for getting their treatment done on account of the
availability of cost-effective and better treatment options. This in turn is
expected to positively influence the market growth through FY2027.
 The urban sector dominated the market in FY2021 with a share of around
73.99% and will continue maintaining its dominance in the coming years also.
This can be attributed to the presence of well-equipped diagnostic labs in urban
areas.
https://www.globenewswire.com/news-release/2021/08/16/2281146/0/en/India-Diagnostic-Labs-Market-By-Provider-Type-By-Test-Type-By-Sector-
By-End-User-By-Region-Competition-Forecast-Opportunities-FY2027.html
3.5 Key Statistics

Growth Rate
Health-Tech Opportunity

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In 2020 2Bn
In 2023 5Bn
In 2030 50Bn
Number of Healthtech startups 5000+
Major Developments in the Healthtech sector
 In 2020, e-pharmacy saw a 200% increase in orders, and post-COVID, it
was adopted more than 2 times.
 During 2020, teleconsultation platforms received 300% more consultations;
 80% of those who requested teleconsultations were first-timers.
 Government initiatives such as the announcement of Telemedicine Practice
Guidelines, National Digital Health Mission (NDHM), and E-Access to
healthcare will be crucial for the sector.
 The Indian health tech sector has received ~$3.4Bn in funding since 2014.
 The market size of the e-diagnostics market in India was $0.07Bn in 2020,
with a CAGR of 66%.
 In 2020, the health tech sector recorded 77 deals raising $455 Mn in
funding
https://rbsa.in/archives_of_research_reports/RBSA-Presents-Unleashing-the-HealthTech-Potential-May2021.pdf
https://yourstory.com/2021/03/indian-healthtech-market-growth-iamai-telemedicine/amp
3.6 Indian Health Tech Startup Ecosystem

 In 2021, the health tech segment expects to see some big announcements in
terms of mergers and acquisitions, as well as funding for the growth-stage
startups.
 Bengaluru-based mfine raised $5.41 Mn in Series B funding led by Caretech
Pte, 5C Network. Another Bengaluru-based health-tech startup raised $1.2 Mn in
Pre-Series A funding led by Unitus Ventures.
 Bengaluru-based Dozee aims to bridge this gap. The company offers remote
patient care through its health tracking products both at hospitals and homes.
Dozee has come up with a subscription-based model for remote healthcare at
home which includes doctors’ consultations. Dozee is being used by 4500+ users
at home. The company is also working with 25+ hospitals and powering 1900+
Covid-19 beds. “We have so far monitored 7000+ covid-19 patients in hospitals,
leading to 30+ patients getting a timely transfer to ICUs.
 Meddo: Bridging India’s Outpatient Services’ Demand-Supply Gap,
Working as a connected care delivery platform, Meddo offers tele-consultancy
services as well as other outpatient services in the ambulatory care segment. In
partnership with clinics, the company offers a one-stop solution to the patients
for their primary and secondary care needs. The company claims that its
revenue has grown by 2.5x in 2020 in comparison to 2019.
https://inc42.com/infocus/startup-watchlist-2021/startup-watchlist-6-indian-healthtech-startups-to-watch-out-for-in-2021/

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3.7 Demand Drivers & Industry Challenges
Demand Drivers
Growing digital infrastructure
Government promoting telemedicine and creating
digital health care
Growing Internet Penetration
Increasing demand for doctors & Ambulance
Continuous Growing Demand for Digital Solutions
Aging population
Industry Challenges
Cyber Security & patient privacy
Digital user experience
Rising Cost of Healthcare Technology
Quality & Safety Concerns
Changing demography and disease patterns
3.8 Key Trends

 Internet of Medical Things (IoMT) - The wide adoption of IoMT devices would
be the easiest to predict among the health tech trends in 2021. IoMT can save
money for the healthcare industry, too. A Goldman Sachs report estimated that
IoT healthcare could save $300 billion through better ways of practicing
medicine.
 Remote Patient Monitoring and Wearables - Doctors can do better by
monitoring patients outside a hospital or clinic, effectively extending the
healthcare system’s reach. Remote patient monitoring, also part of IoMT, can
have a long-term impact on healthcare services. Treating chronic diseases like
diabetes, heart disease, or asthma can change drastically through remote
monitoring.
 Virtual Reality (VR) and Augmented Reality (AR) - VR and AR technologies
play their part in healthcare tech trends. The most obvious example is training
for surgeons. VR training allows medical professionals to practice and upgrade
their skills without having to be present at a hospital.
https://demigos.com/blog-post/major-healthcare-technology-trends/
 Agility and Precision for Smart Healthcare Industry – 5G, Artificial
Intelligence (AI), Machine Learning (ML), and Robotics. The debut of 5G can
transform healthcare by improving patient experiences with customized,
proactive, and preventative care, and remote treatment facilities. AI algorithms
can redesign and advance healthcare by providing critical inferences on medical

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records, formulating treatment plans, and effectively analyzing diseases like

cancer. Robots are expected to deliver promising results in healthcare. AI-driven
robots can enhance accuracy and precision, improve diagnosis, and augment
human abilities.
https://www.zymr.com/three-major-healthtech-trends-poised-to-transform-the-healthcare-domain-in-2021/
 Advancing technology. New technology will continue to change the way
healthcare is provided and managed. Medical advances, record keeping,
information systems, and information sharing will all continue to change and
become more complex.
 Expanding Service Lines - Currently, the services largely include nursing care,
physiotherapy, and geriatric care. Experts are also exploring more application
areas e.g. Oncology, Dialysis, and Children’s Special Needs segments.
 Annual care packages are also fast gaining popularity; fast-growing in this
service segment of teleconsultation. The annual package includes regular doctor
consultation, a set number of times per month. These care packages are highly
customized and prices vary from case to case.
 Few leading hospital chains have started to extend their home
healthcare service. Given these two factors, a shift from the current business
model is expected in the future.
 Market operators are working towards including home health services to
be part of health insurance.
 Strong focus is also given towards developing standard service
protocols to ensure consistency in quality, which will lead to building service
credibility.

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4 Management Team
4.1 Dr. Sanjib Sharma, Founder & CEO

Educational Qualifications
 MBBS (Bachelor of Medicine, Bachelor of Surgery)
 DGO (Diploma in Gynaecology and Obstetrics)
Work Experience
 Over 30 years of experience as a dedicated practitioner in Obstetrics,
Gynaecology, and Reproductive Medicine.
 Founder and lead consultant at own hospital, providing specialized care to
women in various stages of their reproductive health journey.
Achievements:
 Conducted over 500 cesarean sections, ensuring safe deliveries for mothers and
babies.
 Successfully completed over 200 open laparotomy operations for various
gynaecological conditions.
 Expertise in laparoscopic and hysteroscopic surgeries, with a track record of
successful outcomes.
 Contributed to the birth of approximately 30 IVF pregnancies, providing hope to
couples struggling with infertility.
 Proficient in fatal reduction procedures in cases of triplets and conducting
amniocentesis by Ultrasonography for prenatal diagnosis.
Professional Affiliations:
 Active member of prestigious medical associations and societies related to
Obstetrics, Gynaecology, and Reproductive Medicine.
 Regularly participates in conferences, workshops, and training sessions to stay
updated with the latest advancements in the field.
4.2 AAAAA GGGGGGG, CFO

Educational Qualifications
 Higher education
Work Experience
 XX years of experience
 Any other notable achievements

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4.3 Key Roles in the company by department

Although not from the very first year, but over the years, the company will grow a
team comprising of following department and roles:
Core Team:
 CEO/Founder: Strong leadership, clear vision, and healthcare expertise.
 CTO/Head of Technology: Deep understanding of healthcare technology, data
security, and integrations.
 COO/Head of Operations: Skilled at managing partnerships, workflows, and
ensuring smooth operations.
Marketing / Product Management

 Product Manager: User-centric and able to design an intuitive and engaging
platform.
 Marketing Manager: Develops effective marketing strategies for user
acquisition and brand building.
 Content Creator: Develops informative and engaging healthcare content for
various platforms.
 Data Analyst: Tracks user behavior, analyzes performance metrics, and
provides insights for platform improvements.
Customer Service
 Customer Service Manager: Builds relationships with patients and healthcare
providers, ensuring excellent user experience.
Service Provider Acquisition (Field Sales):

 Field Sales Representatives: Build relationships with potential partner
providers in specific regions, showcasing the platform's value proposition and
negotiating contracts.
 Business Development Representative: Focuses on larger partnerships and
strategic alliances with healthcare organizations and institutions.
Technology:
 System Administrator: Administers operating systems and databases.
 Software Developer: Builds and maintains the platform's core functionalities
and integrations.
 Software Quality Assurance Engineer: Tests the software and ensures it is
defect free.
Legal
 Compliance Officer: Ensures HIPAA compliance and patient data security
measures.
 Legal Counsel: Navigates legal aspects of operations, partnerships, and data
privacy.

< >Business Plan
Finance:
 Finance Manager: Manages day-to-day finances, budgeting, financial
reporting, and cash flow.
 Accountant: Handles bookkeeping, payroll, and tax responsibilities.
 Financial Analyst: Analyzes financial data, forecasts future performance, and
provides insights for decision-making.
Human Resources:
 HR Generalist: Handles recruitment, onboarding, employee relations, and
benefits administration.
 Talent Acquisition Specialist: Focused on sourcing and attracting top talent in
the healthcare and technology sectors.
 Training and Development Specialist: Develops and implements training
programs for employees on platform functionalities, customer service, and
compliance.

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5 Competitive Analysis
We will compete with the following category of players.
5.1 Find a Doctor and Online Consultation
• Portea
• Healthcare at Home by Dabur
• Life Circle Health Services
• Practo
• Lybrate
• Hindustan Health
• TATA 1mg
5.2 Pharmacies
• Portea
• Practo
• TATA 1mg
• NetMeds
• Dhani
5.2.1 Ambulance
• Portea
• Vayu Care
• MeduLance
5.3 Diagnostic Centers
• Portea
• Healthcare at Home by Dabur
• Life Circle Health Services
• Practo
• Lybrate
• Indushealthplus.com
• TATA 1mg
• NetMeds

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5.4 Our Differentiators

We will rise above the competition through the following factors.
• Comprehensive Healthcare Ecosystem: Our platform integrates hospitals,

pharmacies, laboratories, doctors, and ambulances, providing a one-stop
solution for all healthcare needs.
• Streamlined Appointment Booking System: A user-friendly interface
facilitates efficient appointment scheduling, reducing wait times and ensuring
timely access to healthcare services.
• Detailed Doctor Profiles for Informed Choices: Comprehensive profiles of
healthcare professionals empower patients with essential information, enabling
them to make informed decisions about their care.
• Geographical Accessibility: Location-based filters and preferences overcome
geographical barriers, ensuring patients can easily find nearby healthcare
professionals and facilities.
• Emergency Response with Ambulance Services: Offering both basic and
advanced life support ambulances for immediate emergency response and
patient transportation, ensuring a comprehensive healthcare experience.
• Wider Reach: We do not want to confine ourselves too the metro or tier—2
cities. We want to reach every nook and corner of India including the rural
areas.

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6 Strategy & Implementation
6.1 SWOT Analysis
S W
Strengths Weaknesses
One Stop Solution for all Online Healthcare Needs

Limited funds to scale up operations
Asset Light Business Model Brand name yet to be established
Prior experience of founder in managing a hospital
Lack of technology expertise within the leadership
Economies of scale because of large scale operation
Huge cross-selling opportunities
O T
Opportunities Threats
Booming market for Health-tech Large and well-Funded competitors in each segm
Preventive Care – a large untapped market Inability to raise funding in time to reach the goals
Growing smart phone penetration & digital transactions
Higher dependency
in India on third party service provide
Increasing health consciousness Change in government policies
Government collaboration

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6.2 Target Market
6.2.1 Target Customer Profile

Characteristic Value
 0 – 15 (kids)
 16-30 (Youth)
Age Group  31-55 (Middle Age)
 55+ (senior citizens)
Income Group  All income group
 Value convenience
 Smartphone users using similar E-
Commerce services.
Behaviour  Selective about the practitioner whom
they see.
 Wants to save time and money by
eliminating travel, parking, and more.
 Tier-3 and Tier-4 cities of India initially.
Geography  Later, we will expand to Tier-1 cities as
well.
6.3 User Acquisition & Activation
6.3.1 Patient Acquisition Strategy
 Digital Marketing Campaigns: Utilize targeted digital marketing campaigns

across various platforms such as social media, search engines, and healthcare-
related websites to reach potential patients. Leverage local SEO to rank higher in
search results for healthcare needs in specific regions.
 Content Marketing: Create informative and engaging content such as blog

posts, articles, and videos related to healthcare topics to attract and educate
patients, establishing credibility and trust.
 Referral Programs: Implement referral programs where existing patients can

refer new patients to our platform, incentivizing both parties with discounts or
rewards for successful referrals.
 Local Community Engagement: Participate in local community events, health

fairs, and workshops to raise awareness about our services and connect with
potential patients directly. Offer free educational webinars and Q&A sessions
with partnered doctors to attract potential patients.
 Email / WhatsApp / SMS Marketing Campaigns: Build and maintain an list

< >Business Plan
of interested patients and send regular newsletters, updates, and promotions to

keep them engaged and informed about our services.
 Partnerships: Partner with community organizations, women's groups, and

NGOs to reach specific demographics.
 Local Influencers: Partner with local micro-influencers and healthcare

professionals.
 Online Reviews and Testimonials: Encourage satisfied patients to leave

positive reviews and testimonials on various online platforms, showcasing the
quality of our services and attracting new patients.
 Newspaper Ads / PR: Run Ads and PR Campaign
6.3.2 Service Provider (Doctor/Pharmacy/Hospital/Diagnostic Lab/Ambulance)

Acquisition Strategy:
 Direct Outreach: Deploy a dedicated sales team to directly approach and
engage with healthcare service providers such as doctors, pharmacies, hospitals,
diagnostic labs, and ambulance services to showcase the benefits of joining our
platform.
 Personalized Presentations: Conduct personalized presentations and

demonstrations for healthcare service providers, highlighting the unique features
and advantages of our platform tailored to their specific needs and specialties.
 Networking Events: Attend and sponsor networking events, conferences, and

medical symposiums where healthcare service providers gather, providing
opportunities for direct interactions and relationship-building.
 Incentive Programs: Offer incentive programs such as discounted subscription

packages, referral bonuses, or exclusive promotional offers to encourage
healthcare service providers to join our platform and attract their patients.
 Professional Associations: Establish partnerships and collaborations with

professional medical associations and organizations relevant to each healthcare
service provider's specialty, leveraging their networks and endorsements to
attract new providers.
 Continuous Support and Training: Provide ongoing support, training, and

resources to onboarded healthcare service providers, ensuring they are equipped
with the necessary tools and knowledge to maximize their utilization of our
platform and enhance patient care.

< >Business Plan
6.4 Customer Retention Strategies

We would like to engage the existing customers in order to maintain a continuous flow
of repeat revenue besides maximizing the chances of “Customer Referrals”.
6.5 Pricing & Unit-Economics

The company would be pricing its services in most competitive way. It will primarily be
earning its revenue through commission.
Revenue Stream Average % Commission

Ticket Size
(INR)
Diagnostic
Pharmacy
Online Consultation
Hospital & Doctor Booking
Ambulance Services
6.6 Key Suppliers / Professional Services

Apart from the Healthcare Service Providers, our key suppliers will include professional
services e.g.:
 Chartered Accountant – For the accounting, audit, and compliance needs.
 Law Firm – To take care of legal contracts and documentation.
 Recruitment Agency / Freelance Recruiter – To source candidates.
 PR Agency – To manage PR for our brand.
 SEO / Digital Marketing Agency – To manage our SEO Campaigns.
 Software Development Company
 Software Service Providers e.g. Cloud Hosting, CRM, Email
6.7 IT Strategy
Platforms
The product will be available on Web as well as mobile (Android + iOS).
Hosting
The solution will be hosted on cloud server e.g., Amazon AWS, Google Cloud.
Development
Presently, the development is being done by freelancers / 3 rd Party IT Services
Company. In future, it will be done by an in-house IT Team.
Integration

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The initial version of product will have integration with Payment Gateways and Google
Maps primarily. In future, we will develop plugins to integrate with the Hospital / Clinic
Management System of our partner Healthcare Service Providers for smoother
collaboration.
6.8 Expansion Plan
6.8.1 Long-Term
Phase Phase-1 Phase-2 Phase-3
 App launch  Onboarding  Ambulance

Products /  Annual Specialist Doctors Service
Services Subscription  Government tie-  Pharmacies
 Tele Consultation ups  Diagnostic Centers
Cities in Eastern
Markets Assam India, which is highly. PAN India Expansion
under-penetrated
6.8.2 Short Term Roadmap (1st 12 Months)
Months 1-3: Foundational Phase
Focus: App development, service provider acquisition, and team building.
 App Development:
o Develop mobile app and web platform with core functionalities (user
profiles, appointment booking, virtual consultations).
o Ensure HIPAA compliance and data security integration.
o Conduct internal testing and iterate based on feedback.
 Service Provider Acquisition:
o Build partnerships with local doctors, clinics, and pharmacies offering
telemedicine services.
o Negotiate terms, establish communication channels, and integrate their
systems with the platform.
o Focus on diverse specialties to cater to various patient needs.
 Team Building:
o Build a team of Field Service Executives and Marketing / Product
Managers.
Months 4-6: Limited Launch & Testing
Focus: Testing the platform, acquiring initial users, and refining marketing strategies.

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 Limited Launch:
o Launch the platform in a limited capacity to a specific region (Dibrugarh).
o Offer discounted introductory rates or free trials to encourage early
adopters.
o Monitor user feedback and platform performance closely.
 Marketing & User Acquisition:
o Test various marketing channels (mobile ads, social media, community
partnerships) to identify the most effective ones.
o Focus on acquiring patients within the target demographics and
geographic area.
o Optimize marketing campaigns based on data and user behavior analysis.
o Build brand awareness and trust through informative content and patient
testimonials.
Months 7-12: Expansion & Growth
Focus: Aggressive marketing, service expansion, and scaling operations.
 Aggressive Marketing:
o Expand marketing campaigns to wider audiences (Guwahati) based on
successful channels identified in the previous phase.
o Partner with influencers and healthcare organizations to reach a broader
audience.
o Optimize website and app for search engine visibility and organic traffic.
 Service Expansion:
o Integrate additional services like
diagnostics, pharmacy, radiology, hospital appointment booking, and
ambulance services.
o Expand partnerships with service providers across different regions.
o Ensure seamless integration of new services within the platform.
 Scaling Operations:
o Grow the team with additional staff needed to manage increased user
base and service offerings.
o Establish robust customer support infrastructure to address user inquiries
and resolve issues efficiently.
o Develop processes and systems to ensure smooth day-to-day operations
and scalability.

< >Business Plan
6.9 Key Risks & Mitigation Plan

We have identified key risks that can prevent us from reaching our milestones. They
are:
Risk Mitigation
Risk Detail Probability Impact
Category Plan
The risk that funding will not Maintain a permanent
be available at a level or contingency fund. Raise
External Medium High
timing required for the funds in advance.
startup to succeed.
The risk that the actual Test the concepts with MVP and
market’s demand for the keep testing incremental features
External product or service will not Medium High before launching the full version.
yield the projected sales
volumes.
The risk that development of Robust project
the product or service is not monitoring and control.
Internal Medium Medium
completed on time or within
budget.
Robust employee
Attrition causing loss of contract to minimize
Internal knowledge and impact on Medium Medium disruption. Also, have a
project schedule knowledge management
system in place.
All trademark and brand
External Loss of IP Low Medium will be registered and
protected under IP laws
An able legal department
will liaison and coordinate
with law firms, attorneys
External Expensive Lawsuits Low Medium
and the aggrieved parties
to manage lawsuits
amicably.

< >Business Plan
7 Financial Projection
7.1 Sales Forecast
7.2 Key Revenue Assumptions

< >Business Plan
7.3 Income Statement Projection

< >Business Plan
7.4 Cash Flow Projection

< >Business Plan
7.5 Balance Sheet Projection

< >Business Plan
7.6 Financial Ratios

< >Business Plan
8 Investment Required & Exit Strategy
8.1 Investment Required

JJ Memorial Diagnostics and Hospitals
Address: LGB Avenue, Dibrugarh-786001, Assam

Tel: +91-70028-15487
Web: www.jjmhospitals.com
Email: sanjib115g@gmail.com

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Business Plan

One Stop Destination for all

JJ Memorial Diagnostics and Hospitals

2 Product / Service Overview.........................................................................................8

Page 2 of 41 © Copyright JJ Memorial Diagnostics and Hospitals

3.3 Pharmacy Market..............................................................................................................15

6 Strategy & Implementation........................................................................................26

Page 3 of 41 © Copyright JJ Memorial Diagnostics and Hospitals

7.2 Key Revenue Assumptions...............................................................................................33

8 Investment Required & Exit Strategy.........................................................................38

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This document includes “forward-looking statements.” All statements other than

Page 5 of 41 © Copyright JJ Memorial Diagnostics and Hospitals

Recognizing this disparity and inspired by the government's push to alleviate

1.2 Legal Structure & Ownership

Shareholder % Stake Role

1.3 Vision, Mission & Values

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1.4 Intellectual Property

 Trademark of the Brand Name & Logo

 Patients Database and their Critical Medical Information

 Doctor’s and Other Service Providers Database

1.5 Location & Premises

LGB Avenue, Dibrugarh-786001,

 To onboard a diverse network of hospitals, pharmacies, labs, and ambulances onto

 To achieve a minimum of XX app downloads and active users within the

 To expand to XX Cities of India by the end of Year-2.

 To achieve annual revenue of INR XX Crores in the 2nd Year of operation.

 To breakeven within XX year of operation.

1.7 Keys to Success

 Ability to build a team of quality service providers and healthcare

 Availability of funds for business expansion.

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 Positive unit economics.

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2 Product / Service Overview

2.1 Core Problems

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Abulance Lab & Imaging

2.3 Online Doctor Consultation

2.3.3 How it works

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Raise Request Select Doctor Get on Call

2.4 Online Hospital & Doctor Booking

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- Real-time availability and confirmation notifications to enhance user

2.4.3 How it works

Raise Request Select Doctor Confirm & Make

2.4.4 Benefits & Features

Doctors/ Hospitals Patients

Wider patient reach Detailed Doctor Profiles

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2.5 Diagnostics and Pharmacies

2.5.3 How Pharmacy / Diagnostic Model works?

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2.6 On-Demand Ambulance

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Ambulance Driver Patients

Brand name 24 X 7 ambulance service

2.7 Revenue Model

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3.1 Digital Health Market - India

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3.2 Ambulance Market