Opportunity

Seeking, Screening,
Seizing
Lesson 2A-2C
 Objectives
Lesson 2A - Opportunity Seeking
● Identify the sources of opportunities.
● Identify the opportunities and threats to the enterprise being
pursued.
● Practice collaboration and responsibility in team activities.

Lesson 2B - Opportunity Screening

● Identify the criteria for screening opportunities.
● Screen opportunities for the enterprise to be pursued.
● Practice reflection, collaboration, and honesty in opportunity
screening.
 Objectives
Lesson 2C - Opportunity Seizing

● Define the Main Value Proposition.

● Conceptualize the product or service offering.
● Prepare the Introduction of the Business Plan.
 Lesson 2A - Opportunity
Seeking

Article Link:https://www.adb.org/news/stronger-domestic-demand-fuel-philippine-economic-growth-2022-2023-adb
Video Presentation

YT Link: https://www.youtube.com/watch?v=TVU4jEeZUvY
 What is Business
Opportunity Seeking
● The ongoing process of considering, evaluating, and
pursuing market-based activities that are believed to be
advantageous for the firm.
● Prior experience informs the process, but it may also
limit it: opportunity seeking calls for continuous
reconsideration and adaptive learning.
 How do entrepreneurs seek
business opportunities?
Here are some top tips on how you can better identify
business opportunities within any market.
● Talk to your customers.
● Conduct competitor analysis.
● Look at external factors.
● Consider other industries.
● Think about similar companies overseas.
 Sources of Business
Opportunity
Business opportunities are identified when companies

● find issues or problems in existing markets,

● untapped needs,
● untapped technologies,
● customer feedback,
● market research and other sources of information
Video Presentation

YT Link: https://www.youtube.com/watch?v=lFvlZYclFXg
 Collaborative
Period 2:
Learning Group Activity

Collaborative Learning Group (30 minutes)

● The Business Team will do the Opportunity
Seeking by identifying the opportunities
and threats to the ideas they have on their
initial business plan.
 Exit Ticket
● What did I learn in today’s lesson?
● How can this lesson help you as learners?
 Asynchronous Activity
Do further reading on the following links below:
1. https://entrepreneurship0.weebly.com/opportunity-se
eking-screening--seizing.html#:~:text=In%20any%20
country%2C%20the%20income,enterprises%20are
%20sources%20of%20opportunities.&text=includes
%20all%20natural%20resources%20and,animals%2
C%20plants%2C%20and%20minerals.
2. https://www.mindtools.com/amtbj63/swot-analysis
Period 3: Lesson 2B - Opportunity Screening

YT Link: https://www.youtube.com/watch?v=b0ySkJRnYJ4
 What is Opportunity
Screening?
● It is the process of evaluating and filtering potential
business ideas based on their feasibility, desirability, and
viability.
● It is a crucial step for entrepreneurs who want to avoid
wasting time and resources on unprofitable or unrealistic
ventures.
 Personal Screening
Questions
Tell me about yourself
Describe yourself
Why are you searching for a job?
Why did you apply for this position?
Why do you want this job?
Why do you want to work here?
What do you know about this role?
What do you know about this role?
What are you passionate about?
When are you available to start?
Are you currently interviewing with other
companies?
What are your salary expectations?
What management style do you prefer?
Why are you the best candidate for this
position?
 12 Rs of Opportunity
Screening

Article Link:
https://www.elcomblus.com/the-12-rs-of-opportun
ity-screening/
Opportunity Screening
Matrix

YT Link: https://www.youtube.com/watch?v=DCdrjE8LFQc
 5 points test for
Opportunity Screening
1. Customer – Is the market real?
2. Timing – is it big enough?
3. Finance – Can it be profitable?
4. Product – Can we differentiate?
5. Competitiveness – Can we win?
 How to screen an opportunity
in a potential market
8 ways to identify market opportunities
● Speak to prospects you've lost. ...or potential prospects full stop.
● Talk to current customers.
● Competitor analysis.
● Understand the market.
● Explore indirect opportunities.
● Look at environmental factors.
● Analyse foreign markets.
● Investigate other industries.
 Collaborative
Period 3:
Learning Group Activity

Collaborative Learning Group (30 minutes)

● The Business Teams will do the Opportunity
Screening by using the Personal Screening
Questions and 12 Rs.
Period 4: Lesson 2C - Opportunity Seizing

YT Link: https://www.youtube.com/watch?v=ReM1uqmVfP0
 What is Opportunity
Seizing?
● To accept or pursue an opportunity (to do
something) with conviction.
● To take advantage of an opportunity when
offered.
● When you seize an opportunity, you take
advantage of it and do something that you want
to do.
 Let’s talk about Value
Proposition
● A value proposition should clearly explain how a
product fills a need, communicate the specifics of its
added benefit, and state the reason why it's better
than similar products on the market.
● The ideal value proposition is to-the-point and
appeals to a customer's strongest decision-making
drivers.
 5 steps to create a value proposition that
will supercharge your sales

1. Define your ideal customers

2. Match benefits to customer needs
3. Be specific
4. Be unique
5. Test your value proposition
 Value Proposition in
Product
● A product value proposition is a statement that
articulates the product's features, uses and
differentiators while taking into account the
customers' problems, wants and needs.
● A product value proposition describes what the
customer will get out of the product.
 Collaborative Learning Group
Activity

The Business Team will write the Introduction

section of the Business Plan. It should include the
following:
A. The Business Concept
B. The Business Goals: Vision, Mission, and
Objectives
C. The Business Offering and Justification