SPEK RAB KEGIATAN PROMOSI EVENT NASIONAL 2024

No Uraian Volume Satuan Keterangan

1 Tenaga Ahli
a Publikasi
- Project Manager 9 ob
- Performance Manager 9 ob
- Art Director 9 ob
- Desain Graphic 9 ob
- Motion Graphic 9 ob
- Media Planner 9 ob
- Copywriter 9 ob
- Editor 9 ob
b Post Campaign Evaluation
- Research Manager 9 ob
- Solution Manager 9 ob
- Data Analyst 9 ob
- Admin 9 ob
2 Publikasi event
a Boosting Ads
- Instagram (111.888.746 impresi) 9 Bln
- Facebook (112.459.607 impresi) 9 Bln
b Programmatic Display Ads
i Mobile
- Medium Retangle or Leaderboard Travel & Life Style Channel (1.1257.500 impresi) 9 Bln
- Medium Retangle Travel & Life Style Channel (1.201.380 impresi) 9 Bln
- Leaderboard Travel & Life Style Channel (1.266.468 impresi) 9 Bln
ii Desktop
- Skind Ads, MR3 or MR4 Travel & Life Style Channel (7.017.108 impresi) 9 Bln
- Skind Ads Travel & Life Style Channel (531.510 impresi) 9 Bln
- MR3 or MR4 Travel & Life Style Channel (550.500 impresi) 9 Bln
iii Programmatic Video Ads
- Youtube Video Ads (7.262.126) 9 Bln
- Mobile & Desktop All Channel (2.051.000) 9 Bln
c Online News Distribution
- Cision Comms Cloud - Online News Monitoring 9 Bln
- Next Gen Cision Communications Cloud Social Listening Core - 10 queries 9 Bln
- Indonesian Premium Circuit Distribution (3 media) 30 KL
- APAC Photo 1920 x 1080 30 KL
Evaluasi Postevent
1 Benchmark Projection & Desk Research
a Pembelian Data 10 KL
b Prelimenary Sample 200 Org
c Benchmark Data
- subscription, up to 3 users 1 kl
- Access case study
- Access creative or media
- Dedicated Account support
3 Quantitative Survey
a. Market Sample - INDONESIA 4.500
- Jakarta 1.000 Org
- Yogjakarta 300 Org
- Solo 300 Org
- Medan 500 Org
- Makassar 300 Org
- Bandung 500 Org
- Surabaya 500 Org
- Bali 500 Org
- Manado 300 Org
- Labuan Bajo 300 Org
4 Qualitative - INDONESIA
- Moderator 10 kl
- Respondent insentif 100 ok
5 Pejalanan Survey - event sample
a Bali
- Flight PP 4 OK
- Akomodasi 2 MLM
- Transportasi Lokal 3 UH
- Meal 3 OH
- Tiket masuk Event 1 kl
b Bandung
- Kereta PP 4 OK
- Akomodasi 2 MLM
- Transportasi Lokal 3 UH
- Meal 3 OH
- Tiket masuk Event 1 kl
c Solo
- Flight PP 4 OK
- Akomodasi 2 MLM
- Transportasi Lokal 3 UH
- Meal 3 OH
- Tiket masuk Event 1 kl
d Aceh
- Flight PP 4 OK
- Akomodasi 2 MLM
- Transportasi Lokal 3 UH
- Meal 3 OH
- Tiket masuk Event 1 kl
e Surabaya - Bromo
- Flight PP 4 OK
- Akomodasi 2 MLM
- Transportasi Lokal 3 UH
- Meal 3 OH
- Tiket masuk Event 1 kl
f Danau Toba
- Flight PP 4 OK
- Akomodasi 2 MLM
- Transportasi Lokal 3 UH
- Meal 3 OH
- Tiket masuk Event 1 kl
g Lombok - Mandalika
- Flight PP 4 OK
- Akomodasi 2 MLM
- Transportasi Lokal 3 UH
- Meal 3 OH
- Tiket masuk Event 1 kl
 h Batam - Bintan
- Flight PP 4 OK
- Akomodasi 2 MLM
- Transportasi Lokal 3 UH
- Meal 3 OH
- Tiket masuk Event 1 kl
i Yogyakarta
- Flight PP 4 OK
- Akomodasi 2 MLM
- Transportasi Lokal 3 UH
- Meal 3 OH
- Tiket masuk Event 1 kl
j Magelang
- Flight PP 4 OK
- Akomodasi 2 MLM
- Transportasi Lokal 3 UH
- Meal 3 OH
- Tiket masuk Event 1 kl
6 Paket Meeting
- Full Day 50 pax
- Souvenir 50 buah
- Transportasi Lokal 1 UH
- Transport Peserta 50 pax
- Usher 2 or
7 Reporting
- Laporan Bulanan Soft Copy 9 kl
- Laporan Analysis 1 kl
- Laporan Admin 1 kl
- SSD 1TB 1 kl

Jakarta, 16 Januari 2024

Pejabat Pembuat Komitmen
Direktorat Event Nasional dan Internasional

Wahyu Wicaksono
NIP. 19750102 200502 1 001