NAME: MUHAMMAD AKMAL HAKIM BIN AB RAHMAN

STUDENT ID: 2017699964

GROUP: RAP2208A
NAME OF COMPANY: PIGEON CORPORATION
PRODUCT: VERSATILE BOTTLE MILK BAG

SWOT ANALYSIS

Strength Weakness

o Existing distribution and sales networks o Taxes

o Barriers of market entry o There might be too less supplier
o Monetary assistance provided o Missing supplier are possible
o High profitability and revenue o High investment in research and
o Provides future trends development
o More robust than the economy in general
o Strong relationship with suppliers and
partners

Opportunities Threats

o New acquisition o Growing competition and lower

o New market trends profitability
o The market changes fast o Rising cost of raw materials
o Positive trends o Government regulations
o New trade agreements between o Automation is an unknown factor
countries are possible o Increasing costs
o Industry faces government
regulation