Gem O.

Collado
2G-FSM

FILM SHOWING

A REACTION PAPER ON THE MOVIE

“BILLIONNAIRE”
A THAI MOVIE

The Billionaire (Top Secret) is a real-life constructed story. The movie is all about how a
teenager named Top Itthipat who was a dropped out from the university, an online game
addict and a risk taker will be turned out to be a billionaire and a magnate. That is one of
the strengths of the movie. Featuring a real-life story of an individual is relatable to the
audience. The element of human quest and how the flick narrates the ups and down the
character experienced makes it more relevant since we all experienced the same.
Challenges are always there in our life and it is our call to think of solutions to overcome
those. As a typical human being as highlighted in the movie, Top resiliently surpassed
challenges by being brave enough to face it a more mature way.
CASE STUDY

CASE 2
SHOES FOR EVERYONE: FOCUS ON TEENAGER

Competition tends to exist in almost every aspect of our lives. Businesses exist in an
exceedingly competitive environment. However, a company’s competitive advantages
can vanish quickly. Considering this, it may perhaps need a plan to outdo the competition
and build a permanent competitive advantage. In view of this, how can an entrepreneur
cope up and get ahead among its competitors with such an intense and concentrated
competitive environment?

In the case given, Mr. Abad has faced several business dilemmas as competition is
getting fiercer. As others would say, the foremost successful companies in the start-up
world are the ones who move the fastest and get to the finish line first. But that’s not the
case for Mr. Abad. As mentioned, though there were only five shoe stores when Mr. Abad
opened his business, it failed to guarantee the drastic increase in his sales and gave him
a slow increase throughout its first five years of operation. And in 1995, three more shoe
stores opened which provides Mr. Abad a tough time coping up with the competition

Now that his suppliers where his bulk stocks come from begin to drop off a number of its
significant shoe lines, it would mean that he has to look for more factories to cater his
“Shoes for everyone”. Suppliers have become less accommodating and less efficient
within the delivery schedule which gives him a hard time accommodating customer’s
demand.

In most cases, one thing that most competitive industries have in common is dealing with
competitive pricing. More often than not, businesses frequently cut prices in an attempt
to destabilize competitors. The matter here is that competing on price is actually a losing
battle. A low price isn’t always a guarantee for a lasting competitive advantage. And at
some point, in time, you've got to settle on between winning on price and having healthy
revenue and it’s indefinitely aloof from a perfect situation.

When competing for a giant market, it is true that nothing is offered free and easy. It may
be difficult to limit down a particular target, identify and meet their needs. Irrespective of
who their competitors are, there’s likely a smaller segment of the market This study source
was downloaded by 100000839958301 from CourseHero.com on 06-18-2022 23:57:55
GMT -05:00 https://www.coursehero.com/file/84508257/Case-Study-Shoestore-
272021docx/ that they serve really well. That means there are other segments that they
don’t serve so well — and that’s indeed an opportunity.

For Mr. Abad’s case, he should rather focus on narrowing in on a particular niche within
the market so that he can better focus on meeting their demands. With that, he can
probably take that as an opportunity to win in that segment. By establishing a greater
connection between his products and his customers, he has now the means to be able to
get engaged with the market that’s receptive and ready to buy what he has to offer.
Actually, by analyzing who he should be targeting, he would be able to narrow down his
inventory lists and be able to cut down unnecessary purchases that would later turn to
inventory obsolescence. He can also focus on catering the demand that is influenced by
the current trend. By deciding on what to maintain for his inventory, he could just easily
cope up regardless how drastic the change could be in the trend.

It’s impossible to please everyone. Competition in a business industry is far beyond

inevitable. But giving up on this kind of problem is not an option either. Entrepreneurs
need to give their customers a reason to buy their product, and brand image that is
oftentimes a great means for achieving this. When we know what’s going on with
competitors, we can react to new trends, find new ways to out-compete, and stay ahead
of the competition. That’s how we build a lasting competitive advantage that keeps our
business growing.
 STUDENT OUTPUT – Interview of an Entrepreneur

The Original “HELLO-HALO” is one of the best and successful business here in our
town, Mauban.

Ms. Maeh Almacha Calderero is the second to the youngest of the family that I
interview regarding to the said business. There are prepared questions that being
answered by her based on what the business is all about and how it’s become
successful and being loved by many. Also, the challenges they’ve encountered as a
family business.

How did you identify your customer?

They identify their customer as their frequently buyers. “They are the one who support
and love our business and specially the best seller of ours the special Halo-halo.” They
also added that their customers are being satisfied by their affordable products not only
by our fellow Maubanin’s but the neighboring town as well.

What were your considerations in selecting customers?

“As an entrepreneur we should consider the wants of our customers. As pandemic goes
by, we cannot deny the fact that many of us are being able to choose what is our wants
rather than needs. Besides, I notice that money is not the source of their happiness but
what matter most is they find happiness in eating delicious and unique foods that’s why
as a family we created something new and what will suit for our customers wants.” Ms.
Maeh Almacha Calderero said.

Explain how your product or service becomes unique compared to other products?
Living here in Mauban, a lot of successful
businesses are here. “Before we have our small
business which is halo-halo only. A lot of people
loved and support our small business until the
name of our business become popular not only in
our hometown but neighboring town as well. As a
family, we have discussed what if we created
something unique because here in Mauban, they
have all the similarities when it comes to food not
unless the service and the quality that every
business have to offer will not give the
satisfaction of every customer. We have our
special halo-halo, silog meals which is all
homemade made by ours, family. We were
overwhelming because of the good feedbacks
that we’ve received.” “In addition, our place is
being located in a refreshing rice field that
everybody loves. Adults, children, Granny’s,
LGBTQIA+ Community members are enjoying it
with the delicious foods and the ambiance itself.”
- Ms. Maeh Almacha Calderero

Did you consult somebody before you engage in this business? Cite sample
insights that you gained from the consultation.
“We didn’t consult anyone to create a business like this. It’s my family’s choice and wants,
because we want to create something unique that everyone will patronize and love. Even
up to these days they still support our business no matter what climate have because of
our originality.” - Ms. Maeh Almacha Calderero