Magic Quadrant for Unified Endpoint Management

Tools
Published 1 August 2022 - ID G00757534 - 26 min read
By Analyst(s): Tom Cipolla, Dan Wilson, Chris Silva, Craig Fisler
Initiatives: Digital Workplace Infrastructure and Operations; Infrastructure Security

UEM tools, critical to helping I&O leaders manage, secure and

enable the hybrid workplace, saw increased adoption and minor
product advancements in 2022. I&O leaders with separate mobile
device and PC management tools should use this research to plan
UEM investment and consolidation.

This Magic Quadrant is related to other research:

Critical Capabilities for Unified Endpoint Management Tools

View All Magic Quadrants and Critical Capabilities

Strategic Planning Assumptions

By 2027, unified endpoint management (UEM) and digital employee experience (DEX)
tools will converge to drive autonomous endpoint management, reducing human effort by
at least 40%.

By 2025, more than 90% of clients will use cloud-based UEM tools to manage the majority
of their estate, up from 50% in early 2022.

Market Definition/Description
Gartner defines unified endpoint management as a tool that provides agent and agentless
management of computers and mobile devices through a single console. Modern UEM
tools:

■ Provide a user-centric view of devices across device platforms.

■ Offer agent and/or agentless management through native Windows 10, macOS and
Chrome OS controls.

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■ Offer agentless management through native Apple iOS/iPad OS and Google Android
controls.

■ Aggregate telemetry and signals from identities, apps, connectivity and devices to
inform policy and related actions.

■ Aggregate and analyze technology performance and employee experience data.

■ Integrate with identity, security and remote access tools to support zero-trust access
and contextual authentication, vulnerability, policy, and configuration and data
management.

■ Manage nontraditional devices, including Internet of Things (IoT) devices, wearables

and rugged handhelds.

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Magic Quadrant
Figure 1: Magic Quadrant for Unified Endpoint Management Tools

Source: Gartner (August 2022)

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Vendor Strengths and Cautions
IBM

IBM is a Challenger in this Magic Quadrant. IBM Security MaaS360 with Watson provides
AI-enhanced UEM and endpoint security. Its operations are geographically diversified, and
its clients tend to be midsize enterprises (MSEs) in technology, retail and manufacturing
based in the Americas and Europe. IBM continues to invest in Watson for security and
digital employee experience (DEX) improvements, deeper integration with identity and
security products, and OS and application patching to reduce vulnerabilities.

Strengths
■ Intelligence and automation: IBM’s Watson delivers analytics designed to identify,
prioritize and resolve security, identity, performance and configuration issues on
devices managed by MaaS360. Security intelligence and automation remains a
strength as IBM continues to build upon rich integration with QRadar and other
identity and security tools to dynamically adjust policies to reduce risk. Recent
development extends beyond security use cases into endpoint analytics and
automation to improve DEX.

■ Cloud-based patching: MaaS360 continues to offer robust Windows update

capabilities. IBM recently added third-party application vulnerability assessment and
patching, which includes prebuilt packages for over 500 applications that can be
automatically deployed to devices or made available via self-service.

■ Partner ecosystem: MaaS360 maintains a broader partner ecosystem and offers

more integrations than most of the competition. Key partnerships include Microsoft
for conditional access device trust and Intune application protection policy
integration, WalkMe to improve digital adoption of the MaaS360 console, and
TeamViewer for remote control. Other key partnerships include OPSWAT for
patching, Polaris Office for PIM, Wandera for mobile threat defense (MTD), Akamai
for content delivery network (CDN), ServiceNow for ITSM and Skyhook for Windows
geolocation services.

Cautions
■ Product marketing: MaaS360 is rarely promoted or referenced during IBM Security
conferences, events and marketing, and cross-selling of MaaS360 is infrequent,
resulting in missed bundling opportunities with other IBM products. As a result,
clients often cite a lack of product capability awareness and wonder how strategic
MaaS360 is for IBM.

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■ Value proposition: MaaS360 pricing exceeds that of some competitors with broader
capabilities, such as first-party VPN and remote control. IBM’s use of partner
integrations for these capabilities can increase total cost of ownership (TCO) in
cases where clients do not have solutions already in place.

■ SaaS only: Available only as a SaaS solution, MaaS360 does not provide on-
premises management options. Despite holding several security certifications (e.g.,
FedRAMP, SOC 2 Type 2 and ISO 27002) and offering a gateway to enable mobile
devices to access email and other on-premises applications, a lack of on-premises
hosting may limit MaaS360’s appeal for some users.

Ivanti

Ivanti is a Leader in this Magic Quadrant. Its Ivanti Neurons for Unified Endpoint
Management offers broad support for nearly all endpoints. Its operations are
geographically diversified, and its clients tend to be enterprise organizations. Ivanti
continues to add intelligence and automation to improve discovery, automation, self-
healing, patching, zero-trust security and DEX via the Ivanti Neurons platform. Ivanti
Neurons also bolsters integration with IT service, asset and cost management tools.
Following acquisitions, Ivanti is making progress integrating RiskSense, MobileIron,
Cherwell Software and Pulse Secure, but work remains.

Strengths
■ Intelligence and automation: Ivanti Neurons for Unified Endpoint Management is the
only solution in this research that provides active and passive discovery of all
devices on the network using multiple advanced techniques to uncover and
inventory unmanaged devices. It also applies machine learning (ML) to the collected
data and produces actionable insights that can inform or be used to automate the
remediation of anomalies.

■ Broad capabilities: In addition to the OS management capabilities required for

inclusion in this Magic Quadrant, Ivanti offers management of many Linux
distributions and server OSs, OEMConfig and Android Open Source Project (AOSP)
devices, and wearables. It also can manage devices via SNMP. Ivanti includes OS
and application patching capabilities, as well as integrations with its own and third-
party IT asset and service management (ITAM/ITSM) tools. Ivanti’s acquisition of
RiskSense in August 2021 enhances all of its patch management capabilities by
adding a contextual assessment of risk, rather than depending on CVE or CVSS. This
is available with an add-on license.

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■ Vertical market solutions: Ivanti has rich solutions aligned to the healthcare,
education, logistics, public-sector and retail markets. These offerings have the
potential to replace individual products that typically don’t work well together, and
also can help clients achieve the benefits of efficiency and consolidated
management offered by UEM tools, within their vertical market context.

Cautions
■ Licensing model: As Ivanti continues to expand its offerings, migrate to the cloud
and add Ivanti Neurons capabilities to each product, it’s becoming more challenging
to navigate the website, bundling and pricing. Gartner clients often cite confusion
with understanding what specific capabilities are included with each product or
hosting option, or if additional licensing is required.

■ IT administrator experience: Although Ivanti continues to make progress on

integrating acquired products with each release, IT administrators will likely still find
themselves using several different, but similarly designed, consoles to perform
management actions.

■ Feature parity: Some features and extended capabilities of the product are not
available on-premises, including the advanced discovery, intelligence and
automation from Ivanti Neurons. The SaaS offerings are also updated more
frequently and receive updates faster than their on-premises counterparts.

ManageEngine

ManageEngine is a Niche Player in this Magic Quadrant. The newly rebranded Endpoint
Central product continues to expand its broad management capabilities. Its operations are
geographically diversified. Its clients tend to be MSEs. ManageEngine continues to invest
in endpoint analytics, automation and enhanced capabilities for MSPs, as well as
broadening its purview into endpoint security, remote access and zero-trust capabilities.

Strengths
■ Endpoint diversity: In addition to OS management capabilities, ManageEngine offers
broad capability to manage Chrome OS, Linux distributions (Ubuntu, Red Hat,
CentOS, Fedora, Mandriva, Debian, Mint, SUSE, Pardus and Oracle Linux, and
derivatives of each), servers and Android OEMConfig devices (Samsung, Zebra,
Honeywell, Lenovo, Datalogic, Unitech, Nokia, Kyocera, CipherLab, Seuic and
Spectralink).

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■ Pricing: ManageEngine has one of the more affordable UEM offerings evaluated in
this research, with a list price that begins 20% lower than the next-lowest competitor.
Email, phone and chat support are included at no additional cost.

■ Broad capabilities: ManageEngine’s feature set makes Endpoint Central a solid entry
point for clients starting their UEM journeys by seeking a low-cost, highly flexible
offering. Client interactions and social media mentions highlighted its distributed
cloud deployment as a cost-effective way to help clients adhere to disparate country
and market-specific regulations.

Cautions
■ Licensing model: The licensing model is more difficult to understand and administer
than those of competitors. Obtaining a quote requires entering the total number of
devices to manage and the number of technicians who will need to access the
system — tiered from 50 to 10,000 devices, and one to 50 additional technicians.
ManageEngine also lacks user-based licenses and charges an additional license fee
for its Endpoint Security, Analytics Plus and Secure Gateway Server capabilities.

■ Consistency: The on-premises edition of Endpoint Central has more-advanced

capabilities than the SaaS offering. Endpoint Central Cloud does not offer Active
Directory (AD) reporting or integration with common endpoint security capabilities.
Customer reviews on Gartner’s Peer Insights platform and feedback collected during
client interactions continue to reflect concerns with the quality of product releases,
the performance of products and the difficulty of on-premises hosted platform
upgrades.

■ Remote access and zero trust: ManageEngine lacks generally available VPN and
zero-trust capabilities. Both were on the 2021 roadmap, but weren’t delivered. Until
delivered, third-party solutions are required, which proves cumbersome for smaller
organizations.

Matrix42

Matrix42 is a Niche Player in this Magic Quadrant. The Matrix42 Secure UEM (SUEM)
product excels at supporting basic endpoint management and security use cases. Its
operations are geographically diversified, and clients tend to be MSEs in the Germany,
Austria and Switzerland (DACH) region. Matrix42 has continued to invest in capabilities to
inventory, manage and patch devices, along with investments aimed at enhancing
ITAM/ITSM and behavioral dynamic policy enforcement.

Strengths

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■ Extensibility: Matrix42’s capabilities are well-suited to the endpoint management
needs of MSEs. Its first-party (EgoSecure Data Protection) and partner (Fortinet)
security capabilities can integrate with the UEM tool to automate the detection and
remediation of security-related anomalies and malicious activities. The vendor’s
third-party application package repository solution (PackageCloud) can integrate
with the UEM tool to automate software packaging and patching (all licensed
separately).

■ Low-code workflow platform: Matrix42’s entire workspace platform is built on an

extensible, low-code workflow platform that leverages a centralized configuration
management database (CMDB) for SUEM and other workloads, and allows
customers to tailor the solution to their needs. The Matrix42 Extension Gallery also
enables developers to build additional capabilities and integrations with third-party
products.

■ Product marketing: Matrix42 effectively enables its customers and promotes the
UEM’s overall capabilities through webinars, user communities, tradeshows and
local branded experience days.

Cautions
■ Geographic focus: Despite its desire to sell globally, Matrix42 lacks strong brand
awareness among buyers outside the DACH region. Brand awareness is limited, and
growth in other markets has been challenging.

■ Platform economics: Matrix42 aligns well with smaller IT organizations that favor
complete platforms over point solutions by focusing primarily on selling SUEM and
complete digital workspace bundles (plus add-ons). However, organizations with a
CMDB, ITAM/ITSM or endpoint security tools may end up paying extra for
capabilities they already have.

■ Remote access and zero trust: Matrix42 requires third-party tools to complete its
zero-trust and remote-access capabilities, lacking an integrated VPN offering at the
time of this analysis.

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Microsoft

Microsoft is a Leader in this Magic Quadrant. Microsoft Endpoint Manager combines

Intune and Configuration Manager, and is licensed through Microsoft’s Enterprise Mobility
+ Security (EMS) SKU. Microsoft’s operations and clients tend to be geographically
diversified. The vendor continues to invest in improving the IT administrator experience
and endpoint analytics and automation, and supporting core frontline worker devices and
integration with its Azure Virtual Desktop, Windows 365, Defender for Endpoint and Azure
AD.

Strengths
■ Microsoft-native: Deep platform integration with Azure AD, Defender for Endpoint
and Microsoft 365 suites of products offers improved security and IT administrator
experience. Evidence of improved stability and performance achieved by replacing
third-party plug-ins with native solutions cannot be ignored.

■ Cloud-connected: Improvements in hybrid Azure AD join and Tenant Attach have

accelerated the adoption of cloud management of devices via co-management and
modern management. The ability to migrate when ready is cited during customer
reviews on Gartner’s Peer Insights platform, in feedback collected during client
interactions and in social media discussions. This is especially true of organizations
that cannot or are not yet ready to exclusively embrace modern management.

■ Product strategy: With the growth of Microsoft 365, Endpoint Manager continues to
dominate UEM market share. New features and fixes are prioritized based on
customer demand. Sustaining prior momentum, Endpoint Manager branding has
become commonplace among clients, and Gartner observes that it is mentioned
widely and favorably in social media.

Cautions
■ Reporting: Dashboard and reporting capabilities are basic, with limited prebuilt
reports available compared with competing products. Many clients report that the
creation of custom reports via Microsoft Graph integration is labor-intensive and
requires specialized skills to be effective.

■ Endpoint diversity: Endpoint Manager lacks comparable capabilities to manage

Chrome OS and Linux endpoints. The product also lacks endpoint diversity to
support specialized vertical-specific use cases involving wearables, rugged frontline
devices and IoT.

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■ Complexity: Despite increased investment in Microsoft Learn courses, quick start
guides, how-to videos and more prescriptive guidance, feedback collected during
client interactions reveals that they still struggle to keep pace with changes. Clients
also underestimate the overhead required to operate Configuration Manager and
integrate it with Intune, Azure AD and on-premises AD. Those that migrated from
other client management tools (CMTs) are also frustrated with the lack of third-party
application patching capabilities and the requirement to purchase a third-party
solution for this capability.

VMware

VMware is a Leader in this Magic Quadrant. VMware’s Workspace ONE platform provides
improved employee experience through UEM, extensive virtualization, analytics,
comprehensive security, remote access, apps and workflows. Its operations and clients
tend to be geographically diversified. VMware continues to invest in helping customers
drive workplace modernization, implement zero trust, improve the digital employee
experience and reduce digital friction.

Broadcom announced its intention to acquire VMware on 26 May 2022. At the date of
publication, VMware met the inclusion criteria for this Magic Quadrant and continued to
operate as an independent entity. Gartner will provide additional insight and research to
clients as more details become available regarding the acquisition.

Strengths
■ Product strategy: VMware is the only vendor in this research with a complete
package that includes device management, single sign-on, remote support, remote
access, endpoint security, analytics, automation and virtualization. VMware also
added SaaS management capabilities through its partnership with BetterCloud.

■ Ease of use: Workspace ONE provides templates, baseline configurations and

wizards that help reduce IT administrator overhead. It also combines traditional and
modern management capabilities instead of integrating otherwise disparate tools.
The Digital Workspace Tech Zone website resource enables IT administrators to
keep pace with changes and updates.

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■ Intelligence and automation: Workspace ONE includes Workspace ONE Freestyle
Orchestrator, a low-code automation workflow designer that can take action on
devices and applications based on triggers from UEM events and data. Workspace
ONE Essentials editions include Workspace ONE Intelligence for insights and
reporting and rule-based automation. The Enterprise Edition adds use-case focused
solutions to measure and improve DEX, Risk Analytics for continuous verification
based on machine learning, and risk scores from device context and user behavior.

Cautions
■ Pricing: Clients get the most value from Workspace ONE through advanced features,
such as DEX management, risk-based conditional access for zero trust and use-case
focused solutions for automation and intelligence. These are only available with the
Advanced or Enterprise license tiers, which are priced among the highest of the
products evaluated in this research.

■ Microsoft 365: VMware customers committed to Microsoft 365 continue to struggle

to justify investment in a tool that is viewed as overlapping with capabilities that
they may already be entitled to under their existing Microsoft 365 licensing.

■ Feature parity: Many of the advanced Workspace ONE capabilities require the use of
its SaaS offering. These include reporting and dashboards with historical data,
automation with third-party integrations through custom connectors, Risk Analytics,
Digital Employee Experience Management and Workspace ONE Trust Network.

Vendors Added and Dropped

We review and adjust our inclusion criteria for Magic Quadrants as markets change. As a
result of these adjustments, the mix of vendors in any Magic Quadrant may change over
time. A vendor's appearance in a Magic Quadrant one year and not the next does not
necessarily indicate that we have changed our opinion of that vendor. It may be a
reflection of a change in the market and, therefore, changed evaluation criteria, or of a
change of focus by that vendor.

Added
■ No vendors were added to this Magic Quadrant.

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Dropped
■ BlackBerry: Despite strong mobile and secure workspace capabilities and its focus
on regulated and high-security use cases, BlackBerry was unable to meet Gartner’s
inclusion criteria for macOS management.

■ Citrix: Citrix announced the 1 July 2022 end of sale for Citrix Endpoint Management
to focus investments on zero trust network access (ZTNA) and desktop as a service
(DaaS) technologies.

Inclusion and Exclusion Criteria

Magic Quadrant research identifies and analyzes the most relevant providers and their
products in a market. To qualify for inclusion, vendors must present a defensible solution
capable of the following:

1. A generally available, single license product that demonstrates:

■ Agentless management of Apple iOS and macOS, Google Android, and

Windows 10, which includes:

■ Device enrollment and provisioning

■ Device configuration and policy enforcement

■ OS patching and update management

■ Application deployment in native format

■ Agent-based management or prebuilt connector for CMT integration

■ Direct integration with the Microsoft Intune Graph API for app and data
protection

■ Location-agnostic endpoint management (not dependent on LAN/VPN)

2. Evidence that the UEM product has at least 10 million devices under management,
excluding managed devices entitled under trial, freemium or other no-cost use
arrangements

3. UEM offering as turnkey SaaS (UEM vendor hosted and operated, not IaaS)

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 4. Rank among the top organizations in the market momentum index defined by
Gartner for this Magic Quadrant. Data inputs used to calculate UEM platform market
momentum include a balanced set of measures, such as:

■ Gartner customer search, inquiry volume and trend data

■ Volume of job listings specifying experience with the UEM platform as a job
requirement on TalentNeuron and on a range of employment websites in the
U.S., Europe and China

■ Frequency of mentions as a competitor to other UEM platform vendors within

reviews on Gartner’s Peer Insights forum between April 2021 and March 2022

Honorable Mentions
Gartner tracks more than 30 vendors in the unified endpoint management space. Although
this research identifies six vendors that have met our inclusion criteria, the exclusion of a
vendor does not mean that the vendor and its products lack viability.

Described below are several noteworthy vendors that did not meet all of our inclusion
criteria, but could be appropriate for clients, contingent on requirements:

■ BlackBerry: BlackBerry’s UEM product focuses on providing secure access to data,

apps and workspaces from mobile devices and PCs. BlackBerry has a strong
capability to securely manage corporate-owned mobile devices and enable
containerization of applications and data for bring your own device (BYOD) use
cases, especially for highly regulated or security-centric organizations. BlackBerry
also includes integration with its Cylance security solutions, offering tight alignment
across endpoint management and security. BlackBerry was unable to satisfy
Gartner’s inclusion criteria for macOS management.

■ HCL Software: HCL BigFix offers modern and agent-based management and
patching of Windows and macOS, as well as agent-based management and
patching of Windows Server, many Linux distributions and UNIX families. Separately
licensed, BigFix Mobile offers management of Apple and Android mobile devices.
BigFix did not meet Gartner’s inclusion criteria for single license SKU for UEM and
direct integration with the Microsoft Intune Graph API for app and data protection.

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■ Syxsense: Syxsense has grown rapidly, and its Syxsense Enterprise product provides
configuration management, OS and third-party patching, automated self-healing,
security remediation, and remote control capabilities for Windows, macOS, iOS,
iPadOS, Android and Linux devices. Clients ask about Syxsense’s unified approach
to configuration, patch and vulnerability management that enables collaboration
between SecOps and ITOps teams within a single console. Syxsense did not meet
Gartner’s inclusion criteria for market momentum.

■ Tanium: Tanium continues to expand its endpoint management, patching,

vulnerability, asset management and endpoint security capabilities for clients that
operate complex environments. Tanium has a strong capability to discover devices,
identify vulnerabilities and patch a wide variety of device types in almost any
network scenario. Deployment options include on-premises and SaaS. Tanium lacks
the MDM capabilities required to satisfy Gartner’s inclusion criteria for this Magic
Quadrant.

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Evaluation Criteria
Ability to Execute
The Ability to Execute criteria evaluate vendors’ ability to properly resource product
development, marketing and sales. The emphasized criteria center on the product itself,
but consider the operational support from sales, marketing and R&D, as well as the
vendor’s reputation with customers and performance in the market relative to competitors.

Table 1: Ability to Execute Evaluation Criteria

Evaluation Criteria Weighting

Product or Service High

Overall Viability Medium

Sales Execution/Pricing High

Market Responsiveness/Record Medium

Marketing Execution Medium

Customer Experience Medium

Operations Medium

Source: Gartner (August 2022)

Completeness of Vision
Completeness of Vision focuses on the performance of a vendor’s product as it applies to
current market needs, the strategy and performance in delivering to meet that
understanding, and the vendor’s ability to innovate for current and emerging needs as well
as against its competitors. This metric also assesses a vendor’s geographic strategy and
presence, its strategy and roadmap for the product, and its general business model.

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Table 2: Completeness of Vision Evaluation Criteria

Evaluation Criteria Weighting

Market Understanding High

Marketing Strategy High

Sales Strategy Low

Offering (Product) Strategy High

Business Model Medium

Vertical/Industry Strategy Medium

Innovation High

Geographic Strategy Medium

Source: Gartner (August 2022)

Quadrant Descriptions
Leaders
Leaders exhibit strong execution and vision scores, and exemplify the suite of functions
that assist organizations in managing their mobile devices and
PCs. Leaders also provide guidance and tools to help migrate from traditional client
management to modern management, as well as deep integration with endpoint analytics
and endpoint security tools to provide a simplified IT administrator and an improved
employee experience.

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Challengers
Challengers exhibit a strong set of technologies, marketing and sales execution, and
intellectual property, as also exhibited by Leaders, but tailor solutions to specific market
segments or use cases. They may be satisfied with servicing their current customer base or
market, or they may lack the strategic support, direction or desire to compete in the
Leaders quadrant.

Visionaries
Visionaries exhibit strong capabilities in their current offerings and a complete set of
functionalities to address common use cases. However, the vendor’s size, the size of its
installed base, platform breadth or integration points make it appropriate for some, but
not all, buyers. There are no Visionaries in this year’s Magic Quadrant.

Niche Players
Niche Players exhibit leadership in specific use cases, market segments or verticals.
However, their offerings fail to provide a breadth of features that make them relevant to all
buyers, regardless of vertical, geographic market or use case.

Context
For the 2022 iteration of the Magic Quadrant, no changes were made to the rating
methodology. For the inclusion criteria, we added a market momentum index to help
identify market relevancy.

The goal of any Magic Quadrant is to provide a level view of comparable products (size,
capability and corporate structure) to address the demands of a wide variety of
buyers. Not every company’s requirements are identical. We encourage clients to review
the accompanying Critical Capabilities research to review use case and functionality
requirements, and this research to align industry expertise, vision, technology and cost
requirements to the right vendor, regardless of the vendor’s quadrant.

Market Overview
Gartner considers UEM to be a mature and stable market. Growth is small and driven
primarily by organic events. Limited opportunities for growth include new deployments of
frontline worker technology, consolidation of disparate and OS-centric tools, and small to
midsize organization use cases.

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Top-line revenue growth tends to be driven by organic expansion inside existing
customers, such as expansion into management of Windows and macOS devices
alongside mobile. Primary client interest drivers are modernization of endpoint
management and patching, automation, and improved digital employee experience.

Gartner sees the following forces shaping the UEM market:

■ Continued acceptance of remote or hybrid work models in place of exclusively in-

office work. Clients also often cite difficulty patching and managing corporate-
owned endpoints, especially for remote employees. This emphasizes the increased
importance of UEM and adjacent tools in enabling remote and hybrid work.

■ Integration with endpoint analytics and endpoint security tools to build proactive and
resilient defenses for endpoints that are being targeted by more and better-skilled
adversaries.

■ A greater focus on intelligence and automation to drive efficiencies and improve

DEX, requiring a centralized platform for collecting and using telemetry to automate
fixes to common problems and reduce IT overhead. The 2022 Gartner February
Omnibus Survey confirmed that 33% of respondents are using automation for self-
healing, and an additional 29% are planning to add this in the next two years. The
same survey found that 38% are using analytics to measure DEX, and 24% are
planning to add this in the next two years.

■ Demand to consolidate and integrate UEM and endpoint security vendors and tools,
in order to benefit from tighter platform integration and, to a lesser extent, achieve
cost-efficiencies.

■ Customer demand for consolidation to a single UEM platform. The 2022 Gartner
February Omnibus Survey confirmed that 54% of respondents have already
consolidated to a single endpoint management team, and an additional 26% plan to
do so in the next two years. Furthermore, 83% of respondents have invested in
modern management of endpoints and 75% in mobile BYOD enablement.

Although Gartner continues to see increased adoption of UEM and modern OS

management in parallel, we still advise clients to be methodical with the transition from
traditional approaches. This is especially true for those with significant technical debt and
complexity, and those with more rigid policies and processes.

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Clients should avoid waiting for the perfect tool that addresses all of their requirements,
because this rarely exists. Waiting often results in increased complexity, administrative
overhead and TCO. Choose a UEM tool that addresses the majority of requirements, and
then address gaps with complementary or supplemental tools.

Looking forward, the rapid evolution of SaaS-powered capabilities and the emergence of
DEX tools offer a glimpse into the next evolution of endpoint management beyond UEM.
Over the next three to five years, we anticipate that the inability of enterprise IT leaders
and managed service providers to scale staffing levels and skill sets to meet ever-
increasing business and cybersecurity demands will catalyze the adoption of intelligence
and automation. Gartner calls the next phase “autonomous endpoint management
(AEM).”

Evidence
Gartner Peer Insights: We considered reviews for Gartner Peer Insights posted from 1
April 2021 through 31 March 2022 for representative vendors in the following markets:
CMT, enterprise mobility management (EMM) suites, mobile application management
(MAM) and UEM.

Note 1: Source of Social Media Analytics Data

Approved Methodology: Gartner conducts social listening analysis leveraging third-party
data tools to complement or supplement the other fact bases presented in this Magic
Quadrant. Due to its qualitative and organic nature, the results should not be used
separately from the rest of this research. No conclusions should be drawn from this data
alone. Social media data in reference is from 1 January 2019 through 30 March 2022 in
all geographies (except China) and recognized languages.

Ritesh Srivastava, from the Social Media Analytics team, contributed to this research.

Note 2: 2022 Gartner February Omnibus Survey

2022 Gartner February Omnibus Survey: This survey was conducted online from 24
February through 9 March 2022 to understand the following:

■ Current and future investments to support workplace infrastructure

■ How organizations are thinking about security vendor consolidation and what
business outcomes are expected as a result

■ Current metadata maturity and practices as well as future plans

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In total, 124 IT and business leader members and nine customer service and support
members of Gartner’s Research Circle, a Gartner-managed panel, participated. Members
from North America (n = 70), EMEA (n = 48), Asia/Pacific (n = 8) and Latin America (n = 6)
responded to the survey.

The survey was developed collaboratively by a team of Gartner analysts and Gartner’s
Research Data, Analytics and Tools team.

Disclaimer: Results of this survey do not represent global findings or the market as a
whole, but reflect the sentiments of the respondents and companies surveyed.

Evaluation Criteria Definitions

Ability to Execute
Product/Service: Core goods and services offered by the vendor for the defined market.
This includes current product/service capabilities, quality, feature sets, skills and so on,
whether offered natively or through OEM agreements/partnerships as defined in the
market definition and detailed in the subcriteria.

Overall Viability: Viability includes an assessment of the overall organization's financial

health, the financial and practical success of the business unit, and the likelihood that the
individual business unit will continue investing in the product, will continue offering the
product and will advance the state of the art within the organization's portfolio of
products.

Sales Execution/Pricing: The vendor's capabilities in all presales activities and the
structure that supports them. This includes deal management, pricing and negotiation,
presales support, and the overall effectiveness of the sales channel.

Market Responsiveness/Record: Ability to respond, change direction, be flexible and

achieve competitive success as opportunities develop, competitors act, customer needs
evolve and market dynamics change. This criterion also considers the vendor's history of
responsiveness.

Marketing Execution: The clarity, quality, creativity and efficacy of programs designed to
deliver the organization's message to influence the market, promote the brand and
business, increase awareness of the products, and establish a positive identification with
the product/brand and organization in the minds of buyers. This "mind share" can be
driven by a combination of publicity, promotional initiatives, thought leadership, word of
mouth and sales activities.

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Customer Experience: Relationships, products and services/programs that enable clients
to be successful with the products evaluated. Specifically, this includes the ways
customers receive technical support or account support. This can also include ancillary
tools, customer support programs (and the quality thereof), availability of user groups,
service-level agreements and so on.

Operations: The ability of the organization to meet its goals and commitments. Factors
include the quality of the organizational structure, including skills, experiences, programs,
systems and other vehicles that enable the organization to operate effectively and
efficiently on an ongoing basis.

Completeness of Vision
Market Understanding: Ability of the vendor to understand buyers' wants and needs and
to translate those into products and services. Vendors that show the highest degree of
vision listen to and understand buyers' wants and needs, and can shape or enhance those
with their added vision.

Marketing Strategy: A clear, differentiated set of messages consistently communicated

throughout the organization and externalized through the website, advertising, customer
programs and positioning statements.

Sales Strategy: The strategy for selling products that uses the appropriate network of
direct and indirect sales, marketing, service, and communication affiliates that extend the
scope and depth of market reach, skills, expertise, technologies, services and the customer
base.

Offering (Product) Strategy: The vendor's approach to product development and delivery
that emphasizes differentiation, functionality, methodology and feature sets as they map
to current and future requirements.

Business Model: The soundness and logic of the vendor's underlying business
proposition.

Vertical/Industry Strategy: The vendor's strategy to direct resources, skills and offerings
to meet the specific needs of individual market segments, including vertical markets.

Innovation: Direct, related, complementary and synergistic layouts of resources, expertise

or capital for investment, consolidation, defensive or pre-emptive purposes.

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Geographic Strategy: The vendor's strategy to direct resources, skills and offerings to
meet the specific needs of geographies outside the "home" or native geography, either
directly or through partners, channels and subsidiaries as appropriate for that geography
and market.

Document Revision History

Magic Quadrant for Unified Endpoint Management Tools - 16 August 2021

Magic Quadrant for Unified Endpoint Management - 5 January 2021

Magic Quadrant for Unified Endpoint Management Tools - 6 August 2019

Magic Quadrant for Unified Endpoint Management Tools - 23 July 2018

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Gartner, Inc. | G00757534 Page 22 of 23

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Table 1: Ability to Execute Evaluation Criteria

Evaluation Criteria Weighting

Product or Service High

Overall Viability Medium

Sales Execution/Pricing High

Market Responsiveness/Record Medium

Marketing Execution Medium

Customer Experience Medium

Operations Medium

Source: Gartner (August 2022)

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Table 2: Completeness of Vision Evaluation Criteria

Evaluation Criteria Weighting

Market Understanding High

Marketing Strategy High

Sales Strategy Low

Offering (Product) Strategy High

Business Model Medium

Vertical/Industry Strategy Medium

Innovation High

Geographic Strategy Medium

Source: Gartner (August 2022)

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