Professional Documents
Culture Documents
REPORT
PREPARED FOR:
The internship opportunity I had with Sinar Jernih Sdn Bhd was a great chance for learning
and professional development. Therefore, I consider myself a very lucky individual as I was
provided with a golden opportunity to be a part of the company. I am also grateful for having
a chance to meet my colleagues and wonderful people who endlessly guided me through this
I express my deepest thanks to Puan Rahimah bin Ahmad, Human Resource Manager of Sinar
Jernih Sdn Bhd Melaka Branch Office for taking part in the useful decision and giving
necessary advice and guidance and arranging all my tasks to make my work easier. I would
I am also indebted to my internship advisor, Dr. Ismadi bin Ismail for the guidance throughout
my internship regarding my coursework, reports, and presentation. I have to say, without his
concern support, and valuable advice from time to time I would probably fail to complete the
work appropriately.
Lastly, I would like to express my gratefulness towards my family and friends who had given
me numerous support and encouragement to help me get out of my comfort zone. I perceive
this opportunity as a big milestone in my career development. I will strive to use gained skills
and knowledge in the best possible way, and I will continue to work on improvement, to attain
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TABLE OF CONTENT
PAGE
ACKNOWLEDGEMENT i
TABLE OF CONTENT ii
RESUME iv
SWOT ANALYSIS 5
• Strengths 6-8
• Weaknesses 9 - 11
• Opportunities 12 - 14
• Threats 15 - 17
SUMMARY 18
REFERENCES 19 - 20
APENDIX 21 - 23
ii
EXECUTIVE SUMMARY
This report is prepared based on my six months of my placing in Sinar Jernih Sdn Bhd Human
Resource Department for my industrial training duration. In this report, I mainly have
incorporated my experience at Sinar Jernih Sdn Bhd Melaka Branch Office where I have
detailed about company’s profile, my training reflection, and SWOT analysis and
recommendation based on those four main points which are strengths, weaknesses,
opportunities, and threats. Sinar Jernih Sdn Bhd is one of the leading companies with over 26
years of experience in the cleaning and facility management service provider industry where
they offered solutions to general and private hospitals, commercial buildings, airport cleaning,
and many more. Sinar Jernih Sdn Bhd put priority in investment on advanced equipment and
SWOT analysis has been detailed in this report to take a closer look at the strengths and
weaknesses of the company with the outside nature of opportunities and threats that have been
occurring around them. The analysis is important for recognizing and providing the solution to
the company itself for further improvement where the company needs to use its strengths,
overcome the weaknesses, utilize the opportunities and avoid some major threats for them as a
iii
RESUME
iv
COMPANY'S PROFILE
About
Sinar Jernih Sdn. Bhd.
1
Sinar Jernih Sdn. Bhd has been established on 20th November 1995 and is one of the leading
cleaning and facility management service provider in Malaysia with over 26 years of
experience in the industry. The company headquarters is located at Petaling Jaya, Selangor
meanwhile company also has an office branch in Batu Berendam, Melaka. The operation of
company services covered vastly the entire Malaysia region, from south to east.
Sinar Jernih Sdn. Bhd. major in cleaning service contracts which include healthcare and
commercial division. The Healthcare division covered more than 10 hospitals in Malaysia and
commercial covered government and non-government buildings, airport facilities, and outlets.
To enhance the quality of life, Sinar Jernih has expanded its role as a cleaning expert. With
more than 26 years of experience, Sinar Jernih has established itself as a top cleaning service
provider in Malaysia and certified its services to the following international standards: ISO
9001:2008, ISO 14001:2004, OHSAS 18001:2007, as well as ISI 2020, a standard based on
Islamic tenets. Sinar Jernih provides clients with cutting-edge solutions. Its portfolio includes,
among other things, airports, cleaning of aircraft interiors, public and private hospitals, high-
shopping malls, retail stores, maintenance of highways, cleaning of rail stations and coaches,
and hotels.
2
TRAINING REFLECTION
My internship training in this company has been started on 28 February 2022 and until August
2022 which is roughly 6 months. The working day will be the same as other company office
hours which is from Monday to Friday for 8 hours, from 8.30 A.M. until 5.30 A.M.
I have been placed in Human Resource Department of this company in Melaka Branch Office
located at Taman Merdeka Jaya, Batu Berendam, Melaka. My roles as a clerk are to assist the
Human Resource Manager by managing and calculating salary for a few project site operative
employees, key-in workers' overtime claims, and medical claims, and preparing monthly wages
reports and submit to the Chief of Operation Officer. By calculating operative salary, the
company uses the payroll system that has been provided. From that payroll system, I can key
in all the data of the workers, salary reports, calculating overtime rate, and any task related to
the human resource tasks. This company payroll period will be from the 18th until the 30th of
the month. In that period, I am responsible to complete my tasks within the period to the final
Not only that, I have been assigned to assist in managing any related foreign workers in that
company. From calculating foreign workers' utility bills, managing passports, and key-in data
until registering a new permit on the Perkeso website. After 1 month of training, I have been
assigned to 3 project sites, which are Hospital Pantai Ayer Keroh, Hospital Pantai Batu Pahat,
and Gleneagles Hospital Medini Johor. I have been held responsible to communicate with the
head of the project site to manage workers absents, leave, overtime, and claims. Any related
matter about the workers from all those projects I need to follow up and responsible for their
salary.
3
During the tenure of my internship, I gained multiple valuable insights and skills that require
to be able to perform in my eventual working life. Most of the hardest part of the internship is
I need to be able to use the company’s payroll system efficiently and quickly because I need to
complete my tasks within the time given. Other than that, I have also gained important skills
which as my proficiency with Microsoft Excel. I have been required to prepare a monthly
wages report and submit it to the Chief of Operation Officer. By handling that task I need to
complete the task in a short amount of time without making any mistakes. I have been handling
that task from the first month of my training. Aside from these skills, I also see a significant
improvement in my communication skill. When I have been assigned to handle 3 project sites,
I need to be able to communicate well and clearly with the project to make the operation run
smoothly. By saying that, it is important for me to gain those valuable skills to prepare myself
4
SWOT
Analysis
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
5
SWOT Analysis and Recommendation
STRENGTHS
• The company has been recognized and well known in the entire industry for over 20
• Sinar Jernih Sdn Bhd has been leading in its industry for over a decade to build its
• Their reputation makes them easier to gain trust and customer satisfaction by showing
• Having such a good reputation means that Sinar Jernih Sdn Bhd could gain an
advantage from their name to obtain new customers and continue using their services
• It is a great way for the company to leverage its brand recognition to increase its success
• Since its establishment, Sinar Jernih Sdn Bhd has been continually growing and
• In 2015, Sinar Jernih Sdn Bhd has been awarded Platinum Award and Gold Award by
KLCCUH QHSE for their best performance in housekeeping services in Petronas Twin
Tower.
• From that award, it says that Sinar Jernih Sdn Bhd has their best way to demonstrate
their contribution and commitment to their client requirements and to strive for
6
Well trained workers
• Employees play a big role in the succession of a company. Not only that, but employees
also represent the integrity and image that shows how well a company train its
employees.
• Sinar Jernih Sdn Bhd has more than 3000 well-trained employees to carry out their
• These well-trained employees prove that Sinar Jernih Sdn Bhd is highly recognized in
their industry and help them derive their vision and mission along with their brand
image.
• Well-trained employees also have a significant impact and a ton of benefit to the
• Better training implemented by the company means better processes. Operations and
tasks can be performed far more efficiently and quicker if employees know what they’re
trained to do. By that, the quality of work also will improve along with their
productivity.
• Employee satisfaction is one of the important points that companies need to look
forward to. Employee satisfaction is a great tool to increase their morale if they’re
• A proper training prepared by the company will help workers be confident in their role
• Other than that, being well-trained can help in avoiding and reducing workplace
accidents. This safety requirement is a priority for the company to ensure the safety of
their employees as well as surrounding people. With well-trained staff, it can help the
company avoid and minimize the possibility this problem could occur in the future.
7
• This shows the company tends to invest more in training their workers not only growing
• In respect of their well-known name and experience in the industry, Sinar Jernih Sdn
• They could display more of their brand name on the project site they have working on.
This tactic will show the public the performance of the company.
• Not only that, but the company also could display their effort and performance of the
• Next, Sinar Jernih Sdn Bhd could improve their productivity and performance using
• This could be done by creating a new team for the quality check to ensure all their
• The creation of this team also can help businesses to insight, solve the problem and
keep finding new ways to optimize the operation smoothly on the project site.
• By doing so, Sinar Jernih Sdn Bhd could utilize the full potential of their well-trained
workers and also can help employees improve themselves in performing their jobs.
8
WEAKNESSES
• Employee turnover refers to the total number of workers who leave a company over a
certain time.
• For Sinar Jernih Sdn Bhd, they are not going anywhere from this term. Being said as a
cleaning service company, this is one of the major weaknesses they need to overcome.
• The labor market in this cleaning industry is too large, where anyone can work here and
• This is because of several factors that play around with this high employee turnover.
• Most of the work and tasks are dealing with dirty and messy places, this is not arguably
• Not all people can tolerate this kind of work and environment. By saying that, the
workers themselves are the reason for this high rate of employee turnover.
• Next, the flexibility of work time also plays a big role in keeping their workers. Lack
• Cleaning services need to be performed continuously to make sure the area is clean and
• With that, workers are bound to overwork and lack flexibility in performing their job
• The company needs to know what is going on and what are their employees facing up.
This will help the company to lose valuable and well-trained employees because of this
matter.
9
Lack of project management maturity
• This project management maturity model is important to measure the level of maturity
of project management that has been assigned. It is to measure the improvement of the
management itself to secure the company from losing their clients due to improper
• That can be said that Sinar Jernih Sdn Bhd is facing the problem from the bottom to the
root. The Head of the project is assigned to handle and manage the project site by taking
any measures to ensure the services are delivered successfully and fulfill the client's
satisfaction.
• Sinar Jernih Sdn Bhd is facing this challenge because they are losing some existing
• The selection of project managers needs to look seriously by Sinar Jernih Sdn Bhd to
• Planning and executing the project are important to be improvised and monitor to
• Sinar Jernih Sdn Bhd must put a significant effort into this matter to achieve their goals
10
Recommendation for Weaknesses
• To address this high turnover rate, Sinar Jernih Sdn Bhd needs to learn more about the
• To be able to care and be concerned about their employees, they will know what are
the factors and problems that make the workers leave the company so frequently.
• By allowing for work-life balance flexibility, employers can greatly assist their
• Sinar Jernih Sdn Bhd must prioritize maintaining a positive work environment. High
• To address the problem of lack of project management maturity is by choosing the right
• Choosing a good leader and manager is important to ensure the quality and performance
• Not only that, Sinar Jernih Sdn Bhd need to monitor the leaders and managers that have
been chosen to ensure they are following the company’s standard and benchmark.
• Sinar Jernih Sdn Bhd also needs to expand its involvement in project management. In
this matter, Sinar Jernih Sdn Bhd needs to be involved in the approval of key decisions
• The quality of the solution is often improved, and more importantly, the commitment
to support the solution delivered is stronger as a direct result of the involvement of key
11
OPPORTUNITIES
Essential industry
• For over a few decades, cleaning services are most needed or being said as an essential
• The essential sector is referred to the class of sectors that have been legislated by the
government to have a special restriction regarding labor actions such as not being
• This is going by the Covid-19 outbreak order, in the time frame of the outbreak, Sinar
Jernih Sdn Bhd does not affect by that and they are required to provide more of their
services.
• The company has been protected under the Prevention and Control of Infectious
• The company has been put under the list of essential services which are allowed to
• Their services are also needed by most of the customers to fulfill the cleaning and
• Sinar Jernih Sdn Bhd has to increase its efficiency in its services provided especially in
the hospital.
• In the Covid-19 outbreak, all hospital is the most important place that they need to cover
• With that factor come into their way, it would be a great opportunity for them to cater
and capitalize to increase their sales and provide more of their services.
12
Sustainability cleaning services trends
• The movement toward sustainability has been a trend in the industry for the entire
• Apart from generating profit solely, Sinar Jernih Sdn Bhd has been practicing and
• Sinar Jernih Sdn Bhd has developed a board corporate concern for quality, pollution
prevention, safety, and health on its arduous journey to become a top brand in its
industry.
• As a result of that effort, Sinar Jernih Sdn Bhd has adopted particular standards in its
System, the Environmental Management System, and the Quality Management System
• Sinar Jernih Sdn Bhd makes sure that they will continue to provide environmentally
friendly services, work to preserve the environment, and protect human health and
• Sinar Jernih will also work to minimize the environmental impact by promoting
resource and energy efficiency, waste separation and recycling, and community
concerns.
• This important effort has set Sinar Jernih Sdn Bhd to be able to show they are concerned
about environmental sustainability and keep paying attention into this matter.
13
Recommendation for Opportunities
• To take advantage of their spot in the essential industry nowadays, Sinar Jernih Sdn
Bhd could align with the government to secure their place in the industry.
• By taking this advantage, Sinar Jernih Sdn Bhd could take a massive step in providing
• Not only that, but Sinar Jernih Sdn Bhd also could prove themselves why they are
• Sinar Jernih Sdn Bhd could get many deals this way, by providing excellent
• Next, for sustainability trends, Sinar Jernih Sdn Bhd could be taking a part in the
• Showing this concern to the public surely will increase the company’s reputation that
• This will show that “cleaning” is an important term in sustaining the environment and
also encouraging public to keep the environment clean and free from unethical
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THREATS
business, they are bound to this behavior to gain profit and generate sales.
• If businesses provide what are customers’ needs and wants, they are will noticeably
successful in the industry. This is the game that all business needs to play to stay at the
• Client satisfaction is the main factor Sinar Jernih Sdn Bhd performed well in their
business by providing tremendous effort to satisfy their client's needs and wants with
top-notch service.
• But not only did Sinar Jernih Sdn Bhd perform well, but their competitors were also
• By giving 2 or 3 years time period of the contract, all the businesses in this cleaning
service industry need to show to their clients who give the best performance and most
• This battle in the closing deal has been around in the industry since the cleaning service
• If the company does not perform well in that contract period, it will lose a lot of
• This threat gives a significant negative impact on Sinar Jernih Sdn Bhd if they failed to
15
Fierce competition and increasing costs
• Business competition refers to the rivalry among the company in the same industry to
get more sales, generate revenue, and more market share as compared to others.
• Given the same service, same quality, and same target audience, definitely a high-
• In the cleaning service industry, numerous service providers are competing for the same
potential clients.
• Sinar Jernih Sdn Bhd faces this threat as they are many big brand names that offer and
• With the rising cleaning service industry in the world, not to deny every business is
• This investment is needed for them to stand out more than the other competitors out
there.
• Consequently, this way has a downside for business. The business needs to spend a
• The rising costs eventually restrained them for gain revenue even more and they need
to spend more.
• This threat gives Sinar Jernih a hard time growing and improve its brand image in this
industry.
16
Recommendation for Threats
• To ensure customers' satisfaction towards Sinar Jernih Sdn Bhd, they should display
and prove themselves what are they capable to deliver to fulfil the customers’
requirements.
• This is a major step they need to take to win the client’s heart where Sinar Jernih Sdn
Bhd could give their clients a promising service and provide the necessary improvement
• Clients want to see what they can be provided and served from what they pay for.
Therefore, Sinar Jernih Sdn Bhd should improve on their services, performance, and
• In this way, Sinar Jernih Sdn Bhd can prove themselves they are different and are
capable to give a promising performance more than other competitors that serve the
• Next, to combat the threats from competitors in the same industry, Sinar Jernih Sdn
Bhd should what its competitors are capable of. By learning what their competitors can
do, Sinar Jernih Sdn Bhd could improvise their services and find a way to improve
themselves.
• Not only that, Sinar Jernih Sdn Bhd should look out for global companies on how the
companies give an impressive and numerous amount of effort to satisfy their clients.
• By looking at this, Sinar Jernih Sdn Bhd can set a benchmark on how they are capable
17
SUMMARY
The time given of 6 months to complete my industrial training at Sinar Jernih Sdn Bhd Melaka
Branch Office benefits me a lot. I have gathered all the necessary and extra knowledge in
between the tasks and assignments that I have been assigned to. This makes me realize that it
is more than knowledge itself for me to adapt to real working requirements. It does require me
to be able to think critically at the same time wisely, able to hold the responsibility, and take
the action beyond my decision in every process of my work. I also realize it is important for
communicate effectively with my co-workers and display a good manner to all of them. I have
to say in this internship period, I have been facing a lot of challenges from executing my tasks
and I can see the improvement and growth in myself through these experiences. This will
benefit me to pursue my career and explore the real-working world reality that already waiting
for me once I take this last step in my internship period. Before ending my industrial training
period, I would like to express my gratitude to Universiti Teknologi Mara for giving me this
challenging working environment. At last, I am giving my utmost gratitude to Sinar Jernih Sdn
Bhd for accepting me as their student some to learn a lot of knowledge and valuable experiences
in their company.
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REFERENCES
7 common causes of high employee turnover. (2019, October 29). Peeps HR.
https://www.peepshr.co.uk/resource-centre/7-common-causes-of-high-employee-
turnover/
Abraham, B. (n.d.). These 5 Issues Cause 95% of the Problems With Your Janitorial Services.
Www.stathakis.com. https://www.stathakis.com/blog/these-5-issues-cause-95-of-the-
problems-with-your-janitorial-services
CBT, A. (2021, August 4). 5 Ways To Keep Clients Satisfied With Your Cleaning Services.
clients-satisfied-with-your-cleaning-services/
Challenges & Opportunities In Cleaning Service Industry. (n.d.). Synergix Technologies ERP
event/business-blog/challenges-opportunities-in-cleaning-service-industry/
Www.osha.gov. https://www.osha.gov/cleaning-industry
Institute.
https://corporatefinanceinstitute.com/resources/knowledge/strategy/competitive-
intensity/
Donovan & Ho. (2020, March 24). What are “Essential Services” under the Movement
are-essential-services-under-the-movement-control-order/
Five Key Trends Shaping the Sustainability Agenda in 2022. (2021, December 6).
Euromonitor. https://www.euromonitor.com/article/five-key-trends-shaping-the-
sustainability-agenda-in-2022
19
Jack. (2012b, September 9). 5 Benefits of a Well Trained Workforce. Bdaily Business News;
Bdaily. https://bdaily.co.uk/articles/2012/09/09/5-benefits-of-a-well-trained-
workforce
Sinar Jernih Sdn Bhd - Cleaning & Facility Management Service Provider. (n.d.). Sinar
Tajer, B. (2022, May 6). Low Project Management Maturity Is Costing Your Company.
TeamDynamix. https://www.teamdynamix.com/low-project-management-maturity-
may-be-costing-your-company/
Verlinden, N. (2019, October 31). What does high turnover mean? Turnover rates, jobs, and
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APPENDICES
22
Figure 5: Went to “Program Libat Urus Bersama Sistem Insurans Pekerjaan 2022" at
Perkeso Melaka.
Figure 6: One of the tasks I was assigned is to create a new company's vacancy brochure.
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