Campus Emotional

Well-being and
Engagement Solution
The Founder’s Note

From day one, our mission has been to provide access From a five-member team of people who spent
to high quality and evidence-based mental health sleepless nights building India’s leading mental health
support to anyone who needs it. We have worked hard platform, we’re now a group of 140+ who live and

over the years to ensure that mental healthcare is breathe mental healthcare and are working

easily accessible, affordable, and driving real changes relentlessly to create a seamless, integrated
ecosystem that offers accessible quality care.
in people’s mental health outcomes.

Dr. Amit Malik

We’re deeply invested in providing clients with access
Founder & CEO
to coordinated, structured and scientific solutions
MBBS, MRCPsych,
MBA, DMedSci, DGM through our integrated mental health ecosystem.

Amaha was founded in 2016 with the vision of closing the enormous
treatment gap in mental health that impacts close to 200 million Indians.
Why investing in mental health
has become imperative

37.7% and 13.1% 27%

Of Indian students suffer from moderate Rise in student suicides across India from
and severe depression, respectively 2016 to 2021

~40% 60%
of global suicide burden is from India and of young people in India do not seek
suicide is among the leading cases of mental health support compared to only
death among youth (15-29 years) 17% in other countries

Investing in the emotional health of students can lead to a stronger and resilient nation as
students are the nation's future, less administrative overheads for faculty, and better
academics, placements, research outputs, and development of a wholesome individual.

Sources: The State of the World’s Children 2021, UNICEF, ICMR, Asian Journal of Psychiatry, National Crime Record Bureau
Where your students may require
mental health support?
✓ Managing Peer Pressure Amaha’s Campus EWP
✓ Academic/Research Output related Load can help you ensure
✓ Examination Stress compliance with UGC
✓ Placement Pressure
mandate of having
✓ Transitioning from High School to Colleges
emotional support
✓ Parental Pressure
✓ Parental Conflict
services for students
✓ Romantic Relationships
✓ Dealing with Addiction (Pornography/Social Our program, if needed
Media/Drugs)
can be extended to
✓ Low Self-Confidence
✓ Career Confusion
college faculty and
✓ Dealing with Identity and Inclusivity (LGBTIAQ) parents as well
✓ Faculty Upskilling for Student MH Support
✓ Empty Nest Syndrome
Our partners have
successfully implemented
an integrated,
evidence-based
programme driving mental
well-being outcomes.

92% client retention rate

700k+ lives covered

50+ trusted partners and more

Founded in 2016 by a team with deep
expertise - clinical and lived experience
● 20+ years of global
Founding team scientific clinical
expertise &
commercial director
Dr. Amit Malik Neha Kirpal of a $30mn P&L
CEO & Founder Co-founder

● Psychiatrist with 20+ years of Mental
Health experience in India & globally
● Former Board Member of the Royal
College of Psychiatrists and European
Board of Psychiatry
● MBA from London Business School
● Extensively published author across
several international Psychiatric Journals
● 2 successful business
● Social Entrepreneur with 15+ years of
managing creative & social businesses exits and lifelong
● Global mental health ambassador lived experience in
● Young Global Leader, World Economic
mental health
Forum
● Aspen and Eisenhower Fellow
Amaha has been built and led by domain experts
Dr. Amit Sen
Senior Child & Adolescent Psychiatrist
25+ years of clinical experience; MBBS, MD, MRCPsych,
CCST; Formerly at national (Haq, CSJ, The Foundation)
and intl. orgs (UNHRC, UNICEF)
Dr. Divya G Nallur
Clinical Director &
Lead Psychiatrist for adults
19+ years of clinical experience;
MBBS, Fellow of the Royal College of Psychiatrists,
MSc, PGDip, CCT (UK);
Co-founder at People Tree Maarga
Dr. Soumya
Parameshwaran
Consultant Psychiatrist for adults
12+ years of clinical experience;
MBBS, DPM, DNB Psychiatry;
former trainee & resident at NIMHANS
Dr. Kavita Arora
Senior Child & Adolescent Psychiatrist
25+ years of clinical experience;
MBBS, MD, CCST (UK). Developed the SMART
Connect model for the <6 age group
Dr. Amiya Banerjee
Sr. Consultant Psychiatrist
25+ years of clinical experience;
M.B.B.S, DPM in Psychiatry from NIMHANS,
MD Psychiatry from AIIMS;
Dr. Sudheendra Huddar
Consultant Psychiatrist for adults
4+ years of clinical experience;
MBBS, MD(Psy), DM in Addiction Psychiatry;
formerly at AIIMS Delhi
Dr. Sonia Malhotra
Consultant Child & Adolescent
Psychiatrist
13+ years of clinical experience;
MBBS, MD (Psy)
Dr. Dean Creado
Senior Psychiatrist for adults
18+ years of clinical experience
MBBS, DPM, MD(Psy), DNB Psychiatry;
formerly at Kokilaben Dhirubhai Ambani Hospital
Dr. Shruti Nair
Consultant Psychiatrist for adults
M.B.B.S, MD Psychiatry;
MD at NIMHANS from Jul 2016 to Jun 2019
3+ years of clinical experience
Amaha has been built and led by domain experts
Dr. Shelja Sen Sweta Bothra Deepapriya
Senior Narrative Therapist Lead Psychologist for adults Vishwanathan
25+ years of clinical experience; Mphil, DClinPsych, 10+ years of clinical experience;
Masters in Narrative Therapy. Writer,
Sr. Consultant Psychologist
MPhil in Clinical Psychology
TED speaker and columnist with The Indian Express 13+ years of clinical experience;
MBBS, MD (Psy)

Ankita Khanna Pratishtha Trivedi Mirza Nikita Bhati

Head of Clinical Services, Gurgaon Lead Psychologist for organizations Sr. Consultant Psychologist for adults
16+ years of clinical experience; 10+ years of clinical experience; 9+ years of clinical experience;
MA in Psychology MPhil in Clinical Psychology MPhil in Clinical Psychology

Lavina Nanda Dr. Shweta Jha Suhavana B

Head of Development Centre, Delhi Sr. Consultant Psychologist for adults Sr. Consultant Psychologist
14+ years of clinical experience; 7+ years of clinical experience; for adults
MSc in Clinical Psychology (UK) MPhil in Clinical Psychology 8+ years of clinical experience;
MPhil in Clinical Psychology
Amaha is guided by global mental
health leaders
...and
Advising team
A team of 120+ highly motivated
professionals across

Dr. Shekhar Saxena Prof. Dinesh Bhugra technology, content, product,

Scientific Advisor
● Professor of the Practice of Global Mental
Health at Harvard; Former Head of WHO
Mental Health
Clinical Advisor design, business & domain
working towards building easy
● Former President of Royal College of access to mental health care &
Psychiatrists support

Dr. Prabha S Chandra

Clinical Advisor

● Head of NIMHANS Centre for Well-Being;

Professor & Former Head of Psychiatry
NIMHANS
We’re transforming campus
mental health care
Since Launch

4 million+ 75+ 60% 22%

WITH 4.6/5 NPS SCORE FOR USING 3 OR MORE ENGAGEMENT RATE
APP DOWNLOADS
PLAYSTORE RATING THERAPY / PSYCHIATRY SESSIONS

Accelerators Compliant with Data Security and Privacy Standards

Global Recognition
Our presence in the media
 Amaha’s integrated mental
health ecosystem

Proprietary Omniplatform therapy &

Diagnostics psychiatry services

Dashboards for
your student
wellness officer
and team

Group intervention & Personalised self-care

support tools & resources

Awareness-Building
Engagement Campaigns
 OFFERING 1

Omniplatform
Therapy &
Psychiatry
Services

Therapy and psychiatry support, available online and in person

Therapy at Amaha

Highly qualified experts Proprietary clinical protocols 100+ inhouse & 60+ affiliates
who undergo a rigorous training and for treatment, care, and escalation - in available virtually and in-person,
selection process order to improve mental health across the country

100% confidentiality 24*7 access to sessions 75+ NPS

so students can access support feeling so students can access support given by our clients for their
completely secure and safe whenever they need it experience with their provider
Therapy at Amaha - An overview

Choose a therapist; filter by Pick a slot and delivery mode View upcoming sessions and tools Access unlimited chat and
language, experience, etc (in-app video, call, chat) from your dashboard support tools between sessions
Psychiatry at Amaha
Highly experienced professionals
We have psychiatrists from the best
institutes in India who are trained to
support a range of concerns
Going beyond medication
A comprehensive treatment plan is
created for each client
Integrated with therapy
Our psychiatrists and therapists work
together to deliver quality care
Ongoing monitoring & support
Clients receive support between
sessions through chat access and
self-care tools
Psychiatric care at Amaha is guided
by the principles of transparency and
integrity. We believe in the value of
integrated care - medication is only
prescribed when necessary, and we
almost always work with our
therapists as well as the client's
caregivers to deliver the best medical
support to each individual.
Dr. Divya G Nallur
Senior Consultant Psychiatrist
Psychiatrist with 20+ years of
experience
Psychiatry at Amaha - An overview

Choose a psychiatrist; filter by Pick a slot and delivery mode View upcoming sessions and tools Access prescriptions in a safe and
language, experience, etc (in-app video or telephone) from your dashboard confidential manner
Onsite & OPD Support

Affiliate network across 60+ cities

 OFFERING 2

Amaha Self-Care:
Personalised
self-care tools
& resources

Self-care at your fingertips - anytime, anywhere

Self-care at Amaha is different

Everything on Amaha’s The Amaha Self-Care We offer a self-care Our self-care activities
Self-Care app is app curates a highly library of are bite-sized modules
carefully curated by personalised self-care evidence-based based on Positive
qualified mental health journey for each resources that contain Psychology, DBT,
professionals, student, based on their activities, articles, Cognitive Behavioural
grounded in their needs, context and videos, quotes, tips, Therapy and more.
clinical expertise, preferences. recommendations, and
real-world experience, more.
and the latest
evidence-based
treatments.
Personalised self-care tools: An overview

Personalised Plans
Based on an assessment, students get
access to a personalised 4-week plan
with new skill-building activities daily

We have 6 programmes covering

depression, anxiety, sleep, stress, anger &
happiness or overall well-being

6 programmes for the student to A range of tools can be accessed The plan consists of new activities
choose from from the app’s Home screen and tasks each day
Personalised self-care tools: An overview

Mood Tracker
Students can log their mood regularly
to identify patterns and to understand
their emotions better

Creating awareness about one’s feelings is

the first step towards better emotional
well-being

Quickly log your mood from the Add details and context behind Get insights that can help you
app’s Home screen what triggered the mood or improve your mood over time
emotion
Personalised self-care tools: An overview

Goal tracker
Students can set goals for themselves
and track them regularly in order to
build healthy habits

Building healthy habits is key to long-term

well-being and mental health

Students can choose from Daily reminders and tracking Students also get guidance to
Amaha’s recommended goals, or enables the student to measure complete a task that they have
add their own progress over time set as a goal
Personalised self-care tools: An overview

Allie, our relief chatbot

In times of distress, students can reach
out to Allie to talk through their
concerns, get quick tips to cope and
feel better

Everyone needs a non-judgemental space

to talk about their feelings - Allie is the
ideal solution for your students

Start a conversation with Allie Tell Allie what you are going Access easy coping activities that
from the app’s Home page through and what you need can help you feel better
Personalised self-care tools: An overview

600+ activities & resources

Students can explore our library of
short courses, activity collections and
psychoeducational resources

All our tools have been designed by mental

health experts using the latest science in
CBT, Positive Psychology, Mindfulness, &
more

Hundreds of expert-curated Add details and context behind Audio, video, journalling and other
articles on mental health topics what triggered the mood or interactive activities for students
emotion to engage with
Personalised self-care tools: An overview

Additional Courses are shorter A scientific assessment helps the Students can also engage with The student can collect
courses on more specific topics student understand their topical content and courses that “Happiness Points” and badges as
that can be accessed by students emotional state better are regularly refreshed they make progress on their plan
 OFFERING 3

Amaha’s Proprietary
Diagnostics

Emotional pulse of your student body through assessments and surveys

Assessments and Surveys

We’ve built proprietary assessments on areas All of our surveys and assessments are based
like stress, happiness, morale, well-being, and on clinical research and expertise
more

Students receive a personalised report with Mental Health Core team get baseline and
scientific tips delta data to see how the program has
improved important emotional health
indicators across campus
Bot-based check-ins

We offer weekly bot-based Students can also chat with

check-ins via email - students Allie, our bot, in order to
share their mood week on share more about their mood
week, in order for us to and to journal about their
capture data over time feelings
Bot-based check-ins

Each student gets access to They can also review their

an insights section, through notes and find patterns in
which they can understand their mood
how they are doing over time
Assessments and Surveys

Students receive an email with Each student has to answer a set The student gets an overall score Students can also access
instructions on the assessment questions for different domains along with a domain-wise personalised tips for
evaluated in the assessment breakdown improvement
 OFFERING 4

Amaha’s Group
Interventions
& support

Monthly interactive sessions led by mental health experts

Webinars & Workshops

We have a catalogue of 50+ Each webinar/workshop is conducted by a mental health expert and focuses on
webinar/workshop topics, and teaching crucial skills for emotional well-being
can also conduct specialised
interventions for specific student
groups

“Our inhouse team of 60+ clinical

experts strive to ensure that for
each webinar/workshop, we
blend psychological science with
real-life application tips for the
students.”

Sweta Bothra, Lead Psychologist

Webinars, Workshops, and Panel Discussions

Each webinar or workshop or panel discussion is designed to

impart critical skills for emotional well-being

Our team can also deliver sessions on customised themes or

subjects based on your college’s unique needs

We also leverage our network of clinical and industry experts

to deliver panel discussions, fireside chats, etc. on the
importance of mental health

Students and family members can attend these sessions

We can also conduct group therapy sessions for students

dealing with grief, depression, addiction, and other challenges`
Online, anonymised community

Our community is a judgement-free,

virtual support system for different
mental health concerns

Our Community is moderated by experts

who ensure the space remains safe and
judgement free

Individuals can post anonymously and

share their struggles openly

We currently have groups for depression,

anxiety, OCD, adult ADHD and addiction

Our mental health experts conduct live

events regularly
 OFFERING 5

Amaha’s
Awareness-Building
Engagement
Campaigns

Ongoing efforts to raise awareness and activation amongst students

Content for engagement

Our team of experts curates engaging content that can be

disseminated in the college to build awareness - about mental
health and the programme.

Promoting mental health at work is likely to reduce attrition, improve

student engagement, and build a resilient student body

Disseminate multi-format clinically-backed content - weekly newsletters,

videos, creatives, articles, & more

Provide focused communication collaterals such as targeted email to

prompt student engagement

Distribute digital publicity materials such as screensavers

Run well-being quizzes and resources to help students tackle common

college life stressors or concerns

Engage through themed content for your social media page

Sample newsletters & video content

Email newsletters Video Content

 ACCESS TO THE DASHBOARD

Amaha’s Dashboard:
Empowering you to
drive meaningful
changes for your
students

Real-time data about your students’ emotional health

Access to the
Dashboard

Understand how your student body is

engaging with the programme

Get in-depth insights into your

students’ emotional health

Segment data to see trends for

different student groups

Check-in with us monthly so we can

personalise the programme better
A programmatic journey for you
and your students
Customised and managed by a dedicated
Amaha Customer Success Partner
06
05
04 Feedback and
03 Periodic reporting
02 Ongoing engagement ● Monthly, Quarterly &
01 Launch of app communication ● On-site activities in
Annual Reporting
1st launch & professional ● Benefits of tools and
cafeteria & office ● Dedicated Accounts
locations Manager
Pre-launch activity services services available to
students ● Quiz, wellness
activation ● Launch of surveys ● Onboarding mailers challenges
and mood check-in for self-care and ● Tips and strategies
● Mailers, quizzes, and therapy/psychiatry for self-care ● Thematic
other well-being ● Get baseline data for support engagements e.g.,-
content to generate your college Women’s Day
curiosity and interest ● Launch webinar by
● Awareness-building our mental health
in the offerings tools typically see professional
high engagement
● Surveys can become
a means to activate
account and funnel to
different offerings
Our clients attest to our exceptional service...
What sets Amaha apart is their holistic approach
to mental health care. We appreciate that their
mental health professionals take the time to
understand the root causes of employees' issues
and provide personalized treatment plans that
address their unique needs and challenges.
Amaha's focus on building strong therapeutic
relationships with their clients is also exceptional,
as it has allowed our employees to feel safe and
comfortable.
Shefali Kohli
Group Head - Strategic Rewards &
People Processes
It’s been great to secure comprehensive mental
health support on one platform for the entire
team at Shiprocket specially during the pandemic
as we see a huge rise in grief, anxiety & emotional
disturbances. The therapy support is highly
professional and well organised and the self help
tools are incredibly user friendly. Very happy to
have InnerHour support our mental health journey.
Saahil Goel
Co-founder & CEO
...and so do individuals
Therapy
I'm still at the early stage of my therapy, but the
whole experience has been smooth. I get to
choose when my next session will be, there is a
chat helpline to help you throughout. The team
has done a great job making the whole process
simple for the person seeking help. You never
know how therapy can help until you try it
yourself.
Therapy
The best aspect of therapy with Amaha is the fact
that you can access it from the comfort of your
own home. It is crucial to have a comfortable
space to reap therapy's full benefits. My therapist
has been able to understand my needs very well
and provided me with resources to do my own
reading and research. Her morals and ethical
standing are very close to my own and hence I
have found it easy to converse.
4 million+ users rated us 4.6 out of 5 on Google Playstore
Communities
I have felt the benefit of using this community. If
there is something you want to share and have
nobody to hear you out, if you feel comfortable
you can share here. I am using this community to
share thoughts since more than 4 months now.
Whenever I feel disturbed, scared or low, I write
here just to get thoughts out. I feel some relief. I
feel as if I have been heard. The members are
very supportive and try to offer suggestions to
help feel better.
App
This app is really helpful, it gives you motivation
and so much positiveness. I totally recommend it
if you’re having a hard time dealing with
depression, anxiety or something else. Also,
talking to the chatbox feels amazing as it helps
you with your mood a lot by recommending you
activities you can do. I love this app so much.
App
I am using this app for the first time and it feels
so good and relaxing. I set my goals here and
now I’ll try to achieve them.
Therapy
My experience in therapy has been amazing, I
couldn't have asked for more. She has helped me
in both defining my goals and achieving my
goals. She's also helped me be confident of my
ideas. My 3 years in therapy has literally
transformed my life. Therapy is the best gift you
can give to yourself. The support team is very
cooperative and helpful. They listen to my
concerns and get the help I need as soon as
possible.
Therapy
My experience in therapy has been amazing.
The Nation’s Future is in our Hands

Our multidisciplinary We create a We offer coordinated We work with you to

team of mental health personalised treatment care by systematically meaningfully deliver
professionals have plan for each individual stitching together and revisit the
extensive experience in keeping the severity of different treatment programme. Your
the field and is highly their concern, unique offerings for you - feedback, coupled with
qualified and trained to life context, and their which, in turn, enables our real-time insights,
support clients with mental health needs in us to create a real help us tailor our
their mental health mind. impact on your mental offerings to changing
needs. health outcomes. needs and contexts.
Amaha Case Study
Adopting a highly personalised approach to address severe
and high-risk mental health cases at a premier college
Company context
● Tier 1 college in India with a relatively demanding academic curriculum
● Partnered with Amaha in early 2022
Problem statement
The college was looking to extend high-touch
mental health care to its students, specifically:
Create a channel to access to therapy and
psychiatry care
Provide personalized care for high-risk
cases (related to mood disorders, sexual
abuse, self-harm, etc.)
Operationalize a systematic care
management plan and escalation matrix
Impact
● ~63% of clients showed improvement between their
first and fifth therapy/ psychiatry session
● Swift roll-out of systematic care management
The Amaha Difference
Identified drivers for high-risk cases: academic pressures (associated competition) and
pre-existing mental health concerns/trauma had created an environment of significant anxiety
and stress. This often resulted in interpersonal and friend group issues, mood disorders, bullying,
gender and identity concerns, sexual violence, self-harm, and attempted suicide.
Doubled down on 1:1 sessions: Working closely with the student welfare officer, we identified
high-risk cases, ensured regular therapy and psychiatry sessions began, and supported any
on-ground coordination in emergency cases. We also conducted ADHD assessments and
provided appropriate way forward to all diagnosed students.
Engaged multiple stakeholders for care management: Undertook measures such as putting
the student in parent care, asking them to take some time off, and having meetings with the
in-house counsellor and student welfare officer to oversee progress. Post care management, we
provided our expert opinion on what the college can do to ensure campus safety (e.g., first
responder training, opinion on if certain students are fit to return to campus, etc.).
 For Further Exploration

Thank You

The tools and features mentioned

previously can all be explored, live, on
the app. Scan the QR code above to
download the Amaha app.