aristotle

group 4
Garcia, Sherizzah
Gopez, Casey Mae A.
Jimeno, Shaina Andrea C.

linear model
Katando, Ashley Jossel P.
Lacar, John Cedrie F.
Lee, Lyka L.
Maatubang, Famela
topics 3 key elements of a
Good communicator
(Rhetorical Triangle)
Introduction
Real Life Examples

What is Aristotle
Linear Model? Advantages of
this model

5 components Disadvantages and

of the model Critisms of this model
 who is
Aristotle?
Ancient Greek philosopher and
polymath.
He has a lot of contributions in
different subjects spanning from
natural sciences, philosophy,
linguistics, economics, politics,
psychology, and the arts.
Aristotle
He proposed the model
before 300 B.C
more focused on public
speaking than interpersonal
communication.
what is Aristotle
linear model?
The Aristotle model of communication is a
linear and speaker-centric model with no
scope for the audience to provide feedback.

There are five basic components, including

speaker, speech, audience, effect, and
occasion.

The simple model is presented in a diagram

and is still widely used in preparing
seminars, lectures and speeches to this day.
what is Aristotle
linear model?
According to the Aristotle Model of
Communication, the speaker is the
main figure in communication.

It is the speaker’s task to give a speech

to the public. The role of the audience is
passive.
 Aristotle
linear model
 what are the
components of
aristotle's
linear model of
communication?
 5 components

SPEaker SPEECH Audience

- an individual tasked with - the message that the - the people who
persuading the group of speaker is delivering to passively listen to
people through their the group of people the speech
speech

effect OCCASSION
- the positive or negative - the situation or context
consequences of the responsible for bringing
speech people together
 Aristotle
linear model
RHETORICAL
TRIANGLE
"Rhetoric" is the art of speaking
persuasively

- Developed by the Greek Philosopher

Aristotle
- Foundation of all persuasive
communication
- A method of creating and structuring
strong oral or written arguments
 Rhetorical
Triangle
Three main Rhetorical Components:

Ethos - establishing CREDIBILITY

Logos - appealing to REASON

Pathos - appealing to EMOTION

real life
examples
Obama delivered a speech to
supporters to persuade them
to vote for the Democratic
Party in the general election
of the United States of
America. Many voters voted
for the Democratic Party after
listening to the motivational
speech.
 Barack Obama (Speaker) delivers a speech (speech)to
supporters (Audiences) to persuade them to vote for the
Democratic Party in the general election (Occasion) of the
United States of America. Many voters decide to vote for
Democratic Party after listening to the motivational speech.
(Effect)

general election
Many voters
Barack Obama delivers a speech supporters
decided to vote
 A salesman advertises on
Television to persuade
customers to sell a laptop at
the best price. He delivers a
promotional message to
convince the customers.
Finally, the salesman manages
to sell some laptops through
a T.V. advertisement.
 Advertises on
Salesman television
Manages to sell
Promotional Customers
laptops
Message

A salesman (Speaker) advertises on Television (Occasion) to

persuade customers (Audience) to sell a laptop at the best
price. He delivers a promotional message (Speech) to
convince the customers. Finally, the salesman manages to sell
some laptops (Effect) through T.V. advertisement.
 Aristotle
linear model
Advantages of this model
The Aristotle model of communication is a linear and speaker-
centric model with no scope for the audience to provide
feedback.

So that it has placed more emphasis on the speaker’s role.

Therefore, it benefits anyone looking to develop their public
speaking abilities and the spear requires an awareness of its
intended audience.
disadvantages and
critisms
•There is no concept of feedback, it is a one way from speaker to audience.

•There is no concept of communication failure like noise and barriers.

•This model can only be used in public speaking.

references:
https://www.toolshero.com/communication-methods/aristotle-
model-of-communication/

https://fourweekmba.com/aristotle-model-of-communication/

https://www.marketing91.com/aristotles-model-of-
communication/

https://voiceofaction.org/aristotle-model-of-communication/

https://www.businesstopia.net/communication/aristotles-
model-communication

https://biznewske.com/aristotle-linear-model-of-
communication/#google_vignette
Thank You for
group 4
Garcia, Sherizzah
Gopez, Casey Mae A.
Jimeno, Shaina Andrea C.

listening!
Katando, Ashley Jossel P.
Lacar, John Cedrie F.
Lee, Lyka L.
Maatubang, Famela