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TSE 1 Componert 1
s Oefine daBa analyics and explainis sign1kcance inha context
decision making rouide exannples echng, cdeaning, tharsfomng
0Data analytics ia ihe process inspect
and modelh data to extract usetul infemahion, draus
onclusi orts,and suppat decisian-making
inucles he use dvleuous techaiques and ols to analyzc
paterns, hrends and ihsighks aikin dátases, halping
loqanizatiors make infermed chaices and ophmize hei
Cpenahcns
3 fer seunal
Data analyhcs is crucial in deisicn-making
reasons

1 Intertnedl deision making - Ay analyzing ceta

compehensive unerstaein curent
deusion =
situahn
akuns qain a
Lalouing ern to mako well-iatmed evicence -based
decisicns.
2.Sdenhtying paterns helps idaahy
tends - Data analyhesinsighs
patterna rends within lange dateusck These aida
oukcome&
predichng futune and atategies.
3Kisk management - Analyzinq data
paoaanizatiny
idenhfy poternhal isks .Jás proachue approach helps in
to
deueloping strateqies to mihqala risks and maka mre resilent
deisions
9 For exanmpe, businesees use customen data analytics to
undons tand pnchasing paterns, jmprouing mokehnq shtegics
SApply chain analghcs
en nodting asts
hulp qpimize äouy marigemnt
l6 Finaocia onalytics aidsin fraud detechin &sisk managerant
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bate:

g2 Explorethree ral -ward applicatiuns dala onalgha

difereat indaties. Discuss he challiges and bolofits
lassociated witt hem..
I) Healtkcae : Predichiue analysis for Pahient Cuteomes
Hosphals and healkcae provicrs ue prodichue
analyhcs to forecast pahient oucomes By analyzing historial
phat data, hospi als can predict poten fal hedlk complicatrn
aloing ftr praochve kpsonalzed treatmenk
Challenges
OEnaing data priuacy &ompliance wit hanlthcane laus
ntegatagduense Sata solnces ron elechronic haaltk
AeCOds weanables lothen son ces
BDzaling wik fha sensitive
need for accurate pedichons.
nahoe f healkasre data& he
Bonehk
DEanly detechn qhealtk iuSus
Ophmizakon f hesounce allocahonl wonktou
l3 Smproued poheat sahistfachen l seducecd healthcane cant
T) Rotaul : ustomen analyhic, for penscnalized mankeling
Ktuleu analyze customen data to understd
prerences ,buyng behauion 2hench This infamahon
aed tor prodilt recamnndahns pensonalized shoppig.ak
Chalßenge
OMandqinqg vast omount user data
Balancing ke uef data tor with privacy
O Mainkining data #ualihy and accnacy
|Bonokk:
Oncrsaed customen
Improued sales engaqgement Zloylhy
Eicient inuntony managemeat neducecd cuots
 ) Frane Fravel defechon Krough ancmay datechen
Financal nsthtuhons employ daja ayhu fer traud
dote hon
-(halengcs
by onalyzing transachion patterns
0 Dealing cuitk he speed at whch bronsachors occue in rucd ne
2 Avoiclng inconuinuenca to aqhonat custo mwrs.
Ksping
Benehs
up uilh evalung traud techauqus Lpatens.
O Mhgahon f hrancicl loss dua to frauls
eEnháncecl dauithy trut buildling
B(onhnucs improement in fraud datechon hrugh ML
s3)Explain he key steps inuolueol in data analybcs procus
a Data collecthion
Gothen relvont daa from uanious sources, ensuung it
alugns with he dehned objechues This stepinvplues acquirira
ro daa from database, APIs,ANeys ar ohn dat
repos1tor iea
2'Data cleanitg
Preoracess the alected data tohancle missin vas
outiers ond errars. Cleaning enss he cunacy cuncd scicaiy
he datect for subsequuntaalysis.
Duta bxplbrahon
Expore he dutoset to undnstand is chae cternshcs.
poterny'and distribukun.Deseriphue stcahshcs, wsuclahcns d
caba s ructws
(4, Data Trarstor rnhon
Vodlhy he dusct to muke it sutable fo ndiys's.ha
ruy invclve'nermabzing,aggragahng, r harstynung
ables te uncouer hidden poterns nahanship s
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GQate aralysis
Appl shhshcal and machine Keuning techig uas
to analyze he tanstrmeol deta Thus step inclules denhkyis
renda paterng ,ek. to dorive maninghl insighb.
6) Dot uisualizahcA
Rresent fe analyzldate yisually fhaough chash,
gaphaand dashboondt Visualizahen ad in cínmmunicahag
urcenstandabe fomat
complex fnclings in an easily
facihtahing delisim making
Tnterpret Ka fndings incanext qlka dyfinad
hjechues. This step inuohe drouing onlusions, 'making
inferences 2deuuing achonable inighls from he analyzed
data
Q4)(ompoene and contrat descriphue, iagnaskc predichvel
prescriphive onalysis. Prouide examples.
I Oiagrostic ardlysis:
Purprae : ocuses n understnding why specihkc evenk cuad
by idenibyng the causea kor exgmple, inueshing a sudlendrap
iÕ websitetaffic to determine he suasons. behind fhe decline
Diagncshc andlyies tocuy on he past, providinga
|retrospec hiue vies
Oiaaposhc analyhcs anzwers "Why did it hagpen?
|lhistoric
:Diaonostc&cubret
nalyhcs
dta
daal with straghtforwcnd analysis f t
Valuable when ngaing fhe Auasons behind a sudlen
drop in cusonn ACOres to address ke issues
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I) Descriphive analyhcs
Aurpose: Dacribs historical dota to provide insighs inte
ahat has ha49pencd.For example, analyzin past salas date
to jderhfy frends, such as best -seling prcdick or peak
Descriphve analytics focses on the pust data
Descriphe analgies ansuers "What happerec?"
-Daariphue aalyhcs dals wik shzught fawnd aralysis
of historical datel
Benafiil in sumasizing and pranhng kuy pontormance
lindlcaa's (KPLs) oueh a specikc poiod, aiding in peslermance
evalaton.
TID Predichve analysis
furposei Forecask fute treFds and automes based cn
histovical daa and stahishal algmikms
custonn chun
.for
by
example,
analyzing
using MLmodels to preclict
pasf custonma behaviour and idenhifying focts incicahie
potenial attihin
Predichie analyhcs focus on fhe futune, aiming to
janhiciputt and phimize outomes
fredlichve analyhcs
answer"uhat is lkuly to happen in.
fredic hve analyhics inuolves maore complex stahishical
Imodeling to mako fuwe preclichns
Useful in preclichnq equipmunt fulunes in manufachuninq
based on historical mcuntenance date
)Prescriphe analyie s:
Purpose: Kecomencs achions to qphinmize outcome by
suggashng, hepersonalized
|Irecomncñcling best couhse q autcome tor eOmple,
product ofeings to online
 shqpus baucd on Heir brouwsing hustory kitune
| Prescriphve analyhcs fecw on ke pos. prouidng d
runihes to anhapae ond phimize outcames
phue onalyhcs answers "What shold bedon obot
-hesxriphue aralghes uqurs sqhishiated algarlhmu te
recomnend cphntal achens
Bonehtad
based a sgsting
cn manket ophial pricing shrategies
demand &compehtor priang for prede:
G5 hou
Explaun he cencapt of Busines Jhteligznce (Br)2 dlscuas
BT ools contributa in deiSiun-raking
Business Iotelligence (Br) referz to fhe techrolcae
proces ses and tools kat help organizahns collect, arauze
and present business dota to facilitate intamed decisien
making. JE iovolves hransforming raus date into meaninghuk
insighs hat support strateqic plannitng. ophimize opinahns,
Land enhance ouenall busincss pfornance
O BI tools inteqrate data from vaious AQUA CeS,
la unitied vieus. This ensures dlecisionmaksrs have prouiding it
Qccess
comprehunsive and accurat information
BT tools enable inclap h aralysis f data Kcuah cashosac,
gpars terachive visucli2afhons
BI eols ten offer real- ime monitoring capabilihes
alousng,
4 BItoalsorganizahns torepandl prompty to&taku deusios
incarparat forecashing and prdiche anayhs.
laucing organizahons in anhcipahr futue tencs and
nak1rig proachve decisicns.
Expmples of BL applicatons -
14 Sales and revenue analysis
-Analyziog sals dala te icdenhhy tep-penforming praducb.
lcustemen seqmenk l tesulk
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Helps in rehning saly stategies, ophimizing inentarny.and

tongehing mankhng ettrs fir maximumRavenue.
2 Suply Chain Managameat :
Morftoring and onalyzin supaly chaun data to ophkimze
Kovels, aeduee kaadhme,and enhance ouenall
openahionaleffciency, nminimizes cost and ens2eA
bmaly duiy god.
S6> Define OSS and discuss heir role in Sugpar hingdecision -
making processes. Rouide an example
’Ocision Support Systems (DSs) are computer- based
informahon systems desined to assist decision-makons
in makinq inerined choices.
lhey venage data, analytaal ocdels., andinteractiue
interfaces to provideinsihs and sugpcrt anious stages of
decision making procas
24n the context business, 05S plays a.crucial role by
helping manages analy2e dat,elate alternahues, and
make deajsichs aligndik organizahonal qoals
9They enhance decsion-makag by preenhing ralagt
intor nahça, facilitaiag scenceio analysis, nod reducing
uncentinty
Skr erarsple, in a retul business, a DSScould be employed
to ophmze iOventcry nagennant
By analyzing sits dak, seasonalay mencs,
ophmal ane spplie
sbck
inttoahok. system cao AComet
reorder poins areideahhy cst-eftechie suppliers,
DIhis enables ke busing% te make wellidtormed dedsions
manionize stockous ,and ophimize inuentry cusls
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G|Explauin he concepls
.Gplin
ne techque e howit can extract insighs trom dat
20Daa Miring, is the proqos of discoueuing pterns, frend,
and usehl iotomahon from Karge dalses vaing asuouy
techniques ond algorikas.
(2 One data minin technique s classifcahi¡n, which
invlue
cateqoriaing data nto pedehned classes o oups buedlan
cxtun featinex.
9apose
For example, custonui ralahonghijp managemyrt (Ra)
a company w¡nh to predict cusfomer churn, thati
idenhiy custoners bt Re sisk
l9By Employnq a classikication algoriin, he sys tern can
antlyze hysforital cuton data ,aclacing fackers like
pnchae hrequency,ustomen seruice interachioos,and
ovenall enqogernérk.
GThe caishcahan mcolel can fhen cateyorize custorens in
tuo qroupsKiklly to chunand lkely fa atay
QThii encbes he Business fo proachvely implehent utenin
strategjes fer customns idenhfied as hiah-isk,such as
tangeledkeuenaqirna,
promokams.,.
clancifOgans, et.
By io
datt miaing busincsses Can
lenhahce de Custom retention etorks &aphnize resouIce
allocahon
g) Discus fhe ethical considoahons CassOciatecd with cuta analyhis
Hou do orqanizahony do ethial use of data ?Aroutde elanp
ehical dlemmas
Dlrarpaneney:
used, Cleaa y conmmunicate kouw daba ia colleched,
ond shaaed witkh stabeholalersta make
Transpanent
lbuld ust empower inalividuals jatormeclpracica
ceisis
OArongmizahoD &
intermahon
Priuacy:
toprent Shrive to
odooLnymie protec
|Sonsthve of individuals
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|unaukorizd
Impenent strong seunihy
atcess
mesus fo sakequodl ab from
Glonsent: Cbtain infarmod consenttronm induiduls before
calleciag- and ying fhein daka.Ceanly explain ho purpese
lo data collechon
@fairness Engue hat cata analyhos procases Zmçles cne
tarl unbiase kequlady assess'algerifkms fr poterhal
HA Qnas suchas hiing loroing
SDaba Gowinance : Estblish gobust dateapFnane
procedurs fo ensure ampliane with seloct lauslruqletns.
Exampla, f efical dilemmgsi
Algosthiic bais When algorikns inaciety fauous cuztin
migraphic goups, Keadin to disoiminho, in ahes lke
hicg inuasun: Uhaukoniao se ar sharing pusonal
ola acing fo brcqcha priacy l potentul
hanm
to indvicduals
peent a biagal
decisin-aking
or msladag pichae Ladling?o unehical
bundliane concnny: Sn Stenaios uhoe date. analyhiy
ane wscd fe mass Survelance, Koe may be concnns about
on civil libentie,

g9) Examine fe challarges anqanizohana pay face when implementiag

data analytcs in1fahve,.liscus stralcgles for outncoming them
OCota qality anc integahon
oy doa qualiyand integrahon issues Can lead to
Shutegy Otne Establish dat gpuennaNce policies inuast
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daha ceoninglintagraton o
Data Privacyl Secuwhy
Gnsuning
crihcal concenn
LShalgy onplgmgnt roust seunitymcasues, omply uh deb
protechon Rualahgs,& proujideenploye hraining ßn dauh
bundingl seunity ptotoca.
3,Lock skilled Bensonneli
in training proyans hire akillad protesongl
fostera culhuze of conhinuou Kanring wltin ka organizahn
Rystance to charg
Enplu may hejst aaphing dah- griuen deisim -maki
hrategCamnnicat the bonchs f cata canalyhcs, praulde
hraining KAugport, Zinualue engployes
st and eowce (onstraiats i
in ke prtas.
Limited budgoks &yusounces r implamantingdata anaayti
Linitiahves
Shrateay:-tast with smalmonageable projeck, prianhze
iaitiahves basecl cn buaincs
impact,kexplare cot -fefec ie
coud-bascd analytics ol
Ccmplex tchndlogy
caifh
selechng sutabe nalyhea boly exiskrg ITnhkastruchwral
hateay (cnduct athorbugh techroloqy Asesmast, cho3e sclabe
ntecparable s's,a considecnualhing wik expab.
Lock clean cbËechves -
(nclen uniclenhked dhjeches tar claka analyhis
linitahiues
Shategy :Aliqn analytes initiahues with buinegs qoals, inele
akebtdus io goal -seting,and
dassess ahjechues tQ enswre ntlerance. requlaly souait4
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sD) Davdop aproposal oultining he benchts, steps and data

anakyhcs techriques hat cukd enhance a rubil umpany's
dectsin-moking procese.
XPOTENTIAL BENEFITS.
OInproued customer insights
Oflize customer analytics to undersand preferences
buying behauout, and hrendl, nablng personalizd mankuing
shateqies l tangoted promohuns
2Iwentory ophmization:
Gmplemeat dlemand forecastia 2inuentory ancdyhes
mioimizestockouts recuce excessinventry ándenhance
to
oeall supply chain efficieny
.Gnhancad prcing sthatagias
Uilizz pricng analyhcs to dynamically odjust prices
basecl onmcnkat demand, compehtr pricing anc cuatomer
lbehaviour mqucimizing reuenue 2prohitoabilit
9Cphimizedstore cperahons
Apoly foot tatfic analytics 2Kayout cphmizahons to
improue store Kayouts,enhánce product plicement and incraas
aienall wstoma sahsfaction
S.Fraud detecton and seunity'
Impement amlytics far raud deteckon to safequdl against
froud transachons enhance ouenall security mcasures.
*REQUIRED STEPS
@Assessnent and goal setting
Conduct assessment exising data sources, infrastructure
ee and Ken dekneLdesired
ckan outcome
goals 2 chjectues aligacd wik.
busincss priorites
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3Data qouernanceand quality asSurance

Eskabi sh robust'deta ouenance polices to ensue das
quality, integriky Lsecurity Kun impamt dat gudi'y
assurance measwes
3 kchnclogy inhastruchue.
Eualuate &upgrade ha techndoqy infrstructura to
handle huge daty coalysis.
Skilldeelepmant
Rrouide hauining
mplemntehoo ol a o enhance daa litera
tod's i
Selact and nlehant suitable analyhcs tols for
dexriphue,dlagnoshc, predichve & presariphve analyhica aod
liategrate tkem wik exshinq systema tor seamleas dcta fbue
RECOMMENDED DATA ANAYTICS TECHNIQUES
Cutomor segmantaton 2Behauioral Analyhcs
Sdenhhy dslct çusto Segmens based on demoqragha
purchase history preterences inorder to personalize
markehina & promcans.
Derrand Forecastinq &Inwenteryyphimizahon:
Uklize fme series analyais MLmodels fer damand
baating Smplement
Stock levela
inventory ophinmizahon algonkms te
B Foot Irafhic
analysis :
Use foat falfic arasgtcs to cphimize store layuts,
improe product placemen t,ete
Ofraud dete chon'models
Implemeot ao ML modb or real- kone fraud dutechien,
reducing foancial kosses ensning fransachin secuty