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Health Sciences

Unit 5 Health Promotion


Lesson 5.6: Planning a health promotion campaign

Group name:

Class:

Step 1: Needs Assessment


A needs assessment will identify, analyse, and prioritise the needs of the community. You
need to identify the target groups and collect information.

Choose a health issue or problem: ______________________________________________


Answer the below questions:
What do you think the main health issue is right
now?

What groups of people are affected most by this


issue?

How common is this issue?

How serious is the issue?

How important is it to address (talk about) this


issue?

Do you think that this issue can be fixed?

Step 2: Target Setting


Developing a plan that can be used to guide people towards reaching a goal.

Think about a health promotion campaign you could run in the UAE. Create some targets you
want to achieve. Answer the following questions:

What the intervention is trying to achieve


(the aim of the campaign)

Who will benefit

The changes that should have happened by


the end

How long the programme will last

Benefits of the programme


Step 3: Planning a Campaign
Now you know how to plan for a health promotion campaign. Complete the plan below for a
campaign you would like to run in your school or community.

Title of the campaign


Aims of campaign
Targets/goals to be achieved
Pillars of health promotion that will be used
(Good governance, healthy cities, or health
literacy)

Activities that will be organised


The budget (how much money is needed)

Time schedule for activities


Any training or skills to learn
All resources and equipment needed
How the results will be measured

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