SAS® Enterprise Miner™ Tour: Hands-On Workshop

SAS® Enterprise Miner™
Tour: Hands-on Workshop
Course Notes
SAS® Enterprise Miner™ Tour: Hands-on Workshop Course Notes was developed by Terry Woodfield
and Jeff Thompson. Additional contributions were made by Tom Grant and Lincoln Groves.
Instructional design, editing, and production support was provided by the Learning Design and
Development team.
SAS and all other SAS Institute Inc. product or service names are registered trademarks or
trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration.
Other brand and product names are trademarks of their respective companies.
SAS® Enterprise Miner™ Tour: Hands-on Workshop Course Notes
Copyright © 2020 SAS Institute Inc. Cary, NC, USA. All rights reserved. Printed in the United States
of America. No part of this publication may be reproduced, stored in a retrieval system, or
transmitted, in any form or by any means, electronic, mechanical, photocopying, or otherwise,
without the prior written permission of the publisher, SAS Institute Inc.
Book code E78549, course code LWGAEM15/GAEM15, prepared date 17Nov2020.

LWGAEM15_001
ISBN 978-1-952363-51-1
For Your Infor mation iii
Table of Contents
Lesson 1 Introduction to SAS ® Enterprise Miner™ ..............................................1-1
1.1 Introduction......................................................................................................1-3
Lesson 2 Accessing and Assaying Prepared Data ..............................................2-1
2.1 Introduction......................................................................................................2-3
2.2 Creating a SAS Enterprise Miner Data Source ....................................................2-4
Demonstration: Creating a SAS Enterprise Miner Data Source ........................2-5
Demonstration: Exploring Source Data ........................................................ 2-15
Lesson 3 Introduction to Pattern Discovery........................................................3-1
3.1 Introduction......................................................................................................3-3
3.2 Segmentation Analysis......................................................................................3-5
Demonstration: Segmenting the Census Tract Data........................................3-6
3.3 Further Exploration of Segments (Self-Study) ................................................... 3-19
Lesson 4 Introduction to Predictive Modeling.....................................................4-1
4.1 Introduction......................................................................................................4-3
4.2 Fitting and Comparing Predictive Models .......................................................... 4-11
Demonstration: Constructing a Predictive Model Process Flow...................... 4-12
Lesson 5 Model Implementation .........................................................................5-1
5.1 Scoring with SAS Enterprise Miner.....................................................................5-3
Demonstration: Scoring Options with SAS Enterprise Miner ............................5-4

iv For Your Information
To learn more…
For information about other courses in the curriculum, contact the
SAS Education Division at 1-800-333-7660, or send e-mail to
training@sas.com. You can also find this information on the web at
http://support.sas.com/training/ as well as in the Training Course
Catalog.
For a list of SAS books (including e-books) that relate to the topics
covered in this course notes, visit https://www.sas.com/sas/books.html or
call 1-800-727-0025. US customers receive free shipping to US
addresses.
Lesson 1 Introduction to SAS®
Enterprise Miner™
1.1 Introduction ................................................................................................................. 1-3

1-2 Lesson 1 Introduction to SAS® Enterprise Miner™
Copyright © 2020, SAS Institute Inc., Cary, North Carolina, USA. ALL RIGHTS RESERVED.
1.1 Introduction 1-3
1.1 Introduction
SAS Enterprise Miner
2
C o p y r i g h t © S AS In s t i tu t e In c. Al l r i g h t s re s e r ve d .
SAS Enterprise Miner: Interface Tour

Menu bar and shortcut buttons
3
Project panel
4
Properties panel
5
Help panel
6
Diagram workspace
7
Process flow
8
Node
9
SEMMA tools palette
10
SEMMA: Sample Tab
• Append
• Data Partition
• File Import
• Filter
• Input Data
• Merge
• Sample
11
SEMMA: Explore Tab
• Association • Multiplot
• Cluster • Path Analysis
• DMDB • SOM/Kohonen
• Graph Explore • StatExplore
• Link Analysis • Variable Clustering
• Market Basket • Variable Selection
12
SEMMA: Modify Tab
• Drop
• Impute
• Interactive Binning
• Principal Components
• Replacement
• Rules Builder
• Transform Variables
13
SEMMA: Model Tab
• AutoNeural • MBR
• Decision Tree • Model Import
• Dmine Regression • Neural Network
• DMNeural • Partial Least Squares
• Ensemble • Regression
• Gradient Boosting • Rule Induction
• Least Angle Regression • Two Stage
14
SEMMA: Assess Tab
• Cutoff
• Decisions
• Model Comparison
• Score
• Segment Profile
15
Beyond SEMMA: Utility Tab
• Control Point • Reporter

• End Groups • SAS Code
• Ext Demo • SAS Viya Code
• Metadata • Save Data
• Open Source Integration • Score Code Export
• Register Model • Start Groups
16
Beyond SEMMA: HPDM Tab
• HP BN Classifier • HP Principal Components

• HP Cluster • HP Regression
• HP Data Partition • HP SVM
• HP Explore • HP Text Miner
• HP Forest • HP Transform
• HP GLM • HP Tree
• HP Impute • HP Variable Selection
• HP Neural
17
Beyond SEMMA: Applications Tab
• Incremental Response
• Survival
18
Beyond SEMMA: Time Series Tab
• TS Correlation
• TS Data Preparation
• TS Decomposition
• TS Dimension Reduction
• TS Exponential Smoothing
• TS Similarity
19
Credit Scoring Tab (Add-On)
• Credit Exchange
• Interactive Grouping
• Reject Inference
• Scorecard
20
Text Mining Tab (Add-On)
• Text Cluster
• Text Filter
• Text Import
• Text Parsing
• Text Profile
• Text Rule Builder
• Text Topic
21
The Analytic Workflow
Analytic workflow
Generate deployment methods

Apply analysis
Integrate deployment
Define analytic objective
Refine analytic objective

Select cases
Repair input data
Assess observed results

Extract input data
Gather results
Validate input data
Transform input data
22
SAS Enterprise Miner Analytic Strengths
Pattern Discovery
Predictive Modeling
23
Lesson 2 Accessing and Assaying
Prepared Data
2.1 Introduction ................................................................................................................. 2-3
2.2 Creating a SAS Enterprise Miner Data Source.............................................................. 2-4
Demonstration: Creating a SAS Enterprise Miner Data Source ...................................... 2-5

Demonstration: Exploring Source Data .................................................................... 2-15
2-2 Lesson 2 Accessing and Assaying Prepared Data
2.1 Introduction
Objectives
• Open SAS Enterprise Miner.
• Open a project.
• Create a data source.
• Explore the data source.
• Identify unwanted cases.
33
2.2 Creating a SAS Enterprise Miner

Data Source
Defining a Data Source
Data Source
Select table.
Define variable roles.
Define measurement levels.
Define table roles.
SAS
Foundation
Server
Libraries
55
Demographic Segmentation Demonstration

Analysis goal: Group geographic regions into segments based on income,
household size, and population density.
Analysis plan:
• Select segmentation inputs.
• Select the number of segments to create.
• Create segments with the Cluster tool.
• Interpret the segments.
6
2.2 Creating a SAS Enterprise Miner Data Source 2-5
Creating a SAS Enterprise Miner Data Source
This demonstration illustrates opening SAS Enterprise Miner, opening a project, and def ining a data
source. The analysis continues into the next chapter.
1. Select Start  SAS  SAS Enterprise Miner Client 15.1.
Or simply use the shortcut icon on the Desktop:
The SAS Enterprise Miner logon window appears.
2. Click Log On.
Note: Your user ID and password should be f illed in f or you.
3. Select Open Project.
4. Select the dmtour project and then click OK.
The f ollowing window appears:
5. Change the SAS Enterprise Miner Interactive Sampling def aults. From the main menu bar, select
Options  Preferences.
6. Change the Sample Method property under Interactive Sampling to Random and the Fetch Size
property to Max. Click OK.
7. Af ter you expand the Data Sources and Diagrams f olders, the Project panel appears as below:
Note: The INS5050 data source and the prediction and segmentation diagrams are used later.
8. To create the data source f or this demonstration, right-click Data Source and select
Create Data Source.
The Create Data Source window appears.
9. Click on the window. The Data Source Wizard appears.
10. The f irst step is to select a metadata source. Select SAS Table f rom the drop-down menu
and click Next.
11. Click Browse.
12. A list of SAS libraries appears. Select Dmtour.
13. Double-click the Dmtour library to show the data tables in the library.
14. Select Censustracts and then click OK.
15. Click Next three times until the window below appears.
Note: For this demonstration, no changes are needed in the role or level settings f or the
variables.
16. Click Next two times. The data source role of Raw is correct f or this demonstration.
Note: In a later demonstration, the role of the data source must be changed.
17. Click Next. Step 8 provides summary details of the data source. Click Finish.
The data source is now created as shown in the Properties panel f or the project.
Exploring Source Data
This demonstration illustrates assaying and exploring a data source. Steps include selecting a
random sample, exploring data with graphs, and identif ying and f iltering unwanted cases.
1. Right-click the CENSUSTRACTS data source and select Edit Variables.
2. Select the variables LocX, LocY, LogRegPop, and RegPop by holding down the Ctrl key
as you select their names.
3. To change the role to Rejected, click in the Role column next to one of the selected variables.
Note: Exploring Source Data The log variables are actually the log of one plus the original
variable. This is done to avoid creating missing values.
4. Select Rejected f rom the menu.
The new roles appear as below.
5. Select all the remaining variables with the role of Input by f irst selecting one and then holding
down the Ctrl key and selecting the remaining input variables.
6. Click Explore.
Note: Histograms are produced f or the six selected variables. Based on these plots, the
segments are constructed using LogMedHHInc, RegDens, and MeanHHSz. Bef ore
creating the segments, explore the data f urther to identif y and, if necessary, f ilter
unwanted cases.
7. Maximize the LogMedHHInc plot by double-clicking its title bar.
8. Right-click inside the graph window and select Graph Properties.
9. Change the number of X bins to 100 as shown below.
10. Click OK.
11. Select the spike at zero and then restore the plot to its initial size by double-clicking again
on its title bar.
Note: The spike at zero is an indication that some census tracts have zero median household
incomes.
12. Expand the data table window. Notice that some rows have zeros f or several of the variables.
Note: These cases are census tracts with no household income. They should be excluded f rom
the data bef ore you perf orm the segmentation analysis.
13. Close the Explore window. Close the Variables window by clicking OK.
Lesson 3 Introduction to Pattern
Discovery
3.1 Introduction ................................................................................................................. 3-3
3.2 Segmentation Analysis ................................................................................................ 3-5
Demonstration: Segmenting the Census Tract Data..................................................... 3-6
3.3 Further Exploration of Segments (Self-Study) ............................................................ 3-19

3-2 Lesson 3 Introduction to Pattern Discovery
3.1 Introduction
Pattern Discovery
What is the essence of data mining?
“…the discovery of interesting,

unexpected, or valuable
structures in large data sets.”
– David Hand
3
Pattern Discovery
What is the essence of data mining?
“…the discovery of interesting,

unexpected, or valuable
structures in large data sets.”
– David Hand
“If you’ve got terabytes of data, and you’re

relying on data mining to find interesting
things in there for you, you’ve lost before
you’ve even begun.”
– Herb Edelstein
4
Copyright © 2020, SAS Institute Inc., Cary, North Carolina, USA. ALL RI GHTS RESERVED.
Pattern Discovery Applications

Data reduction
Novelty detection
Profiling
Market basket analysis
AC Sequence analysis
B
5
3.2 Segmentation Analysis 3-5
3.2 Segmentation Analysis
Unsupervised Classification
Training Data Training Data
case 1: inputs, ? case 1: inputs, cluster 1
new new
case case
7
Segmenting the Census Tract Data
This demonstration illustrates how to use the Cluster tool to segment the cases in the
CENSUSTRACT data set. Steps include selecting segment variables, specifying the number of
segments, and exploring and prof iling the segments.
1. Continue f rom the modif ied dmtour project of the previous demonstration. Right-click and open
the segmentation diagram. You should see the diagram, as shown below.
2. Select the CENSUSTRACTS data set and drag it into the segmentation diagram.
3. Position the mouse pointer on the right side of the CENSUSTRACTS node, and a pencil icon
appears. Then click and drag a connection to the lef t side of the Filter node. The segmentation
diagram should appear as seen below.
Note: In the previous lesson, some unwanted cases were identif ied in the CENSUSTRACTS
data. We need to conf igure the Filter and Cluster nodes to eliminate these cases and
then to generate appropriate segments f or the data. Your instructor will review the
changes that have been made to the def ault settings in the Filter and Cluster nodes as
the demonstration continues.
4. Select the Filter node so that the segmentation diagram looks as shown below. The Filter node’s
properties appear in the Properties panel.
Recall that cases with a LogMedHHInc (log median household income) value of zero are
to be eliminated f rom the analysis bef ore creating segments of the data.
The f irst step is to set the Def ault Filtering Method property to User-Specified Limits f or the
Interval Variables.
Note: Under its def ault settings, the Filter node is an outlier eliminator. For Interval-Valued
Variables, it f inds observations that are greater than 3 standard deviations away f rom
the mean of the variable and eliminates them. The def ault f iltering method for interval
variables is Standard Deviation from the Mean.
5. Setting the Def ault Filtering Method property to User-Specified Limits tells SAS Enterprise
Miner that you want to set limits f or f iltering. To see what these are, select the ellipsis next to the
Interval Variables property.
6. Under the limits set below, any case with values f or LogMedHHInc less than 0.1 is eliminated
f rom the analysis.
7. Click OK.
8. Right-click and select Run to run the Filter node.
9. Click Results.
10. The output indicates that 1082 cases have variables whose values f all below the thresholds set
above.
11. Close the Results window.
12. Select the Cluster node. The properties of the Cluster node should appear in the Properties
panel.
Change the settings to the f ollowing:

• the Specif ication Method property from Automatic to User Specify
• the Maximum Number of Clusters property to 5
13. Select the ellipsis next to the Variables property.
The Variables window appears.
The def ault f or the Use column is Yes f or input roles and No f or rejected roles.
Based on exploration of the CENSUSTRACTS data in the previous lesson, the segmenting
variables are MeanHHSz, RegDens, and LogMedianHHInc.
Consequently, LogMeanHHSz, LogRegDens, and MedianHHInc have the Use column set to
No.
14. Click OK.
15. Right-click the Cluster node and select Run f rom the menu.
16. Select Results af ter the Cluster node runs.
The Results window appears with f our components.
Various types of inf ormation are provided f or profiling the segments.
17. Expand the Mean Statistics window.
You can see f rom the values f or LogMedHHInc that cluster 4 has the highest income. Other
tools are available in SAS Enterprise Miner to prof ile the segments.
19. Click the Assess tab. Drag the Segment Profile tool onto the diagram and connect
it to the Cluster node.
You of ten want to use variables to prof ile segments that were not used to construct the
segments.
20. Select the Segment Profile node and select the ellipsis next to the Variables property.
Note: Two new variables, _SEGMENT_ and _SEGMENT_LABEL_, are in the results data set
generated by the Cluster node.
21. Select the three log-input variables and change the Use column to No. Select the remaining
three input variables and _SEGMENT_, and change Use to Yes.
22. Click OK and run the Segment Prof ile node.
23. Select Results when the run is completed.
24. Expand the Profile window.

The three largest segments are prof iled first.
25. Scroll down to see the two smaller segments.
The red clear histograms show the distribution of the entire population so that it is easy to comp
are the distribution of each segment with the population.
26. Close the Segment Prof ile results.
3.3 Further Exploration of Segments (Self-Study) 3-19
3.3 Further Exploration of Segments (Self-

Study)
1. Click the Explore subtab and drag the Graph Explore tool onto the workspace and connect
it as shown below.
2. Select the Graph Explore node.
Note: The Graph Explore tool can also be used to profile segments. One f eature of the Graph
Explore node is that the graphs and plots that it generates persist when the node is
closed.
3. Under the Sample Properties group, change the Method property to Random and Size to Max.
The CENSUSTRACTS data is ordered geographically. Consequently, taking only the top portion
f or exploring gives misleading results.
4. Select the ellipsis next to the Variables property. For LocX and LocY, change the values f rom
No to Yes in the Use column. Click OK.
5. Run the Graph Explore node and select Results when it is completed.
6. Select View in the upper lef t corner.
7. Select Plot f rom the menu.
The Plot Wizard appears.
8. Scroll down and select Bar.
9. Click Next.
10. Select the role Category f or _SEGMENT_.
11. Click Finish.
The bar chart appears.
12. Select View and then select Plot a second time.
13. The desired chart type is Scatter. Click Next.
14. Assign roles to LocX, LocY, and _SEGMENT_ as shown below.
15. Click Finish.
A plot of the United States appears.
16. Smaller markers will improve the plot. To change the marker size, right-click the graph and select
Graph Properties.
The Graph Properties window appears.
17. Clear the Autosize Markers box and slide the size scale to the lef t to size 3 as shown above.
18. Click Apply  OK.
19. Select Window  Tile.
All f our windows are visible.
20. Select the bar f or segment 2.
The census tracts in segment 2 are highlighted in the US graph and in the data table.
21. Expand the US graph.
22. Select dif ferent bars in the bar chart to see how the other segments are distributed
geographically.
Lesson 4 Introduction to
Predictive Modeling
4.1 Introduction ................................................................................................................. 4-3
4.2 Fitting and Comparing Predictive Models .................................................................. 4-11
Demonstration: Constructing a Predictive Model Process Flow.................................... 4-12

4-2 Lesson 4 Introduction to Predictive Modeling
4.1 Introduction
Predictive Modeling
The Essence of Data Mining
“Most of the big payoff [in

data mining] has been in
predictive modeling.”
– Herb Edelstein
33
Predictive Modeling Applications
Database marketing
Financial risk management
Fraud detection
Process monitoring
Pattern detection
44
Insurance Direct Mail Demonstration

Analysis goal:
A financial services company seeks to identify households that
are more likely to respond to an insurance product promotion.
Use response history from an earlier campaign to predict
future response.
Analysis plan:
• Define modeling data.
• Build and compare predictive models.
55
Predictive Modeling Tools
Primary
Decision Tree Regression Neural Network
Dmine Regression MBR AutoNeural

Specialty
Rule Induction DMNeural
Multiple Model
Ensemble Two Stage
77
Predictive Modeling Training Data

Training Data
case 1: inputs target
Numeric or categorical values
99
Predictive Modeling Score Data

Training Data
Score Data
case 1: inputs ?
case 2: inputs ?
Only input values known
case 3: inputs ?
case 4: inputs ?
case 5: inputs ?
10 10
Predictions
Training Data Predictions
case 1: inputs target prediction
Score Data
case 1: inputs ? prediction
11 11
Predictive Modeling Essentials
new
case
Predict new cases.
Select useful inputs.

x1 x2 x3 x4
Optimize complexity.
12 12
Three Prediction Types

Training Data Predictions
case 1: inputs target prediction ◼ Decisions
case 3: inputs target prediction ◼ Rankings
case 5: inputs target prediction ◼ Estimates
13 13
Decision Predictions
Training Data Decisions
case 1: inputs target primary A trained model
case 2: inputs target secondary uses input
case 3: inputs target tertiary measurements
case 4: inputs target primary to make the best
case 5: inputs target secondary decision for each
case.
14 14
Less than Useful Inputs
Redundancy Irrelevancy
x2 x4
0.70
0.60
0.50
0.40
x1 x3
15 15
Modeling Essentials: Select Review
Predict new cases. Decide, rank,

and estimate.
Eradicate
Select useful inputs. redundancies
and irrelevancies.
Optimize complexity.
16 16
Fool’s Gold
My model fits the

training data
perfectly...
I struck it rich!
17 17
Model Complexity
Too flexible
Not flexible
enough
18 18
Data Splitting
19 19
4.2 Fitting and Comparing Predictive Models 4-11
4.2 Fitting and Comparing Predictive

Models
In the demonstration that f ollows, the prediction diagram is used to illustrate constructing and
comparing predictive models.
Constructing a Predictive Model Process Flow
This demonstration illustrates constructing and comparing predictive models. Steps include
accessing a data source, f itting a decision tree, imputing missing data, fitting a logistic regression
model, f itting a neural network, and comparing the three f itted models on validation data.
1. To open the prediction diagram, right-click prediction and select Open f rom the menu.
The prediction diagram opens.
Note: The INS5050 data source is already in the diagram.
2. Select the INS5050 data source node so that its properties are displayed.
3. Select the ellipsis next to the Variables property.

4. Several Binary variables currently are assigned as Interval. Change the Level of the f ollowing
variables to Binary: ATM, CC, CD, DDA, DirDep, HMOwn, ILS, IRA, InArea, Ins, Inv, LOC,
MM, MTG, Moved, NSF, SDB, and Sav. Recall that you can select multiple variables by holding
down the Ctrl key and clicking their names. Then changing the property of just one variable will
then be applied to all select variables, as f ollows:
5. Scroll down until you see the variable Ins. Click on just this variable and change the role to
Target.
6. Select the variables, as shown below, by holding down the Ctrl key and clicking their names.
7. Click Explore.
Histograms of the selected variables are produced.
Notice that the histogram f or Ins shows that the number of event cases (cases where INS=1)
and nonevent cases (INS=0) are equal. The training data were constructed in this way.
8. Select the bar f or Ins equal to 1.
The cases where Ins equals 1 are shaded. By comparing the distribution of the event cases, you
can identif y variables that are associated with the target and thus might be good choices to
include in a model.
9. Expand the DMTOUR.INS5050 data table window by selecting the maximize button.
Note: Some cases have missing values. For some modeling methods, missing values can
cause problems, and the data must be f urther prepared by replacing the missing values
in a reasonable way.
10. Close the Explore window, and close the Variables window by clicking OK.
11. Partition the raw data f or honest assessment of the models. To do this, drag the Data Partition
node onto the workspace and connect it to the INS5050 data source as shown below.
Af ter you select the Data Partition node, its properties are displayed.
12. Scroll down in the properties of the Data Partition node and c hange the values of the Data Set
Allocations property as shown below.
13. Run the f low f rom the Data Partition node. Select the results when the run is completed.
The output includes the distribution of the data partitioned by the target.
14. Close the results.
15. Select the Model group f rom the tools palette.
16. Drag the Decision Tree tool (second f rom lef t) onto the workspace, and connect it as shown
below.
17. Select the Decision Tree node.
18. Change the Assessment Measure property to Misclassification. (In this example, the
Assessment Measure property is equivalent to the def ault, so this step was not necessary.)
19. Right-click the Decision Tree node and select Run.
20. Select Results when the run is completed.
The Results window appears.
21. Select the f irst pair of bars in the Leaf Statistics window.
Note: The terminal leaf associated with the selected bars is outlined in the Treemap window,
and the tree plot f ocuses on the same leaf .
22. Expand the Tree window.

23. To resize the tree plot, click Edit and select View  Fit to Page. It now appears as shown
below.
24. Expand the Score Rankings Overlay graph.
Note: You can display other charts by selecting f rom the menu that appears when the down
arrow is selected.
Bef ore a logistic regression or neural network model is f it, the missing data must be replaced
with some reasonable value.
26. Select the Modify group and drag the Impute tool onto the workspace.
27. Connect the Impute node to the Partition node as shown below.
28. Select the Impute node and inspect its properties.
For this demonstration, the def ault settings are used.
29. Run the Impute node and select Results when the run is completed.
The output gives summary statistics of the imputation process.
31. Select the Model group and drag the Neural Network and Regression tools onto the
workspace and connect them to the Impute node as shown below.
Note: The properties f or each node need to be changed so that they use the same criterion f or
optimizing complexity as the decision tree.
32. Select the Regression node and scroll down to the Model Selection properties .
33. Change the Selection Model property to Stepwise.
34. Change the Selection Criterion property to Validation Misclassification to agree with the
decision tree.
35. Select the Neural Network node.
36. Scroll down to the Train properties and change the Model Selection Criterion property
to Misclassification to match the Decision Tree and Regression nodes.
37. Click the Assess tab.
38. Drag the Model Comparison tool onto the workspace.
39. Connect the Regression node, the Neural Network node, and f inally the Decision Tree node
to the Model Comparison node as shown below.
40. Run the f low by right-clicking the Model Comparison node and selecting Run. All preceding
nodes that were not yet run will also run in the correct order.
41. Select Results when it is completed.
Assessment inf ormation is calculated for all three models on both the training and validation
data sets.
Based on the common assessment criterion of validation misclassification, the neural network
model is the best.
Note: In the next lesson, you see how to score prospects using the chosen model. Because
the neural network is only slightly better than the decision tree, and a decision tree is
easier
to understand, the scoring will be done with the decision tree.
42. Close the results.
Lesson 5 Model Implementation
5.1 Scoring with SAS Enterprise Miner .............................................................................. 5-3

Demonstration: Scoring Options with SAS Enterprise Miner .......................................... 5-4
5-2 Lesson 5 Model Implementation
5.1 Scoring with SAS Enterprise Miner 5-3
5.1 Scoring with SAS Enterprise Miner
Model Implementation
Training Data ◼ Internally scored data sets
case 1: inputs target=1 ◼ Score code modules
case 2: inputs target=0
Score Data
22
Scoring Options with SAS Enterprise Miner
This demonstration illustrates scoring in SAS Enterprise Miner. Steps include creating a score data
source, choosing the scoring model, and scoring within SAS Enterprise Miner. Options f or creating
external scoring modules are also illustrated.
The demonstration continues in the prediction diagram that is presented in the previous lesson.
The f irst step is to create a score data source.
1. Right-click Data Sources in the Project panel and select Create Data Source.
The Data Source Wizard appears.
2. Click Next.
3. Click Browse.
4. Select the Dmtour library.
5. Select the Prospects data set, and then click OK.
6. Click Next f ive times until the f ollowing window appears:
Because this data set will be scored, its role needs to be changed to Score.
7. Select the down arrow at the end of the Role f ield. (The f ield currently has a value of Raw.)
8. Select Score f rom the menu.
9. Click Next and then Finish.
PROSPECTS is added to the data sources available f or the project.
10. Drag the PROSPECTS data source into the Prediction Diagram.
11. From the Assess group, drag the Score tool onto the workspace.
12. Connect the PROSPECTS data source to the Score node.
13. Connect the Decision Tree node to the Score node as shown below. (The diagram workspace
has been magnif ied to assist in viewing.) Note that we select the Decision Tree because it is
easier to explain to most audiences and perf orms equivalently to the neural network model.
14. Run the PROSPECTS data source node and then browse the data by clicking the ellipsis next to
Exported Data. This reveals that there is no target and that there is missing data.
15. Right-click the Score node and select Run f rom the menu. Select Results when the run is
complete.
16. The Results window appears and contains f our windows: Optimized SAS Code, SAS Code,
Output, and Output Variables.
The Output Variables window shows the scored data set that is created by the Score node. The
data set includes several new variables, including P_Ins0 and P_Ins1.
P_Ins1 is the predicted probability that a case will respond to the promotion based on the model.
17. You revisit the results f rom the Score node af ter viewing the scored data set. Close the Results
window.
18. To browse the scored data set, click the ellipsis next to Exported Data in the Properties panel
of the Score node.
19. Select the Score data set and then click Explore.
20. Scroll to the right in the data table.
The column labeled Probability for level 1 of Ins is the P_Ins1 variable mentioned previously.
(The column heading has been expanded.)
21. Close the Explore window and close the Exported Data window to return to the process f low.
22. Right-click the Score node and select Results.
The Base SAS score code can be browsed in the SAS Code wind ow shown below.
23. The Score node also generates score code in C and Java, but these properties are turned of f by
def ault in the Score node. Close the Results window.
24. In the Properties panel of the Score node, under Score Code Generation, change the C Score
and Java Score properties to Yes.
25. Rerun the Score node by right-clicking the node and selecting Run. View the results when the
run is complete.
26. To browse the C or Java score code, select View  Scoring.
27. Select C Score Code.

28. Select Scoring Function Metadata.
29. Select Score Code f rom the menu.
Note: The Java score code can be browsed in a manner similar to that shown in the
demonstration above.
Note: The score code can be prepared f or executing outside of SAS Enterprise Miner in
several ways.
30. The f iles can be exported f rom the Score node by selecting File  Save As.
Note: The f ile can be saved in any location by navigating to the desired f older.

SAS® Enterprise Miner™ Tour: Hands-On Workshop

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SAS® Enterprise Miner™

Tour: Hands-on Workshop

SAS® Enterprise Miner™ Tour: Hands-on Workshop Course Notes

Book code E78549, course code LWGAEM15/GAEM15, prepared date 17Nov2020.

Lesson 1 Introduction to SAS ® Enterprise Miner™ ..............................................1-1

Lesson 2 Accessing and Assaying Prepared Data ..............................................2-1

2.2 Creating a SAS Enterprise Miner Data Source ....................................................2-4

Demonstration: Creating a SAS Enterprise Miner Data Source ........................2-5

Demonstration: Exploring Source Data ........................................................ 2-15

Lesson 3 Introduction to Pattern Discovery........................................................3-1

3.2 Segmentation Analysis......................................................................................3-5

Demonstration: Segmenting the Census Tract Data........................................3-6

3.3 Further Exploration of Segments (Self-Study) ................................................... 3-19

Lesson 4 Introduction to Predictive Modeling.....................................................4-1

4.2 Fitting and Comparing Predictive Models .......................................................... 4-11

Demonstration: Constructing a Predictive Model Process Flow...................... 4-12

Lesson 5 Model Implementation .........................................................................5-1

5.1 Scoring with SAS Enterprise Miner.....................................................................5-3

Demonstration: Scoring Options with SAS Enterprise Miner ............................5-4

1.1 Introduction ................................................................................................................. 1-3

SAS Enterprise Miner

SAS Enterprise Miner: Interface Tour

SAS Enterprise Miner: Interface Tour

SAS Enterprise Miner: Interface Tour

SAS Enterprise Miner: Interface Tour

SAS Enterprise Miner: Interface Tour

SAS Enterprise Miner: Interface Tour

SAS Enterprise Miner: Interface Tour

SAS Enterprise Miner: Interface Tour

SEMMA tools palette

SEMMA: Sample Tab

SEMMA: Explore Tab

SEMMA: Modify Tab

SEMMA: Model Tab

SEMMA: Assess Tab

Beyond SEMMA: Utility Tab

• Control Point • Reporter

Beyond SEMMA: HPDM Tab

• HP BN Classifier • HP Principal Components

Beyond SEMMA: Applications Tab

Beyond SEMMA: Time Series Tab

Credit Scoring Tab (Add-On)

Text Mining Tab (Add-On)

The Analytic Workflow

Generate deployment methods

Refine analytic objective

Repair input data

Assess observed results

Transform input data

SAS Enterprise Miner Analytic Strengths

2.1 Introduction ................................................................................................................. 2-3

2.2 Creating a SAS Enterprise Miner Data Source.............................................................. 2-4

Demonstration: Creating a SAS Enterprise Miner Data Source ...................................... 2-5

2.2 Creating a SAS Enterprise Miner

Defining a Data Source

Demographic Segmentation Demonstration

Creating a SAS Enterprise Miner Data Source

1. Select Start  SAS  SAS Enterprise Miner Client 15.1.

Or simply use the shortcut icon on the Desktop:

The SAS Enterprise Miner logon window appears.

2. Click Log On.

Note: Your user ID and password should be f illed in f or you.

3. Select Open Project.