Customer Account Plan

MA SIDDIKI ENTERPRISE LTD. [ 1361-110896-000]

Date: 03.03.2024
A. GENERAL INFORMATION:

A.1.1 Account Strategy : ✘ Grow Maintain Exit

A. 1.2 Relationship Team:

Assigned Branch: Progati Sharani
Assigned RO Assigned RM Assigned Area Head

NABILA HAIDER, Md. Abid Hasan Mithu, SAVP &

TO Branch Manager

A.2 Customer Data:

A.2.1 Nature& Business Segment:

Client’s name: Client’s Address (Office):

A. MA SIDDIKI
ENTERPRISE LTD. B-34, Kurmitola High School Road, Khilkhet, Dhaka-1229
[ 1361-110896-000]

Corporat SM
Business ✘
eManufacturinE Tradin RM
Segment : Service ✘
g g G
Brief MA SIDDIKI ENTERPRISE LTD. emerged as a dynamic and ambitious entity in the business
about the landscape of Bangladesh. Established in October 2022, MA SIDDIKI ENTERPRISE LTD. has
client’s steadily carved its niche in the realms of consumer goods and electronics distribution. Founded
business by Md. Abu Imran Siddiki, Managing Director the company's journey reflects a relentless
pursuit of excellence and a commitment to meeting the diverse needs of consumers in
Bangladesh.
At its inception, MA SIDDIKI ENTERPRISE LTD. aimed to become a reliable bridge between
renowned brands and the discerning consumers of Bangladesh. The founder envisioned a
company that not only delivered high-quality products but also contributed to enhancing the daily
lives of people across the nation.
MA SIDDIKI ENTERPRISE LTD.'s initial years were marked by perseverance and dedication.
The company began as a modest distributor, catering to local retailers and businesses. Its
unwavering commitment to product quality and customer satisfaction soon started to gain
recognition.
As MA SIDDIKI ENTERPRISE LTD. gained momentum, it strategically diversified its product
portfolio. This expansion included venturing into the Fast-Moving Consumer Goods (FMCG)
sector, bringing essential household products to a broader audience. Additionally, the company
forged partnerships with renowned electronic brands, allowing it to distribute consumer
electronics like air conditioners, refrigerators, and televisions.
A significant turning point in MA SIDDIKI ENTERPRISE LTD.'s history was the establishment
of distributorship agreements with industry giants such as Jamuna Electronics and Meghna
1
 Group. These partnerships bolstered the company's credibility and enabled access to an extensive
range of high-quality products.
Throughout its journey, MA SIDDIKI ENTERPRISE LTD. has upheld a commitment to product
quality, transparency, and exceptional customer service. These values have not only earned the
trust of customers but have also solidified the company's position as a reliable distributor in
Bangladesh.
MA SIDDIKI ENTERPRISE LTD. envisions a future of continued growth and expansion. With
a diversified product portfolio spanning consumer electronics and FMCG, the company is poised
to play a pivotal role in serving the evolving needs of the Bangladeshi market. As it embarks on
new partnerships and ventures, MA SIDDIKI ENTERPRISE LTD. remains dedicated to its
mission of enriching the lives of people through top-quality products and exceptional service.
The background of MA SIDDIKI ENTERPRISE LTD.is one of determination, growth, and a
commitment to excellence. From its humble beginnings to its current stature as a trusted
distributor, the company's journey is a testament to the vision and hard work of its founder and
the unwavering support of its loyal customers. MA SIDDIKI ENTERPRISE LTD. continues to
look forward, ready to embrace new opportunities and serve the dynamic consumer landscape in
Bangladesh.
Ownershi MA SIDDIKI ENTERPRISE LTD.
p Sl. No. Name Designation % of Share
Structure 01 Mr. MD ABU IMRAN Proprietor 100%
SIDDIKI
Total 100%

A. 2.2 Risk Profile:

ICRR N/a
Bank Checking N/a
External Credit Rating (if any): N/a
Credit Rating by N/a

A.2.3. Customer Business Philosophy, Risks & Mitigates:

Comments on Business Philosophy
(i.e. Vision, Objective, Goal)
: MA SIDDIKI ENTERPRISE LTD. has become a prominent player in
Bangladesh's distribution sector. The company's mission is to bridge
the gap between renowned brands and consumers, providing high-
quality products to meet diverse needs.
Starting as a small distributor, MA SIDDIKI ENTERPRISE LTD’s
commitment to quality and customer satisfaction quickly gained
recognition. The company steadily expanded its product portfolio to
include consumer electronics and FMCG items.
MA SIDDIKI ENTERPRISE LTD.'s distributorship agreements with
industry leaders like Jamuna Electronics and Meghna Group have been
pivotal, enhancing its credibility and product range.
MA SIDDIKI ENTERPRISE LTD’s vision is to become a leading
provider of high-quality consumer electronics and FMCG products in
Bangladesh, recognized for our commitment to excellence, innovation,
and customer satisfaction.
MA SIDDIKI ENTERPRISE LTD’s mission is to enrich the lives of
people in Bangladesh by offering a diverse range of top-quality
consumer electronics and FMCG products. The company strives to
exceed customer expectations through exceptional service, innovative
solutions, and sustainable business practices.
The company's core values include a dedication to product quality,
transparency, and excellent customer service.
MA SIDDIKI ENTERPRISE LTD. envisions continued growth and
expansion, aiming to serve evolving consumer needs in Bangladesh
through top-quality products and exceptional service.
2
 As it continues to grow and evolve, it is excited about the prospect of
expanding its offerings and services. The success of MA SIDDIKI
ENTERPRISE LTD. is attributed to the support of its customers and
the dedication of its team. As of now Mr. Md Abu Imran Siddiki, MD
of the compnay requires adequate financing for expansion of his
business. For that reason, he has approached us looking for a financing
of Tk 50.00 lac as ( Tk 20.00 Lac as OD facility and Tk 30.00 Lac as
RTL ) for a tenor of 01 (one) year to meet his working capital
requirement.

Operational : Management Risk, Facility Risk

Risks
Business : Business Risk , Market Risk

Geographical Coverage : MA Siddiki Enterprise LTD aims to establish a strong geographical

Customer’s Growth Strategies
presence across Bangladesh, initially focusing on urban centers and
gradually expanding to suburban and rural areas. Our distribution
network will span key cities and districts, ensuring accessibility and
availability of our products to consumers across the country.
: Continuously expand our product portfolio to offer a wide range of
consumer electronics and FMCG products, catering to diverse customer
needs and preferences.
Explore opportunities to expand our market presence by entering new
regions within Bangladesh and potentially expanding into international
markets.
Forge strategic partnerships with reputable brands, manufacturers, and
distributors to enhance our product offerings, access new markets, and
drive business growth.
Embrace technology and digitalization to streamline operations,
enhance customer experience, and improve overall efficiency.
Invest in brand building initiatives to strengthen brand awareness,
reputation, and loyalty among consumers.
Implement customer engagement programs, including loyalty rewards
and personalized services, to foster long-term relationships and
enhance customer satisfaction.
Integrate sustainable business practices into our operations, including
eco-friendly packaging, energy-efficient processes, and responsible
sourcing, to minimize environmental impact and meet consumer
demand for sustainable products.

B. FINANCIAL HIGHLIGHTS:(All figures – BDT in Lacs):

B.1. Business Indicator & Profitability:

HAPPY’S DREAM:
Parameter Last year Projected
Estimated Market Share N/A N/A
Sales 200.00 210.05
Gross Profit 30.00 38.30
Net Profit 20.87 27.88
Equity 120.50 131.10
3
 Borrowings

C. CREDIT LIMITS:
C.1 Credit limits with ABBL: N/A

Existing Forecast
Facility Type Limit Limit
Working Capital
Fixed Term Loan
LC
BG
Total funded
Total non-funded
Total

C.2 If ABBL is the Sole Bank: YES /NO (Strike as appropriate)

No

C.2.1 Existing facilities with other bank(s):

Name of Bank Funded Limit Non-Funded Limit Total

Grand Total

C.2.2 Wallet Share: (i.e. Facility-wise and Utilization-wise comparative performance)

Bank -1 Bank -2 Bank -3 ABBL

LC 100%
BG 100%
Working Capital 100%
Term Loan 100%
A/C Transaction / 100%
Turnover

C.3 Comments on Management Style towards Growth(strike as appropriate):

Aggressive ✘ Moderate Conservative

D. EARNING POTENTIAL:
4
 D.1 Strength of Relationship based on Earnings from the client:
Name of account Earnings in last year Projected earnings for the year 2024
Interest Commission Total Interest Commission Total
MA SIDDIKI - 3.62 3.62
ENTERPRISE
LTD.
Total Group 3.62 3.62

D.2 Comment on Existing & Projected Earning (e.g. Drop in Earning/High Projection/No Growth
etc.)

Client has high potential in terms of earning projection

D.3 Other Business Opportunities with the Client: Client

Product Partner Target Date Wallet Size(%)

Units
Trade Finance/Working Capital
Credit Card/Retail Loan 2 nos. of Credit Card 30.04.2024 100%
Cash Management
Foreign Exchange
Treasury (Equities / Repo)
Advisory

E. Other Relevant Information (If any):

Name: Name:
Md. Abid Hasan Mithu
SAVP & Branch Manager GRM / Area Head

Name:
Head of Corporate & SME Business

Note: Although this Customer Account Plan will be valid for 1 year from the date mentioned on page 1, the
plan for this account may be revised during its validity if required due to significant changes in circumstances
related to this account during the year or if deemed required by the bank’s senior management (RM &
upwards).