SUMMER TRAINING REPORT ON

Company Based Research

On

ICICI bank, E&Y, Varun Beverages

By:
ADITYA
19427

In Partial Fulfillment for the award of the degree

Post Graduate Diploma in Management

Batch
Specialization: Marketing and Digital Marketing

New Delhi Institute of Management

50 (B&C), 60, Tughlakabad Institutional Area, New Delhi-110062
E-mail :placement@ndimdelhi.org Website : www.ndimdelhi.org

1
 DECLARATION

I Aditya student of New Delhi Institute of Management Batch (2019-21) declare

that every part of the Project Report on Company Based Research submitted by me
is original.

I was in regular contact with my faculty guide and contacted multiple times for
discussing the project.

Date of project submission: 9th August 2020

ADITYA

<<Signature of the Student>>

 ACKNOWLEDGEMENT

This is a matter of pleasure for me to acknowledge my deep sense of gratitude to

my college, New Delhi Institute of Management for giving me an opportunity to
explore my abilities via this Winter internship programme. I would like to
acknowledge the contribution of all those who have been helping and guiding me
in this project. I would like to express my deepest gratitude to Prof. Sonal Gulati
for her valuable time, guidance and support in detailing and scheduling the training
during this project.

Also I would like to extent my sincere thanks to my colleagues at New Delhi

Institute of Management for giving excellent guidance and support in my training.
I really appreciate their involvement and regular advice that helped me refine the
project as I went along. I express my sincere gratitude to them.

Regards,

Aditya
 CONTENTS
S. NO PARTICULARS PAGE NO.

1 Industry Overview of Company 1 7-9

2 Company Background 9-10
3 Customer Base 10-11
4 Customer Service Expectation (Business to 12
Consumer)
5 Competitive Analysis 13-14
6 Supply chain 14
7 Digital Transformation 14-15
8 Business Analytics 15
9 Financial Control 15-16
10 Human Resource Challenges 16-17
11 Alumni Connect 18
12 Industry Overview of Company 2 18-19
13 Company Background 20-21
14 Customer Base 21-22
15 Customer Service Expectation (Business to 22
Consumer)
16 Competitive Analysis 23
17 Supply chain 23
18 Digital Transformation 24-25
19 Business Analytics 25
20 Financial Control 25-26
21 Human Resource Challenges 26-27
22 Alumni Connect 28
23 Industry Overview of Company 3 28-29
24 Company Background 30-31
25 Customer Base 31-32
26 Customer Service Expectation (Business to 32
Consumer)
27 Competitive Analysis 32
28 Supply chain 33
29 Digital Transformation 33
30 Business Analytics 33-34
31 Financial Control 34
32 Human Resource Challenges 35
33 Alumni Connect 35
 COMPANY- 1 ICICI Bank (Banking Services)

Overview of Banking Services Industry

ICICI Bank was established in 1996 by the Industrial Credit and Investment Corporation of India,
an Indian financial institution, as a wholly owned subsidiary. The parent company was formed in
1955 as a joint-venture of the World Bank, India's public-sector banks and public-sector
insurance companies to provide project financing to Indian industry. The bank was initially
known as the Industrial Credit and Investment Corporation of India Bank, before it changed its
name to the abbreviated ICICI Bank. The parent company was later merged into ICICI Bank.
ICICI Bank launched internet banking operations in 1998

ICICI's shareholding in ICICI Bank was reduced to 46 percent, through a public offering of
shares in India in 1998, followed by an equity offering in the form of American Depositary
Receipts on the NYSE in 2000. ICICI Bank acquired the Bank of Madura Limited in an all-stock
deal in 2001, and sold additional stakes to institutional investors during 2001-02.

In the 1990s, ICICI transformed its business from a development financial institution offering
only project finance to a diversified financial services group, offering a wide variety of products
and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank.
In 1999, ICICI become the first Indian company and the first bank or financial institution from
non-Japan Asia to be listed on the NYSE.

In 2000, ICICI Bank became the first Indian bank to list on the New York Stock Exchange with
its five million American depository shares issue generating a demand book 13 times the offer
size.

In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI
and two of its wholly owned retail finance subsidiaries, ICICI Personal Financial Services
Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by
shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at
Ahmadabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve
Bank of India in April 2002.
In 2008, following the 2008 financial crisis, customers rushed to ATM's and branches in some
locations due to rumors of adverse financial position of ICICI Bank. The Reserve Bank of India
issued a clarification on the financial strength of ICICI Bank to dispel the rumors.

A few years after its rise to prominence in the banking sector, ICICI bank faced allegations on
the recovery methods it used against loan payment defaulters. A number of cases were filed
against the bank and its employees for using "brutal measures" to recover the money. Most of the
allegations were that the bank was using goons to recover the credit card payments and that these
"recovery agents" exhibited inappropriately and in some cases, inhuman behaviour. Incidents
were reported wherein the defaulters were put to "public shame" by the recovery agents.

The bank also faced allegations of inappropriate behaviour in recovering its loans. These
allegations started initially when the "recovery agents" and bank employees started threatening
the defaulters. In some cases, notes were written by the bank's employees asking the defaulters to
"sell everything in the house including family members", were found. Such charges faced by the
bank rose to a peak when suicide cases were reported wherein the suicide notes spoke of the
bank's recovery methods as the cause of the suicide. This led to legal battles and the bank paying
huge compensation
Major competitors

1. SBI bank
2. HDFC bank
3. AXIS bank

B) Company Background

- ICICI Prudential Life Insurance company

-ICICI Security

-ICICI Lombard General Insurance

-ICICI Prudential AMC trust

-ICICI Ventures

-ICICI Direct

-ICICI Foundation

-ICICI Financial Counselling

-ICICI Home and finance company

-ICICI International Limited

C) Customer Base:
Their Customer base are

1. Retail Sector
2. Commercial Sectors
3. High Net worth Individual

- Will, there be any change in the customer base from 1st April to 31st December?
No there will be no changes in Customer base of the company.

-Identify the products which the company has introduced/increased production due to COVID.
Company has not added any new product but has added new services that will allow the
customer to do banking easily and safely.
D) Customer Service Expectation (Business to Consumer)

The customer expected a safe and uninterrupted service from the bank.
During the pandemic they could not step out and physically visit a bank in order
Do banking so they expected an online service which is safe and easy.

-What immediate steps were taken/ proposed to be taken by the company to meet changing
customer expectations?

Company introduced WhatSapp banking through which customers could avail various banking
services
Company also introduces instagram accounts through customers can open an account within 4
minutes.

-What immediate steps were taken/ proposed to be taken by the company to meet changing
customer expectations?

I would Digitize the bank Completely and also assure the consumers that even i they are coming
to the bank they can be sure about their Health safety and Precautions taken by the bank.
I would take measures to ensure Complete Safety of the Customers and employees. And take
steps to make banking easier.

E) Competitive Analysis

Three main competitors:

HDFC Bank: 15%

AXIS Bank: 9%
Kotak Mahindra Bank: 6%
The Product and services offered by each of the Banks and Similar.

-Who is the market leader in each product Line?

HDFC Bank is the market leader in Retail Banking.
ICICI Bank is market leader in Commercial banking sector and Insurance sector.

F) Supply Chain:

ICICI Bank Does not require a supply chain.

G) Digital Transformation

 What were the social media platforms used by the company as of March 15th,
2020.
-The company has used several social media platforms to stay connected to their
customer during the pandemic:
Various Social Media Platforms used by the company are

FACEBOOK
Instagram
Twitter
LinkedIn

Are the major social media platforms used by ICICI Bank.

 What were the changes in traffic on the following digital platforms month-
wise from 1st April to 1st July? Give evidence.
a) Instagram: Current Followers (185k)
b) Twitter: Current Followers (580.1k)
c) Face book: 5.4 M Page Likes
d) LinkedIn: 14, 61,950
e) Company Website: www.icicibank.com

 List the changes in the nature of the content of social media postings on a
monthly basis and whether you are in agreement with the changes or you
would like to present things differently, please give specifics.

10
- There has been change in social media content: They have started to post about
health and safety. How to stay safe from corona and also measures that should be
followed etc.

 Identify the technology-supported from 15th March to 31st December?

- They are trying to shift maximum of the banking procedure online as they tend to
ensure maximum safety. Platforms like Whatsapp, Mobile applications, Websites are
being used extensively.

 What were the changes in strategies adopted by the company to multiply the
reach of its social media platform

- They started to post few of the useful information on their social media handle and
also urged their customer to follow them on social media platforms to increase their
social media reach.

 If you are the CEO of the company, suggest additional measures that you will take to
expand the digital presence and reach of the company.

- To expand the reach of social media platforms I would send SMS alerts to the existing
customers stating that to follow on social media platforms etc.
- I would try to reach organic audience as much as possible.
-Will also run paid campaign to expand the reach of the company.

H) Business Analytics

1. Analyze on any one domain ie Finance/ HR / SCM / MARKETING where the

concerned organization has incorporated AI OR machine-learning techniques.
- The company is using AI as a Chat Bot (ipal). This chat bot is integrated on their
website and mobile application.
iPal focuses on solving customer queries as fast and accurate as possible.
-They also try to engage their customer through chat bot.
- A part of Customer Relationship is also handled by (iPAL)
2. Specify the tools used within the organization for big data analytics like
Hadoop, Amazon web services, python, R, SAS, Tableau or Power Business
Intelligence.
- Could not identify.
I) Financial Control:

 Has there been a debt restructuring for the company from March 31st, 2020.

- No, There has been no Debt Restructuring from March 31st 2020

 What was their financial performance comparing Jan - March (2019), April -June (2019)
Jan - March(2020), April -June(2020) (projected). Also compare with industry norms

- The company Financial Performance

-Jan-March (2019): Net Profit- 1170 CR
-April-June (2020): Net Profit-2514 CR
-Jan-March (2020): Net Profit-1251 CR
-April-June (2020): Net Profit-3118 CR

 a) Profitability ratio- ROE (March 2020)= 8%, March(219)= 4%

 , ROTA(Return on total assets), (EBIT/Total
Assets)=18589/1377292=0.0134967748306096
 EPS,: (March 2020): 14.78
 b)Solvency ratio - Debt equity= Total Liabilities/Total Shareholders’ Equity
 =1377292/129500= 10.525
 , Leverage Ratio= Total Debt/ total Assets= 1014636/1377292=0.73
 c) Liquidity ratio - Current ratio.= Current Assets/ Current Liability=1377292/1377292=1
 All Ratios March (2020)

J) Human Resource Challenges

 Has the company taken any steps to reduce or increase the workforce?
- Company has not reduced any workforce and company has hired Interns from across
the INDIA. Number of Interns Hired=500 (Interns).

 Identify the nature of change in employment contracts, if any, at different levels.

-No Change of Employment Contract Identified.

 List down the changes in modes of work system:

- The major change observed was all the employees wore working from Home.

 What are the changes in the method of hiring candidates?

- During pandemic they have not hired any of the employees but only Interns
 Strategies for engagement of new and existing employees.
- Webinars wore conducted throughout the pandemic to keep the employees
engaged and various online meetings wore conducted to keep the employees
engaged

 Strategies for disengagement of employees.

- Not Identified

 List the Corporate Social Responsibility (CSR) activities of the company

during COVID
- The company has donated Sanitary Kits etc. to the Medical staffs, The Police Staffs.
And also to the needy.
They have also donated a huge amount to the West Bengal Govt. towards Chief
Minister Relief Fund.

 As the CEO of the company if you want to expand your business, what kind of
employs would you hire? Prepare job descriptions of three job roles. What kind of
skill set you would be seeking for the job description?
- As the CEO of the company I would like to hire more employees who comfortable to
work remotely,
JD:-
1. TO promote the digital platform of the bank
2. TO communicate with the customers well
3. To generate leads for banking services
4. To solve the customer Query.

JD 1:
Technical Program Manager:

Job description
If you are looking for an opportunity to drive multiple dev teams and build creative technology
solutions that positively impact hundreds of millions of international customers, and relish large
ownership and diverse technologies, join our team today!

As a Sr. TPM, you will identify, hire and, drive and execute on this vision. You will initiate processes
that allow the team to collaborate with local as well as global teams with a high degree of efficiency.
You will develop a team of highly motivated and talented individuals that can collaborate with
Project Managers, Product Managers and SDEs across the company on this high impact initiative.
You will design, build and own mobile-first features and programs that will delight our India
customers.
Responsibilities
Responsible for the overall development life cycle of the solution and manage complex projects with
significant bottom line impact
Work with product managers in developing a strategy and road map to provide compelling
capabilities for the seller community on clients marketplace that helps them succeed in their business
goals.
Work closely with senior engineers to develop the best technical design and approach for new product
development.
Instill best practices for software development and documentation, assure designs meet requirements,
and deliver high-quality work on tight schedules.
Project management - prioritization , planning of projects and features, Stakeholder management and
tracking of external commitments
Translate business requirements into technical solutions, recommend alternative technical and
business approaches, and lead engineering efforts to meet aggressive timelines with optimal solutions.
Operational Excellence - monitoring & operation of production services
Career management and development of direct reports

BASIC QUALIFICATIONS

 A Bachelor s degree in Computer Science or equivalent combination of technical

education and work experience
 7 years of Software Development experience; 3 years of experience in building and
leading strong engineering teams
 Deep hands-on technical expertise in mobile and web-technologies
Solid software development background including design patterns, data structures, test
driven development
 Software development experience in building web services and highly scalable
applications
 Excellent verbal and written communication skills
Managed a team of 10 engineers

PREFERRED QUALIFICATIONS

Master’s degree in Computer Science, Computer Engineering or related technical discipline

Knowledge of professional software engineering practices & best practices for the full software
development life cycle, including coding standards, code reviews, source control management, build
processes, testing, and operations

Role: Software Industry

Type: Recruitment, Staffing

Functional Area: IT Software - Application Programming, Maintenance

Employment Type: Full Time, Permanent

Role Category: Programming & Design

 Education

UG: B. Tech/B.E. in Computers

PG: Post Graduation Not Required

Key Skills

Computer science, TPM Tracking, Operational excellence, Coding Project, management Data
structures, test driven, development Stakeholder, management Monitoring

COMPANY- 2 Varun Beverages (FMCG)

Varun Beverages Ltd part of the RJ Corp group a diversified business conglomerate with
interests in beverages quick-service restaurants dairy and healthcare is the second largest
franchisee in the world (outside US) of carbonated soft drinks ('CSDs') and non-carbonated
beverages ('NCBs') sold under trademarks owned by PepsiCo. The company produces and
distributes a wide range of CSDs as well as a large selection of NCBs including packaged
drinking water. PepsiCo CSD brands produced and sold by the company include Pepsi Diet
Pepsi Seven-Up Mirinda Orange Mirinda Lemon Mountain Dew Seven-Up Nimbooz Masala
Soda Evervess Soda Sting and Gatorade. PepsiCo NCB brands produced and sold by the
company include Tropicana (100% Essentials & Delight) Tropicana Slice Tropicana Frutz
Seven-Up Nimbooz and Quaker Oat Milk as well as packaged drinking water under the brand
Aquafina. In addition the company has also been granted the franchise for Ole brand of PepsiCo
products in Sri Lanka.The company has been associated with PepsiCo since the 1990s and over
two and half decades consolidated its business association with PepsiCo increasing the number
of PepsiCo licensed territories and sub-territories covered by the company producing and
distributing a wider range of PepsiCo beverages introducing various SKUs in the company's
portfolio and expanding the company's distribution network. As of March 2018 the company
has been granted franchises for various PepsiCo products spread across 21 States and two Union
Territories in India. The company's share of PepsiCo beverages volume sales based on sales to
end customers increased from 26.46% in Fiscal 2011 to ~51% in Fiscal 2018. Although India is
the company's largest market the company has also been granted the franchise for various
PepsiCo products for the territories of Nepal Sri Lanka Morocco Zambia and Zimbabwe.As of
March 2018 the company has 20 manufacturing plants in India and five production facilities in
the international geographies (one each in Nepal Sri Lanka Morocco Zambia and Zimbabwe). In
addition the company has set up backward integration facilities for production of preforms
crowns corrugated boxes plastic crates and shrink-wrap films in certain of the company's
production facilities to ensure operational efficiencies and quality standards.The company's
Promoter and Chairman Mr. Ravi Kant Jaipuria has an established reputation as an entrepreneur
and business leader and is the only Indian to receive PepsiCo's International Bottler of the Year
award which was awarded in 1997.The company was incorporated as Varun Beverages Limited
on 16 June 1995 at New Delhi as a public limited company under the Companies Act 1956. The
company obtained a certificate of commencement of business on 4 July 1995. The company
started its operations at Jaipur in 1996. In 1999 the company started operations at Alwar
Jodhpur and Kosi. Devyani Beverages Limited was merged with Varun Beverages pursuant to
the order of High Court of Delhi dated 6 October 2004. Varun Beverages (International)
Limited was merged with Varun Beverages pursuant to the order of High Court of Delhi dated
12 March 2013. In 2013 Varun Beverages acquired the business of manufacturing and
marketing of soft drink beverages and syrup mix in Delhi India.In 2015 through a business
transfer agreement Varun Beverages acquired PepsiCo India's business of manufacturing
marketing selling and distributing soft drink beverages and syrup mix in the Indian states of
Uttar Pradesh (excluding certain territories) Uttarakhand Himachal Pradesh Haryana (excluding
certain territories) and the Union Territory of Chandigarh. During the year the company through
a business transfer agreement acquired PepsiCo India's business of manufacturing marketing
selling and distributing soft drink beverages and syrup mix in Bazpur Jainpur Satharia and
Panipat. During the year the company acquired the business of selling and distribution of soft
drinks beverages and syrup mix in one district undertaking situated in Punjab.In 2016 Varun
Beverages acquired entire shareholding of Arctic International Private Limited in Varun
Beverages Mozambique Limitada. During the year the company acquired entire shareholding of
Arctic International Private Limited in Varun Beverages (Zambia) Limited. During the year
Varun Beverages acquired 85% shareholding of Varun Beverages (Zimbabwe) (Private)
Limited (VBZPL).Varun Beverages came out with an initial public offer (IPO) during the
period from 26 October 2016 to 28 October 2016. The IPO was a combination of fresh issue of
1.5 crore shares and offer for sale of 1 crore shares from the promoters. The IPO was priced at
Rs 445 per share. The company's shares were listed on the bourses on 8 November 2016.On 23
February 2017 Varun Beverages announced that it has increased its stake in its Zambia
subsidiary Varun Beverages (Zambia) Limited to 90% from 60%. VBL has been successfully
running the Zambia operations since its acquisition in 2016. The increase in stake reflects the
company's confidence in the future growth prospects of the subsidiary and will be an effective
catalyst to drive further business growth in a fast-growing emerging market.On 9 March 2017
Varun Beverages Limited (VBL) announced that it has divested 41% stake in its Mozambique
subsidiary Varun Beverages Mozambique Limitada. The divestment of the stake is in view of
limited opportunity to scale-up operations which would have enabled the company to
turnaround the loss making subsidiary. VBL continues to hold a residual stake of 10% in the
unit. On 4 May 2017 Varun Beverages announced that the company has set up a new unit for
manufacturing of Pepsi range of products at District Hardoi Uttar Pradesh and the commercial
production/operation has started with effect from 3 May2017.On 28 September 2017 Varun
Beverages announced that the company has concluded the acquisition of PepsiCo India's
previously franchised territories in the state of Odisha and parts of Madhya Pradesh along with
two manufacturing units at Bargarh and Bhopal (Mandideep). On 4 January 2018 Varun
Beverages announced that it has further deepened its relationship with PepsiCo by entering into
a strategic partnership for the larger Tropicana portfolio along with Gatorade and Quaker Value-
Added Dairy in territories across North and East India. This is part of VBL's strategy to expand
its product portfolio through its valued relationship with PepsiCo.On 11 January 2018 Varun
Beverages announced that it has concluded the acquisition of PepsiCo India's previously
franchised rights for the state of Chhattisgarh. The Board of Directors of Varun Beverages at its
meeting held on 17 January 2018 considered and approved to acquire franchisee rights for
PepsiCo India's previously franchised sub-territory in the State of Bihar. Varun Beverages'
subsidiary Varun Beverages (Zimbabwe) (Private) started Commercial Production at a
Greenfield facility for Pepsico's products with effect from 16 February 2018.On 23 March 2018
Varun Beverages announced that it has concluded the acquisition of PepsiCo India's previously
franchised sub territory in the State of Jharkhand along with one manufacturing unit at
Jamshedpur. The company is now a franchisee for PepsiCo products across 21 States and 2
Union Territories of India.On 5 April 2018 Varun Beverages announced its plans to set-up a
greenfield production facility (subject to receipt of necessary approvals) to create in-house
production capacity at Pathankot district of Punjab for Tropicana fruit juices Quaker Oats Milk
based Beverages and Gatorade. Spread over ~41 acres it will be the first fully backward
integrated facility in India to manufacture the complete range of above products including
carbonated soft drinks (CSD) at a single location. The expansion is to take advantage of the
growing demand of Juice Based beverages for health conscious consumers.On 3 May 2018
Varun Beverages informed the stock exchanges that a new unit at Nawalparasi District in Napal
under Varun Beverages (Nepal) Private Limited a wholly owned subsidiary of the company
started commercial production with effect from 2 May 2018.

Top Competitor

A) Manpasand beverages
B) Orient beverages

Scope & Impact of the Industry on Indian Economy: The impact of FMCG is huge on Indian
Economy. During the lockdown the production was interrupted.
C) Company Background

 Group Companies: It is a subsidiary of RJ Crop Company

 Promoters / Senior Executives like Chairman & Managing Director, CEO, etc. :
Chairman Mr. Ravi Kant Jaipuria
 Hierarchy / Organizational Structure
 Products & Services: Carbonated drinks and Non-Carbonated drinks.
 Geographical Spread: As of March 2018, the company has 20 manufacturing
plants in India.

C) Customer Base:

 Identify target segments/products the customer base of the company as of March 15th, 2020
o Soft drink

 How much does each target segment contribute to the customer base of the company (in terms of
percentage)?
o 98.6%
  Will, there be any change in the customer base from 1st April to 31st December?
NO
o According to analytics report FMCG companies will bounce back as all the stressed zone
have to buy their stuff.
o After lockdown all retailers and mall will open then the consumption of the company
product will rise.
o As VBL produced immunity boost products so people need this product because of the
virus.
o Most of these products, according to them, are low margin products which may ensure
volume growth, but will not reflect too much in the revenue growth.

 Give reasons as to why some segments of customers/ stakeholders will dilute while some other
segments will add to the customer base of this company from 1st April to 31st December.
o Add Because of the 100 year of trust in the market.
o Decrease because of the tough competitors and a large variety of same segment like in
SOFT DRINK.

 Identify the products which the company has introduced/increased production due to COVID
o VBL claims to have doubled production across its food and personal care business to
ensure availability. "Given the challenging circumstances, we have redoubled our efforts
to ensure adequate supply of all our FMCG products including Juices and energy drink.
We would like to assure consumers of availability of products and would like to urge
them not to panic in this situation," says an VBL spokesperson.

D) Customer Service Expectation (Business to Consumer)

1. List down the service expectation of the consumer post COVID (March 15th) as reflected in Social
Media.

 Product availability in the market

 Consumers today are becoming extremely health conscious and are looking for healthy and
non- traditional gifting options
 Variety in products like in soft drink.

2. Did the company take any immediate steps to meet the customer expectation.

 Launched soft drink to increase IMMUNITY at affordable rate because market need this.
 Tie up with last mile deliveries to provide the essential products in the market

3. If you were the CEO of the company, what steps would you have taken to meet changing
service quality.

 Increase the production of miniatures of essential item so that poor people can also buy
affordably
 We will work directly with hypermarkets to negate any possible time lag or safety risks for the
consumers.
  Introduced an app for retailers as well so they the availability of product in the market will
maintained. We will be partnered with national players like Delhivery, Shadowfax and
Lalamove to ensure products are delivered from factories to depots and thereafter to distributors.
Additionally, the services of these logistics partners have been extended to the distributors so as
to ensure movement of goods to the final retailers.

F) Supply Chain:
 What was the Supply chain model of the company as of March 15 th, 2020?
a. Factory - CNF - Wholesale distributor - Wholesale Dealer Base – Retailer

 Which channel was the worst hit due to COVID19?

a. Retailer

 What steps were taken/ are proposed to be taken by the company to reduce the impact
of COVID on its services to the following stakeholders:

a) Customer: Extra safety measures at retail stores.

b) Suppliers: Company provide work from home service immediately
c) Distributors: They have to contact their clients from their home they generate demand
over phones.
d) Employees: WFH opportunity

 If you were the CEO of the company, what additional steps will you take for your stakeholders
so as to maintain the brand and improve the goodwill of the company?

a. I would have started e-retailing also because everything is going online and people are
becoming more safety and health conscious.

G) Digital Transformation
 What were the social media platforms used by the company as of March 15th, 2020?
a. Twitter, LinkedIn, Instagram, Facebook

 What were the changes in traffic on the following digital platforms month-wise from
1st April to 1st July? Give evidence
a) Instagram
 Traffic has decreased because on 1st April's post, it has 2009 views. But
posts on 24th June has only 994 views yet.
b) Twitter
 Traffic has increased and also the number of followers.
c) Face book
 Traffic has increased and also the number of followers.
d) LinkedIn
 Traffic has increased and also the number of followers.
e) Company Website

20
  Traffic has increased as many people is visiting "CAREER" page of
VBLduring this Pandemic.
f) Any other

 List the changes in the nature of the content of social media postings on a monthly
basis and whether you are in agreement with the changes or you would like to present
things differently, please give specifics.
 Identify the technology-supported from 15th March to 31st December?
 What were the changes in strategies adopted by the company to multiply the reach of
its social media platform?
 If you are the CEO of the company, suggest additional measures that you will take to expand the
digital presence and reach of the company.
o I would have run more online campaign to create awareness among consumers as
maximum number of consumer are spending most of their time online.

H) Business Analytics
Analyze on any one domain i.e. Finance/ HR / SCM / MARKETING where the concerned
organization has incorporated AI OR machine-learning techniques.

 Yes, they are witnessing massive adoption of Artificial Intelligence, IOT,

Analytics, Cloud Services, API based architectures across the enterprise
Specify the tools used within the organization for big data analytics like Hadoop, Amazon
web services, python, R, SAS, Tableau or Power Business Intelligence
 IIOT, AI, Digital Transformation, Autonomous systems and RPA

I) Financial Control:
 Has there been a debt restructuring for the company from March 31st, 2020.
a. Company is virtually debt free
 What was their financial performance comparing Jan - March (2019), April -June (2019)Jan -
March(2020), April -June(2020) (projected). Also compare with industry norms
a. VBL has done well on its financial, it has all round improved from last year

 a) Profitability ratio- ROE, ROTA, EPS,

a. ROE (march 2020 - 23.63%)
b. ROE (march 2019 - 21.50%)
c. ROTA (march 2020 - 20.11%)
d. ROTA (march 2019 -17.85%)
e. EPS (march 2019 - 10.19 cr)
f. EPS (march 2020 - 12.33 cr)

 b) Solvency ratio - Debt equity, Leverage Ratio

a. debt equity ratio (2019 – 0)
b. debt equity ratio (2020 - 0)
c. quick ratio (2019 - 2.28)
d. quick ratio (2020 - 3.13)
 e. asset ratio (2019 - 64.46)
f. asset ratio (2020 - 60.63)

 c) Liquidity ratio - Current ratio. Cash conversion cycle

a. current ratio (2019 - 3.07)
b. current ratio (2020 - 4.02)
c. cash conversion cycle (2019 - 36)
d. cash conversion cycle (2020 - not found)

J) Human Resource Challenges

 Has the company taken any steps to reduce or increase the workforce?
 VBLcontinues to operate factories with limited workforce and reduced number of
hours as per approval in order to ensure supply of its essential food and hygiene
products. The challenge of manpower shortage and availability of trucks still
persist

 Identify the nature of change in employment contracts, if any, at different levels

 No there is no change in employment contract of VBL

 List down the changes in modes of work system

 working remotely and from home every day by using video conferencing
leveraging VBL InfoTech backbone

 What are the changes in the method of hiring candidates?

 shortlisting on application, preliminary assessment which is the process of group
activity or multiple round of interview and final assessment comprise of interview

 Strategies for engagement of new and existing employees

 VBL harnesses the creative potential of all its employee by promoting a culture of
partnership to unleash relevant synergies among different groups of employees

 Strategies for disengagement of employees

 VBL keep the morale of frontline workers a special video campaign was launched
saluting VBL everyday warriors

 List the Corporate Social Responsibility (CSR) activities of the company during COVID
 VBL ltd sets up a covid-19 contingency fund of Rs 150 crore to provide financial
assistance to the district and rural health cares for the poor Indian citizens

 As the CEO of the company if you want to expand your business, what kind of
employs would you hire? Prepare job descriptions of three job roles. What kind of skill
set you would be seeking for the job description?

 As a CEO I will hire high quality managerial talent, who are good in adaptation,
conflict resolution and team player
Since each industry is evolving their way and shifting their services online, I would refer to hire a
person who possess sound knowledge of technology also along with management skills.
JD 1:
Technical Program Manager:

Job description
If you are looking for an opportunity to drive multiple dev teams and build creative technology
solutions that positively impact hundreds of millions of international customers, and relish large
ownership and diverse technologies, join our team today!

As a Sr. TPM, you will identify, hire and, drive and execute on this vision. You will initiate processes
that allow the team to collaborate with local as well as global teams with a high degree of efficiency.
You will develop a team of highly motivated and talented individuals that can collaborate with
Project Managers, Product Managers and SDEs across the company on this high impact initiative.
You will design, build and own mobile-first features and programs that will delight our India
customers.
Responsibilities
Responsible for the overall development life cycle of the solution and manage complex projects with
significant bottom line impact
Work with product managers in developing a strategy and road map to provide compelling
capabilities for the seller community on clients marketplace that helps them succeed in their business
goals.
Work closely with senior engineers to develop the best technical design and approach for new product
development.
Instill best practices for software development and documentation, assure designs meet requirements,
and deliver high-quality work on tight schedules.
Project management - prioritization , planning of projects and features, Stakeholder management and
tracking of external commitments
Translate business requirements into technical solutions, recommend alternative technical and
business approaches, and lead engineering efforts to meet aggressive timelines with optimal solutions.
Operational Excellence - monitoring & operation of production services
Career management and development of direct reports

BASIC QUALIFICATIONS

 A Bachelor s degree in Computer Science or equivalent combination of technical

education and work experience
 7 years of Software Development experience; 3 years of experience in building and
leading strong engineering teams
 Deep hands-on technical expertise in mobile and web-technologies
Solid software development background including design patterns, data structures, test
driven development
 Software development experience in building web services and highly scalable
applications
 Excellent verbal and written communication skills
Managed a team of 10 engineers

PREFERRED QUALIFICATIONS
 Master’s degree in Computer Science, Computer Engineering or related technical discipline
Knowledge of professional software engineering practices & best practices for the full software
development life cycle, including coding standards, code reviews, source control management, build
processes, testing, and operations

Role: Software Industry

Type: Recruitment, Staffing

Functional: AreaIT Software - Application Programming, Maintenance

Employment Type: Full Time, Permanent

Role Category: Programming & Design

Education

UG: B. Tech/B.E. in Computers

PG: Post Graduation Not Required

Key Skills

Computer science, TPM Tracking, Operational excellence, Coding Project, management Data
structures, test driven, development Stakeholder, management Monitoring

JD 2:

Delivery Manager

 6 - 8 years
 Not Disclosed
 Pune

Job description
Project/ Delivery Manager What are we looking for Project management with strong knowledge in Agile
Methodology Passionate about technology and Software Products/ Services. Ability to build rapport with
customers, business owners and decision- making individuals. Strong communicator with client and
development team Good organizational skills and the ability to understand vital information Excellent
verbal and written communication skills Formal degree in MAB IT and B.E./ B.Tech in CSE or IT
Responsibilities Requirement Gathering. Program Management & Client Management. Prepare and
maintain progress reporting for stakeholders. Participation to assist the Business Development Team.
Handle & Manage Multiple projects in varied domains. Team development and training Life cycle
management, maintenance & sustenance of the products during & after delivery. Contribution in
requirement analysis & gathering, defining & delivering road maps for projects, creating internal
technical documents. Summary Position: Project/ Service Delivery Manager Location: Pune Experience:
6- 8 Years Qualification: MBA - IT and B.Tech CSE/ IT Position: 2 Apply Now

Role: Project Manager-IT/Software

Industry Type: BPO, Call Centre, ITeS

Functional Area: IT Software - Application Programming, Maintenance

Employment Type: Full Time, Permanent

Role Category: Project Management

Education

UG: B. Tech/B.E. in Computers

PG: Post-Graduation Not Required

Key Skills

Service delivery, Training Project management, Manager Program, Management Team development ,
Written communication, Agile methodology, Project delivery, Client management Technical
documentation.

K) Alumni Connect
 Find out two Alumni of NDIM working in the company - through
LinkedIn NO

 Connect with the Alumni and state two-line feedback on

a) Company
 Very good work culture. Got to learn a lot because of tough competition in the industry
b) how the company is coping with the current pandemic
 Using more automation.
 COMPANY- 3 E&Y

Ernst & Young, one of the world's leading professional services organizations, helps
companies across the globe to identify and capitalize on business opportunities. We
deliver the value that clients care about; we provide ideas and solutions tailored to
meet clients' needs; and we produce tangible results. Ernst & Young's depth and
breadth of service and our global reach mean that we have the resources to serve any
client, anywhere in the world.
Ernst & Young is the fourth largest public accounting firm in the world. The firm was
formed in 1989 when the third largest accounting firm at the time, Ernst & Whinney
(based in Cleveland, Ohio), merged with the sixth largest firm, Arthur Young
(headquartered in New York), forming what, at the time, was the world's largest
accounting firm. As of 1999 Ernst & Young stood as one of the "Big Five" accounting
firms that dominated the accounting business. A private partnership, Ernst & Young
was owned by its senior partners. Ernst & Young provided auditing services primarily
to the world's largest corporations. In addition, it specialized in tax advice for
multinational firms. In recent years, the firm increasingly moved into the business of
management consulting, providing guidance to clients in such areas as risk
management, mergers and acquisitions, and recent trends in worker-management
relations. Other service areas included consulting on information technology and legal
services.

Company Origins
The roots of Ernst & Young can be traced back well over 100 years to the formation of the
auditing business and the development of generally accepted accounting practices, rules that
became increasingly necessary with the rise of the multinational corporation and the intrusion of
complicated taxes into private business. Prior to the 1989 merger, each of the two firms had
enjoyed rich histories. Both rose from very small beginnings by capitalizing on the enterprise
potential of accounting in its early years. Pioneer Arthur Young founded and headed the original
Arthur Young firm back in 1895 in Kansas City after breaking from an earlier union of the firm
of Stuart and Young in Chicago. In 1896 Young formed the firm of Arthur Young and Company
with his brother Stanley, but by 1906 Young had completely terminated his unsatisfactory
partnership with Stuart. Arthur Young and Company flourished for many years, slowly
developing its reputation as "old reliable" for auditing, adding more and more partners
throughout the years.
The other half of the marriage, Ernst & Whinney, can be traced back to 1906, when Ernst &
Ernst was founded in Cleveland, Ohio, as a partnership between Alwin C. Ernst and his older
brother, Theodore C. Ernst. The firm took on its first additional partners in 1910 and from there
the family tree expanded by immense and unforeseen proportions. By 1913, when income taxes
began to be levied in the United States, the need for accountants swelled dramatically. By the
 1980s the firm had become one of the largest members of the Big Eight. In one of its more
publicized actions, Ernst & Whinney's audit paved the way for the 1979 government bailout of
the Chrysler Corporation.

A) Scope & Impact of the Industry on Indian Economy.

The impact on this industry has been significant As the major consumer of these companies are
the fortune 500 companies. The Fortune 500 companies also has cut down on their expenses due
to the pandemic resulting in fall in demand of the services in this sector.While as per the early
reports from Consultancy.org, indicate towards a reduction in size of the Global Consulting
Industry from ~$160 billion in FY19 to ~$130 billion by the end of 2020, a decline of 19.0% on
year-on-year basis, the only relief has come from the Asia-Pacific market

Market Size

The government's policy of insuring the uninsured has gradually pushed insurance penetration within the
country and proliferation of insurance schemes.

The gross premium collected by life assurance companies in India increased from Rs 2.56 trillion (US$
39.7 billion) in FY12 to Rs 7.31 trillion (US$ 94.7 billion) in FY20. During FY12–FY20, the premium
from the new business of life assurance companies in India increased at a CAGR of 15 percent to succeed
in Rs 2.13 trillion (US$ 37 billion) in FY20.

Overall insurance penetration (premiums as a percent of GDP) in India reached 3.69 percent in 2017 from
2.71 percent in 2001.

The market share of personal sector companies within the non-life insurance market rose from 15 percent
in FY04 to 56 percent in FY21 (until April 2020). within the life assurance segment, private players had a
market share of 31.3 percent in new business in FY20.

Major competitors

 McKinsey and Company.

 Accenture.
 Deloitte Consulting.
 PwC PricewaterhouseCoopers.
 KPMG.
 Boston Consulting Group BCG.
 A T Kearney.
Booz and Company

B) Company Background

 Group Companies:-Earnest & Young is a standalone company there are no

subsidiary company.
 Promoters / Senior Executives like Chairman & Managing Director, CEO,
etc. : Carmine Di Sibio
 Hierarchy / Organizational Structure :
 Products & Services: Consultation Services, Audit services.
 Geographical Spread: It is available at all major locations of the world.

C) Customer Base:
 Identify target segments/products the customer base of the company as of March 15th, 2020
o 500 fortune company

 How much does each target segment contribute to the customer base of the company (in terms of
percentage)?
o 37.92%

 Will, there be any change in the customer base from 1st April to 31st December?

1. Customer base will increase because now company is covering corona virus client as well
and because of the rapid spread of virus there is a change of increase in customer base.
2. Because Company will be going to introduce zero physical contact for opening any plan
3. Because It has adopted a "Digital First" strategy through an arsenal of technology tools
that reduce human intervention at every touchpoint of our customer service value chain in
order to enhance competitive capability

 Give reasons as to why some segments of customers/ stakeholders will dilute while some other
segments will add to the customer base of this company from 1st April to 31st December.
 1. Because people go with loyalty and this company recently got peacock award for 2nd
best position India in private sector
2. Because company come with good plans like assured guaranteed money back plan
3. May be company will lose some clients because of the rumor like the company will shut
their insurance services more advertisers should experiment with this medium to augment
their ongoing brand-building efforts.

 Identify the products which the company has introduced/increased production due to COVID
1. Wealth Plan
2. Corona cover

4. Customer Service Expectation (Business to Consumer)

1. List down the service expectation of the consumer post COVID (March 15th) as reflected in Social
Media.

2. Did the company take any immediate steps to meet the customer expectation.

 Yes, they have introduced all Digital push in their organization.

 Introduced new plans for those who don't have strong background like wealth plan

3. If you were the CEO of the company, what steps would you have taken to meet changing
service quality.

 Introduced Mainstreaming Blockchain: The need for huge volumes of customer data to be processed
in real time by different financial functions calls for easy and secure transfer of data across
organizations and their diverse stakeholders.
 Introduced AI & Automation for faster claims: Robotic Process Automation (RPA) and AI will
occupy center stage in insurance, driven by newer data channels, better data processing capabilities
and advancements in AI algorithms. For example, InsurTech company Lemonade's business model
deploys AI and behavioral economics as its core elements. While AI eliminates brokers and
paperwork, its behavioral economics capabilities minimize fraud - leading to reduced time, effort and
costs.

E) Competitive Analysis
 List three main competitors of your company
1. PWC
2. KPMG
3. ACCENTURE
 Discuss the market share of each of the competitors
1. PWC: 11.4%
2. KPMG: 7.1%
3. ACCENTURE: 7.6%
F) Supply Chain:
 What was the Supply chain model of the company as of March 15 th, 2020?
Company- EMPLOYEE- consumers

 Which channel was the worst hit due to COVID19?

EMPLOYEE: Because whole country was in lockdown and physical movement was banned so
those agents who does field work earlier get affected more as compared to others because they
don’t have much digital skills as well.

 What steps were taken/ are proposed to be taken by the company to reduce the impact of
COVID on its services to the following stakeholders:
a) Customer: Everything is going digital like zero touch opening account that no customer has to
visit office physically.
b) Suppliers: company provide work from home service immediately
c) Distributors: They have to contact their clients from their home they generate demand
over phones.
d) Employees: They offer 50,000 per employee if they affected with virus and increase the
payroll of every employee in this period.

 If you were the CEO of the company, what additional steps will you take for your stakeholders
so as to maintain the brand and improve the goodwill of the company?
Ans: I will use AI for personalized insurance first because people spending power is decreasing
so that they can open their account according to their needs and also use analytics to analyses data
so that we will know consumer insights well

G) Digital Transformation
 What were the social media platforms used by the company as of March 15th, 2020?
Ans: Facebook, Instagram, Twitter, LinkedIn

 What were the changes in traffic on the following digital platforms month-wise from
1st April to 1st July? Give evidence
a) Instagram: NOT FOUND
b) Twitter: On Twitter there has been no change because reaction post is still same
c) Face book: Yes, there has been decrease in traffic because on 28th April 2020
like on video post was 682 & 124k views but on 25th June 2020 likes was 317 and 84k
views only.
d) LinkedIn: No change on LinkedIn platform as reaction is still same, 25th April post
views were 1212 and on 26th June views was 1196. almost same.
e) Company Website: There has been increase in website traffic as on April 2020
traffic was 62.4k and on June traffic was 82.4k

30
  List the changes in the nature of the content of social media postings on a monthly
basis and whether you are in agreement with the changes or you would like to present
things differently, please give specifics.
a) Content become more specific toward creating awareness about COVID
b) Also, their ad of online masterclasses increased.

 Identify the technology-supported from 15th March to 31st December?

Ans: 1. Automate and transform
2.Big data
3. cyber security

 What were the changes in strategies adopted by the company to multiply the reach of
its social media platform?
Ans: Yes, they start using paid software’s for better reach on Instagram and increase
the budget of Facebook campaigns. Also start digital push strategy to provide better
customer experience.
 If you are the CEO of the company, suggest additional measures that you will take to expand the
digital presence and reach of the company.
Ans: Provide one touch digital service for making company digital.

H) Business Analytics

They use a lot of AI & ML throughout their audit and analytics process

I) Financial Control:
 Has there been a debt restructuring for the company from March 31st, 2020?
Company is Debt free

 What was their financial performance comparing Jan - March (2019), April -June (2019) Jan
- March (2020), April -June (2020) (projected)? Also compare with industry norms
1. a) Profitability ratio- ROE, ROTA, EPS,
2. b) Solvency ratio - Debt equity, Leverage Ratio
3. c) Liquidity ratio - Current ratio. Cash conversion cycle
Ans: E&Y released their data till 2017 only, didn't find 2019 and 2020 data

J) Human Resource Challenges

 Has the company taken any steps to reduce or increase the workforce?
Ans: Yes, they strategies a plan of hiring, they mainly focused on digital employee as
everything is going digital and they try to increase their work force in digital area

 Identify the nature of change in employment contracts, if any, at different levels

 Ans: E&Y has announced various employee benefits, including salary hike, promotions
and payouts during the COVID crisis. The company made a provision of Rs 50,000 to each
of its business-active agents and their families who were tested as Covid-19 positive.

 List down the changes in modes of work system

Ans: Every employee is working from their home; they launch digital push for customers
and employees as well

 What are the changes in the method of hiring candidates?

1. Strategies for engagement of new and existing employees
Ans: They hire only digital experienced employee because they try to go digital in every
area. They trained their employees on digital platforms

2. Strategies for disengagement of employees

Ans: They announced work from home for a year almost.

 List the Corporate Social Responsibility (CSR) activities of the company during COVID
Ans: Company did nothing in term of CSR during covid-19

 As the CEO of the company if you want to expand your business, what kind of employs
would you hire? Prepare job descriptions of three job roles. What kind of skill set you
would be seeking for the job description?

Since each industry is evolving their way and shifting their services online, I would refer to hire a
person who possess sound knowledge of technology also along with management skills.

JD 1:

Sr. Executive - Actuarial

Job description
Primary Responsibilities:
 Interpreting the results by identifying the patterns and trends in data
 Provide support to a team by producing summary with computations and all findings and
significant movements
 Supporting actuarial team to establish business needs by actively involving in the team’s
activities and ensure timely delivery of requirements
 To conduct, review and report the monthly reserving for various General Insurance lines of
business. Communicate clearly all findings and significant movements in any of the
portfolios to finance and all key stakeholders every month
 Active involvement in preparation of Valuation/Pricing reports, F&U and other necessary
documents to facilitate product approval from IRDA
  Create and review excel and/or EMBLEM models for pricing and profit testing
 Conduct and review with the team the quarterly and annual IRDAI regulatory reporting
tasks
 Documentation of all the process and internal activities and checks

Education: Bachelor’s or Master’s I Statistics, Mathematics, Social Science, Finance, Business

management with minimum 3 Actuarial papers

Purpose of Role: Strong knowledge of Actuarial Non-Life Valuation/Pricing

Work Experience:

 Minimum 2 years of experience in actuarial pricing/valuation and well versed with excel,
word, R and SAS.
Competencies:

 Data Analysis and Data Mining

 Statistical Analysis Software’s (R, SQL, SAS)
 Knowledge of General insurance market and IRDAI regulations
 Strong Communication skills

JD 2:

Delivery Manager

 6 - 8 years
 Not Disclosed
 Pune

Job description
Project/ Delivery Manager What are we looking for Project management with strong knowledge in Agile
Methodology Passionate about technology and Software Products/ Services. Ability to build rapport with
customers, business owners and decision- making individuals. Strong communicator with client and
development team Good organizational skills and the ability to understand vital information Excellent
verbal and written communication skills Formal degree in MAB IT and B.E./ B.Tech in CSE or IT
Responsibilities Requirement Gathering. Program Management & Client Management. Prepare and
maintain progress reporting for stakeholders. Participation to assist the Business Development Team.
Handle & Manage Multiple projects in varied domains. Team development and training Life cycle
management, maintenance & sustenance of the products during & after delivery. Contribution in
requirement analysis & gathering, defining & delivering road maps for projects, creating internal
technical documents. Summary Position: Project/ Service Delivery Manager Location: Pune Experience:
6- 8 Years Qualification: MBA - IT and B. Tech CSE/ IT Position: 2 Apply Now

Role: Project Manager-IT/Software

Industry Type: BPO, Call Centre, ITeS

Functional Area: IT Software - Application Programming, Maintenance

Employment Type: Full Time, Permanent

Role Category: Project Management

Education

UG: B. Tech/B.E. in Computers

PG: Post Graduation Not Required

Key Skills

Service delivery, Training Project management, Manager Program, Management Team development ,
Written communication, Agile methodology, Project delivery, Client management Technical
documentation

L) Alumni Connect
 Find out two Alumni of NDIM working in the company - through LinkedIn
1. Shreya Nagar:
2. Karan Ghadge: Intern

 Connect with the Alumni and state two-line feedback on

a) Company: It is a good company with 2nd rank holding in private sector, company recently launched
new plan according to this pandemic with high returns so that customer invest their money for future
safety, overall company tried to satisfy their customer with their services.

b) how the company is coping with the current pandemic: E&Y take a major step during COVID-
19, they immediate announce work from home for all employee and announce increment in salary,
those who were affected by virus company pay them 50,000 each. Because of this pandemic our
company try to go 100% digital so that customer won’t suffer.