CHAPTER 5

FINDINGS, SUGGESTIONS AND CONCLUSIONS

FINDINGS
• Out of the 50 respondents, 18 are Males and 32 are females.
• Out of the 50 students, 44 students are buying branded products and others are not
buying branded products.
• Most of the respondents depends on the quality of branded products.
• Existing branded products are most purchased by the respondents.
• Quality is the prime factor of the branded products. Most of the students move to
other brands due to unavailability of the regular brand.
• Only some of the students will shift their brands for certain reasons.
• Out of the 50 students, most of the students are purchasing branded products to
impress people.
• 22 of the students are influences by their friends, 18 students are influenced by the
brand itself and 10 students are influenced by their family.
• Most of the students have an average knowledge about the national and international
branded products.
• Comfortness of the branded products makes the students to prefer the branded
products
• Out of 50 students, 28 students consider brands while purchasing mobile phones and
also, they are loyal towards their purchasing.
• Most of the students suggest their favourite branded products.
• Most of the respondents spend money between Rs 1000-3000 for their favourite
branded products. Only 12 students will spend below Rs1000.
• Advertisement and symbols will help the students to recollect information about
their favourite branded products.
• About 94% of the students will search information before buying the branded
products.
• Most of the students will be ready to buy the coming back of the existing branded
products.
• Out of 50 students,27% of the students are the most loyal and only 8% of the students
are the least loyal towards the branded products.
SUGGESTIONS

1. The company should try to analyses the motivational factors which

influence the customers to buy a particular branded product.

2. The company should make the products available at convenient shops

and locations.

3. Lowering the cost without affecting the quality.

4. Innovations in branded products will retain existing customers and

attract new customers.

CONCLUSION

In this current scenario, it is important to understand the buying behaviour of

consumer, because in this competitive world, things will change within
seconds. So, the marketer has to identify and do with that for his sustainability.
The buying behaviour leads everyone towards purchase decisions. Quality is
the main and important factor that behind the purchase of branded products
and this purchase will leads an enhancement in standard of living of consumer.
Both male and female consumers are highly conscious about the purchase of
branded products and online and offline media is used for their purchase.