FACTORS AFFECTING

CONSUMERS’ DECISIONS IN
PURCHASING BRANDED SHIRT
UNIVERSITY OF RIZAL SYSTEM
ANTIPOLO CAMPUS
 PRAYER

Lord God,
Thank you for everything that you gave us.
Today, as we are going to have our oral defense, please continue to guide us.
Please grant us your knowledge and wisdom. Please help us to execute our
presentation very well. Please help us to answer the questions. Please help us
to have positive results today.

We offer to you Lord all of these. All of our hopes and dreams.

Mama Mary, please guide us also. Please intercede us to Jesus. We love you
so much. Thank you for everything our dearest mother.

AMEN.
 GROUP 4

Aila F. Arañez Bong Juvie O. Maslog Jhon Andrey H. Decena James Darren A. Rico
 CHAPTER 1
THE PROBLEM AND ITS
BACKGROUND
 INTRODUCTION

• • Consumer Decision Processes (also known as Buyer Decision Processes) are the
stages of decision-making that a consumer goes through before, during, and after
purchasing a product or service, according to Lumen Learning. One of the most
significant decisions a buyer must make is determining which elements will influence the
respondents’ purchase of products based on the respondents’ requirements and desires.
• • Filipinos have a set of beliefs that may influence their ability to choose producers that
meet their requirements and desires.
• • Consumers Buying Decision will come into play, in which the students choose the
products they will buy based on the availability of their budget and their requirements
and wishes.
• • To ensure that consumers are safeguarded from scam schemes, the Philippine
government enacted a Consumer Protection Law. Article 4 of REPUBLIC ACT No. 7394,
also known as the Philippines' Consumer Act, defines "guarantee" as "an expressed or
implied assurance of the quality of consumer products and services offered
 BACKGROUND OF THE STUDY

• • Gender, age, race, employment, social status, financial

position, and fashion are all visible things that indicate a
person's identity and personality.
• • The color preferences, time orientation, liking, pride,
attitudes, maturity level, self-confidence, and self-esteem are
all factors to consider.
• • Clothing has also been linked to national identity, religious
beliefs, political events, and historical periods.
 THEORETICAL FRAMEWORK

•• Customer satisfaction theory by Thomassen (2003, p.

69), is the customers’ impression as a result of
consciously or unconsciously comparing the customer
experiences to expectations. The degree to which
someone is satisfied or unhappy with the observed
performance of a product in proportion to the customer
expectations.
 CONCEPTUAL FRAMEWORK

Figure 1 shows the operational framework of the study. The

figure depicts the factors affecting consumers’ decisions in
purchasing a branded shirt of 2nd year college in University of
Rizal System Antipolo Campus may be affected in several
factors.
The response of the students in answering the Likert scale
served as the basis in establishing the action plan.
CONCEPTUAL MODEL
 STATEMENT OF THE PROBLEM

1. What is the demographic profile of the respondents in terms of

• Age
• Gender
• Course
2. • What is the perception of a college students about purchasing branded shirt.
• Quality of the fabric
• Price
• Store location
3. • Are there significant differences in the level on the factors affecting the
consumers’ decision in purchasing a branded shirt concerning the above-
mentioned aspect ln terms of the profile of the respondent.
 HYPOTHESIS OF THE STUDY

• There is no significant differences in the quality of the fabric

in factors that affect consumers buying decision.
• There is no significant differences in the price on factor that
affect consumers buying decision.
• There is no significant differences in the store location on
factors that affect consumers buying decision.
 SCOPE AND LIMITATION OF THE
STUDY

• The researchers limited the study to 50 males and females

BSBA 2nd year students in University of Rizal System Antipolo
Campus.
• The respondents will be given a questionnaire to answer in a
Google form.
• The study limited only on the selected 2nd year BSBA
students.
 SIGNIFICANCE OF THE STUDY

• This study will be beneficial to the following

people:
• 1. Business Owners
• 2. Consumers
• 3. Students
• 4. Future Researchers
 CHAPTER 2
RESEARCH METHODOLOGY
 RESEARCH DESIGN

• The design used by the researchers is descriptive research

design.
• It aims to identify the characteristics, frequencies, trends, and
categories.
• The frequency count, percentage, like scale, and mean would be
the basis to answer the questions.
 SUBJECT OF THE STUDY

• The subject of this study was the selected

students from the University of Rizal System,
Antipolo Campus.
 SETTING OF THE STUDY

• This study took place at University of Rizal

System Antipolo Campus during the fall
semester of 2022, the researchers took data
from respondents through online.
 PROCEDURE OF THE STUDY

• Permission from the respondents.

• Instrument for gathering the data.
• Conclusion
 STATISTICAL TREATMENT

The Following statistical treatments were used by the researchers to

come up with a concrete result:

1. To determine the profile of the respondents in terms of gender, age,

course, distribution was used.
2. To determine the factors affecting consumers’ decisions in
purchasing branded shirt, mean was used.
3. To determine the significant effects on the factors affecting the
consumers’ decision in purchasing a branded shirt concerning with
the above-mentioned aspect in terms of the profile of the respondent.
Simple Linear Regression was used.
THANK YOU