Good Day

Everyone
• What is communication?

• Do you agree that

communication is a process?
Why or why not?

• How communication play a

vital role in your life as a
student?
 COMMUNICATION
• Communication from Latin word ‘communicare’ meaning
to share or to have something in common.

• According to Mc Cornack (2014) as cited by Sipacio and

Balgos (2016), communication is a process of sharing and
conveying messages or information from one person to
another within and across channel, context, media and
cultures.

• Communication can be face to face interaction, a phone

conversation, a group discussion, a meeting or interview, a
letter correspondence, a class recitation and many others.
 Two forms of communication

VERBAL communication is the transmission of ideas, opinions,

perceptions, feelings and emotions through the use of ORAL
language. Through verbal communications, we are able to develop
self-confidence, acquire friends or create enemies.

NONVERBAL communication refers to messages we send to

other people using various methods other than oral language.
These methods include the following:
 a- VISUAL
1. Posture – The way we stand or carry ourselves speaks so much of our personality.
During a meeting. The way we sit reflects either interest, boredom or irritation.

2. Gestures and Body Movements. When a student raises his hand in a class
discussion, he may want to recite, ask a question or make a request. Nodding or shaking
of the head, waving of the hand, and making the victory sign or thumbs-up sign are
examples of this type of nonverbal communication.

3. Facial expression. Different emotions can be conveyed through a person’s facial

expression as indicated by the movement of the eyebrows, the mouth and lips, etc.
Examples of these emotions are surprise, glee, suspicion, horror, annoyance, anticipation,
and remorse.
Meaning of Facial Expression Emojis. And how these emojis help us communicate our
feelings:
4. Eye Movements - “The eyes are the windows of the soul”. Our eyes can communicate
love, hatred, anger, worry, fear, annoyance, and many other types of emotion. Eye movements
can be a form of feedback and therefore play an important role in the communication process.
Eye contact can regulate or sustain a dialogue or conversation.

5. “Proxemics”, according to Edward T. Hall, stands for the way people communicate by the
use of space in relation to other people. We find it comfortable to sit side by side with one
person during a conversation but uncomfortable when we talk observing the same distance with
another person.
6. Geographic Location. The position of the interactants during a communication event
shows the kind of relationship existing between the speaker and the listener. The manager
usually sits behind a table while the employee stays in front of the same table during an
interview.

7. Time. A person’s observation of time reveals a lot of his personality. Punctuality and
tardiness talk louder than words.
 b- AUDITORY.
1. “Silence speaks louder than words.” This statement is very
true. Silence may mean approval or disapproval, acceptance, or non-
acceptance, understanding or lack of understanding. Silence is one of the
most effective means of communication.

2. Paralanguage – is a technical term given to the non-verbal

features in speech such as intonation, pitch, loudness, and intensity. The
meaning of an utterance does not depend only on what is said but also on
how it is uttered or said.. The manner by which a mother calls out the
name of her daughter or son may express a number of feelings like love,
care, worry, fear or anger.
c- TACTILE
Tactile communication refers to communication through touch, a method of
conveying feelings without the use of words. The meanings given by touch vary from
one culture to another. Touch communicates love, concern, trust, acceptance or
encouragement.

d- OLFACTORY.
This form of communication refers to smell. The cologne or perfume that we
wear can tell the kind of person we are. We often react to other people in terms of
what they wear and how they smell.

e- GUSTATORY.
This refers to communication through taste. The choices we make in term of food and
drink we take indicate the type of individual we are or we want to become.
 What are the different levels of
communication?

LEVELS OF COMMUNICATION

1. Intrapersonal. The prefix “intra” means within or inside.

Communicating with oneself is intrapersonal. This is the basis
for the other levels of communication. When you wake up,
feeling sick in the morning, you tell yourself, “I don’t feel good
today.” When you win a contest, you say. “Thank God, I made
it.”
Intrapersonal communication is the process by
which an individual communicates within
themselves, acting as both sender and receiver of
messages, and encompasses the use of unspoken
words to consciously engage in self-talk and inner
speech.
3. Public. In this level of communication, the person is
involved with several people. The communicator
transmits messages to a large group of people as when a
student gives a report in class, a school principal delivers
a welcome address, or a guest speaker read a paper
during a conference.
4. Mass media – This includes both the electronic and
the print media, those organizationally complex systems
of printed and electronic communications that make
information fast and accessible to a large number of
people around the globe. Forms of mass media like the
radio, television, motion pictures, newspapers and
magazines aime to provide entertainment, disseminate
information, and render public service.
Electronic communication is any form of
communication that’s broadcast, transmitted,
stored or viewed using electronic media, such as
computers, phones, email and video. But each has
specific uses and is better suited for certain
scenarios.