Context

ABC Corp is one of the largest car rental companies operating in locations across the globe. Senior
leadership is looking for a multi-year strategic roadmap which meet the below objectives.

Technical Objectives
They need to address data availability challenges due to Aging Architecture, Operational Silos,
Performance bottle neck and Untapped Data with their existing EDW (on-prem).
• Build a Modern Data platform addressing the below needs:
• Develop a scalable Data and Analytics Infrastructure on cloud enabling data availability
across different entities of the organization. Solution should have the ability to ingest
variety of data sources.
• Leverage a common Infrastructure to overcome performance bottlenecks, reduce cost,
reduce new ETL and BI development effort with increased productivity
• As a part of reporting, include strategy and tools required to support Operational and BI
reporting & dashboards, adhoc reporting and analytical applications needs.
• In subsequent phase, they intent to build Data Science models across their LOB using the
modern data platform.
Business Objectives
Key Data sources that the business want to tap into for various analytical purposes
• ClickStream to Visualize the customer journey - Tie together the clickstream hit
from their websites at a user / session level; Identify the events user performed;
Compute metrics such as ‘Session Duration’, ‘Time to First Purchase’
• Social Media Data to increase the business / attract customers (eg. Facebook,
Twitter, linkedin) – To understand customer activities on their page, identify
frequent visitors & give additional discounts, send flyers etc
• POS data for their rental booking across channels (Online, In-store, via call,
partnership) – Customers book their car online, via call or directly book at the
rental stores. (Locations like Airports, convention centres are important site
locations). Booking also happens via corporates with whom ABC has tie ups.
• Real time GPS location tracking and telemetry data for all their fleet. Telemetry
data provides car performance, health of components, driving styles etc.
• Inventory – Car inventory by location, in transit or in repair garages
Tiger Solution
Based on the requirements the Tiger Architecture team has come up with the solution on AWS as
shown in Fig 1 to meet the technical objectives.

Fig 1: Proposed Architecture

Assignment
• Please prepare a short presentation of the proposal, covering
• How would you approach this program? Build a high-level strategy roadmap that
showcases how you would go about executing this program.
a. Highlight key milestones and deliverables for both Technology and Business as
part of the roadmap
b. How would you structure the Team with key roles/skills highlighted
c. Any potential risk/Issues and mitigation plan for such programs
• List out the Key KPI’s and analytical use cases that can be developed as part of this
program
• Thoughts on how the proposed solution by the Tiger architecture team helps in meeting
the client’s technical objective
• How would you define the success criteria for this program.
• Any other key aspects which you would like to include in the deck
• Make reasonable assumptions wherever necessary.
Interview expectation (Shortlisted candidates)

1. You will have 30 minutes to share your presentation. (15 mins to present + 15 mins for
questions around case study)
2. The following will be considered as Key criteria for evaluation of the case study.
a. Overall approach to the Program
b. What are the key business objectives that can be achieved
c. Justification of how the tech solution provided meets client’s key objective
d. Overall flow of thought and presentation quality.
3. Additional 30 mins for prior experience discussion.