Insights about the study

The study "Customer Experience Management in Hospitality: A Literature Synthesis, New

Understanding, and Research Agenda" provides a comprehensive review of customer
experience management (CEM) literature and mechanisms for managing customer experiences
in the hospitality industry. The research aims to enhance scholarly understanding and advance
research in this area, proposing a holistic model for managing positive customer experiences
through collaboration among marketing, operations, design, human resources, and strategy, in
association with technology and social media. The study emphasizes the importance of superior
customer experiences in gaining customer loyalty and achieving a competitive advantage in the
contemporary hospitality industry. The research also underlines the significance of customer
experience management and the mechanisms for managing customer experiences, contributing to
the development of effective strategies for enhancing guest experiences and driving customer
satisfaction and loyalty.

I can say that the study provides valuable insights into the management of customer
experiences in the hospitality industry. The proposed model for managing positive customer
experiences through collaboration among different departments and the use of technology and
social media is particularly relevant in the current hospitality landscape. The research agenda
laid out in the study can guide future research in this area, contributing to the development of
effective strategies for managing and improving guest experiences.

I can say that the study provides valuable insights into the management of customer
experiences in the hospitality industry. Satisfied customers are more likely to return, spend more,
and recommend the brand to others, ultimately contributing to the bottom line of the
hospitality business.

The study "Customer Experience Management in Hospitality: A Literature Synthesis, New

Understanding, and Research Agenda" provides a comprehensive review of customer experience
management (CEM) literature in the hospitality industry. It aims to advance scholarly research on
CEM, provide a framework for managing customer experience, and set a research agenda. The
study is based on an extensive literature review and is supplemented by invited commentaries
from senior scholars and hospitality managers. The findings propose a holistic perspective on
managing a positive customer experience through collaboration among marketing, operations,
design, human resources, and strategy, in association with technology and social media. The
study does not explicitly state whether it is qualitative or quantitative, but based on the
description of an extensive literature review and synthesis of previous literature, it can be
inferred that the study is more qualitative in nature, focusing on a comprehensive
understanding of the subject rather than statistical analysis or numerical data. The study was
conducted by Jay Kandampully, Tingting (Christina) Zhang, and Elina Jaakkola and was
published in the International Journal of Contemporary Hospitality Management

what is the scope of the literature review in the study?

The scope of a literature review in a study refers to the range and extent of the research that is
included and excluded. It helps identify the main themes, gaps, controversies, strengths, and
weaknesses of the existing literature. The scope is determined by clearly defining the objectives,
research questions, and the boundaries and limits of the review. It involves establishing the
specific focus, depth, and comprehensiveness of the analysis. The scope of a literature review is
essential in providing a systematic and comprehensive analysis of the existing research on a
particular topic. In the study "Customer Experience Management in Hospitality: A Literature
Synthesis, New Understanding, and Research Agenda," the scope of the literature review is to
provide a comprehensive analysis of customer experience management (CEM) literature in the
hospitality industry. It aims to identify the nature and extent of the available research literature,
synthesize the existing knowledge, and set a research agenda for advancing scholarly research
on CEM. The study's scope is determined by the objectives of advancing understanding in the
field of CEM and providing a framework for managing customer experience.

RESULT OF THIS STUDY:

The study "Customer Experience Management in Hospitality: A Literature Synthesis, New

Understanding, and Research Agenda" by Kandampully, Zhang, and Jaakkola (2018) resulted in a
new understanding of customer experience management in the hospitality industry. The study's
findings indicated that managers can enhance customer experience by adopting a holistic
approach that involves collaboration among marketing, operations, design, human resources,
and strategy, in association with technology and social media
 CUSTOMER EXPERIENCE MANAGEMENT IN HOSPITALITY: A LITERATURE SYNTHESIS,
NEW UNDERSTANDING, AND RESEARCH AGENDA

This title provides a comprehensive review of customer experience management literature and
mechanisms for managing customer experiences in the hospitality industry as stated in a
research study: https://statanalytica.com/blog/hospitality-management-research-topics/

ABSTRACT OF THE STUDY

The abstract of the study "Customer Experience Management in Hospitality: A Literature

Synthesis, New Understanding, and Research Agenda" provides a comprehensive, systematic
review of customer experience management (CEM) literature and a detailed understanding of
the mechanisms for managing customer experiences in the hospitality industry. The study's
originality and value lie in its thorough examination of CEM literature, offering new insights and
laying out a research agenda for the future. The research aims to enhance the understanding of
customer experience management in the context of hospitality, contributing to the development
of effective strategies for managing and improving guest experiences

Based on the study "Customer Experience Management in Hospitality: A Literature Synthesis,

New Understanding, and Research Agenda," the following insights can be derived:

Holistic Model for Managing Customer Experiences: The study proposes a holistic model for
managing positive customer experiences in the hospitality industry. This model emphasizes
collaboration among different departments, such as marketing, operations, design, human
resources, and strategy, along with the use of technology and social media.

Importance of Superior Customer Experiences: The research underscores the significance of

superior customer experiences in gaining customer loyalty and achieving a competitive
advantage in the contemporary hospitality industry. This highlights the critical role of customer
experience management in driving business success.

Research Agenda for the Future: The study lays out a research agenda for the future, aiming to
contribute to the development of effective strategies for managing and improving guest
 experiences. This indicates the ongoing need for scholarly research and practical insights to
enhance customer experience management in the hospitality sector.

These insights emphasize the multifaceted nature of customer experience management in

hospitality and the need for integrated strategies to meet and exceed guest expectations,
ultimately driving customer satisfaction and loyalty.

I am a graduate of Bachelor of Science in Hotel and Restaurant Management, I worked as an

instructor of Northeastern Mindanao State University Department of Hospitality Management. I
aspire to be a professor six in ten years . I want to do research relevant to Surigao del Sur,
aligned to sustainable development goals of United Nations. Write a research agenda with three
themes. For each theme, write three research titles that use mixed methods design at theoretical
lens.

Theme 1: Sustainable Tourism and Community Development

 Research Titles:
1. "Assessing the Impact of Sustainable Tourism on Community Development in Surigao
del Sur: A Mixed Methods Approach"
2. "The Role of Indigenous Knowledge in Sustainable Tourism Development: A Theoretical
Lens Analysis"
3. "Community Participation in Sustainable Tourism Initiatives: A Mixed Methods
Evaluation"
Theme 2: Environmental Management in Hospitality
 Research Titles:
1. "Adoption of Green Practices in the Hospitality Industry: A Mixed Methods Perspective"
2. "Waste Management in Hotels and Restaurants: A Theoretical Lens Analysis"
3. "Environmental Training and Employee Behavior in the Hospitality Sector: A
Mixed Methods Study"
Theme 3: Social Inclusion and Cultural Heritage Preservation
 Research Titles:
1. "Promoting Socially Inclusive Tourism in Surigao del Sur: A Mixed Methods Evaluation"
2. "Cultural Heritage Preservation in the Hospitality Industry: A Theoretical Lens Analysis"
3. "The Impact of Tourism on Indigenous Communities: A Mixed Methods Approach"

"Environmental Training and Employee Behavior in the Hospitality Sector: A

Mixed Methods Study"
Based on the provided search results, the research methods design best suited for the study
"Environmental Training and Employee Behavior in the Hospitality Sector: A Mixed Methods
Study" would be a mixed-methods approach. This is supported by the following evidence:

1. The study "Exploring Food Waste at a Hospitality Staff Canteen" used a sequential, mixed-
methods approach with an initial quantitative study followed by additional qualitative
interviews in a second study to understand food waste management practices in a hospitality
staff canteen
1

.
2. The study "An Empirical Study of Environmental Practices and Employee Ecological Behavior in
the Hotel Industry" used a mixed-methods approach to investigate the relationship between
environmental practices and employee ecological behavior in the hotel industry
2

.
3. The study "Impact of Employee Job Attitudes on Ecological Green Behavior in the Hospitality
Industry" used a mixed-methods approach to investigate the impact of employee job attitudes
on ecological green behavior in the hospitality industry
3

.
Given the specific focus on environmental training and employee behavior in the hospitality
sector, a mixed-methods approach would be most effective in providing a comprehensive
analysis of the research topic. This approach would allow for the collection and analysis of both
quantitative and qualitative data, enabling a more thorough investigation of the research topic.
The quantitative data may be collected through surveys or questionnaires, while the qualitative
data may be collected through interviews or focus groups. The data collected through both
methods are then analyzed and integrated to provide a more complete picture of the research
topic.
I am a graduate of Bachelor of Science in Hotel and Restaurant Management, I worked as an
instructor of Northeastern Mindanao State University Department of Hospitality Management. I
aspire to be a professor six in ten years . I want to do research relevant to Surigao del Sur,
aligned to sustainable development goals of United Nations. Customer Experience
Management in Hospitality: A Literature Synthesis, New Understanding, and Research
Agenda. Write a research agenda with three themes. For each theme, write three research titles
that use mixed methods design at theoretical lens.

Research Agenda on Customer Experience Management in Hospitality in Surigao del Sur

Aligned with Sustainable Development Goals of United Nations

Theme 1: Customer Satisfaction and Loyalty

1.1 "The Effects of Customer Service Quality and Product Quality on Customer Satisfaction and
Loyalty in Surigao del Sur Hotels and Restaurants: A Mixed Methods Study"
1.2 "The Relationship between Customer Expectations, Perceived Performance, and Satisfaction
in the Hospitality Industry in Surigao del Sur: A Theoretical and Empirical Analysis"
1.3 "The Impact of Self-Service Technologies on Customer Satisfaction and Loyalty in Surigao
del Sur Hotels and Restaurants: A Mixed Methods Study

"Theme 2: Food Quality and Delivery Services

2.1 "The Effects of Food Quality and Delivery Services on Online Customer Satisfaction in
Surigao del Sur State University: A Mixed Methods Study"
2.2 "The Relationship between Food Quality, Delivery Services, and Customer Satisfaction in
Surigao del Sur Hotels and Restaurants: A Theoretical and Empirical Analysis"
2.3 "The Impact of Food Safety Related Services on Customer Satisfaction in Surigao del Sur
Hotels and Restaurants: A Mixed Methods Study

"Theme 3: Sustainable Development Goals

3.1 "The Role of Hospitality Industry in Achieving Sustainable Development Goals in Surigao del
Sur: A Theoretical and Empirical Analysis"
3.2 "The Impact of Sustainable Practices on Customer Satisfaction and Loyalty in Surigao del Sur
Hotels and Restaurants: A Mixed Methods Study"
3.3 "The Relationship between Sustainable Development Goals and Customer Experience
Management in Hospitality Industry in Surigao del Sur: A Theoretical and Empirical Analysis"

These research titles use mixed methods design and theoretical lens to investigate the customer
experience management in hospitality industry in Surigao del Sur, aligned with the sustainable
development goals of United Nations.
Research Agenda on Best Teaching Strategies for Hospitality Management in Surigao del Sur Aligned
with Sustainable Development Goals of United Nations 09178765430 fb isabilita moreta borres pict girl
scout

Theme 1: Innovative Teaching Methods

1.1 "Assessing the Effectiveness of Innovative Teaching Methods in Enhancing Learning Outcomes of
Hospitality Management Students in NEMSU-Tandag: A Mixed Methods Study" HYBRID LEARNING

The study's findings are expected to CONTRIBUTE TO THE ENHANCEMENT OF TEACHING COMPETENCIES
IN THE HOSPITALITY MANAGEMENT FIELD, WITH POTENTIAL IMPLICATIONS FOR CURRICULUM DESIGN
AND STUDENT SATISFACTION.

Possible innovative teaching methods for enhancing learning outcomes of hospitality management
students in Surigao del Sur include:

Experiential learning: This involves learning by doing, reflecting, and applying, allowing students to gain
hands-on experience in real or simulated settings, such as internships, field trips, case studies, projects,
or games.

Technology integration: The use of technology in teaching can enhance student engagement and
motivation, as well as provide opportunities for personalized learning and feedback.

Student-centered approach: This approach focuses on the needs and interests of individual students,
allowing them to take ownership of their learning and develop critical thinking, creativity, and problem-
solving skills.

Cultural diversity: Incorporating diverse perspectives and experiences into the curriculum can broaden
students' understanding of the hospitality industry and prepare them for working in a globalized
context.

Continuous improvement: Regular assessment and feedback can help instructors identify areas for
improvement and adjust their teaching methods accordingly.

These innovative teaching methods align with the UN SDG 4 (Quality Education) by promoting effective
and inclusive learning opportunities for all students.

Abstract:

This mixed methods study aims to evaluate the effectiveness of innovative teaching methods in
improving the learning outcomes of hospitality management students in NEMSU Tandag. The research
will incorporate both quantitative and qualitative approaches to provide a comprehensive
understanding of the impact of various teaching methods. Innovative approaches such as experiential
learning, technology integration, student-centered strategies, cultural diversity, and continuous
improvement will be assessed. The study seeks to address the need for more engaging and effective
teaching methods in hospitality education, considering the dynamic and diverse nature of the field. By
examining the relationship between these innovative methods and student engagement, the research
aims to provide insights that can inform pedagogical practices and curriculum development in the
context of hospitality management education. The findings are expected to contribute to the
enhancement of teaching competencies and the overall quality of education in the hospitality sector,
aligning with the evolving demands of the industry and the diverse needs of students.

This abstract integrates the concepts of innovative teaching methods, student engagement, and the
specific context of hospitality management education in Surigao del Sur, drawing from the identified
sources to emphasize the importance of effective and engaging pedagogical strategies in the field.

1.2 "The Relationship between Innovative Teaching Methods and Student Engagement in Hospitality
Management Education students of NEMSU: A Theoretical and Empirical Analysis"

Abstract:

This theoretical and empirical analysis aims to investigate the relationship between innovative teaching
methods and student engagement in hospitality management education in Surigao del Sur. The study
explores the effectiveness of various innovative teaching approaches, including experiential learning,
technology integration, student-centered methods, cultural diversity, and continuous improvement. By
examining the impact of these methods on student engagement, the research seeks to provide insights
into enhancing the quality of education and preparing students for the dynamic challenges of the
hospitality industry. The theoretical framework draws on contemporary educational models and best
practices, while the empirical analysis involves assessing the preferences and perceptions of both
educators and students. The findings are expected to inform pedagogical strategies and curriculum
development in hospitality management education, contributing to the advancement of effective
teaching methods aligned with industry demands and student needs.

This abstract outlines the study's focus on innovative teaching methods and their influence on student
engagement in the context of hospitality management education, reflecting the theoretical and
empirical nature of the analysis.

Identification of Effective Teaching Methods: The study may identify specific innovative teaching
methods, such as experiential learning, technology integration, student-centered approaches, and
continuous improvement, that are particularly effective in enhancing student engagement in hospitality
management education.

Insights into Teaching Competencies: The research may provide insights into the teaching competencies
of hospitality management instructors and the extent to which they are equipped to effectively
implement innovative teaching methods.

Recommendations for Pedagogical Strategies: Based on the findings, the study could offer
recommendations for the adoption of specific pedagogical strategies to enhance student engagement
and learning outcomes in hospitality management education.

Emphasis on Student-Centric Approach: The study may underscore the importance of a student-centric
approach in hospitality education, highlighting the shift towards innovative teaching techniques that
foster student engagement and empowerment.
Contribution to Curriculum Development: The research findings may contribute to the development of
curricula that align with industry demands and student needs, thereby enhancing the overall quality of
hospitality management education.

These potential outcomes reflect the study's focus on understanding the impact of innovative teaching
methods on student engagement and its implications for pedagogical practices and curriculum
development in hospitality management education.

1.3 "The Impact of Technology Integration on the Teaching and Learning Process in Hospitality
Management Education in Surigao del Sur: A Mixed Methods Study"

Theme 2: Industry-Academe Collaboration

2.1 "The Role of Industry-Academe Collaboration in Enhancing the Quality of Hospitality Management
Education in Surigao del Sur: A Mixed Methods Study"

2.2 "The Relationship between Industry-Academe Collaboration and Student Employability in Hospitality
Management Education in Surigao del Sur: A Theoretical and Empirical Analysis"

2.3 "The Impact of Industry-Academe Collaboration on Sustainable Development Goals in Hospitality

Management Education in Surigao del Sur: A Mixed Methods Study"

Theme 3: Curriculum Development

3.1 "The Alignment of Hospitality Management Curriculum with Sustainable Development Goals in
Surigao del Sur: A Theoretical and Empirical Analysis"

3.2 "The Relationship between Curriculum Development and Student Learning Outcomes in Hospitality
Management Education in Surigao del Sur: A Mixed Methods Study"

3.3 "The Impact of Curriculum Development on Industry-Academe Collaboration in Hospitality

Management Education in Surigao del Sur: A Mixed Methods Study"

These research titles use mixed methods design and theoretical lens to investigate the best teaching
strategies for hospitality management education in Surigao del Sur, aligned with the sustainable
development goals of United Nations.

Theme 1: Student Engagement and Learning Outcomes

1.1 " Theme 1: Student Engagement and Learning Outcomes

1.1 "Assessing the Influence of Student Engagement on Learning Outcomes in Hospitality Management
Education: A Mixed Methods Study in Surigao del Sur"

1.2 "The Relationship between Innovative Teaching Methods and Student Engagement in Hospitality
Management Education: A Theoretical and Empirical Analysis"
1.3 "The Impact of Experiential Learning on Learning Outcomes in Hospitality Management Education: A
Mixed Methods Study in Surigao del Sur"

Theme 2: Curriculum Development and Teaching Strategies

2.1 "Investigating the Influence of Curriculum Development on the Effectiveness of Innovative Teaching
Methods in Hospitality Management Education: A Mixed Methods Study in Surigao del Sur"

2.2 "The Relationship between Teaching Strategies and Learning Outcomes in Hospitality Management
Education: A Theoretical and Empirical Analysis"

2.3 "The Impact of Blended Learning on Learning Outcomes in Hospitality Management Education: A
Mixed Methods Study in Surigao del Sur"

Theme 3: Sustainable Development Goals and Innovative Teaching Methods

3.1 "Assessing the Alignment of Innovative Teaching Methods with Sustainable Development Goals in
Hospitality Management Education: A Mixed Methods Study in Surigao del Sur"

3.2 "The Relationship between Innovative Teaching Methods and Sustainable Development Goals in
Hospitality Management Education: A Theoretical and Empirical Analysis"

3.3 "The Impact of Innovative Teaching Methods on the Career Success of Hospitality Management
Graduates in Surigao del Sur: A Mixed Methods Study" "

1.2 "The Relationship between Innovative Teaching Methods and Student Engagement in Hospitality
Management Education: A Theoretical and Empirical Analysis"

1.3 "The Impact of Experiential Learning on Learning Outcomes in Hospitality Management Education: A
Mixed Methods Study in Surigao del Sur"

Theme 2: Curriculum Development and Teaching Strategies

2.1 "Investigating the Influence of Curriculum Development on the Effectiveness of Innovative Teaching
Methods in Hospitality Management Education: A Mixed Methods Study in Surigao del Sur"

2.2 "The Relationship between Teaching Strategies and Learning Outcomes in Hospitality Management
Education: A Theoretical and Empirical Analysis"

2.3 "The Impact of Blended Learning on Learning Outcomes in Hospitality Management Education: A
Mixed Methods Study in Surigao del Sur"

Theme 3: Sustainable Development Goals and Innovative Teaching Methods

3.1 "Assessing the Alignment of Innovative Teaching Methods with Sustainable Development Goals in
Hospitality Management Education: A Mixed Methods Study in Surigao del Sur"

3.2 "The Relationship between Innovative Teaching Methods and Sustainable Development Goals in
Hospitality Management Education: A Theoretical and Empirical Analysis"

3.3 "The Impact of Innovative Teaching Methods on the Career Success of Hospitality Management
Graduates in Surigao del Sur: A Mixed Methods Study"
Theme 1: Career Preparedness and Employability Skills

1.1 "Assessing the Influence of Career Preparedness on the Employability Skills of Hospitality Students: A
Mixed Methods Study in Surigao del Sur"

1.2 "The Relationship between Career Preparedness and Employability Skills of Hospitality Graduates: A
Theoretical and Empirical Analysis"

1.3 "The Impact of Career Assessment on the Work Performance and Employability of Hospitality
Graduates: A Mixed Methods Study in Surigao del Sur"

Theme 2: Sustainable Practices in the Hotel Industry

2.1 "Investigating the Influence of Sustainable Practices on the Employability of Hospitality Graduates: A
Mixed Methods Study in Surigao del Sur"

2.2 "The Relationship between Sustainable Practices and Career Assessment of Hospitality Graduates: A
Theoretical and Empirical Analysis"

2.3 "The Impact of Sustainable Tourism Initiatives on the Employability of Hospitality Graduates: A
Mixed Methods Study in Surigao del Sur"

Theme 3: Service Quality in Hospitality Management

3.1 "Assessing the Influence of Service Quality in Hospitality Management on the Employability of
Graduates: A Mixed Methods Study in Surigao del Sur"

3.2 "The Relationship between Service Quality and Career Assessment of Hospitality Graduates: A
Theoretical and Empirical Analysis"

3.3 "The Impact of Service Quality Dimensions on the Employability of Hospitality Graduates: A Mixed
Methods Study in Surigao del Sur"