CONSULTANK -

Igniting the Consulting

Think Tank

Case study solution

 Competitors
Naukri.com leads the online
employment market with a 75% traffic
share. The company enjoys 60% of the
market share.
Freshersworld is job portal
positioning itself for freshers. It has a
database of over 1.5+ Crore active job
seekers.
Indeed is a global job portal that also
operates in India. One source states
that Indeed has a market share of
27.57% in the job-board market.
Monster India is now called Foundit
is one of the oldest job portals in the
world. In India, it has around 30
million registered users.
Naukri.com
Internshala has over 45 million
registered users. It partners with over
Internshala 400,000 companies to offer
internships.
Freshersworld
TimesJobs is a comprehensive job
portal owned by The Times Group.
TimesJobs TimesJobs.com is one of three major
job portals in India.
Indeed
LinkedIn has an audience of 99
million users in India and almost every
LinkedIn job seeker is registered on platform.
However, it positions itself as a social
media platform.
Monster India
There are also other job portals like
Others Angelist, Cutshort, Instahyre etc.
 Strategies That A+ jobs should use

Search engine optimization

• Search Engine optimization is a buzz word nowadays

and it is actually very important. It means optimizing
our website in way that our webpage is shown on
higher rank when related keyword is searched.
• For example- Picture on right shows results that show
up on google when we search job. So, It is quite
obvious that searcher will choose among first shown
results.
• Search engines use crawler method, where they find
keywords and number of links on webpages and rank
them accordingly.
• So, Firstly A+ jobs should use keywords (shown on
next slide).
• Then A+ jobs should create links for different jobs on
different webpages. That means if one clicks on a job
available, then it should redirect searcher to new page
where information relating to job is given.
• These strategies can make page of A+ jobs higher and
even when someone searches for specific job in
company, search engine will reflect link of A+ jobs.com.
 Search engine optimization

Keywords that can be used

Job Titles/Positions: Job Categories: Education and Experience Generic Job Search Terms:
[Job Title] jobs IT jobs Levels: Job search
[Industry] job openings Healthcare careers Entry-level jobs Employment opportunities
[Location] job vacancies Engineering job openings Experienced professionals Find a job
Entry-level [Job Title] Sales and marketing jobs Fresh graduate positions Career openings
Internships for students

Location-Based Skill-Based Keywords: Remote and Work-from- Internship-Related

Keywords: [Skill] jobs Home Keywords: Keywords:
Jobs in [City/Region] [Skill] positions Remote job opportunities Internship programs
[City/Region] job listings Jobs requiring [Skill] Work-from-home jobs Intern positions
[City] job opportunities Virtual job openings Summer internships

Industry-Specific Company and Employer Career Development Salary-Related Keywords:

Keywords: Keywords:
[Industry] careers Jobs at [Company Name]
[Industry] job postings [Company Name] career
[Industry] job search opportunities
Top employers in [Industry]
Keywords: High-paying jobs
Career advice Competitive salaries
Resume tips Salary negotiation tips
Interview preparation
 Content Marketing

Advertising page through other websites

There are many websites which can be used by A+ job for

advertising themselves.
One is mentioned on the right. It is the first website that
pops up after we search job portals in India.
This can be used by A+ jobs to advertise.

Also A+ jobs can use feature of Google ads where google shows advertisements to people who have searched related to it
on third party websites.

Video Advertising Also, websites like- Facebook,

Twitter(now known X), LinkedIn
Different types of Retargeting can be used.
Advertisements which can be
used on other websites are -
Display Advertising These strategies can be very
beneficial as they can target
selected audience who may be
Search ads Native advertising
interested in your website.
 Use of Analytics

It is also important to track that your advertising is actually working or not. This can be done using
measures like-

Churn Rate: Bounce Rate:

Churn is the percentage of
existing customers who
chose not to do business
with you, often calculated
on an annual basis.
It means A+ jobs should
check if existing customers
are happy with services or
not.
If they are not, Then they
should take reviews and
work accordingly.
Bounce rate is the percentage of customers who visited website and didn’t availed any
services.
It means A+ jobs should check why customers didn’t found what they want.
To minimize bounce rate, A+ jobs should make website easy to use, more efficient and
more organised.
CSAT:
CSAT is customer satisfaction.
A+ jobs should ask existing customers to fill a survey regarding accessibility of their
website. This will help in retaining existing customers and also making website better
for new customers.

Take Rate:
This metric measures internal effectiveness of a campaign and can be linked to campaign cost. Take rate is just the
percentage of customers who accept an offer.
For example, if you send out a demand generation marketing offer with 1,000 direct-mail pieces (or make 1,000
telemarketing calls) and 50 people register on website, then the take rate is 50/1,000 = 5 percent.
Udit Aggarwal
MBA(BA), IIFT Delhi