HISTORY

Rebisco, short for Republic Biscuit Corporation, is a Filipino snack food company founded in August 15,
1963 by Jacinto Ng. It started with a small biscuit factory in Manila and quickly gained popularity for its
affordable and tasty biscuits and crackers. Over the years, Rebisco expanded its product line to include
cakes, candies, chocolates, and bread. It became a household name in the Philippines, known for brands
like Hansel, Choco Mucho, and Presto. Rebisco has also exported its products to other countries. Today, it
remains a leading snack food company in the Philippines, committed to providing high-quality and
delicious snacks.

MISSION

To be a well-loved food company, built on family values, that provides delightful meals for
everyone, while leaving a positive impact on our community.

VISION

To be the leading and most trusted snack food company in the Philippines and beyond.

TAGLINE

The Rebisco tagline, “Ang sarap ng feeling mo”, has become popular over time because it is quoted in
every commercial they make. Rebisco advertisements often focus on the concept of love and concern for
family, highlighting the importance of family and being family-oriented among Filipinos.

GOALS

Rebisco's goals include product innovation, market expansion, customer satisfaction, brand recognition,
sustainability, and employee development.

OBJECTIVES

Rebisco’s objectives include product excellence, market leadership, customer satisfaction, brand building,
operational efficiency, and sustainable growth.
 SWOT ANALYSIS

Here is a SWOT analysis of Rebisco:

Strengths:

 Strong brand recognition and reputation in the market.

 Wide range of product offerings, including biscuits, crackers, chocolates, and rolled wafers.
 Emphasis on quality and taste, appealing to consumer preferences.
 Established distribution network and presence in multiple markets.
 Promotes teamwork and good working relationships among employees.

Weaknesses:

 Limited international presence compared to some competitors.

 Reliance on a specific product category (biscuits) for a significant portion of revenue.
 Potential vulnerability to fluctuations in raw material prices.

Opportunities:

 Expansion into new markets and regions.

 Introduction of new product lines or variations to cater to changing consumer demands.
 Growing demand for healthy and nutritious snacks, providing opportunities for product
innovation.
 4. Increasing consumer awareness and preference for local and homegrown brands.

Threats:

 Intense competition from local and international snack and confectionery brands.
 Changing consumer preferences and trends.
 Economic uncertainties and fluctuations in purchasing power.
 Stringent regulations and compliance requirements in the food industry.

CONCLUSION

In conclusion, Rebisco is a well-established brand known for its quality snacks and strong brand
recognition. With a wide range of products and a focus on consumer satisfaction, Rebisco has built a solid
reputation in the market. While there are areas for potential improvement, such as expanding
internationally and diversifying product offerings, Rebisco is positioned for continued growth and success.