Values Integration Award

Group number 3
Leader Manahan, Mico
Members Caco, Jervin Mark
Garcia, Jennylisa
Salceda, Charlyn Mae
Santillan, Carmie Rovertz
Ungos, Gwyneth Irish

Company Logo

Profile/History of For 60 years, the Republic Biscuit Corporation (REBISCO), a

the Business recognized pioneer in the Biscuit industry, has positioned itself to be
one of the dominant players in the Philippine snack food industry with a
growing global presence.

The humble ventures of REBISCO began in a neighborhood bakeshop

in old San Juan, Metro Manila in 1963. Starting out as England Biscuit
Factory, the bakeshop was backed up by an English-type rotary oven
which was considered top-of-the-line then. The production of flagship
brands Crema (the first cream sandwich) and Sodatine (plain crackers)
marked England Biscuit Factory's entry into the market. The company
grew steadily and moved to Novaliches, Quezon City to operate in a
more spacious factory. In 1972, it acquired a new image and name,
becoming the REBISCO that we know today.

With its extensive distribution network, market research, technology

and product development, and most importantly, its pledge to
contribute to building the Filipino nation through its various corporate
social responsibility programs, REBISCO has significantly grown and
continues to strengthen its position in the market.

From a basic portfolio of biscuits such as the famous and pioneering

Rebisco Cracker Sandwiches that generations of Filipinos have loved,
REBISCO now carries a wide variety of snack food ranging from nuts
and seeds, cakes, wafers, breads, chips and curls, candies and gums,
and chocolates
Company name Republic Biscuit Corporation (REBISCO)
Company address 36/F and 38/F Joy~Nostalg Center, 17 ADB Avenue, Ortigas Center,
Pasig City Philippines
 Contact Person Kimberly Credo
Company website https://www.rebisco.com.ph
Company hotline +6328706-1010 | 09072350265
Company email info.system@rebisco.com.ph
address
Rationale why “Each brand is designed to give you and your family a unique and
they should pleasurable experience.”
receive the award “To be a well-loved food company, built on family values, that provides
delightful meals for everyone, while leaving a positive impact on our
community.” (Vision)

As written on their website, Rebisco is thriving with their image of

bringing Filipino family values into their different products. From the
creative packaging to engaging commercials and promotion, Rebisco
never fails to appeal to the culture and tradition of the Filipino family.
Their packaging of tin cans with canvass showcasing Filipino family
lasts till it become household items such as rice containers and flower
pot, still with the values in it intact.

The integration of values such as pagmamahal sa pamilya, pagiging

matulungin, at masayahin, and celebrating Filipino heritage through
giving tribute to Filipino local artists continuously promote and help
preserve the values we are proudly known for. This successful
integration of values in their products helps a lot in remembering who
we are, especially at this time when Filipinos are exposed to identities,
traditions, and cultures coming from different countries all over the
world.
 The following
pictures
demonstrate the
successful
integration of
values into their
product/service.
References About Us. Rebisco. (n.d.). https://www.rebisco.com.ph/content/6-about-
us
Soliman, M. A. P. (n.d.). REBISCO marks its 55th anniversary by going
artistic with its cookie tin packaging. BusinessWorld.
https://www.bworldonline.com/arts-and-leisure/2018/11/15/19902
5/rebisco-marks-its-55th-anniversary-by-going-artistic-with-its-
cookie-tin-packaging/