A History of Digital

Marketing
This presentation traces the evolution of digital marketing, from its humble
beginnings to the current trends and future of the industry.

Associate Prof Dr Wan Hirwani Wan Hussain wmhwh@ukm.edu.my

Introduction to Digital Marketing
1 Definition and Evolution

Explore how digital marketing has evolved from basic web banner ads to a multi-channel,
data-driven approach.

2 Origins and Pioneers

Discover the visionaries and early adopters who shaped the digital marketing landscape.

3 Milestones and Advancements

Learn about key events and breakthroughs that have pushed the boundaries of digital
marketing.
The Rise of Social Media and Search
Engines
1 Impact of Google and Facebook

See how Google and Facebook revolutionized online advertising and consumer
behavior.

2 Search Engine Optimization (SEO)

Understand the importance of optimizing websites for search engines and

driving organic traffic.

3 Social Media Marketing

Explore the power of social media platforms in reaching and engaging with
audiences.
The Era of Mobile Marketing

Shift Towards Mobile Responsive Web Design Mobile App Optimization

Discover how the rise of mobile Learn about the importance of Explore strategies for maximizing
devices transformed the way creating mobile-friendly websites the visibility and engagement of
marketers connect with for a seamless user experience. mobile applications.
consumers.
The Influence of Data and Analytics
Role of Data in Importance of Data Privacy and
Targeting Analytics Ethics

Unlock the potential of data
in identifying and reaching
the right audience with
personalized messages.
Discover how analytics
enable marketers to measure
and optimize the
effectiveness of their
campaigns.
Explore the challenges and
ethical considerations
surrounding the collection
and use of consumer data.
Current Trends and Future of Digital
Marketing
1 Influencer Marketing

Uncover the power of influencer partnerships and leveraging social media

personalities.

2 Video Content

Learn how video has become a dominant form of content consumption and
effective marketing tool.

3 Potential Impact of AI

Explore how Artificial Intelligence may revolutionize digital marketing with

personalized experiences.
Conclusion and Key Takeaways
1 Adaptability is Key

Stay agile and embrace change to keep up with the rapidly evolving digital marketing
landscape.

2 Power of Data and Analytics

Harness the insights generated by data and analytics to drive more targeted and
effective campaigns.

3 Continual Learning

Stay curious and continually update your skills to stay ahead in the dynamic world of
digital marketing.