Consumer Behaviour Toward Honda Two Wheelers

Project Report and Viva-voice 19341017025 BBA VI Semester (2021-22)
PROJECT REPORT
ON
“CONSUMER BUYING BEHAVIOUR TOWARDS HONDA
TWO-WHEELES BIKES AT ANAAL HONDA, BHILAI”
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE

BACHELOR OF BUSINESS ADMINISTRATION
HEMCHAND YADAV UNIVERSITY, BHILA
SUBMITTED BY,
DURGA NETAM
BBA:- SEMESTER VI
ROLL NO:- 19341017025
SESSION:-2021-22
GUIDED BY, APPROVED BY,

MISS.NEHA YADAV MA’AM MR. SUSHIL SIR
ASST. PROF.OF MANAGEMENT DEPT. (HOD)
GDRCST, BHILAI GDRCST, BHILAI
Department of Management and Commerce
G.D. Rungta College of Science and Technology

Kohka, Kurud Road, Bhilai (C.G.)
PAGE NO.1
DECLERATION BY THE CANDIDATE
I the undersigned solemnly declare that the report of the thesis work entitled “A study on
consumer buying behavior with towards Honda two-wheelers bikes at Anaal Honda ,Bhilai” is
based on my work carried out during the course of my study under the supervision of Ms. Neha
Yadav
I assert that the statement made and conclusion drawn are an outcome of my
research work. I further declare that to the best of my knowledge and belief the report does not
contain any part of any work which has been submitted for the award of BBA degree of another
degree/diploma/certificate in this university of India or abroad.
Signature:-
Name :- Durga netam
Enrollment No. :-HU/341/19017026
PAGE NO.2
CERTIFICATE
This is to certify that the Project work entitled: “A study on consumer buying behavior towards
Honda two wheeler bikes at Anaal Honda” is submitted ti the G.D Rungta College of Science
And Technology, Kohka Road, Kurud, Bhilai by DURGA NETAM, Roll no: 19341017025,
Enrollment no: HU/341/19017026, in partial fulfillment of the award of Bachelor of Business
Administration (BBA) degree provided by Hemchand Yadav University, Durg (C.G) for the
academic year 2019.
The current project is hereby being forwarded to the University for Evaluation, the purpose for
which it has been submitted.
Ms. Neha Yadav Principal

Supervisor GDRCST, Bhilai
Asst. prof-dep. of Management
PAGE NO.3
PREFACE
This Project Report has been prepared in partial fulfillment of the degree Bachelor of Business
Administration (Semester VI) in the academic year 2021-2022.
For preparing the project report, I have visited Anaal Honda showroom during the suggested
duration for the period of 22 days, to avail the necessary information. The blend of learning and
knowledge acquired during my practical study at the company is presented in this Project
Report.
The rationale behind visiting the automobile company and preparing the project report is to
study the Honda Two-wheeler bikes growth of sales of a company and its functional areas like
marketing department with the help of research and development department.
The Project Report starts with the basic concepts of consumer buying behavior toward Honda
two-wheeler bikes, factors influencing consumer buying behavior and also covers the general
information of the automobile company and its functional departments like marketing
department, human resource department and financial department.
The information presented in this Project Report is obtained from sources like company
personnel, company websites, other websites, company reports, and other literature.
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ACKNOWLEDGEMENT
Firstly, I would like to thank the almighty god, who bestowed upon me this opportunity for
working on the project and generated the capacity to successfully complete the project. I am
extremely indebted to my project guide Ms. Neha Yadav ma’am for her valuable suggestion
and guidance , which ensured an in-depth learning and understanding of the concept . Her input
from past experiences and practical interpretation of the problem helped me a lot in
comprehending the requirements of the project. This ensured great learning for me. She was
always helpful enough & was always able to take out some time off her busy schedule to guide
me in this project.
I would like to extend my thanks to all respondent who spared their valuable time valuable time
and helped me in filling up the questionnaire by providing the needed information. Lastly, I
would like to thank all of those who have helped to furnish this research successfully.
Lastly, I would like to thank my parents for their moral support, and my friend with whom I
shared my day-to-day experience and received lots of suggestions that improved my quality of
work.
PAGE NO.5
CHAPTER TOPIC
Chapter 1 Introduction
Chapter 2 Company Profile
Chapter 3 Literature Review
Chapter 4 Research Methodology
Chapter 5 Data Tabulation, Analysis and Result
Chapter 6 Findings of the study
Chapter 7 Recommendations
Chapter 8 Limitations
Chapter 9 Conclusions
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CHAPTER-1
Introduction
PAGE NO.7
INTRODUCTION
Consumer buying behavior is the sum total of a consumer’s attitudes, preferences, intentions, and
decisions regarding the consumer’s behavior in the marketplace when purchasing a product or service.
The study of consumer behavior drawn upon social science discipline of anthropology, psychology,
sociology and economics.
Consumer behavior has been always of great internet to marketers. The knowledge of consumer
behavior helps the marketer to understand how consumer think, feel and select from alternatives like
products, brands and the like and how the consumers are influenced by their environment, the reference
groups, family, and salespersons and so on. A consumer’s buying behavior is influenced by cultural,
social, personal and psychological factors. Most of these factors are uncontrollable and beyond the
hands of marketers but they have to be considered while trying to understand the complex behavior of
the consumer. Consumer is the study “of the processes involved when individuals or groups select,
purchase, use, or dispose of products, services, ideas, or experiences to satisfy need and desires”
(Solomon 1995, 7). In the marketing context, the term ‘consumer’ refers not only to the act of purchase
itself, but also to patterns of aggregate buying which include pre-purchase and post-purchase activities.
Pre-purchase activity might consist of the growing awareness of a need or want, and a search for and
evaluation of information about the products and brands that mighty satisfy it. Post-purchase activities
include the evaluation of the purchased item in use and the reduction of any anxiety which accompanies
the purchase of expensive and they are amenable in differing degrees to marketer influence (foxall
1987). Engel, et al.(1986, 5) define consumer behavior as “those acts of individuals directly involved
in obtaining, using, and disposing of economic goods and services, including the decision processes
that precede and determine these acts” Simple observation provides limited insight into the complex
nature of consumer choice and researchers have increasingly sought the more sophisticated concepts
and methods of investigation provided by behavioral sciences in order to understand, predict, and
possibly control consumer behavior more effectively.
Standard Behavioral Model

The standard model of consumer behavior consists of a methodical and structured process. Let’s take a
brief look at each step.
1. Problem recognition- The first step is problem recognition. During this step, the consumer realizes
the she has an unfulfilled need or want. Let’s use the example of a consumer who has just been informed
by her mechanic that fixing her car will cost more than it’s worth. Our consumer realizes that she now
has a transportation problem and wants to fulfill that need with the purchase of a car.
2. Information search- The next step is to gather information relevant to what you need to solve the
problem. In our example, our consumer may engage in research on the internet to determine the type of
vehicles available and their respective features.
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Project Report and viva-voice 19341017025 BBA VI Semester (2021-22)
3. Evaluation- After information is gathered, it is evaluated against a consumer’s needs. Wants,

preferences, and financial resources available for purchase. In our example, our consumer has decided
to narrow her choices down to three cars based upon price, comfort, and fuel efficiency.
4. Purchase- At this stage, the consumer will make a purchasing decisions, The ultimate decisions may
be based on factors such as price or availability. For example, our consumer has decided to purchase a
particular model of car because its rice was the best she could negotiate and the car was available
immediately.
5. Post-purchase evaluation- At this stage, the consumer will decided whether the urchase actually
satisfies her needs and wants. Is our car purchaser hay with her purchase actually satisfies her needs
and wants. Is our car purchaser happy with her purchase? This step id crucial for repeat sales, a happy
customer will buy again.
Types of Buying Behavior

There are different consumer buying behaviors, which can be categorized in the following:
1. Extended Decision-Making- Extended Decision-Making occurs when consumers are buying a
rather expensive products.
2. Limited Decision-Making- Speaking of Limited Decision-Making, consumers are faced with
limited decision making. This essentially means that there is a limiting variety or availability of the
product on the market.
3. Variety-Seeking Buying Behavior- You display this type of purchase behavior when there are
visible differences between a product within the existing brands. You, as a consumer, might wantto try
out a similar product of various brands out of curiosity.
Two-wheelers Bikes:
A motorcycle, often called a motorbikes, bike, cycle, or (if three-wheeled) trike, is a two-or three-
wheeled motor vehicle. Motorcycle design varies greatly to suit a range of different purpose: long-
distance travel, commuting, cruising, sport(including racing), and off-rad riding. Motorcycling is riding
a motorcycle and being involved in other related social activity such as joining a motorcycle club and
attending motorcycle rallies.
PAGE NO.9
CHAPTER-2
Company Profile
PAGE NO.10
COMPANY PROFILE
2.1 About the company
Company Name Honda motor co., Ltd
Head office 2-1-1,Minami-Aoyama,Minato-ku,Tokyo

1708556, japan
Telephone no. +81-(0)3-3423-1111 (main)
Established September 1948
Director, President and Representative Toshihiro Mine

Executive officer
Main Business activities Production and sales of Motorcycles,
automobiles, and power point
Capital (as of March 31, 2021) 86 billion yen
No. of associate (as March 31, 2021) 211,374
Honda group companies 415 (as of March 31, 2021)
Sales revenue 13,170 billion yen
Operating profit 660.2 billion yen
World wide unit sales for the Fiscal year 25.30 million unit
ended March 31, 2021
2.1 1Brief History

In October 1949, Takeo Fujisawa joined Honda Motors Company as its managing director. Fujisawa
primarily looked after the company’s financials while Honda focused on the manufacturing process.
According to Honda’s website, their partnership was a good example of ‘the right man in the right
place” It added that together , the two men made the ideal managerial combination and couldn’t have
managed without the other.
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European auto giant Volkswagen (VLKAY) and Japanese automaker Toyota were founded in 1937,
well ahead of Honda Motors Company. However, these companies were founded much later than
bedrock companies of mainstream US automaker (TYK), such as Ford (F)in 1903 and General Motors
(GM) in 1908. Currently, Honda is primarily listed in the Tokyo Stock Exchange. In the US, the
company’s ADRs (American depositary receipts) trade on the New York Stock Exchange.
Honda is the largest motorcycle manufacturing in japan and has been since it started it production in
1955. At its peak in 1982. Honda manufactured almost three million motorcycle annually. By 2006 this
figure had reduced to around 550,000 but was still higher than its three domestic competitors. During
the 1960s, when it was a small manufacturer, Honda broke out the Japanese motorcycle market and
began exporting to the U.S.
2.1.3 HONDA’S WORLDWIDE AUTOMOBILE SALES 2002-2021
Globally, japan’ Honda Group sold about 4.5 million Automobile in its 2021 fiscal year, which is about
244,000 below the previous year. Additionally, the group sold around 15 million motorcycle and a little
over 5.6 million other products that year.
Regional sales
Most of Honda’s automobile sales occurred in japan and other Asian countries, while the North America
market accounted for about 325 percent. The European market saw Honda automobile sales of 101,000
in the fiscal year of 2021. While the automobile market in the united states was affected by the
coronavirus pandemic, Honda managed to sell over 320,000 vehicles to U.S customers in the fourth
quarter of 2020.
PAGE NO.12
Worldwide number of automobile sold by Honda Group from FY 2002 to FY 2021

(in 1000 units.
Characteristic :- Automobile sales in thousand units
2002 2,666
2003 2,888
2004 2,983
2012 3,108
2005 3,242
2006 3,391
2010 3,392
2009 3,517
2011 3,529
2007 3,652
2008 3,925
2013 4,014
2014 4,323
2015 4,367
2021 4,546
2016 4,743
2020 4,790
2017 5,028
2018 5,199
2019 5,323
HONDA MISSION STATEMENT
Honda mission statement 2021 states that “maintaining a global viewpoint, Honda is dedicated to
supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.”
The statement itself a stamp of dedication and respect towards users. The statement has focused on
supply, quality, and affordability. So, Honda can break this statement into the 3 main points.
PAGE NO.13
1. Dedication in supplying the products

2. Highest quality products
3. Reasonable rice of worldwide customer satisfaction
HONDA VISION STATEMENT
Honda vision statement 2021 “to serve people worldwide with the joy of expanding their life’s potential-
lead the advancement of mobility and enable people everywhere in the world to improve their daily
lives.’’
Honda’s vision statement gave another layer of assurance to the users and explained how Honda would
grow throughout the future. So, the meaning in the vision statement can be understood by breaking the
statement into two parts, which are
1. Lead in mobility advancements
2. Global reach
3. Leading in mobility advances
HISTORY OF TWO WHEELERS

The Britannica Encyclopedia a motorcycle as a bike or tricycle propelled by an internal
combustion engine. The automobile is the reply to the 19th century reams of self-propelling the horse
drawn carriage. Similarly, the invention of the motorcycle created the self- propelling bicycle. The first
commercial design was three wheeler build by Edward Butler in great Britain in 1884. This employed
a horizontal single cylinder gasoline engine mounted between two steer able front wheels and connected
by a drive chain to the rear wheel. The 1900s saw the conversion of many bicycles or pedal cycles by
adding small centrally mounted spark ignition engine engines. There was then felt the need for reliable
constructions. This led to road trial tests and competition between manufacturers. Tourist trophy[TT]
races were held on the Isle of main in 1907 as reliability and endurance races. Such were the proving
ground for many new idea from early two-stroke-cycle designed to supercharged multivalent engines
mounted on aerodynamic, carbon fiber reinforced bodywork.
PAGE NO.14
ABOUT THE COMPANY
“Anaal Honda at supela is a sale is a sales showroom where two-wheeler enthusiasts can choose from
a variety of motorcycles. The showroom displays a wide range of two-wheeler models both, new and
popular ones. The sales staff employed at the showroom is well-trained and experienced. The entire
team is committed to offering the best of service to its customers and leaves no stone unturned in
ensuring potential buyers find something that matches their requirement perfectly. Their suggestions
make it easier for customers to make a well informed decision. They are capable of providing all the
necessary information with regards to the salient features, specifications, on-road price and model
availability
LOCATION AND OVERVIEW:

Establish in year 2003, Anaal Honda in supela, Bhilai is a top player in the category motorcycle dealers.
This well-known established acts as a one-stop destination servicing customer both local and from other
parts of Bhilai. Over the course of its journey, this business has established a firm foothold in it’s
industry. The belief that customer satisfaction is a important their products and services, have helped
this establishment garner a vast base of customer, which continues to grow by the day
This established occupies a prominent location in supela. It is an effortless task in commuting to this
establishment as there are various modes of transport readily available. It is at G E Road, Ghandi
Chowk, it is known to provide top service in the following categories: Motorcycle Dealers-Honda,
Motorcycle Repair & Services, Motorcycle Parts Dealers, Motorcycle Spare Parts Dealers, Scooter
Dealers-Honda Activa, Motorcycle Dealers-Honda (Authorized)
ANAAL HONDA
❖ Dakshin Gangotri, Supela Chowk, Bhilai, Chhattisgarh
❖ Mobile no. 9826169333
❖ Opens @ 09:30 AM-20:00 PM
❖ Categories: Motorcycle Dealer, Honda Dealer, Motor Scooter Dealer, Motor Vehicle Dealer,
Motorcycle Shop
❖ Website:- www.anaalhonda.in
PAGE NO.15
CHAPTER-3
Literature Review
PAGE NO.16
LITERATURE REVIEW
S. Suraj Basha and Dr.B.C.Lakshmanaa (2017) “A study on factors influencing consumer buying
behavior of two wheeler with special reference to Anaal Honda, Bhilai. The study revealed that
consumer buying behavior influenced by personal, psychological, social and cultural factors”
Prof. Manisha Jagtap & Dr. Anand Deshmukh (2018) found in his study that the factors influencing
the consumer buying behavior are Brand Image, Showroom Services, Engine Capacity, Safety, New
technology, Product design, Warranty period, Impact of peers, Driving comfort, Mileage, price and
Engine Power. The research identified apart from the factors, consumer behavior is also influenced by
the need, purchasing power and the price of the two-wheeler. The researcher also analyzed the reasons
behind the changes occurred in consumer buying decision over to another brand which are is due to
problems faced with the existing brand and due to the desire of highly technological automobile and
due to the change in the services offered by dealer before and after purchase.
A. Martin Jayaraj (2017) explained about the buying behavior of consumer in purchasing two wheeler
involves several psychological factors that govern the individual thinking process (like motivation,
perception and attitude), decision-making steps involved in buying, interaction of the consumer with
several groups like friends, family and colleagues, groups, and selection of the brand and outlet
depending on features and emotional appeal (marketing mix). All consumer engage in shopping with
certain fundamental decision-making modes or styles, including rational shopping and consciousness
regarding brand and quality.
Dr. Raj A. Jesu Kulandai, & Prof. Kaviarasu S. John, (2015) found in his study that the Indian two
wheeler industry is expanding and growing up each year and the motorcycle segment is governed by
various players i.e. Hero, Bajaj, TVS, Royal Enfield. The study notices that buying behavior of two-
wheelers in Chennai city is significantly influenced by a number of marketing stimuli offered by the
manufacturers. It also reveals the people from low and middle class prefer two wheeler as it matches
with their individual and family requirements.
Dr. Duggani Yuvaraju & Prof. S Durga Rao (2014) “ The study concludes that most of the customer
of high income groups preferred Honda bikes because of best quality with reasonable price”.
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Project Report and Viva voice 19341017025 BBA VI Semester (2021-22)
CHAPTER-4
Research Methodology
PAGE NO.18
RESEARCH METHODOLOGY
OBJECTIVE OF THE STUDY

• To study concept of consumer buying behavior with respect of Two-wheeler Bikes
• To analysis the factor affecting influence consumer buying behavior with reference of Anaal
Honda
• To identifying the most factors
4.1.1 RESERCH DESIGN

The research problem having been formulated in clear cut terms, the researcher will be required to
prepare a research design, i.e., He will have to state the conceptual structure within which research
would be conducted. The preparation of such a design facilities research to be as efficient as possible
yielding maximal information. In other words, the function of research design is to provide for the
collection of relevant evidence with minimal expenditure of effort, time and money. But how all these
can be achieved depends mainly on the research purpose.
4.2 TYPES OF RESEARCH DESIGN

• Descriptive research: Descriptive research includes surveys and fact findings enquiries of
different kinds. The major purpose of descriptive research is description of the state of affairs
as it exists at present.
• Exploratory research: Exploratory research, as the name states, intends merely to explore the
research questions and does not intend to offer final and conclusive solution to existing
problem.
• Casual research: Casual research, also know as explanatory research is conducted in order to
identify the extent and nature of cause-and-effect relationships. Causal research can be
conducted in order to assess impact of specific changes on existing
PAGE NO.19
4.3 SOURCES OF DATA
• Primary data:
The primary data are those which are collected afresh and for the first time, and thus happen
to be original in character.
• Secondary data:
The secondary data, on the other hand, are those which have already been collected by someone
else and which have already been passed through the statistical process.
4.4 DATA COLLECTION

Questionnaire is used as an effective tool for data collection. Interviews were conducted with the help
of questionnaire to collect the data. Along with the questionnaire personal communication was used to
get maximum information from the customer to understand how they exactly feel about the Honda two
wheeler and services.
4.5 SAMPLING
Sampling is a process used in statistical analysis in which a predetermined number of observation are
taken from a larger population.
4.6 SAMLING METHOD
❖ Probability Sampling:
In probability sampling, each population member has a known, non-zero chance of participating
in the study. Randomization or chance is the core of probability sampling techniques. These
includes:
➢ Simple random sampling
➢ Stratified random sampling
➢ Systematic random sampling
➢ Multistage random sampling
➢ Cluster sampling
PAGE NO.20
❖ Non-probability sampling:
In non-probability sampling, on the other hand, sample group members are selected non-
randomly; therefore, in non-probability only certain member of the population has a chance to
participate in the study. These includes:
➢ Judgment sampling
➢ Quota sampling
➢ Convenience sampling
➢ Extensive sampling.
4.8 THE RESEARCH PLAN AND SAMPLING PLAN USED IN THE

STUDY:
RESEARCH PLAN
Research Design: Descriptive
Research Method Used Survey
Research Technique Used Questionnaire
Data Sample location Supela, Bhilai
Sampling Plan Convenience sampling
No. of samples collected 100 customers
PAGE NO.21
(2021-22) Project Report and Viva-voice 19341017025 BBA VI Semester
4.9 THE DEMOGRAPHIC CHARACTERISTICS OF THE

RESPONDENT:
MEASURE ITEM NUMBER OF RESPONDENT

0-20 1
AGE 20-30 5
30-50 2
< 1 lakh 3
INCOME 1-3 lakhs 4
3-5 lakhs 1
TOTAL 16
PAGE NO.22
CHAPTER-5
Data Tabulation, Analysis and Results
PAGE NO.23
DATA ANALYSIS AND INTERRETATION
1. Which type of BIKE have you bought?

A) New
B) Preowned
S. NO. Buyers Customer Percentage

1 New 94 94%
2 Preowned 6 6%
Total Total 100 100%
100
90
80
70
60
50
40
30
20
10
0
NEW PREOWNED
INTERPRETATION:
From the survey conducted it is observed that 94% of the respondents purchased new bikes and
6% of the respondents purchased preowned bikes
PAGE NO.24
2. For what purpose do you buy Honda two wheeler bikes.

A) Official
B) House hold
C) Any other
Purpose Customers Percentage
Official 50 50%
House hold 35 35%
Any other 15 15%
Total 100 100%
Chart Title
50
45
40
35
30
25
20
15
10
5
0
Official House hold Any other
INTERPRETATION:
From the survey conducted it is observed that 50% customer purchase bike for official work, 35%
customer for House hold, and 15% customer for any other use.
PAGE NO.25
3. Who influenced in buying the BIKE?

A) Yourself
B) Family
C) Friends
D) Advertisement
Influenced Customers Percentage
Yourself 48 48%
Family 32 32%
Friends 12 12%
Advertisement 8 8%
Total 100 100%
50
45
40
35
30
25
20
15
10
5
0
Yourself Family Friends Advertisement
INTERPRETATION:
From the study it is observed that 48% is influenced by themselves, 36% feel that the family place
a vital role to purchase the vehicle, and then comes to friends 12% and then advertisement 8%.
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4. Do you preferred mileage in your bike
A) Yes
B) No
Mileage Customer Percentage
Yes 85 85%
No 15 15%
Total 100 100%
90
80
70
60
50
40
30
20
10
0
Yes No
INTERPRETATION:
From the study it is observed that 85% customer say yes about mileage, and 15% customer say no.
PAGE NO.27
5. Preference of two-wheeler Bikes

A) Honda hornet
B) Honda unicorn
C) Honda shine
Preference Customer Percentage
Honda hornet 45 45%

Honda unicorn 30 30%
Honda shine 25 25%
Total 100 100%
50
45
40
35
30
25
20
15
10
0
Honda hornet Honda unicorn Honda shine \
INTERPRETATION:
From the study it is observed that 45% Honda hornet users, 30% of Honda unicorn, and 25% are using
Honda shine.
PAGE NO.28
6. Whether the price of the vehicle is?

A) Affordable
B) Not affordable
Price Customer Percentage
Affordable 89 89%
Not affordable 11 11%
Total 100 100%
90
80
70
60
50
40
30
20
10
0
Affordable Not affordable
INTERPRETATION:
From the study it is observed that 89% feels that the is affordable for them and 11% of the people feels
not affordable.
PAGE NO.29
7. Does this worth of Honda suits your budget?

A) Ye B) No
Reason Customers Percentage
YES 80 80%
NO 20 20%
Total 100 100%
NO
20%
YES
NO
YES
80%
INTERPRETATION:
From the study it is observed that 80% of the customer response that the price of the Honda bikes
according to their budget and 20% are not satisfied with the budget of the Honda bikes.
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8. Do you like the body fashion/ design and group of Honda two wheelers bike?
A) Excellent
B) Good
C) Average
D) Poor
Perception of bike Customers Percentage
Excellent 7 7%
Good 61 61%
Average 24 24%
Poor 8 8%
Total 100 100%
70
60
50
40
30
20
10
0
Excellent Good Average Poor
INTERPRETATION:
From the study it is observed that 7% of the consumers said excellent, 61% said good and 24% and
8% of the consumer said average and poor.
PAGE NO.31
9.Which quality of Honda bike attract you the most

A) Designing
B) Fuel capacity
C) Price
D) Low maintenance
Quality Customers Percentage
Designing 30 30%
Fuel capacity 20 20%
Price 40 40%
Low maintenance 10 10%
Total 100 100%
40
35
30
25
20
15
10
0
Designing Fuel capacity Price Low maintenance
INTERPRETATION:
From the study it is observed that 40% people thinks that price plays a crucial role for buying the
bike, according to 30% people designs matters, 20% people wants fuel efficiency and 10% people wants
low maintenance in their bikes.
PAGE NO.32
10. How do you come to recognized about Honda motor cop.

A) TV advertisements
B) Newspaper
C) Friends
D) Others
Recognized about Honda motor Customers Percentage

cop.
TV advertisements 45 45%
Newspaper 32 32%
Friends 15 15%
Others 8 8%
Total 100 100%
45
40
35
30
25
20
15
10
0
TV advertisements Newspaper Friends Others
INTERPRETATION:
From the study it is observed that 45% customer recognized about Honda motor cop. From TV
advertisement, 32% from newspaper, 15% are friends and 8% others.
PAGE NO.33
11. Is this appointment system useful to you

A) Useful
B) Not useful
Appointment system Customers Percentage
Useful 92 92%
Not useful 8 8%
Total 100 100%
100
90
80
70
60
50
40
30
20
10
0
Useful Notuseful
INTERPRETATION:
From the study it is observed that 92% customer feels useful about the appointment system and 8% are
not useful.
PAGE NO.34
12. AGE:
A) 0-20
B) 20-40
C) 40-60
D) 60-80
Age Customer Percentage
0-20 10 10%
20-40 50 50%
40-60 30 30%
60-80 10 10%
Total 100 100%
50
45
40
35
30
25
20
15
10
0
0-20 20-40 40-60 60-80
INTERPRETATION:
As we clearly see that in the age of 20-40 there are lots of respondents and in the age of 0-20 and 60-
80 there is only 10 % people responds towards Honda.
PAGE NO.35
13.GENDER:
Gender customers Percentage
Male 60 60%
Female 40 40%
TOTAL 100 100%
FEMALE
40% MALE
MALE FEMALE
60%
3rd Qtr
4th Qtr
INTERPRETATION:
There is 60% male who wants to purchase Honda two-wheeler bikes and 40% female who purchase
two wheelers.
PAGE NO.36
14. MARITAL STATUS:
Marital status Customer Percentage
Married 69 69%
Unmarried 31 31%
Total 100 100%
80
70
60
50
40
30
20
10
0
Married Unmarried
INTERPRETATION:
The above table that the 69% consumer are married and 31% consumer are unmarried. It can be
observed that customers are less than married ones.
PAGE NO.37
15. OCCUPATIONAL STATUS:
Occupational status Customer Percentage
Students 18 18%
Services 21 21%
Self-employed 25 25%
Business 38 38%
Total 100 100%
40
35
30
25
20
15
10
0
Student Service Self emloyed Business
INTERPRETATION:
From the study it is observed that occupation status of customer is 18% are student, 21% service, 25%
self-employed and 36% business.
PAGE NO.38
16. INCOME:
Income Customer Percentage
< 1 lakh 40 40%

1-3 lakh 20 20%
3-5 lakh 30 30%
Above 5 lakh 10 10%
Total 100 100%
40
35
30
25
20
15
10
0
< 1 lakh 1-3 lakh 3-5 lakh Above 5 lakh
INTERPRETATION:
There is only 40% people whose income is below 1 Lakh just because Honda bikes only preferred by
the middle class family.
PAGE NO.39
CHAPTER-6
Findings of the study
PAGE NO.40
FINDINGS
➢ From the survey conducted it is observed that 94% of the respondents purchased new bikes and
6% of the respondents purchased preowned bikes
➢ From the survey conducted it is observed that 50% customer purchase bike for official work,
35% customer for House hold, and 15% customer for any other use.
➢ From the study it is observed that 48% is influenced by themselves, 36% feel that the family
place a vital role to purchase the vehicle, and then comes to friends 12% and then advertisement
➢ From the study it is observed that 85% customer say yes about mileage, and 15% customer say
no.
➢ From the study it is observed that 45% Honda hornet users, 30% Honda unicorn, and 25% are
using Honda shine.
➢ From the study it is observed that 89% feels that the is affordable for them and 11% of the
people feels not affordable.
➢ From the study it is observed that 80% of the customer response that the price of the Honda
bikes according to their budget and 20% are not satisfied with the budget of the Honda bikes.
➢ From the study it is observed that 7% of the consumers said excellent, 61% said good and
24% and 8% of the consumer said average and poor.
➢ From the study it is observed that 40% people thinks that price plays a crucial role for buying
the bike, according to 30% people designs matters, 20% people wants fuel efficiency and
10% people wants low maintenance in their bikes.
➢ From the study it is observed that 45% customer recognized about Honda motors cop. From
TV advertisement, 32% from newspaper, 15% are friends and 8% others
➢ From the study it is observed that 92% customer feels useful about the appointment system
and 8% are not useful.
➢ Honda two-wheeler bikes very popular among people 20-40 years old more than any other
age groups.
➢ Honda two-wheeler is equally preferred by both male as well as female population.
➢ Majority of the customer had income level of less than 1 lakh and 1-3 lakh.
PAGE NO.41
CHAPTER-7
Recommendation
PAGE NO.42
RECOMMENDATION
➢ Always maintain the phone contacts with the customer.
➢ The company increase the mileage and decrease the price for bike.
➢ The company need to give customer benefits like coupons, offers, and discounts
and free service.
➢ Company need to provide guarantee on color, battery and other parts of the bike.
➢ The company as to improve after sales service to the prospective
PAGE NO.43
CHAPTER-8
Limitation
PAGE NO.44
LIMITATIONS
➢ Due to lack of time only 100 sampling size distributed.
➢ The study is limited to the customer who purchased two-wheeler from Anaal Honda in Bhilai.
➢ The research conducted about the buyers purchasing behavior in Bhilai.
PAGE NO.45
CHAPTER-9
Conclusion
PAGE NO.46
CONCLUSION
The factors influencing on consumer buying behavior, the study selected major factors like mileage,
rice, service and performance and personnel factors like status, income, marital status and
occupations. The study found that more customer are dissatisfied with price and mileage, more
students are like use this bike and high price and waiting period are the main barriers for purchasing
the Honda two wheeler bike. The study concludes that consumer buying behavior is essential in now
days for organization success, intense competition. Analysis a buying behavior of the customer is
most phenomenon criteria for the firm to maximize the customer satisfaction and achieve market
leadership.
PAGE NO.47
Project Report and Viva-voice 19341017025 BBA VI Semester (2021-
REFERENCES
1. Blackwell, R., Miniard, p. and Engel, J. (2006)9ik, “Consumer behavior” , Mason: Thompson
2. C.r.Khothari ‘Research Methodology’ Second Edition, Wishwa Prakash, New Delhi
3. Kotler, P. and Keller, K. (2011) “Marketing Management” (14th edition), London: pearson
education
4. Batra, S.K. & Kazmi, S. (2008) “ Consumer Behavior” 2nd edition, EXCEL Books
5. Schiffman, L., Hansen H. and Kanuk L. (2007) “Consumer Behavior: A European outlook” ,
London: person education
6. Sulekha & Dr Kiran MOR (2013) An Inves-tigation of consumer buying behavior for FMCG,
Global journak Inc.(USA) volume 13
Websites:
:- www.2wheeler.com
:- www.hondamotor.com
PAGE NO.48
CHAPTER -10
Questionnaire Used
PAGE NO.49
QUESTIONNAIRE USED
Q1. Which type of bikes have you bought?

a) NEW b) PREOWNED
Q2. For what purpose do you buy Honda two-wheeler bikes.

a) OFFICIAL b) HOUSE HOLD c) ANY OTHER
Q3. Who influenced in buying the BIKE?

a) YOURSELF b) FAMILY c) FRIENDS d) ADVERTISEMENT
Q4. Do you preferred mileage in your bike.

a) YES b) NO
Q5. Preference of two-wheeler Bikes.

a) HONDA HORNET b) HONDA UNICORN c) HONDA SHINE
Q6. Whether the price of the vehicle is?

a) AFFORDABLE b) NOT AFFORDABLE
Q7. Does this worth of Honda suit your budget?

a) YES b) NO
Q8. Do you like body/fashion and design group of Honda two wheeler bikes?
a) EXCELLENT b) GOOD c) AVERAGE d) POOR
Q9. Which quality of Honda bike attract you the most?
a) DESIGNING b) FUEL CAPACITY c) PRICE d) LOW MAINTENANCE
PAGE NO.50
Q10. How do you come to recognized about Honda motors cop.

a) TV ADVERTISEMENT b) NEWSPAPER c) FRIENDS d) OTHERS
Q11. Is this appointment system useful to you.

a) USEFUL b) NOT USEFUL
Q12. AGE
a) 0-20 b) 20-40 c) 40-60 d) 60-80
Q13. GENDER
a) MALE b) FEMALE
Q14. MARITAL STATUS

a) MARRIED b) UNMARRIED
Q15. OCCUPATIONAL STATUS

a) STUDENT b) SERVICE c) SELF-EMPLOYED d) BUSINESS
Q16. INCOME
a) < 1 LAKH b) 1-3 LAKH c) 3-5 LAKH d) ABOVE 5 LAKH
PAGE NO.51

Consumer Behaviour Toward Honda Two Wheelers

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Project Report and Viva-voice 19341017025 BBA VI Semester (2021-22)

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE

GUIDED BY, APPROVED BY,

Department of Management and Commerce

G.D. Rungta College of Science and Technology

DECLERATION BY THE CANDIDATE

Ms. Neha Yadav Principal

Chapter 2 Company Profile

Chapter 3 Literature Review

Chapter 4 Research Methodology

Chapter 5 Data Tabulation, Analysis and Result

Chapter 6 Findings of the study

Standard Behavioral Model

3. Evaluation- After information is gathered, it is evaluated against a consumer’s needs. Wants,

Types of Buying Behavior

2.1 About the company

Company Name Honda motor co., Ltd

Head office 2-1-1,Minami-Aoyama,Minato-ku,Tokyo

Established September 1948

Director, President and Representative Toshihiro Mine

No. of associate (as March 31, 2021) 211,374

Honda group companies 415 (as of March 31, 2021)

Sales revenue 13,170 billion yen

Operating profit 660.2 billion yen

2.1 1Brief History

2.1.3 HONDA’S WORLDWIDE AUTOMOBILE SALES 2002-2021

Worldwide number of automobile sold by Honda Group from FY 2002 to FY 2021

Characteristic :- Automobile sales in thousand units

HONDA MISSION STATEMENT

1. Dedication in supplying the products

HONDA VISION STATEMENT

HISTORY OF TWO WHEELERS

ABOUT THE COMPANY

LOCATION AND OVERVIEW:

❖ Mobile no. 9826169333

❖ Opens @ 09:30 AM-20:00 PM

OBJECTIVE OF THE STUDY

4.1.1 RESERCH DESIGN

4.2 TYPES OF RESEARCH DESIGN

4.3 SOURCES OF DATA

4.4 DATA COLLECTION

4.6 SAMLING METHOD

4.8 THE RESEARCH PLAN AND SAMPLING PLAN USED IN THE

Research Design: Descriptive

Research Method Used Survey

Research Technique Used Questionnaire

Data Sample location Supela, Bhilai

Sampling Plan Convenience sampling

No. of samples collected 100 customers

4.9 THE DEMOGRAPHIC CHARACTERISTICS OF THE

MEASURE ITEM NUMBER OF RESPONDENT

INCOME 1-3 lakhs 4

DATA ANALYSIS AND INTERRETATION

1. Which type of BIKE have you bought?

S. NO. Buyers Customer Percentage

Total Total 100 100%

2. For what purpose do you buy Honda two wheeler bikes.

Purpose Customers Percentage

3. Who influenced in buying the BIKE?

Influenced Customers Percentage

4. Do you preferred mileage in your bike

Mileage Customer Percentage