BUSINESS FEASIBILITY STUDY AND NEW BUSINESS ESTABLISHMENT

“BEEVERGARDEN”

SUPPORTING LECTURER:
Dr. Hj. Sri Djatnika Sya`diah Ariffin, S.E., M.Si.

GROUP MEMBERS:
1. Firda Nurul Sulaini 120310203004
2. Bara Borneo 120310203006
3. Patricia Clairine Wangge 120310203016

MANAGEMENT STUDY PROGRAM

FACULTY OF ECONOMICS AND BUSINESS
PADJADJARAN UNIVERSITY
SEPTEMBER 2022
Beevergarden was born from the terms "Bee", "Garden", and "Evergarden". Bee refers to the
beekeeping business as a natural pollinator and producer of honey. Garden refers to a wide
expanse of land that contains ornamental flowers. While Evergarden comes from French origin,
meaning “Love of Humanity, “ symbolizing that business is more concerned with sociocultural
values.

The business is located in Bumiaji Village, Batu, Malang. This area has an average air
temperature of cool (around 17-28°C) and clean because of its mountainous topography. With
the availability of extensive land and many providers of raw materials such as seeds, organic
fertilizers, and planting media, it will facilitate the process of running the business. According
to (Schmidt G., 2009), it is known that ornamental plant vegetation grows more in the highlands
because of the optimal temperature and light throughout the year. To help natural pollination,
beekeeping is realized as a side business because they have a longer life span in cold places
(months) than hot places (4-6 weeks).

Product Description

1. Product Name
a. Flower Bouquet
i. Sunshine Blossom
ii. Tropical Delight
iii. Spring Affection
b. Ornamental Flowers
c. Edu-tourism
d. Bee Farm

2. Features of Product

a. Flower Bouquet
Will contain various local flowers arrangements with different types to beautify
the products to be sold.
b. Ornamental Flowers
Various types of ornamental flowers from those are often found or rare will be
marketed as our products. List of the flowers that will be sold:
 i. Chrysanthemum
ii. Carnation
iii. Anthurium
iv. Rose
v. Cosmos Sea Shells
vi. Verbena
vii. Daisy
viii. Orchid
c. Edu-tourism
Is an activity that can be followed by all lines of society to find out how to plant,
care for, and run a similar business wa ith permaculture program.
d. Bee Farm
Is one of our products where customers can see how to beekeeping and
processsing the honey, so it can be consumed later. Here consumers can buy
and try directly the honey produced from our bee farm.

3. Uses of the product

Our products such as ornamental plants can be used to beautify the interior and exterior
of rooms such as homes, offices, etc. The bouquet can be used as a gift for a close friend
or important person. Regarding the results from our bee farm, our honey products can
be purchased by consumers for consumption because honey has many benefits that are
good for the human body.

4. Major users of products

Individual and/or Group/Firms

5. Geographical areas of dispersion/distribution.

Our products will be focused on selling in Malang and surrounding areas.