RANBHOOMI

CASE STUDY
Avanthi Global Expansion

Avanthi
Sustainable
Solutions
Leading firm in the renewable energy sector
Introduction
Avanthi Sustainable Solutions, a
leading firm in the renewable energy
sector, has been at the forefront of
innovation and environmental
stewardship.
As the demand for sustainable
technologies continues to rise
globally, Avanthi’s leadership is
contemplating a strategic expansion
to capture emerging opportunities.
This case requires analysis of the
company's current position, the
industry landscape, and the strategic
considerations for MBA students
tasked with advising Avanthi on its
expansion plans.
Background
Avanthi Sustainable Solutions has
established itself as a pioneer in providing
eco-friendly energy solutions The company
specializes in solar and wind technologies
and has a robust portfolio of products and
services.

With a strong market presence in the United

States, Avanthi is now considering
international expansion to capitalize on the
growing global interest in sustainable
technologies, it is evaluating potential
countries/regions across the globe where it
can pilot its first few international expansion.

The United States Renewable Energy Market

size is estimated at 434.54 gigawatts in 2024,
and is expected to reach 700.15 gigawatts by
2029, growing at a CAGR of 10.01% during
the forecast period (2024-2029).
Challenges & Opportunities:
Marketing Dynamics

The renewable energy sector is

experiencing good growth, driven by
increasing environmental awareness and
regulatory support worldwide.

Competition in the sector is intensifying,

with both established players and new
entrants vying for market share.

Global communities of customers and

investors are mounting pressure on
organizations & countries to adopt
cleaner energy sources.
Challenges & Opportunities:

Growth Opportunities

Entering international markets presents both

opportunities and challenges.

Different regulatory environments, cultural

nuances, socio political/geopolitical interests
and varying demand for sustainable
technologies must be carefully navigated.

Continuous innovation is critical to maintain a

competitive edge in the industry

Organizations continuously assess emerging

technologies and determine the feasibility of
integrating them into its product and service
offerings.
 Team Task

Conduct an overall analysis

Suggest few possible options to
pilot the international expansion.
Identify potential risks associated
with global expansion, and list
some risk mitigation options
Suggest & explain potential
strategic partnerships with local
companies or governments to
facilitate entry into new territories
 Data Market Risk
analysis of assessment An overall
Security international
An overall selected &
International mitigation expansion plan
analysis
regions ways
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