.OK, so as a faculty member, what are your thoughts? Word reveals to the use of AI by the students.

By
the students, Yes. Do you allow your students to use? Um. First of all, my name is Doctor Mohammed.
And saying Mustar. And I teach at the Multimedia Design program in the College of Media and Design. I
teach design courses as well as a general survey courses in both design and media. Therefore, the issue
of AI is an issue that is. The current and to answer your question directly. There are certain areas in
which I allow my students to use AI. And there are other incidences where I do not allow them to use it.
So it is conditional use. For instance, in the courses that I allow my students to use, I. Courses that relate
to basic design. For instance. There is an assignment that is called Mood boards. Remove board is a
visual representation. Of a brand. And imagine. Being being companies, brand OK. These use certain
colors. They use certain fonts or typefaces. They use certain shapes. They use certain. Textures and so
forth. So they use a lot of different elements of design. In order to represent the identity of a brand of a
company, you need to create something called more Ports and mood boards literally used to be aboard
an actual. You know material, board, in which colors? Uh, our our, our posted. Images are posted.
Photographs are posted. Textures are posted. Shapes are posted. And you present several more boards
to the client. The client would look at these boards and get a feeling which set of colors, set of shapes,
set of textures. Represent their brand. So it's it's it's a tool that is used. To clarify. There. Personality of a
brand visually. So this used to be done as I said physically with the with the actually a wooden board
that you post things on it, it move to become digitally where you actually now design it on the
computer. You just use any software and you collect all these. You collect photographs, you could even
images, you could colors, you collect fonts, you could and put them together and make several options
for the client. But you do this, and the students used to do this by. By actually choosing the colors
themselves and posting the colors themselves and making these choices. And they still do. They still do.
When they do this assignment, they use their own skills to create. Digitally these boards. But they also
have. And additional requirement. To go through AI programs. And feed the AI. The. Idea of the breath,
like the values of the brand would the brand stand for and say create. Above board for me for this brand
and I would like you to make. Three versions of it. So here when this unit is turn this assignment and
thou assignment, you will see human totally human created moodboard. In addition to. And I generated
move board. OK, and we do this only for comparison, only for comparison. Not as a final product, so an
AI generated mood board will not be ultimately used. And shared with the client, it just becomes some
sort of an inspiration. So the students are going to go again. And individually as designers create another
digital moodboard based on the inspiration that they got from both their own work and the AI work. So
this is just an example of using airline that it is really limited. And string. OK, let me take you and to
another example where AI is not allowed. For instance, I am talking about the same course. It's called
Basic Design. It teaches the basics of design. They have an assignment where they go and look at a
movie, a documentary, a series, actually four episodes of a very famous documentary called. And
abstract. It's 20 documentaries and they're available on Netflix. They go and they look at 2. And they
write an article and in this article they review. The major points. In the episodes. They identify, give
biographical information about the artists featured in these two episodes. And then they compare and
contrast. The creative process for each of these to two artists coming from two different episodes and
then at the end. After they do the review the the comparison. Comparing and contrasting they they
create an informed opinion by saying we think this artist's contribution creatively to the field of design.
Is better because of the following reason and so forces so the students learn the skills of. Reviewing.
Critiquing. Analyzing. And offering, taking a position. So it is kind of what we call a position paper. So in
this. Assignment. It has to be completely AI. You know protecting your cannot use. Artificial intelligence.
It will be tragic, exactly like Pelagianism. So if a student went and looked at a website and stole
paragraphs for their article that They use artificial intelligence to generate any material for their essay.
It would be considered also a violation of academic integrity. And it is caught by a software. Turn it in
and there is a certain percentage of course for the API similarities based on the guidelines provided by
the. Academic Integrity Committee document that is being approved recently. So I just give you an
example of where it is OK and where it is not OK. What I've got from what you said that AI is already in
being introduced in your class, but could you specify like have you ever like had it discussion only about?
AI in your class like it's ethical implications and any other applications. Yes they they this is another
aspect I just actually just chose to. An example that answered the specific question that you asked,
though is it used? So now about discussions and about the ethical aspects. Definitely, and this is a big
issue. This is good consideration of the I this is the years, our issues that have been raised in all fields. So
they expect that everyone you talk to, they're having the concerns. We just touch on some of them in
this example. Uh. The. A. A developed an interest in the in the specific topic that I thought gave a. A
presentation about for the. Society for the previous Society for Intellectual Property. And I talked about
AI and the concerns about intellectual property, the ethical concerns about intellectual property or
compliments. And actually this week on the 8th. I can get to be a Wednesday and giving also a
presentation of this topic, so of course this topic is. This is disgusting class. Because. The usage of AI. In
the area where I teach. And in other areas is under scrutiny now. There are many, many lawsuits in the
United States. I guess major are companies. I mean, you name it. PT, etcetera. All the big companies are
now have been sued. By. By the people who created. Original content. And they feel that. And I systems
such as chatgBT and all his versions. Have. Benefited from their work without giving them royalties.
Because AI. works on patterns, identifying patterns. And these patterns. On patterns identifying
patterns. And these patterns. Cannot be identified without. People who are working on AI feeding data,
raw data. To the system, so the system. Need continuously to be fed raw data. Where does this row
data comes from? It is a creation of. Copyrights and intellectual property.

Raw data. To the. The system. So the system. Need continuously to be fed raw data. Where does this
raw data comes from? It is a creation of somebody else. And. And copyrights and intellectual property
laws require that if you use. Content any part of it. OK, to and and modify it and change it and so forth.
Of course there are. Parameters for that. There are certain exceptions where you can use. Properties of
other people forces like educational purposes and then commercial purposes, but these are very
narrowly defined exceptions. But the general rule is that copyrighted material are not to be used
without. Clear consent of of, of, of their creators and. There, there are legal requirements of
compensation, which you call royalties. Paying royalties, so. There are many, many, many. These are
writers. They are designers. They are all even actors screen. Clear writers, people who write screenplays
that they are protesting and they are on a strike, and there are many, many, many lawsuits because they
feel that their intellectual property rights have been infringed upon. And this is not going to only be
touching the AI companies that. Please if you are somebody who uses. These I you may also fall under
the the law because you this is you you are you have used a. Copyrighted material without permission
and without compensation. And this is where. This topic is important for higher education and and
people know they. They go without being aware of these hazards, so not only potentially. That. AI
companies. Be sued and they are sued. But the the the users may also fall under some violations. So this
is something that is not just an ethical question, it becomes a legal question. And therefore we need a
wide awareness about this topic. OK, so I'm sorry, my answers are kind of long so, but they're super
detailed, so OK, very good. So how does AI effects you as a professional and do you personally use AI?
OK for me? I only use it for comparisons. I never submit any final product using any assisted. Artificial
intelligence that assisted stuff. I use it sometimes for research but I never take the output of a I and and
included per se like this for for my, my, my, my work. I think the jury is still out. Because I think the
lawsuits that I just talked about, they are huge and they are numerous and they are increasing by the
day. I think this is going to force a companies to seriously consider this issue. And for them, and for the
safety of their users. So I believe. Um. And and where do I take this from? I take it from the United
States. the United States is a leading country in AI. And easily adding country in intellectual property
issues for instance. Some people had to take their products. To countries like in South Africa or in
Europe. Where they can get away with. With with things that they will not get away with in the United
States because the laws are very, very, very strict protecting intellectual property. And. I usually take the
United States as an example because it sets the tone for the rest of the world. It's a huge country, It's
the largest company when it comes to. To. When it comes to. Artificial Intelligence and media in general
and. I I think we need to listen and we need to watch what happened in the United States because it
could give us an indication of what might happen the rest of the world. So I know I've noticed some
other faculty members use AI for presentations or for e-mail writing. Is that the same case to you or do
you like stay away from that? OK, let me give you my opinion on this. I. I have seen. Just for. Fun. The
text generated by AI and text that I could write or some of my friends could write original. And to me the
text so far by is really inferior and cliche and. And I and and I. And to me, writing is a creative process.
Really is, and it's important. It's not functional. It's not just like you want to write a report about a
machine to clarify its features, and so on and so on and so on. I I feel writing has an A creative aspect to
it. It has a communication aspect to it, of course. the language itself is a tool of communication but
language is settings it has beauty to it and i and i and i and i believe there is a human touch that cannot
be Could not be emulated and there is 111 other. Thing that is important even when we discuss these
issues with my students. Um, yeah. I based its output on what has been done before. And I always want
my students and myself. To sink and create outside the box to actually bypass with that what what has
done before. OK, the whole idea is you can get inspired, but you have to come up with something
original and so. Especially in the field of of media and design, creativity is kink is very important and
creativity is not repeating patterns. Of things that were done before and before and before. And they
were then a million zillion billion, zillion zillion time. So our tuition intelligence is great in identifying
reading. For instance, MRI of. For breast cancer, it's like really, really, really useful because it based on
huge millions of data that we're spending pieces of data. And. And and and and by the way, I just
wanted to mention a point. Uh. The data that is fed. To the, to the. To the AI system has to be fed,
although in pieces take to take to take the entire. Product. You cannot just take bits and pieces. You
have to take the context in which it was produced to make sense for AI. So AI. By nature it is copying.
Other works in its entirety. This is how it is fed. I just want to emphasize that last point, which is. I think.
I push myself and my students to think outside the box and AI to a large extent. It learns from what I've
done in the past. Is that OK? Yes, fine. So do you think that there are some challenges that currently
exist in your field and which AI could potentially solve or improve in the future? Of course, Of course, Of
course, I think when it comes to. Learning software. You could spend the whole semester teaching a
software a whole class, I think. Like self driving cars through artificial intelligence, I think the software
skills could be replaced by artificial intelligence and this will save time. Although it is always a good idea
to learn things. And and and even if there is a chance for the artificial intelligence to do it for you. But I
think in in terms of. Of of using software, I think it is going to to be to really be big and it will change the
way. Software skill development are taught. So the last question is how do you think that? How do you
think AI will affect the employment opportunities of students majoring in multimedia? OK. If the
students. Think creativity and thinking outside the box as. The most important thing? Critical thinking
and thinking outside the box and thinking, deep thinking and being creative. Then they have nothing to
worry about. But if they are just. Learn skills that could be repeated and repeated and repeated. I think
that one they would they they would have a problem. But This is why? I I personally, in my teaching
philosophy, I emphasize these aspects about creativity and critical thinking and thinking outside the box.
Thank you so much for your time. That's it.