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    kefiro
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    The document discusses stakeholders and the corporate mission. It defines stakeholders as any group or individual that can affect or is affected by a company's actions. It identifies both external stakeholders like customers, suppliers, governments, and internal stakeholders like employees and stockholders. The document also discusses how companies can analyze stakeholders, develop a mission statement addressing stakeholders' interests, and make ethical decisions considering stakeholders' rights.

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    CH02-REV

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    The document discusses stakeholders and the corporate mission. It defines stakeholders as any group or individual that can affect or is affected by a company's actions. It identifies both external stakeholders like customers, suppliers, governments, and internal stakeholders like employees and stockholders. The document also discusses how companies can analyze stakeholders, develop a mission statement addressing stakeholders' interests, and make ethical decisions considering stakeholders' rights.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views9 pages

    CH02 Rev

    Uploaded by

    kefiro
    The document discusses stakeholders and the corporate mission. It defines stakeholders as any group or individual that can affect or is affected by a company's actions. It identifies both external stakeholders like customers, suppliers, governments, and internal stakeholders like employees and stockholders. The document also discusses how companies can analyze stakeholders, develop a mission statement addressing stakeholders' interests, and make ethical decisions considering stakeholders' rights.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    2-1

    Chapter 2: Stakeholders
    and the Corporate Mission
    Text by
    Charles W. L. Hill
    Gareth R. Jones

    Multimedia Slides by
    Milton M. Pressley
    Univ. of New Orleans

    Copyright © 1998 by Houghton Mifflin Company. All rights reserved.


    2-2

    Figure 2.1: Stakeholders and the


    Enterprise
    External Stakeholders The Firm
    • Customers Contributors
    • Suppliers
    • Governments
    • Unions Inducements
    • Local Communities
    • General Public

    Copyright © 1998 by Houghton Mifflin Company. All rights reserved.


    2-3

    Figure 2.1: Stakeholders and the


    Enterprise
    External Stakeholders The Firm
    • Customers Contributors
    • Suppliers
    • Governments
    • Unions Inducements
    • Local Communities
    • General Public
    Contributors Inducements

    Internal Stakeholders
    • Stockholders
    • Employees
    • Managers
    • Board Members
    Copyright © 1998 by Houghton Mifflin Company. All rights reserved.
    2-4

    Stakeholder Impact Analysis


    • Identify Stakeholders
    • Identify Stakeholders’ Interests and Concerns
    • Identify Resulting Claims Stakeholders Are
    Likely to Make
    • Identify Most Important
    Stakeholders (From
    Organization's
    Perspective)
    • Identify the Resulting
    Strategic Challenges

    Copyright © 1998 by Houghton Mifflin Company. All rights reserved.


    2-5

    Mission Statement
    • Defined
    • Built Around Three Main Elements:
    – Overall “Vision” or “Mission”
    – Key Philosophical Values Management
    Is Committed to and That Influence the
    Decisions They Make
    – Statement of Key Goals Necessary to
    Attain the Mission That Are Consistent
    With the Values Above

    Copyright © 1998 by Houghton Mifflin Company. All rights reserved.


    2-6

    The Mission Statement


    (Continued)
    • Vision (or Mission)
    – Strategic Intent
    – Customer Orientation
    and Business Definition
    # 1
    – Consumer-oriented
    vs. Product-oriented

    Copyright © 1998 by Houghton Mifflin Company. All rights reserved.


    2-7

    Figure 2.3: Abell’s Framework


    for Defining the Business
    Who is being What is being
    satisfied? satisfied?

    Customer Customer
    Groups Definition Needs
    of Business

    How are
    customer needs
    satisfied?
    Distinctive
    Source: Derek F. Abell, Determining the
    Business: the Starting Point of Strategic Competencies
    Planning (Englewood Cliffs, N.J.: Prentice-
    Hall) 1980. p. 17.
    Copyright © 1998 by Houghton Mifflin Company. All rights reserved.
    2-8

    Strategy and Ethics


    • Purpose of Business Ethics
    – NOT to teach right & wrong
    – IS to provide tools
    • Thinking Through Ethical Problems
    → Corporate Social Responsibility

    Copyright © 1998 by Houghton Mifflin Company. All rights reserved.


    2-9

    Figure 2.6: Model of Ethical


    Decision Making
    STEP 1 STEP 2 STEP 3 STEP 4

    Evaluate Decision Evaluate Establish Engage


    From Ethical Decision Moral In
    Standpoint. From Ethical Intent Ethical
    Identify Affected Standpoint. Behavior
    Stakeholders. Moral
    Are Stakeholder Principles
    Rights Violated

    Copyright © 1998 by Houghton Mifflin Company. All rights reserved.

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