MGT685_Simulation_EMBA

Business Plan
Proposal

Garden designer

Submitted By:

Name: Khalid Fahad M Aldosari ID number: G220000978

Degree Name: Executive masters business administration Name of the College: business school
Couse Number and Name Capstone simulation Submission Date: Feb 2nd 2024
Name of the Mentor Abdulaziz Dakhel Alhammadi

Note: All information required in this proposal is mandatory. Provide a brief explanation under each
section. You are not required to discuss the full-fledged plans in this proposal.

1
MGT685_Simulation_EMBA
1 Description of the Business Idea
2 Industry and Market Analysis
3 Target Customers
4 Marketing Strategy
5 Value Prepositions
The idea is about garden design. Garden
design is in line with service industry
that is currently not flooded because
people are not aware of it as to require
professional skills. Many people in the
homestead are willing to do the dirty
work but many do not have the skill to
draw and design their backyard for
proper landscaping. With this idea, I
have tried to resolve and make informed
decision about the idea by use of SWOT
analysis and PESTEL. I have tried to
look at it in a wider perspective of
looking at the market position strategies
by looking at the strengths, weaknesses,
opportunities and threats. The analysis
describe a lot of positive impacts as
compared to its weaknesses.
The market analysis shows that many
people want their homestead to look
good. There are very few professional
who can do garden landscaping with
professional drawings and designs.
Potential Target customers are all the
home owners who wants their homestead
to have a proper garden design
Some of the market strategies include
proper awareness and marketing through
social media, website and events
The available market demand for garden
design services with limited provision of
the same service in the present
population
2
MGT685_Simulation_EMBA

6 Financial Plan Cost of materials, cost of labor,

marketing cost, over projected income
7 Operations Plan Having a proper company structure with
each department playing a critical role
that will be regarded as a responsibility
that must be achieved
8 Risk Management Plan The organization will develop risk
assessment plan and policies to enhance
sustainable work and customer
satisfaction
9 Future Plans To expand the company by enhancing
innovations and upskilling of the
employees for proper service delivery to
enhance customer sustainability
10 Project Implementation Plan/Time Frame This project is going to be completed in
a period of 12 weeks, the work
breakdown entails
1. Problem identification –week1
2. Design – week 2 and 3
3. Project execution – week4 –
week8
4. Monitoring and evaluation –
week9.week11
5. Close of project –week 12