CKSHAH VIJAPURWALA

INSTITUTE OF MANAGEMENT
BBA SEM 2

REPORT ON HAVMOR ICECREAM

PREPARED BY : VANSHIKA MANGTANI

 INDEX
1. introduction
2. departments
3. production department
4. current market status
5. environmental and safety policy
6. quality and product standards
7. mission and vision
8. awards and recognization
9. targeted audience
10. objective of industrial visit
11. outcome of visit
12. conclusion
The History of Havmor Ice Cream :

 Havmor Ice Cream is a brand that has been

around since 1944, when it was founded
by Satish Chona in Karachi, Pakistan.
Chona was an engineer who used to work
for BOAC (of British Airways). After his
day job he started working at his
uncle’s restaurant, where he learnt to make
ice-creams After the partition of India and
Pakistan, Chona moved the business to
Ahmedabad, India, where it has thrived
ever since. He called this fledgling brand
'Havmor' -- a neologism for 'Have More' --
which meant the customer, got more value
for money, and more taste to relish, from
his Ice Creams. Perhaps he didn't know it
then, but he had laid the foundation for one
of Western India's most enduring market
legends. And good quality, like good
character, wins over the situation sooner or
later. It also may be described as an
experiment of a business running
successfully since past 70 years. It
 represents the co-operation of four groups
which are interlined with each other.
 Milk producers
 Process of milk in factory for ice cream
 Marketers
 consumers
Today, Havmor Ice Cream is one of the
most popular ice cream brands in India,
with over 160 flavours available across the
country. The company prides itself on using
only the finest ingredients and creating
unique, delicious flavour combinations
 DEPARTMENTS
Production Department : The production
department of Havmor is responsible for
creating the delicious ice creams that the
brand is known for. This department ensures
that the ice creams are made using high-
quality ingredients and that they meet the
brand's standards for taste and texture. And
the production process is the combination of
certain steps to obtain the final product.
These steps collectively are said as process.
Many processes are undertaken in creaming
before the milk & milk products reach the
hands of the final consumer Because of the
processing the life expectancy of these
perishable items increases and they may be
preserved and retained for a longer period
without any deterioration in the quality.

Marketing Department :The Marketing

Department of Havmor is responsible for the
promotion and advertising of the company's
products and services. It conducts market
research to identify consumer needs and
preferences, and develops marketing
 strategies to reach target audiences through
various channels such as social media,
television, print, and radio. The department
also manages public relations and
communication with stakeholders, including
customers, investors, and the media. It
works closely with other departments within
the company to ensure that all marketing
efforts are aligned with the overall business
goals and objectives.

Finance Department: The Finance

Department at Havmor is responsible for
managing the company's financial resources
and ensuring that it remains profitable and
sustainable. They oversee budgeting and
forecasting, financial reporting, and tax
compliance. The department also provides
strategic guidance to senior management on
matters related to investments, mergers and
acquisitions, and risk management. They
play a critical role in helping Havmor
achieve its long-term growth objectives.
Human Resources Department: The
Human Resources Department at Havmor is
responsible for managing the company's
most valuable asset: its employees. They
handle everything from recruitment and
hiring to training and development, and
provide support for all HR-related issues.
The department also oversees employee
benefits, compensation, and performance
evaluations. They strive to create a positive
and inclusive work environment that fosters
creativity and innovation, and encourages
employees to grow both professionally and
personally.
 PRODUCTION PROCESS :
 Ingredient Sourcing: The first stage in
the production process of Havmor is
ingredient sourcing. The company sources
only the highest quality ingredients from
trusted suppliers, including fresh milk,
cream, sugar, and natural flavours. Once
the ingredients are received, they undergo
a thorough inspection process to ensure
that they meet Havmor's strict quality
standards before being used in the
production process.
 Mixing and Freezing : After the
ingredients have been sourced and
inspected, they are mixed together in
precise proportions using advanced mixing
equipment. This ensures that the ice cream
has a consistent texture and flavor. The
mixture is then frozen using state-of-the-
art equipment that rapidly freezes the
mixture while also incorporating air into it
to create a light and fluffy texture.
 Flavoring and Additives : Once the ice
cream base has been created, it is time to
add the flavors and any other additives.
Havmor uses only natural flavors and
colors in their ice cream, ensuring that
each scoop is packed with delicious,
authentic flavor. Some of the popular
flavors offered by Havmor include
chocolate, vanilla, strawberry, and mango,
as well as more unique flavors like roasted
almond and paan (a traditional Indian
mouth freshener).
 Packaging and Quality Control :
Once the ice cream has been flavored and
mixed, it is time to package it for
distribution. Havmor uses advanced
packaging technology to ensure that the
ice cream stays fresh and delicious during
transit. Before the ice cream is packaged, it
undergoes a rigorous quality control
process to ensure that it meets Havmor's
high standards. This includes testing for
texture, flavor, and overall quality.
 Distribution and Sales : Finally, the
packaged ice cream is ready to be
distributed to stores and customers.
Havmor has a wide distribution network
across India, making their delicious ice
cream available to people all over the
country. In addition to selling their ice
cream in stores, Havmor also operates
their own chain of ice cream parlors,
where customers can enjoy a wide variety
of delicious ice cream treats and desserts.
 CURRENT MARKET STATUS :

 Sales Figures: According to recent

reports, Havmor's sales figures have been
steadily increasing over the past few years.
In 2018-19, Havmor's revenue was Rs. 400
crores, and it is expected to reach Rs. 500
crores by 2020-21. This indicates a growth
rate of around 25% per annum.
Furthermore, Havmor has a strong
presence in western and northern India,
where it has a market share of around
10%. However, it faces tough competition
from other established brands like Amul
and Kwality Wall's.
 Market Share : As mentioned earlier,
Havmor has a market share of around 10%
in western and northern India. However,
this varies depending on the region. For
example, in Gujarat, Havmor has a market
share of around 30%, while in Delhi-NCR,
it has a market share of around 5%.
Havmor also has a strong presence in the
premium ice cream segment, where it has
a market share of around 15%. It has been
 able to achieve this through its innovative
flavours and packaging, which appeals to
the younger generation.
 Growth Rate: Havmor's growth rate
has been impressive over the past few
years. As mentioned earlier, it has a
growth rate of around 25% per annum.
This can be attributed to its expansion into
new markets and product segments.
Havmor has also been able to leverage
technology to improve its distribution
channels and increase its reach. For
example, it has tied up with online food
delivery platforms like Swiggy and
Zomato to deliver its products directly to
consumers.
 Challenges: Despite its success,
Havmor faces several challenges in the
market. One of the biggest challenges is
the intense competition from established
brands like Amul and Kwality Wall's.
These brands have a wider product
portfolio and a stronger distribution
network.Another challenge is the changing
consumer preferences towards healthier
options. Havmor has tried to address this
by introducing sugar-free and low-fat
options, but it remains to be seen if this
will be enough to attract health-conscious
consumers.
ENVIROMENTAL AND SAFETY POLICIES:

 Havmor's environmental policy focuses on

reducing its carbon footprint and conserving
natural resources. The company has implemented
various initiatives such as using eco-friendly
packaging materials, reducing water
consumption, and promoting renewable energy
sources. And promote greening of the earth
within factory premises. Minimize generation of
waste and follow appropriate methods for it’s
disposal. Continually improve the environmental
performance havmor places a high priority on the
safety and quality of its products. To ensure this,
the company adheres to strict standards
throughout the manufacturing process. This
includes regular testing of raw materials and
finished products, as well as maintaining a clean
and hygienic production facility. Havmor values
the health and safety of its employees above all
else. The company provides a safe working
environment by adhering to strict occupational
health and safety guidelines. This includes
providing training and protective equipment to
employees, conducting regular safety audits, and
promoting a culture of safety throughout the
organization
Quality Standards :
 Havmor prides itself on maintaining
high-quality standards for its products.
The brand uses only the finest
ingredients, sourced from trusted
suppliers.
 The manufacturing process at Havmor
is closely monitored to ensure that the
products meet stringent quality and
hygiene standards. The brand also
regularly conducts taste tests to ensure
that its products are up to the mark.

Product Range :
 Havmor offers a diverse range of ice
cream products, including cups, cones,
sticks, bars, and family packs. The
brand also offers sugar-free and low-fat
options for health-conscious
consumers.
 In addition to its regular ice cream
flavors, Havmor has introduced several
innovative products like ice cream
cakes, sorbets, and frozen desserts. The
brand also offers seasonal flavors like
mango and lychee during the summer
months.
Mission of havmor:
 Havmor's mission is to create delightful
moments of joy by offering a wide
range of high-quality, innovative, and
delicious ice cream products. The
company aims to exceed customer
expectations by constantly innovating
and improving its products and
services.
 At the core of Havmor's mission is the
belief that everyone deserves to indulge
in a little bit of happiness every day. By
creating delicious and memorable ice
cream experiences, the brand hopes to
spread joy and positivity in the world.
Vision of havmore :
 Havmor's vision is to be the most
loved and trusted ice cream brand in
India. The company aspires to
achieve this by continuously
innovating and creating new and
exciting flavors, while also
maintaining the highest standards of
quality and customer service.
 The brand's ultimate goal is to
become a household name in India,
synonymous with delicious and
indulgent ice cream treats that bring
people together and create lasting
memories.
Awards and Recognitions :
 Over the years, Havmor has received
numerous awards and recognitions for
its exceptional products and services.
In 2017, the brand won the 'Best Ice
Cream Brand' award at the Times Food
Awards, one of the most prestigious
food awards in India.
 Havmor has also been recognized for
its innovative flavors and packaging
designs. In 2019, the brand won the
'Most Innovative Ice Cream Flavor'
award at the International Ice Cream
Expo, held in New York City.
Targeted Audience :
 Havmor's targeted audience is
primarily families and young adults
who enjoy indulging in sweet treats.
The brand's wide range of flavors and
product offerings cater to different age
groups and tastes, from classic vanilla
and chocolate to more adventurous
flavors like paan and rose petal.
 The brand also targets ice cream
enthusiasts who appreciate high-quality
and innovative products. Havmor's
commitment to using only the best
ingredients and constantly
experimenting with new flavors
appeals to discerning customers who
are willing to pay a premium for a
superior ice cream experience.
OBJECTIVE OF INDUSTRIAL VISIT :
 Industrial visits are an essential part of
education that provides real-world exposure
to students. It is a great opportunity for us to
gain practical knowledge and experience in
their respective fields. Industrial visits allow
us to understand the working environment
and culture of various industries.They can
observe the different processes,
technologies, and techniques used by
professionals in their field of interest.
Industrial visits provides the networking
opportunities to interact with professionals
and experts in their field. we can learn about
job opportunities, career paths, and industry
trends from experienced professionals.
Industrial visits offer hands-on learning
experiences that cannot be replicated in a
classroom setting. we can see how theoretical
concepts are applied in real-world situations
and gain practical skills that are invaluable in
their future careers. Industrial visits can help
us make informed decisions about their
future career . we can explore different job
roles, industries, and work environments to
determine which path suits them best
 OUTCOME OF VISIT :
 One of the first things that stood out to
me during my visit to Havmor was their
wide range of product offerings. From
classic flavors like chocolate and vanilla
to unique options like paan and guava
chili, there was something for everyone.
They also had a variety of toppings and
mix-ins available, allowing customers to
customize their orders to their liking.
What impressed me even more was the
quality of the ice cream itself. It was rich,
creamy, and had a smooth texture. The
flavors were distinct and not
overpowering, making it a delightful treat
for the taste buds. Another aspect of my
visit that left a lasting impression on me
was the excellent customer service
provided by the staff at Havmor. For
instance, they offered to let me sample
different flavors before making a
purchase and checked in with me
throughout my visit to ensure that
everything was to my satisfaction.
Overall, my visit to Havmor was a
positive and memorable experience. The
brand has successfully created a
welcoming and inclusive atmosphere that
caters to all ages and tastes. Their
commitment to quality and customer
satisfaction is evident in every aspect of
their operations, from the products they
offer to the service they provide. I would
highly recommend Havmor to anyone
looking for a delicious and enjoyable ice
cream experience. Whether you're a long
time fan or a first-time visitor, you're sure
to leave with a smile on your face and a
satisfied palate
Conclusion :
 In conclusion, Havmor has come a long
way since its inception in the early
1940s. Although the company started as
a small ice cream parlor in Gujarat,
India, it has now grown into a well-
known brand that is widely recognized
throughout the country. Through its
decades of hard work, innovation, and
dedication, Havmor has managed to
establish itself as a leader in the ice
cream industry.
 One of Havmor's greatest strengths is its
commitment to quality. The company
takes great care to use only the finest
ingredients in its products and maintains
strict quality control standards
throughout its manufacturing process.
This dedication to excellence has helped
Havmor build a loyal customer base,
with people across India flocking to their
 stores for the delicious and creamy ice
cream.
 Moreover, Havmor has demonstrated a
remarkable ability to adapt to changing
market conditions. The company has
diversified its product line, introducing
new flavors and packaging options that
cater to a wider audience. Additionally,
Havmor has expanded its distribution
network, making its products available in
more than a hundred different cities
across India.
 Another key factor in Havmor's success
has been its focus on customer
satisfaction. The company has always
been committed to providing excellent
service and ensuring that its customers
are happy with their products. This
customer-centric approach has helped
Havmor establish a strong reputation for
reliability and trustworthiness.
 Furthermore, Havmor's efforts to
embrace sustainability and ethical
business practices are commendable. The
company has taken steps to reduce its
environmental impact, using eco-friendly
packaging and adopting sustainable
agriculture practices. Additionally,
Havmor has implemented fair labor
practices and ensures that its workers
receive fair wages and benefits.
 Looking ahead, there is no doubt that
Havmor will continue to innovate and
expand its reach. With a committed
management team, a loyal customer
base, and a focus on sustainability, the
company is well-positioned to meet the
challenges of a rapidly changing market.
As Havmor continues to grow and thrive,
it will undoubtedly remain one of India's
most beloved ice cream brands for many
years to come.
THANKYOU