SRRL

Feldman, Frazelle, and Swinney (2022) delve into how food delivery platforms and restaurants
interact, focusing on how it affects restaurant operations. They find that the usual way of sharing
revenue between platforms and restaurants doesn't work well. This setup often hurts dine-in sales and
makes it harder for restaurants to make money. Instead, they suggest a different way of sharing revenue
that includes both delivery sales and a fixed fee per order. This study agrees with others by Houck
(2017), Dunn (2018), and Meyersohn (2018), who also say that partnering with delivery services might
not help restaurants as much as people think.

Tsai, Wahyudin, and Chen (2022) studied into how food delivery services affected the restaurant
business in their publication. Their research showed that things like a competitive advantage and reliable
services are crucial for making sure everyone is happy. Using a model, the authors isolated elements that
are useful for restaurants, like revenue sharing and ownership of customer data. Despite several
limitations, such the fact that it only looked at small and medium-sized restaurants in one area, the study
does highlight the need for more comprehensive studies that include bigger restaurants from all over the
world. The operational performance of the food service business might be shaped by this method, which
could help food delivery service providers to increase their services for all stakeholders.

Effect on financial assessment

Effect on efficiency improvement

Effect on challenge identification

Effect on strategy development

Effect on revenue generation enhancement

The second box illustrates the possible effects of food delivery couriers on the operational
performance of food service industry. Effect on performance evaluation, (specify its purpose). Effects on
financial assessment, (its purpose). Effect on efficiency improvement, (specify its purpose). Effect on
efficiency improvement, (specify its purpose). Effect on strategy development, (specify its purpose).
Effect on revenue generation enhancement, (specify its purpose). (The theories it is base and grounded)
 "The second box illustrates the potential effects of food delivery couriers on the operational
efficiency of the food service sector. The aim of this study is to understand how food delivery courier’s
incorporation affect performance evaluation, financial assessment, challenge identification, and revenue
generation within the industry. The effect of courier incorporation on performance evaluation seeks to
measure how it affects important performance measures, offering valuable insights into operational
efficiency. The effects of financial assessment attempt to study the potential cost savings and revenue
increases that result from incorporating courier services, providing an understanding of the financial
consequences. Challenge identification aims to identify and address operational obstacles that arise
from incorporating couriers, ensuring smoother operations. Lastly, in order to have a better knowledge
of business sustainability, the Effect on Revenue Generation seeks to investigate how courier integration
affects the sources of revenue."