Individual Assignment

Provide citations and references. Arrange references in alphabetical order. Do not number the
references.
Maximum number of appendixes = 15.
Provide evidence.

1.0 INTRODUCTION AND COMPANY OVERVIEW

In this individual assignment, I have chosen to analyse how the marketing environment forces
can affect the growth of Uniqlo men’s clothing in Malaysia. Uniqlo men’s clothing is sold by
Uniqlo (Malaysia) Sdn. Bhd. (Some students may want to give reasons why they choose to
write on Uniqlo men’s clothing).

Uniqlo Japan – Name of Japanese company? Which year started? By who? Headquarters in
Japan? What does it manufacture and sell? How many countries in the world? Where are the
clothing produced?

Uniqlo Malaysia – Name of Malaysian company. Which year started? Location of

headquarters? Type of business? Number of stores in Malaysia? Number of employees?
Profit or loss last year?
(For public-listed companies – What is the current share price in RM?)

Vision, mission, values, … of the company.

Uniqlo men’s clothing – describe colours, designs, sizes, price range, materials used. Where
are they sold? Show pictures in appendix.

1.0 approximately 1 page.

2.0 MARKETING ENVIRONMENT ANALYSIS

Give 6 points from any 4 forces. 6 points = 6 paragraphs. Each paragraph = approximately
half page.
Explain how the 6 forces can impact your company/brand/product’s growth.

2.1 Political forces

- Political stability
- Need to apply for manufacturing licence from government
- High-value goods tax
- Sales and Service Tax increase from 6% to 8%
2.2 Economic forces
- % of working Malaysians
- Unemployment rate
- Income level of T20, M40, B40. Dual income. Purchasing power.
- Depreciation of ringgit against the US dollar
- Inflation

2.3 Sociocultural forces

- Increase in population of target market
- How many % are Muslims. Halal certification from JAKIM.
- Different festivals
- Healthy lifestyle
- Necessities e.g. food, biscuits, etc.
- Transportation e.g. cars

2.4 Technological forces

- AI, robotics, automation
- IoT technology
- 5G
- e-commerce, social media, mobile technology
- e-wallet

2.5 Legal and regulatory forces

- Trade Marks Act 1976
- Consumer Protection Act 1999
- Communication and Multimedia Act 1998
- Food Act 1983 and Food Regulations 1985
- Sale of Goods Act 1957

2.6 Environmental (physical) forces

- Hot weather – increase in demand for air-conditioner
- Air pollution
- Shortage of raw materials
- Green technology
- Land pollution - recycling

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APPENDIXES

Each appendix must have title and source.

Maximum 2 appendixes on 1 page.

Appendix 1: Secret Recipe Logo

Source: xxxxx

Appendix 3: Malaysia Unemployment Rate

Source: xxx

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Appendix 5: Statistics of social media user in Malaysia from 2016 to 2021

Source: xxx

Appendix 3: Population of Malaysia

Source: xxx

Appendix 4:
Starbucks Drinks
and Food

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 Source: xxx