Professional Documents
Culture Documents
CONTENTS
INTRODUCTION ........................................................................................................................................ 2 SIX EASY STEPS TO CREATING YOUR BRAND WITH A MARKET READY RESUME ...................... 3 STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 REVIEW YOUR CURRENT RESUME ......................................................................................... 3 BUILD YOUR PERSONAL BRAND BY CREATING A SKILLS INVENTORY ........................................ 4 DEFINE YOUR ACCOMPLISHMENTS ........................................................................................ 5 RESUME SECTIONS/HEADINGS ............................................................................................. 6 YOUR FIVE PS CHECKLIST EASY TO READ AND ERROR-FREE ............................................. 8 GETTING YOUR RESUME MARKET READY ............................................................................ 10
APPENDIX A - STAR WORKSHEET TEMPLATE ..................................................................................... 12 APPENDIX B - ACTION ORIENTED WORDS AND PHRASES ..................................................................... 13 APPENDIX C - ONLINE RESOURCES FOR MORE RESUME TIPS .............................................................. 21 APPENDIX D - FINANCE RESUME GUIDELINES ...................................................................................... 22 APPENDIX E - SAMPLE RESUMES AND FORMATS ................................................................................. 23
Centre for Business Career Development MBA Career Development Resume Guide - 2009
INTRODUCTION
Whether you are competing for a full-time, Co-op or summer employment opportunity, having a professionally prepared resume and cover letter can make the difference between getting your first interview or not. It is estimated that employers spend 30 seconds reading a resume/cover letter on the first review. Your resume must speak directly to the employer's needs and clearly demonstrate the value that you will bring to the organization. To maximize the impact of your resume, it must be: Accomplishments-oriented Easy to read Error-free Unique You, Inc.
Ask yourself these questions: Does my resume demonstrate my unique skills, abilities and experience? What key competencies are currently highlighted on my resume? How does my resume differentiate me from the competition? Does it create interest, describe accomplishments and validate results with quantifiable evidence? Is my resume easy to read and does it flow logically?
While there is no one right way to craft a resume, this guide will help you present and market your experience and qualifications in the style and format that is well-received by employers. We recommend that you start by reviewing your Self-Assessment Activity results (SPECS checklist) in your You, Inc. @DeGroote Portfolio and create a Skills Inventory (next page) to remind you of your key successes so that you can incorporate the results of your experiences into your resume.
Other Resources: 1. Resume Critiquing 2. One-on-One Consultations with CBCD Relationship Manager 3.
Centre for Business Career Development MBA Career Development Resume Guide - 2009
SIX EASY STEPS TO CREATING YOUR BRAND WITH A MARKET READY RESUME
Writing a resume and preparing for interviews can be hard and frustrating. For a resume to be effective, it must show how the skills and accomplishments you have now will translate into what you can do in the future. Think of your resume as a personal marketing tool you must create your personal brand by highlighting your experiences and accomplishments as they relate to the position for which you are applying. As you acquire new skills and experience (Co-op work terms or summer employment), your resume should continue to evolve and showcase your personal brand. This guide presents a 6-step methodology to resume preparation. Follow each step and your resume will be market ready for your ideal position. Additional resource materials are available through the Centre for Business Career Development and online.
STEP 1
Ask yourself these questions: Does it reflect your strongest and most relevant strengths? Are the bullets on your resume achievement-oriented and quantifiable? Do they incorporate the STAR (Skill, Time, Action, Results) method, as explained on page 5? Do the skills highlighted in your resume match the employment opportunity and competencies listed by the employer? Now that you have reviewed your current resume, lets review the next five steps to create a market ready resume reflecting your personal brand.
Centre for Business Career Development MBA Career Development Resume Guide - 2009
STEP 2
To effectively market yourself, you need to have a solid understanding of the product you are promoting YOU. Do not worry if you have not had significant business experience. By evaluating your past activities (what you have done and/or contributed in school, work and other activities) you will discover aspects of your life that make you unique and valuable. This is what we refer to as a Skills Inventory what experiences make you distinctive and interesting to an employer? Look at your Education, Employment, and Other Activities (travel, sports, community activities - anything outside school/work) and ask yourself: What are my buying motivators (What can I bring to an employer?) Details of my past experience and achievements, what did I do? Where was I and who else was there? What activities were required in my jobs/experiences? With whom did I interact? How? (Did you train others?) What are my supporting qualifications (What other skills do I have to offer?) What new things have I learned? About myself and other people? What are my credentials and areas of expertise? Skills, equipment and techniques used and developed Ideas, concepts, knowledge What added value do I bring (How do I bring more to the job than expected?) What did I contribute? Unique offerings? Skills, knowledge Personal traits, style Ideas, new approaches and options What did I find rewarding and enjoyable? For what did others commend me? What did others say I did especially well? If you returned to a previous employer, or were promoted, what were the reasons for this recognition? What did I accomplish, produce, succeed at or improve? What were the results? Did you meet or exceed expectations?
Centre for Business Career Development MBA Career Development Resume Guide - 2009
STEP 3
Typically found in your Work Experience or Employment section of your resume, STAR statements show achievements, accomplishments and results. By highlighting your skills, attributes and experiences, it will allow employers to see not only what you did, but how well you did it. Reflect on your experiences using the STAR method: S Skill Which skill was used? T Time When did you use this skill? A Action What was your role? R Results What impact/ outcome was achieved?
Use action verbs that add power and movement to your accomplishments. Avoid passive words such as assisted, aided, and helped; as these are weak descriptors and do not say what you did. Avoid being subjective. Provide evidence of how and where you demonstrated a skill. Be specific and briefly explain the complete story, including the scope and impact of your role, who you partnered with, how, why, or for whom your work was used and your overall contributions. Quantify results complete your story with the results of your work what value did you bring to the team and/or company?
TIME
January 2008
ACTION
Introduced/revised expense policies Control procedures
RESULT
Annual savings of $275K Modified policies
ACCOMPLISHMENT STATEMENT:
Introduced and modified expense management policies to more effectively control spending in both the stores and head office, including a tender type process change resulting in a $275K annual savings. For more practice in confidently describing your achievements, more STAR worksheets and lists of action-oriented verbs and phrases are included at the end of this guide. (Appendix A and B)
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STEP 4
RESUME SECTIONS/HEADINGS
Your resume is more than just a summary of your past experiences. It should accurately reflect who you are and what you have to offer an employer. Use these Resume Sections/Headings to further emphasize your value and present you as an essential component to an organizations success.
EDUCATION
Variations
EDUCATION AND ACADEMIC ACHIEVEMENTS EDUCATION AND PROFESSIONAL DEVELOPMENT Represents the top 1/3 of your resume Include dates (e.g. Expected Completion: 2010) Coursework/Special Projects include in cover letter if relevant, under a separate heading on page 2, or create separate document to attach to resume if projects are significant (i.e. publications) Do not include references to High School Scholarship and Awards include recognition awards only (Deans Honour List)
Best Practices
WORK EXPERIENCE
Variations
Best Practices
PROFESSIONAL EXPERIENCE (use only if exposure is business related and extensive) EMPLOYMENT RELATED EXPERIENCE Place after Education Heading STAR stories: accomplishment-oriented bullet points Include up to five (5) achievements (bullets) per work experience Vary the action-oriented verbs used to describe achievements
Centre for Business Career Development MBA Career Development Resume Guide - 2009
Best Practices
SUMMARY OF QUALIFICATIONS CAREER RELATED SKILLS ACHIEVEMENTS AND SKILLS List skills or words directly related to personal brand, past experience, position, organization and/or industry Avoid subjective claims ensure skills listed are supported throughout the rest of the resume Include computer related skills Include language skills (state level of proficiency and differentiate between oral/written skill)
VOLUNTEER ACTIVITIES
Variations
Best Practices
VOLUNTEER EXPERIENCE COMMUNITY ENGAGEMENT Typically found on second page as a separate section Include as part of work experience only if activity directly related to overall career strategy and personal brand Ensure there is a link to competencies and overall personal brand (Use STAR)
EXTRACURRICULAR ACTIVITIES ACTIVITIES AND INTERESTS Include if relevant to brand and career objective Be specific, not just travel or music why, what type etc.
PROFESSIONAL DEVELOPMENT
Variations
Best Practices
PROFESSIONAL ACHIEVEMENTS EDUCATION AND PROFESSIONAL DEVELOPMENT PROFESSIONAL TRAINING (i.e. Wall Street Prep, Toastmasters) Normally included as part of EDUCATION section if relevant (i.e.CFA Level 1 Candidate) Include professional membership, affiliations and general courses or training on page 2
Centre for Business Career Development MBA Career Development Resume Guide - 2009
STEP 5
Remember - a resume cannot guarantee you a job, but it can eliminate you from getting an interview. Before submitting your resume, use this checklist to help you critically review your resume to ensure that it is easy to read and error-free.
POSITIONING
Reverse Chronological Order Your resume is about YOU, not the school, company or date, so your degree(s) and position(s) are on line one, while the school, organizations and dates are on line two EDUCATION: Degree, major/specialization on first line, in bold - University name, location, and date (positioned at right margin) on second line, not bold EMPLOYMENT: Position/title and department (if relevant) should appear on first line, in bold - Company name, location, and date (at right margin)on second line, not in bold Highlight most recent information first Write months out in full - no abbreviations First Impressions First page of resume must be the strongest - visually and in content
POWER INFORMATION
Achievement Orientation Make use of STAR stories to demonstrate what, why, how, when, and the result or achievement Work experience must include results/outcomes (quantify where possible) and not simply a list of your duties or tasks Reduce information relating to responsibilities or references to Responsible for
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Action Verbs Use past tense, even if currently in role Avoid vague descriptors and subjective claims (many, entire, various, responsible for, assisted) Use different descriptors and verbs throughout document limit word and phrase repetition Bullet Points Utilize bullet points (3 - 5 points per work experience) One sentence only per bullet point Most significant and/or relevant aspects of role should be in first bullet, then inserted in bullets in descending order of importance Ensure consistent use of periods throughout resume (all or none) Objectivity I / my has no place in resumes, minimize use of personal pronouns Non-Traditional Experiences Include transferable skills from non-traditional experiences (outside business environments) Omissions Do not include references to High School Do not include dollar value of scholarships unless over $8K Do not include references (it is assumed you will provide, if requested)
Centre for Business Career Development MBA Career Development Resume Guide - 2009
STEP 6
Almost there! Your resume now includes: Accomplishments that are unique to you A personal brand message An easy to read format using the 5 Ps Checklist
As the final step in your preparation, you must ensure that your resume is market ready does it meet the requirements as stated in the employers job description? Review your updated resume and ask yourself: Does my resume reflect the brand I want to represent and is it effectively communicating this brand to employers? To ensure that your resume is market ready use the following exercise to determine if your resume is effectively demonstrating the skills required of your target market and position.
List the key competencies you have identified as essential in your target market or position. Does your resume effectively highlight these competencies? Are there any gaps? (Look at all sections of your resume: Work Experience, Skills, Volunteer Activities, Interests, etc.)
Only make significant revisions to your resume when you are seeking employment in two very different sectors (i.e. Finance and Marketing); otherwise your resume will not require major changes for each job to which you apply. Depending on the role that you are applying for, your resume should change to reflect the skills and qualifications required by the employer. For example, a finance resume will highlight more analytical and quantitative skills versus a consulting resume which should demonstrate more decision making and leadership skills. Tailor your resume effectively to represent your brand to each employer.
Centre for Business Career Development MBA Career Development Resume Guide - 2009
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Using the template below, highlight the key competencies sought by an employer and assess your competency profile.
COMPETENCY: I have demonstrated this competency: Explain how my experience demonstrates this competency: This represents a competency gap: Describe how I can positively close the gap:
COMPETENCY: I have demonstrated this competency: Explain how my experience demonstrates this competency: This represents a competency gap: Describe how I can positively close the gap:
COMPETENCY: I have demonstrated this competency: Explain how my experience demonstrates this competency: This represents a competency gap: Describe how I can positively close the gap:
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SKILL
TIME
ACTION
RESULT
ACCOMPLISHMENT STATEMENT:
TARGET MARKET/POSITION:
SKILL
TIME
ACTION
RESULT
ACCOMPLISHMENT STATEMENT:
TARGET MARKET/POSITION:
SKILL
TIME
ACTION
RESULT
ACCOMPLISHMENT STATEMENT:
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LEADERSHIP SKILLS
able to move into totally new situations on my own able to take initiative in developing relationships continually searching for more responsibility excellent at organizing my time/time of others works without supervision/self-directed unwilling to automatically accept status quo keen perception of the potential of things rather than accepting status quo acts as agent of change/promote major changes plans, initiates, affects change sees a problem and acts immediately to solve it deals well with the unexpected or critical issues able to act decisively in emergencies adept at confronting others with difficult personal matters no fear of taking manageable/educated risks adept at policy making able to terminate projects/people/processes when necessary inspiring, motivating, and leading organized groups skilled at chairing meetings leads others/impresses others with charisma and enthusiasm
ABILITY TO PERFORM
confidently participates in group settings poised in public appearances exceptional speaking ability articulates/stimulates people and generates enthusiasm understands value of the ridiculous in illuminating reality conducting and directing public affairs and ceremonies develops strong, artistic (visual) presentations
NUMERICAL/ACCOUNTING/FINANCIAL SKILLS
high accuracy in computing financial planning and management/maintain financial records conducts economic research and analysis performs cost analyses, estimates, projections, comparisons develops a budget/budget planning, preparation, justification, administration, review skilled at allocating scarce financial resources prepares financial reports uses numbers as reasoning tool/sophisticated mathematical abilities effective at solving statistical problems
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INFLUENTIAL/PERSUASION SKILLS
establishes rapport quickly inspires trust in minds of others expert in reasoning persuasively/developing a thought influences the attitudes, ideas of others promotes ideas, products effectively without tearing down competing ideas or products sells program or course of action to decision-makers develops markets for ideas/products motivates others and stimulate them to action gets diverse groups to work together, adept at conflict management mediates between contending parties or groups negotiates to joint decisions crisis intervention
Centre for Business Career Development MBA Career Development Resume Guide - 2009
INSTRUCTIONAL/EDUCATIONAL SKILLS
fosters a stimulating learning environment adept at using visual communications advises/aids people in making decisions ability to hear and answer questions perceptively keen ability to help others express their views facilitates personal growth and development of others clarifies goals, values of others designs educational events/organizes and administers in-house training programs trains one in something/group facilitating/provides leadership to groups, encourages discussion
Centre for Business Career Development MBA Career Development Resume Guide - 2009
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RESEARCH/ANALYSIS/EVALUATION SKILLS
anticipates situations before they become problems recognizes the need for more information to make an intelligent decision skilled at clarifying problems or situations adept at gathering information analyzes community needs, values, resources perceives and defines cause and effect relationships ability to trace problems to their source organizes material, information in a systematic manner excels at problem-solving, trouble-shooting reviewing and evaluating proposals by measurable or subjective criteria high level of decision-making skills, not afraid to re-evaluate programs, decisions, ideas
Using action words when describing your past experience helps to convey the impression that you have taken action and achieved results in the past. Action words also help to demonstrate and describe your uniqueness. To help simplify the resume writing process and to demonstrate consistency throughout your resume, we suggest that you keep all of your verbs in the past tense.
Centre for Business Career Development MBA Career Development Resume Guide - 2009
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Adapted from: The Complete Do-It-Yourself Resume Manual, H.A. Bezanson, Fleetwood Communications, 1985
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Keyword Phrases Finance recruiters will scan through resumes to identify key terms listed below are examples to include throughout the resume:
Fixed asset accounting Business process re-engineering Risk management Value added analysis Financial projections General ledger Trial balance Budget management Forecasting Business valuations
Financial statements Expense analysis Tax reporting Tax planning Financial and strategic planning P&L management Auditing and compliance Operating and working capital Mergers and acquisitions Cash flow management
Additional Resources www.vault.com Killer Investment Banking Resumes (www.wetfeet.com) Resumes for Banking and Financial Careers VGM Career Books, 2001 www.efinancialcareers-canada.com
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JANE DOE
121 King Street West, Hamilton, ON L1L 1L1 (333) 222-1111 jane@mcmaster.ca
EDUCATION
Master of Business Administration, Co-op DeGroote School of Business, McMaster University, Hamilton, ON Expected completion: December 2009
Bachelor of Arts, Political Science York University, Toronto, ON Graduated Deans Honour List Completed 1st and 2nd year, University of Western Ontario, London, ON Professional Development The Marquee Group, Financial Modeling in Excel 2008
2006
WORK EXPERIENCE
Marketing and Web Associate Acme Door Security Solutions, Oakville, ON September - December 2008 Implemented nine highly successful CRM databases used to track website visitor trends and buying patterns, increasing business growth and profit by nearly 15 percent in first year of implementation. Generated high levels of consumer awareness through targeted ad campaigns, including print and web, resulting in further increases in sales and doubling web traffic within two months. Designed sales tracking and market research training program for all product line sales in Canada; revised current vendor contracts to include national sourcing and purchasing of products. Led functional development of inventory tracking database for Yates-Durbin product line consisting of 125 distinct products; partnered with IT manager to determine technical specifications and launched system within six months. Information Analyst Corporate Express, Mississauga, ON January - April 2008 Managed desktop infrastructure redesign by administering, operating and managing multiple desktop systems and application server platforms across a five-province region for 2K clients. Developed new customer service level agreements and operating procedures for international purchasing division designed to reinforce brand awareness and ensure process efficiency. Consolidated up to 16 help desks into one centralized support system; improvements led to a 25 percent increase in customer call efficiency and further developed staff product knowledge. Incorporated analytical techniques such as flow charts, surveys and process mapping to eliminate duplication, facilitate workflow, and assure optimum utilization of staff and equipment. Customer Service Manager Cambridge Telecommunications, Cambridge, ON August 2006 September 2007 Managed recruitment and training of customer service representatives, expanded department from four to nine representatives and initiated formal reward system to recognize staff achievements. Achieved high revenue commercial account retention record of 98 percent through relationship management, contract review and regular follow-up. Conducted market research surveys amongst client base to seek feedback on sales techniques, follow-up methods and quality of after sales service used for continual improvement initiatives.
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JANE DOE
page 2
jane@mcmaster.ca
Director of Marketing, Recruitment and Leadership Canada Israel Experience Center, Toronto, ON September 2002 August 2003 Developed and implemented nation-wide university recruitment program involving campus visits and class presentations resulting in a 20 percent increase in student applications. Created print and web marketing vehicles for distribution to all post-secondary institutions accounting for a 14 percent increase in participant enrollment for summer and full year programs. Conducted staff seminars focusing on development of communication, facilitation and leadership skills needed for successful tour leaders. Promoted to Director upon completion of first Israel trip for demonstrating outstanding leadership. Customer Service Representative (CSR) Signal Bank and Trust, Toronto, ON March 2001 September 2002 Responded to inbound calls in support of customer requests for product information including GICs, RSPs and term deposits, fielding an average of 50 customer calls daily. Conveyed step-by-step GIC application instructions to clients in a reassuring manner, to resolve issues; reviewed and issued audits on account information resulting in decreased application errors. Performed queries and created monthly reports analyzing customer data such as completed applications and call-related errors; presented findings to management for monthly status meetings. Provided input into user interface design of new customer relationship management tracking system to be launched and delivered to all CSRs and management across all branches.
September
Undergraduate Teaching Assistant, Marketing Research, DeGroote School of Business 2009 Member, Case Competition Team, MBA Games, Montreal, QC Volunteer, York University Campus Walk Safe program Established academic peer tutoring program, University of Western Ontario
2008
2000
Centre for Business Career Development MBA Career Development Resume Guide - 2009
JANE DOE
Hamilton, ON L1L 1L1
EDUCATION
Master of Business Administration, Co-op DeGroote School of Business, McMaster University, Hamilton, ON Expected completion: December 2009
Bachelor of Arts, Political Science York University, Toronto, ON Graduated Deans Honour List Completed 1st and 2nd year, University of Western Ontario, London, ON
2006
WORK EXPERIENCE
Marketing and Web Associate Acme Door Security Solutions, Oakville, ON September - December 2008 Implemented nine highly successful CRM databases used to track website visitor trends and buying patterns, gaining nearly 30 percent in business growth and profit in first year of implementation. Generated high levels of consumer awareness through targeted ad campaigns including print and web, resulting in further increases in sales and doubling web traffic within two months. Designed sales tracking and market research training program for all product line sales in Canada; revised current vendor contracts to include national sourcing and purchasing of products. Led the functional development of an inventory tracking database for Yates-Durbin product line, consisting of 125 distinct products; partnered with IT manager to determine technical specifications and launched system within six months. Information Analyst Corporate Express, Mississauga, ON January - April 2008 Managed desktop infrastructure redesign by administering, operating and managing multiple desktop systems and application server platforms across a five-province region for 2K clients. Developed new customer service level agreements and operating procedures for international purchasing division designed to reinforce brand awareness and ensure process efficiency. Consolidated 16 help desks into one centralized support system; improvements led to a 25 percent increase in customer call efficiency and further developed staff product knowledge. Incorporated analytical techniques such as flow charts, surveys and process mapping to eliminate duplication, facilitate workflow, and assure optimum utilization of staff and equipment. Customer Service Manager Cambridge Telecommunications, Cambridge, ON August 2006 September 2007 Managed recruitment and training of customer service representatives, expanded department from four to nine members and initiated formal reward system to recognize staff achievements. Achieved high revenue commercial account retention record of 98 percent through relationship management, contract review and regular follow-up. Conducted market research surveys amongst client base to seek feedback on sales techniques, follow-up methods and quality of after-sales service used for continual improvement initiatives. Improved customer service satisfaction rating by 30 percent by incorporating client feedback into development of new policies and procedures. Handled all public relations issues maintaining positive corporate image and company position.
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jane@mcmaster.ca
Director of Marketing, Recruitment and Leadership Canada Israel Experience Centre, Toronto, ON September 2002 August 2003 Developed and implemented nation-wide university recruitment program including campus visits and class presentations resulting in a 20 percent increase in student applications. Created print and web marketing vehicles for distribution to all post-secondary institutions accounting for increase of 14 percent in participant enrollment for summer and full year programs. Conducted staff seminars focusing on development of communication, facilitation and leadership skills needed for successful tour leaders. Promoted to Director upon completion of first Israel trip for demonstrating outstanding leadership. Customer Service Representative Signal Bank and Trust, Toronto, ON March 2001 September 2002 Responded to inbound calls in support of customer requests for product information including GICs, RSPs and term deposits, fielding an average of 50 client calls daily. Conveyed step-by-step GIC application instructions to clients in a reassuring manner, to alleviate any problems; reviewed and issued audits on account information to decrease application errors. Performed queries and created monthly reports analyzing customer data such as of completed applications and call-related errors; presented findings to management for monthly status meetings. Provided input into user interface design of new customer relationship management tracking system to be launched and delivered to all CSRs and management across all branches.
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