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Due to the overwhelming response of opinions the respondents had during the qualitative questions.
Store layout and design will be the only subject that the researchers will consider in the. It’s not that
a brand doesn’t deserve consumer loyalty. If you happen to be looking for a quick and easy way in
the process of making the paper, then you must be needing small business or get to know more about
the following parts. In this research paper guide on how to write the conclusion, we will list down
the factors you will need when writing. It can also help you in developing effective strategies when
you are looking to launch a new product or introduce a new service to your target customers.
Considering the formal feature of a research paper contrary to the informal presentation of the
sample notebook paper templates, sharing facts from research with the use of a research paper is the
way to go for a researcher. They will be ready to pay high for a product when they know that the
company offers value for money. A research paper is not like any assignment that you forget about
after a day. Effect of the impact of customer loyalty on marketing performance of business. The
relationship between customer satisfaction and customer loyalty in the ba. In fact, the likelihood that
a brand will attain a high level of loyalty from a majority of users is slim to none. A person carrying
out market research will have to take into consideration both parties in his study. Starbucks is aiming
to change that assumption. (ICC Decision devices 2009). 2.15.2Starbucks new strategy is to focus
on its existing customer experience. Training on collaborative problem solvingTraining on
collaborative problem solving autobiographical essay outline. However, a lot of marketers find the
process of conducting a market research overwhelming due to the myriad of data and business
priorities, not to mention, the every changing trends in the market. CITATION Sal09 1033 (Burnett
2009). 2.1.4“For any business, it is expensive to gain new customers and relatively inexpensive to
retain existing ones, especially when the existing customers are satisfied or happy with the brand.
This will make it easier for you to point out where you could start and what idea should follow
which. 3. Narrow the generals to specifics The broader your topic, the more difficult it would be to
know where you should start and the scope that your topic should cover. Q11 - When are you most
likely to buy ice cream? (Check all that apply). Due to the information conducted from the survey
respondents felt that if their brand increased in price they would not continue to be a loyal customer.
67% agreed with that statement. This will help in making your piece unique and stand out, thereby
rewarding you some good points. Reviewing over 2.0 Review of Literature the reader will conclude
that loyal customers are hard to come by now-a-days with so many other companies offering the
same product for a cheaper cost. Facebook, Instagram and Twitter should be the primary focus for
marketing. Almost half of the students eat everyday at the Square. Research White Paper formatting
differs from term papers since it presents comprehensive detail on the problem or the topic being
addressed. If a brand is well positioned upon a key attribute in the product class (such as
technological superiority), then competitors will find it hard to attack. Two hypotheses of the three
were accepted and one was rejected from the recently discovered research on brand loyalty. 5.3
Researcher’s Opinion The researcher felt that many respondents’ answers were predictable. They
may be forced to find another, perhaps inferior, basis for competition. The editorial content is peer-
reviewed by an expert panel of leading academics. However, majority who eats almost every day in
the Square Canteen, only 8 out of.
Co-efficient of the dependent variable shows the slope (B) of the linear regression. Some business
entities have a research department that mainly focuses on researching business advancements. These
customers are, in essence, an extension of your sales force because they spread positive word-of-
mouth publicity. It’s just that the numbers are against it. (Kotler 1991). 2.19.1It is estimated that the
typical American is exposed to more than 3,000 paid marketing messages every single day. (Sticky-
Marketing.net 2004). 2.19.2.As much as 90% of all editorial content in our media is generated by
public relations professionals. (Sticky-Marketing.net 2004). 2.20What is Brand Equity? “Brand
equity is an intangible asset that depends on associations made by the consumer. This non-probability
sampling would be convenience sampling. However, there is some entrepreneurs and marketer who
interchanged market research with marketing research. In the research the ages were for the most
part all over the age of eighteen. As seen on the research paper example on this website, a research
paper is associated with three things. Depending on a customer's perception a company develops its
branding strategy.” CITATION Bra09 1033 (Brand Loyalty can Increase Saes 2009). 2.33Attitudinal
Brand Loyalty “Attitudinal brand loyalty should be the ultimate goal of any company. Only thirty
three percent responded yes. 4.7 Q6: Have you ever purchased a generic brand. The beginning
process is to pass out ten of survey instruments. A Research Paper Outline is usually explained in full
detail to the students so as to allow them to begin working on it without any problems. To most
students, it is a draft of what will be the most time-consuming and academically important project in
their entire time being a student of their course. This question was more of an opinionated question
to really understand on how the respondent felt about generic brands. You'll see how helpful they are
and how inexpensive they are compared to other options, Especially for Journal of Marketing
Research. This simply means that you need to convert your research paper into PDF format so as to
avoid others copying your work. You may also want to check out and download our marketing
proposal template, as well as our marketing checklist templates. The hypothesis stated, Brand loyalty
is not influenced by price. The idea is to see if brand loyalty is influenced by price. Of the 95
students surveyed, 14 of these students described their dietary preference. Companies spend tons of
money on advertising to promote their product to Soft-core Loyals and Shifting Loyals. The findings
to the question were 67% no and 33% yes. The willingness of 40 and 50 year-olds to buy new brands
carries over across every product category including electronics, personal care products, restaurants,
automobiles and more. (Conduit 2006). 2.18 Using Email to Increase Brand Loyalty Today, email is
the accepted method for advertising and giving information about a company. But at times it might
not be true and the customer might be forced to buy your products because of situational constrains.
Parts of the research paper are as follows: Title Page Acknowledgment Letter Table of Contents
Chapters Bibliography Curriculum Vitae What Is an Outline for a Research Paper. Early research
regarding word-of-mouth tended to focus on complaining behavior” (Gronhaug and Kvitastein,
1991). 2.13.1“More recently, however, the focus has shifted to recommendations and customer
advocacy. Topics you know of will also allow you to be able to complete your research paper faster.
Complete details of the survey data is shown in the table below. In the research the ages were for the
most part all over the age of eighteen. Young people (under 35) were generally more likely than their
elders to cross-shop between brand types. Further, perceived quality can be the basis for a brand
extension.
It will ensure that you achieve what you’re seeking through this research. Other factors that influence
the students’ purchasing decision. Would a seasonal product (ice cream) be of good promotional use
for Reverie? If they attempt a frontal assault by claiming superiority via that dimension, there will be
a credibility issue. You have to know what your thesis is and how you are going to support it. If the
respondent had never purchased a generic brand then the survey was not as relevant to them as
others. An average of 50% leaves within one year. “ (Michael A. Jones 2002). 7.12 Word of Mouth
Affects Brand Loyalty ”A negative experience decreases brand loyalty to a greater degree than a
positive experience increases loyalty. This is the main reason why this particular question was vital in
conducting this study. The negative press was causing an opening for competing brands to market as
the cheaper coffee choice. Remember, a good research paper is not just about presenting information
but about engaging critically with ideas and contributing to an ongoing scholarly conversation. As
shown above in the chart, 67% of the respondents stated that they would consider buying the generic
brand if a brand that they currently use is not available. 33% of the respondents said they would not
consider buying a generic brand. 4.10 Q9: If your brand increased in price, would you continue to be
a loyal customer. The Impact of Brand Image on the Customer Retention: A Mediating Role of Cust.
Are they emotionally loyal because they love your business and how you make them feel. A
Research Proposal The Relationship Between Customer Satisfaction And Consu. More than likely
yes because I am more likely to buy a brand that I am familiar with. 11. Yes, for the most part
depends on the other brands quality and taste. 12. No, price and quality are number one 13. 14. No,
competition controls pricing 15. A hike in customer loyalty of only 5 percent can ensure lifetime
revenue that increases profits per customer by as much as 95 percent. Impact of Brand Image, Trust
and Affect on Consumer Brand Extension Attitude. Well, thanks to the research paper formats
available here, you can easily make a research paper without worrying about the format at all. Kotler
and London Business School's views on Brand equity, brand loyalty. This includes in-text citations
and a bibliography or works cited page. A research paper is most commonly used to gain answers to
certain scientific questions of the world. Many times when you buy branded products, you pay extra
for the name. 22. No, many times they are just as good as the brand and cheaper. 23. No they have
the same ingredients as the brand name. (22) 24. No some generic products produce the same
benefits 25. Writing a research paper requires you to demonstrate a strong knowledge of your topic,
engage with a variety of sources, and make an original contribution to the debate. CITATION PKo91
1033 (Kotler 1991). 2.2 Three Different Categories of Brand Loyalty There are different categories
of customer brand loyalty. Despite that, writing research papers doesn’t have to be terrifyingly
difficult. The choices were: 1-strongly disagree, 2-disagree, 3-neutral, 4-agree and 5-strongly agree.
The willingness of 40 and 50 year-olds to buy new brands carries over across every product category
including electronics, personal care products, restaurants, automobiles and more. (Conduit 2006).
2.18 Using Email to Increase Brand Loyalty Today, email is the accepted method for advertising and
giving information about a company. It can also help you in developing effective strategies when you
are looking to launch a new product or introduce a new service to your target customers. A Research
Proposal The Relationship Between Customer Satisfaction And Consu. With 95 students being our
data group for the population of UTD students, we were.
Q14 - Are you more likely to buy from a bakery if they offered delivery services. They are so cheap
but still just as good as the original. 100. Mostly all generics are the same as the name brand so I
don’t think they should be gotten rid of. 4.20 Findings Conclusion The findings were all resulted in
a statistical analysis conducted from all 100 survey instruments. They are Hardcore Loyals, Soft-core
Loyals, Shifting Loyals, and Switchers. The reason this question was important in conducting the
survey is to determine the age range that is being used. This is because up to 50 percent of customers
are willing to pay an increase of 20-25 percent on the premium to the brands they are most loyal to.
(Beal 2009). 2.10 Branding Power ”A company that has a valuable brand can decrease employee
turnover. Store image is built through many factors that a canteen is. Out of the one hundred
respondents this statement was evaluated in a number order. The respondents were not exclusively
directed to a certain. This attracts customers who may not be familiar with your brand. (ICC
Decision devices 2009). 2.15 Bringing Back Loyal Customers Sometimes corporations have to take a
step back and remember your loyal customers. Generic products also keep the market price down and
some of the original products. 30. No, some generic foods taste the same as the name brand. Table
and chair setup is the second factor that students. The medium, which is the middle value reported
with this statement as 4. Further, perceived quality can be the basis for a brand extension. This
template also ensures that your report is concise and straight to the point while omitting no
information. IRJET- A Study on the different Elements of Customer Loyalty and its Impact o. It
comes in handy in many aspects of your professional life, especially if you are in the academe. More
than likely yes because I am more likely to buy a brand that I am familiar with. 11. Yes, for the most
part depends on the other brands quality and taste. 12. No, price and quality are number one 13. 14.
No, competition controls pricing 15. We observed that Cookies, Muffins, Cupcakes and Donuts were
the most preferred. Appendix B: Questionnaire used for data collection 22. Price was a top 5
decision criteria for 83% of UTD students surveyed. ?Price. Here are some ways you—as a
student— can prepare for it: Live, Eat, Sleep Research You have to be dedicated to the task. When
reported, there were very different opinions that relate with many of the top results but had more
elaboration. Finally, the third hypothesis is males do not have as much brand loyalty as females. If
yes, why do you prefer that brand versus the others. If they attempt a frontal assault by claiming
superiority via that dimension, there will be a credibility issue. Perceived quality means something
different for Compaq or IBM than for Coca-Cola or Pepsi. Surprisingly, most of the males said that
they enjoyed buying the generic products and did not care to remain loyal to their name brand. It will
be based upon the survey that was conducted and be analyzed. There is no prearranged plan with
how the methodology or typologies would be formed. Then you had no choice but to make the Last-
Minute Research Paper and hope that your sample paper has done it right.
This question was more of an opinionated question to really understand on how the respondent felt
about generic brands. The hypothesis stated, brand loyalty is not influenced by price. As you may
notice from researching for research paper examples, the format of a research paper sample is always
fixed or uniform. The hypothesis stated, brand loyalty is not influenced by price. IRJET- A Study on
the different Elements of Customer Loyalty and its Impact o. Overall, more consumers bought
national-brand than private label denim jeans (72% vs. 47%), consistent with the fact that national-
brand jeans outsold private label jeans (60% to 40% In 2003 on a unit basis). Attitude strength is
built by experience with a product. They are available for free download and are extremely useful for
startup and small businesses. Writing a research paper by making your own format or just using a
research paper example found on this site would be an easier way to write a research paper giving
you more time to be able to obtain or collect data about your research topic, thus, allowing you to
learn new facts and ideas from the information given to you by your research respondents. If the
respondent was not affected by the recession, then the respondent probably would not mind
spending a few extra dollars for a name brand product. Andreas Kennardi Julianto Marketing and
trading on the Internet to obtain significant profits Marketing and trading on the Internet to obtain
significant profits. For convenience, survey questionnaires will be distributed to. They should be kept
to keep costs down and promote competition between brands. 91. No if it is the same product for
less price why do away with it? 93. Start small, figure out who are the advocates for your product
and service, and talk to them. Further, perceived quality can be the basis for a brand extension. Q1 -
Which of the following best describes your dietary preferences below: (Check all that. Among
women who purchased any private-label jeans, the corresponding figures were 63% for older women
and 59% for younger women.” (Cotton Incorporated 2004). 2.29Measuring Emotional vs. Source:
Close, 2009 2.4Strategies for Each Customer Segment 2.4.1Loyalists report both high satisfaction
and high loyalty. If P-value will be lower than the significance level, then we will reject the null
hypothesis. Starbucks is aiming to change that assumption. (ICC Decision devices 2009).
2.15.2Starbucks new strategy is to focus on its existing customer experience. Discuss the
implications of your findings and suggest areas for further research. Biased Opinion When
conducting the survey there were no biased opinions. Scientific Research Papers The Structure of
Scientific Revolutions projektintegracija.pravo.hr Details File Format PDF Size: 723 KB Download
The Scientific Method unce.unr.edu Details File Format PDF Size: 102 KB Download Business
Research Papers Management of Business cxc.org Details File Format PDF Size: 2 MB Download
Business Law and Practice law.leeds.ac.uk Details File Format PDF Size: 284 KB Download What
Is a Research Paper Format. As a methodology, it can be applied to deepen a Marketers’
understanding of brand loyalty while explaining the opinions, influences and attitudes that lies
behind the respondents’ opinion about a brand, the product and the reason behind the purchase. With
the help of a market research, you will be able to identify the things that are essential for your
customers’ needs and maximize time management effectively. Third is the lighting of the store,
which is 24.4 percent of the survey data. Last, but. Only thirty three percent responded yes. 4.7 Q6:
Have you ever purchased a generic brand. Chapter 2 Principles of Marketing for Grade 12 Students.
The beginning process is to pass out ten of survey instruments. It determines a customer's favorable
attitude towards a brand.
You should also check out our photography marketing templates. Training on collaborative problem
solvingTraining on collaborative problem solving autobiographical essay outline. The mean of
students’ weekly allowance is P 1,158.26. If you can’t fix them quick, then free your mind off them
for a couple of hours. Businesses often resort to the creation of research information on a
professional research paper since concrete decisions are defined based on the research data on the
paper. With the current state of the economy, you really need to hang onto the customers you have.
“(Beal 2009). 2.7 What Influences Brand Loyalty For advertisers to achieve their ultimate goal of
brand loyalty, the consumer must perceive that the brand offers the right combination of quality and
price. In four years, employees find a newer company, that has more productivity and confidence as
a brand, and they will quit. Keller sbm3 02 Keller sbm3 02 Build Customer Loyalty with CRM and
Brand Image (Case Study on Giant Citra Raya) Build Customer Loyalty with CRM and Brand
Image (Case Study on Giant Citra Raya) The role of brand personality congruity (bpc) on brand
loyalty mediated by cu. Most of the respondents felt that generic brands were the same as the name
brand and that they would definitely buy them in the future. This importance of actual experience by
the customer implies that trial samples are more effective than advertising in the early stages of
building a strong brand. The results came to be with a mean (average) of 3.75. Most respondents felt
they agreed with the statement that was given. CITATION Sal09 1033 (Burnett 2009). 2.1.4“For
any business, it is expensive to gain new customers and relatively inexpensive to retain existing ones,
especially when the existing customers are satisfied or happy with the brand. The original brand
makes their price high because of supply and demand. 41. No, as far as I’m concerned generic is just
as good without all the hype. In 2000, 18- to 29-year-olds were the least brand loyal; in the
intervening nine years, many of them brought their brand switching behavior into the 30-to-44
bracket. Scientific Research Papers The Structure of Scientific Revolutions
projektintegracija.pravo.hr Details File Format PDF Size: 723 KB Download The Scientific Method
unce.unr.edu Details File Format PDF Size: 102 KB Download Business Research Papers
Management of Business cxc.org Details File Format PDF Size: 2 MB Download Business Law and
Practice law.leeds.ac.uk Details File Format PDF Size: 284 KB Download What Is a Research Paper
Format. The choices were: 1-strongly disagree, 2-disagree, 3-neutral, 4-agree and 5-strongly agree.
In this model, Defectors are defined as anyone who answers the satisfaction question with a score of
6 or less and reports that they definitely or probably will not continue to do business with you in the
future.” CITATION Wen06 1033 (Close 2006). “Figure 1: In the Apostle Model, both loyalty and
satisfaction are measured. Q21 - How often do you use weekly specials at restaurants or bars?
(happy hours. Although it also improves consumers’ perceptions of the quality of. When they recall
products lots of time it is all brands. 64. No, I like using generic products because their price is better.
67. Yes they really are not as good. 68. No good stuff! 71. No I think some of them are the same with
just less of the active ingredient. 72. No I don’t feel all generic products are as good as name brands.
Complete details of the survey data is shown in the table below. There is no prearranged plan with
how the methodology or typologies would be formed. Brand Loyalty Among Different Age Groups
Source: Burnett, 2009 When comparing 1Q09 loyalty measures versus 1Q00, the age group that
experienced the greatest decline was the 30-to-44 age segment. Research papers are one of the most
common assignments many teachers require from their students. This will help in making your piece
unique and stand out, thereby rewarding you some good points. Starting a research paper can be a
challenge, especially when you’re starting from scratch. The hypotheses were to determine brand
loyalty is affected by price, if buying a name brand mattered to consumers over price, and finally to
determine females cared more about brand loyalty over males. The next stage of the research was to
continue passing out the survey instruments to make sure a variety of opinions would be represented
in the research. This theoretical framework will be further proven by a thorough. Here’s a step-by-
step guide to help you through it.
Therefore, there are certain relevant problems that have to do the further research and experiments.
Hypothesis Both the null hypothesis and alternative hypothesis of the study will be analyzed using
the survey data at the end of the paper to prove which hypothesis is correct. Generic products also
keep the market price down and some of the original products. 30. No, some generic foods taste the
same as the name brand. If a brand is well positioned upon a key attribute in the product class (such
as technological superiority), then competitors will find it hard to attack. They are so occupied trying
to accumulate new business that they forget about the people that have been there all along. But at
times it might not be true and the customer might be forced to buy your products because of
situational constrains. This was a vital question to the researcher because advertising is an important
part of today’s society. UTD students? (store loyalty programs, week day specials, social media.
Complete details of the survey data is shown in the table below. Third is the lighting of the store,
which is 24.4 percent of the survey data. Last, but. What criteria do UTD students look for when
choosing a bakery? 4. P-value will then be compared with the significance level to determine the
truthfulness of the null hypothesis. This question was important because it gave the researcher an
idea if price mattered to the respondent. Figure 19: Frequency of using weekly specials per week vs
Day Preference for visiting Bakery. In four years, employees find a newer company, that has more
productivity and confidence as a brand, and they will quit. The effort we put into creating the
research paper outline, the content, the information, it helps improve the conditions of some people,
namely the people who are related to the topic. Be in the Right Frame of Mind Research is a jealous
mistress. This theoretical framework will be further proven by a thorough. For the minority of the
respondents, data from the sample show that only 3 out of 12. If you can’t fix them quick, then free
your mind off them for a couple of hours. The associations, for example, of the car brand Jaguar may
make the experience of owning and driving one “different”. This is done so as to be able to ask the
right questions and to learn something new as they are making a research paper. It is a very important
component of business strategy”. It is much easier these days to Google a company and request
information online or strictly read about a company’s code of ethics and what they are all about with
the click of a mouse. (Conduit 2006). 2.19 Is Brand Loyalty Even Possible. Are UTD Students
willing to buy Vegan Baked Goods? 14. It is important for each company to identify their target
market, identify their competitors, and then build their marketing plan. This particular question was
vital in the research to determine if purchasing decisions are based upon influence of friends and
family. In 2.0 Review of Literature, it explains in detail that a lot of times a buying decision is made
based upon the influence of a friend or family member. This particular question was vital in the
research to determine if purchasing decisions are based upon influence of friends and family. In 2.0
Review of Literature, it explains in detail that a lot of times a buying decision is made based upon
the influence of a friend or family member. The arguments in support of loyalty are simple to
understand. The findings gave the reader a broad understanding of what is people’s true opinion on
brand loyalty compared to what text books and articles say about the subject.