Total Pages -4 C/23 /MBA / 2nd Sem / MBA-204/ Jul 2023

2023

MBA
2nd Semester Examination
RESEARCH METHODOLOGY
Paper- MBA-204
FM-100

Time: 1Hour 30 minutes

The figures in the right-hand margin indicate full marks.

Candidates are required to give their answers in their own words
and knowledge as far as practicable.
Illustrate the answers wherever necessarv

1
Total Pages - 4 C/23/ MBA. / 2nd Sem /
MBA--204/ Jul.
2023

Group A
Answer any eight questions:
8X5
Discuss Exploratory Research Design with suitable
example.
n2 Discuss the significance of
LiteratureReview in research
3) Explain how descriptive research is
research. different from causal
4)Explain the significance of using the
are the limitations of primary data? primary data. What
An advertising campaign for a soft drink brand
(3+2)
changed if less than 30% of the customerswould be
like it.
Formulate null and alternate hypotheses.
SExplain the types of errors in testing of
hypothesis.
What are the elementsof agood research
report?
)From thedata given below
ofX on Y: obtain the regression equation
X: 2 3 7 8 10
Y: 10 11 12
gWrite downthe essential qualities ofa good sample.
10) Differentiate between nominal and
ordinal scales.
11) State the properties of
correlation coefficient. Distinguish
between correlation coefficient and coefficient Ol
determination. 3+2
2
Total Pages - 4 C/23 /MBA/ 2nd Sem / MBA-204/. ul. 2023

Y2) Explain the term 'applied research' with a suitable

example.

Group B
Answer any four questions: 4X10

J3) Describe the different steps involved in a research

process.
14) Discuss different types of non probabilistic sampling
techniques.
15) What doyou mean by stratified random sampling? What
are its main advantages over simple random sampling?
(5+5)
J6Y Discuss various kinds of charts used in data analysis.
Distinguish between
17) What do you mean by survey ? (3+7)
survey and experiment?
Design a questionnaire to address the behavior of online
8) scales.
buyers by using various measurement

[Internal Assessment: 20 Marks)