DESIGN THINKING FOR INNOVATION

HÉJA FINAL REPORT

Nathaniel Valerian Handy (19722023)

Khansa Nabila Dara Ismedy (19722028)
Vissia Niednagel Sinaga (19722082)
Anisah Zanjabila Ansari Putri (19722106)
Amanda Daniswara (19722119)
Marcya Richanda Sibarani (19722142)
Albertus Michael (19722152)

School of Business and Management

Institute Technology of Bandung

2023
 Table of Content

Table of Content...............................................................................................................................2
Executive Summary.........................................................................................................................3
CHAPTER 1.....................................................................................................................................6
1.1 Introduction...........................................................................................................................6
1.2 Initial Problem.......................................................................................................................6
CHAPTER 2.....................................................................................................................................7
2.1 Empathize Process................................................................................................................ 7
2.1.1 Stakeholder Map..........................................................................................................7
2.1.2 Empathy I.................................................................................................................... 9
2.1.2 Empathy II (First Iteration)........................................................................................11
2.2 Define and Reframed Problem............................................................................................16
2.2.1 Problem statement..................................................................................................... 16
2.2.2 Jobs-To-Be-Done.......................................................................................................16
2.3 Supporting Data.................................................................................................................. 17
2.3.1 Interview and Empathy Map Result.......................................................................... 17
CHAPTER 3...................................................................................................................................21
3.1 Ideation................................................................................................................................21
3.1.1 How Might We I........................................................................................................ 21
3.1.2 2x2 Matrix I...............................................................................................................21
3.1.3 How Might We II (Second Iteration).........................................................................22
3.1.4 2x2 Matrix II (Second Iteration)................................................................................22
3.2 Prototyping..........................................................................................................................24
3.3 Testing.................................................................................................................................26
3.3.1 Testing I..................................................................................................................... 26
3.3.2 Testing II (Third Iteration).........................................................................................31
CHAPTER 4...................................................................................................................................35
4.1 Final Product....................................................................................................................... 35
4.2 Further Action..................................................................................................................... 36
4.2.1 Product Improvement After Testing II...................................................................... 36
4.2.2 Business Scale-up......................................................................................................37
Appendix........................................................................................................................................ 38
Appendix 1 - SITH Students Interview Results........................................................................38
Appendix 2 - Potential Customers Interview Results for First Empathy Process.................... 52
Appendix 3 - Potential Customers Interview Results for Second Empathy Process................ 54
Appendix 4 - How Might We....................................................................................................55
Appendix 5 - Prototyping Process............................................................................................ 58
Appendix 6 - Testing I Transcript............................................................................................. 58
Appendix 7 Documentation of Testing I (Testing 1 Video)......................................................68
Appendix 8 - Testing II Transcript............................................................................................69
Appendix 9 - Documentation of testing II (Testing II Video)...................................................75
Appendix 8 - Final Video (Final Video Result )....................................................................... 77
 Executive Summary
This executive summary outlines the design thinking journey undertaken to
develop and refine HEJA: a fermented ginger ale product. By embracing the principles of
design thinking, we have successfully created a product that aligns with customer needs,
fosters innovation, and delivers exceptional value.
Introduction: At the outset, we did basic product research. In addition, we also
developed a stakeholder map (consisting of primary: SITH researcher and potential
customer, secondary: distributor and regulator, tertiary: health expert and competitor)
before proceeding to the design thinking process.
Empathy I and Empathy II: By adopting a stakeholder-centric approach, we
embarked on a deep exploration of their needs, desires, and pain points. Through AI
research, journal validation, observation, expert interviews, and potential customer
interviews, we gained invaluable insights on how ginger ale can be an alcohol-alternative
and alcohol-complimentary beverage.
Define: Based on the knowledge acquired during the empathy phase, we
meticulously analyzed and synthesized the data to define a problem statement:
party-goers, comprising regular drinkers and non-drinkers, require non-alcoholic
products at drinking events in Indonesia due to religious or personal reasons and the
desire to seek alternatives to mitigate the effects of alcohol.
Ideate I and Ideate II: To generate a diverse range of potential solutions, we
organized brainstorming sessions and encouraged a culture of open creativity within our
team. We employed techniques such as how might we, 2x2 matrix, dot voting, SCAMPER,
and SWOT to generate innovative ideas which led us to three product ideas: fancy
absolute HEJA, HEJA soda, and HEJA Jelly Drink.
Prototype: Transforming ideas into tangible representations, we rapidly developed
prototypes using various ingredients, packaging, and recipes until we got the most
developed one of the three ideated products.
Testing I: Following testing and feedback sessions, we gathered valuable insights
from the audience, leading us to draw conclusions regarding taste and packaging
preferences. Specifically, out of 33 customers, 15 expressed a preference for the absolute
HEJA in terms of taste, while 13 customers favored the can-type packaging design.
Testing II: Building upon the results of Testing I, we proceeded with further
product testing by incorporating the absolute HEJA content into three can-type packaging
sizes: 250ml, 300ml, and 500ml. Subsequently, it can be concluded that out of 31
customers, 16 expressed a preference for the 300ml can size, while 7 customers indicated
a willingness to pay within the range of Rp21,000.00 to Rp30,000.00.
Iteration: Armed with stakeholders’ feedback, we embraced an iterative approach,
continuously refining and enhancing HEJA. We did our iteration on the phase of
empathy, ideate, and testing which made us through a reroute step to get the other
validation. Each iteration brought us closer to a final product.
 In conclusion, the design thinking journey for HEJA, a fermented ginger ale
product, has been a transformative process that has led to the creation of Absolute HEJA
in a 300ml can-packaging, priced between Rp21.000,00 and Rp30.000,00. By embracing
the principles of design thinking and following a systematic approach of empathy,
ideation, prototyping, and testing, we have successfully developed a product that
addresses the needs of party-goers in Indonesia and provides a non-alcoholic alternative
for drinking events. This journey has showcased the power of design thinking in fostering
innovation, understanding user preferences, and delivering a valuable and user-centered
product.
 CHAPTER 1
Introduction and Initial Problems

1.1 Introduction
Ginger ale is a soft drink containing water, carbonation, sugar, and ginger
extract. Ginger is the primary component that gives ginger ale its characteristic flavor
and scent. Despite its name, ginger ale does not contain any alcohol. Ginger ale has
grown in popularity as a pleasant beverage with a strong ginger flavor. This drink is
delicious on its own or as a foundation for cocktails. Ginger ale is also used to treat
nausea, motion sickness, and to improve digestion. In general, ginger ale is made
from fermented ginger extract which was incubated in a closed container for several
days. When stored, ginger undergoes fermentation, resulting in a transformation of its
taste. From that process, the ginger ale generated has an alcoholic taste, hence it is
usually referred to as ginger beer.

1.2 Initial Problem

In general, no additional bacteria are introduced to ginger ale, causing it to
contain alcohol and become a ginger beer drink. This becomes a problem because the
majority of Indonesians are Muslim, necessitating the use of a non-alcoholic ginger
ale drink. SITH students did several trials in order to find a ginger ale drink with a
low alcohol concentration. In the case of SITH students, besides being stored in a
sealed container, specific bacteria are added to generate acidity from the ginger, which
is Lactobacillus Plantarum. Actually, ginger itself contains bacteria and other
microorganisms. One of the bacterial species naturally found in ginger is
Lactobacillus, but not specifically Lactobacillus plantarum. Instead, Lactobacillus
Hilgardii is commonly present in ginger. However, Lactobacillus Hilgardii is not
available in the ITB (Institut Teknologi Bandung), which is why Lactobacillus
Plantarum is used as an alternative. Despite being different species within the
Lactobacillus genus, Lactobacillus plantarum is considered the closest match to
Lactobacillus Hilgardii available at ITB. As a result, the SITH students’ ginger ale
develops a tangy flavor profile. However, due to the bacterial activity producing acid,
the alcohol content remains relatively low, making it not quite classified as ginger
beer. This distinction allows the product to be deemed safe and suitable for the
Indonesian market, considering the significant Muslim population.
 CHAPTER 2
Defined/Reframed Problems

2.1 Empathize Process

2.1.1 Stakeholder Map

The first step to developing a product is understanding the needs of the

customer. However, in the process, it's likely that many other stakeholders will
become involved. Therefore, we arranged a stakeholder map to help us gather
data about each stakeholder’s concerns of our product, which is ginger ale. Our
stakeholder map categorized primary stakeholders, secondary stakeholders, and
tertiary stakeholders. We categorize our stakeholder map based on those who
have a direct impact and those who have an indirect impact.
Primary stakeholders are defined as parties who take a direct impact on
developing our product-ginger ale-so we considered potential customers and
SITH researcher to be included as our primary stakeholders. What makes this
second iteration different from the first iteration of empathy is that in this second
iteration we already categorize our potential customer by the range of age which
is 18-29 and 30-60. We divided the range of age into two groups because each
range has frequently distinct diverse lifestyle choices, preferences, power of
buying, and thoughts. So, classifying the target customers based on age might be
an accurate approach. The second criteria for our potential customer is alcohol
drinkers and non-drinkers. As stated on research data from chat GPT, journal,
and validated by SITH researcher, targeting alcohol consumers it’s a considered
that ginger ale is widely used as a mixer for alcoholic beverages. However, it is
important to recognize tha t ginger ale holds appeal beyond this specific group.
Non-drinkers can also derive enjoyment from ginger ale, particularly those
seeking a flavorful and refreshing beverage as an alternative to alcoholic drinks,
it is supporetd by the addition of Lactobacillus Plantarum that makes ginger
 alcohol tastes less alcohol and slightly taste like orange juice that makes this
ginger ale more enjoyable for those who don’t drink alcohol. In addition why
drinkers become one of our criteria is that ginger ale is recommended for
hangovers as it helps to alleviate nausea and relieves an upset stomach. The
second group of primary stakeholder is SITH researcher, specifically
Microbiology student, as they have an in-depth knowledge of the technical
requirements, product requirements, and the development process. By making
them the primary stakeholders, we can be assured that their perspectives,
suggestions, and knowledge will be taken into consideration while we develop
the product.
Secondary stakeholders are people who indirectly influence the product.
They have no direct relationship with the product, yet their actions or opinions can
nevertheless have a big impact. Interviewing them will allow us to spot any
unnoticed risks, possibilities, or potential improvement areas. Our secondary
stakeholder consists of distributor and regulator. Our objectives to visit several
nearby distributors are to observe similar products available in the market, we also
want to hear distributors' perspectives on the ginger ale industry, and we are
interested in finding out about their perceptions on consumer demand, any
particular trends, or any upcoming prospects. The second stakeholder is the
regulator. As previously stated, the fermentation process in the production of
ginger ale leads to the formation of alcohol. However, SITH researchers have
introduced lactobacillus plantarum to reduce the alcohol content in this particular
product compared to traditional ginger ale. Nonetheless, it is important to verify
with the halal regulator, MUI (Indonesian Ulema Council), whether this ginger ale
can be certified as halal given its contents.
Tertiary stakeholders may not have played a big part in the development of
ginger ale. They may still be important to take into consideration though, as they
may be impacted by the product. Engaging tertiary stakeholders can ensure a more
comprehensive understanding of the effects of the product and help us make
effective choices. Our tertiary stakeholders consist of competitors and health
experts. Our aim to consider competitors as our tertiary stakeholders is we will
conduct market research about products that are already available in the market,
for example Schweppes, ginger beer, or other sodas. Observing competitors will
give valuable insight about the competition in the ginger ale industry, including
studying the ingredients used and examining consumer feedback. This research
will provide us with a clear understanding of the current market landscape and the
factors that consumers consider important when choosing a ginger ale.
Additionally, we aim to conduct taste tests of several ginger ale products, so we
know the characteristic taste of ginger ale. Lastly, health experts can evaluate the
nutritional content of ginger ale, examine its potential impact on health, and verify
the scientific data demonstrating its benefits, because of that we consider health
expert as our tertiary stakeholders.
2.1.2 Empathy I
The first empathy was achieved by doing ginger ale study via ChatGPT.
We validated chatpgt's conclusions based on the findings of this study by
interviewing representatives of SITH students who made ginger ale. Besides that,
we also

ChatGPT Research
The first step was to look for ginger ale products on ChatCPT. Ginger ale,
according to chatgpt, is a carbonated soft drink flavored with ginger. It has a
unique, spicy flavor derived from ginger root and is often light golden or pale in
color. Ginger ale can be sweetened and may have flavors like citrus or herbal
overtones. Ginger ale can be kept in the refrigerator for several months to a year.
Ginger ale, according to chatgpt, should be consumed in moderation. Excessive
use can result in excessive sugar consumption, gastrointestinal difficulties,
probable drug interactions, allergic reactions, and carbonation effects.
On top of that, Ginger ale, a delightful and fizzy beverage, offers a
multitude of benefits. Not only does it tantalize taste buds, but it also provides a
range of health advantages. One notable benefit is its antioxidant effects, which
help combat free radicals in the body and promote overall well-being.
Additionally, ginger ale possesses anti-inflammatory properties, which can assist
in reducing inflammation and relieving discomfort. This refreshing drink is also
renowned for its ability to alleviate nausea and motion sickness, making it a
popular choice during travel. Moreover, ginger ale contributes to respiratory
health, as its components can help alleviate congestion and promote clearer
breathing. Beyond its health benefits, ginger ale serves as a refreshing and
thirst-quenching beverage, making it a perfect choice for those seeking a flavorful
alternative to ordinary sodas. Last but not least, ginger ale acts as a digestive aid,
facilitating digestion and soothing gastrointestinal distress. Whether you enjoy it
as a refreshing treat or as a natural remedy, ginger ale is a versatile beverage that
brings both pleasure and health benefits to those who indulge in its effervescence.
Moreover, we also ask potential products which ginger ale can made.
Some common products that can be made using ginger ale are
1. Cocktails and mocktails
2. Marinades and glazes
3. Ice cream and sorbet
4. Skin care and body products
Finally, we want to know if ginger ale is a good alternative for alcoholic
beverages. Ginger ale emerges as a compelling alternative to alcoholic beverages,
offering a range of attributes that make it a favorable choice. Firstly, ginger ale is a
non-alcoholic option, eliminating the potential risks associated with alcohol
consumption. Its effervescent nature adds to its appeal, creating a fizzy texture
that enhances the drinking experience. Additionally, the refreshing ginger flavor
of ginger ale adds a distinctive touch, providing a pleasing taste sensation. The
versatility of ginger ale is another noteworthy aspect, as it can be enjoyed on its
own as a standalone beverage, satisfying the need for a flavorful and enjoyable
drink. Moreover, it serves as an excellent ingredient in cocktails, allowing for
creative mixology and offering a unique twist to traditional drinks. The
effervescence of ginger ale contributes to the overall vibrancy and liveliness of
cocktails, elevating the drinking experience. Consequently, ginger ale serves as a
compelling option for individuals seeking an alternative to alcoholic beverages,
offering a delightful, alcohol-free option that combines the refreshing quality of
ginger flavor.

SITH Interview Validation

After conducting in-depth research on chatgpt, we conducted interviews
with one of the parties who had made ginger ale, namely SITH students, to
validate our findings on chatgpt. We interviewed 4 SITH students batch 2020 via
the zoom meeting platform. Full results of the SITH Interview can be seen in
Appendix 1.
The first thing we do is validate ginger ale from ChatGPT results and
ginger ale made by SITH students. It is mentioned that SITH's Ginger Ale is
enhanced with Lactobacillus plantarum microbial starter to provide natural
carbonation in the drink. SITH products include bacteria, a percentage of ginger,
and an 8 percent sugar content in addition to the additional fermentation process.
The ginger ale made by SITH can last 7 days in the refrigerator with a tightly
closed glass container and away from sunlight. SITH students only make it at 10
ml due to the limited supply of ginger ale. Nevertheless, they stated that it is
approximately 250 - 300 ml for daily use. If consumed in excess, SITH drink
might disrupt gut bacteria, resulting in diarrhea, severe bloating, and indigestion.
Furthermore, SITH’s students also validate ChatGPT results that state one
of ginger ale benefits, which is Antioxidant effects. Ginger ale contains
Lactobacillus Plantarum bacteria, which enhance antioxidants and improve
digestion. SITH's primary focus is on its antioxidant benefits rather than its
digestive benefits, as they haven't examined it extensively with digestive experts.
Apart from that, SITH students also clarify that ginger ale Ginger ale is
largely a drink. They have never used it to make marinated glazes, ice cream, or
skincare and body items. Agar-agar jelly is another way ginger ale can be
prepared.

Potential Customer and Distributor Interview

We also interviewed numerous people, including one of Bandung's
well-known wholesalers. Appendix 2 contains information about the interview.
Several conclusions were drawn from the interview.:

User Needs Surprising Insights

 A Borma customer To buy canned ginger ale The user cannot buy
in the nearest Borma canned ginger ale in
Borma, as they no longer
sell it there. Canned
ginger ale can only be
found in bars / cafes

A young customer To drink ginger ale on a Contrary to popular

daily basis because it is belief, not every
beneficial for health ginger-related beverage
are healthy. Ginger ale
soda has no health
benefits

An elderly man (>60) To drink warm ginger Due to societal stigma in

beverage rather than a Indonesia, beverages
cold can of ginger ale made from ginger are
commonly perceived as
health drinks that are
traditionally consumed
warm

Ginger ale seller To advertise more about Most of people we

ginger ale to the society interviews do not know
about ginger ale is

SITH team To create a ginger ale SITH team added

beverage with a more Lactobacillus Plantarum
delicious taste and lower to create ginger ale with
alcohol content citrus-like taste and
reduced the alcohol
content through
fermentation

SITH team member To stop drinking their SITH team member

own experimental ginger experienced digestive
ale issues due to consuming
excessive amounts of
experimental ginger ale
which has disrupted the
bacteria in intestines

2.1.2 Empathy II (First Iteration)

a. Did more research on ginger ale to find that ginger ale can be a mixer and an
alcohol drink alternative
Question Chat GPT Journal

What is the definition of Ginger ale is a carbonated

ginger ale? soft drink flavored with
 ginger. It is typically light
golden or pale in color and
has a distinctive, spicy
taste derived from ginger
root. Ginger ale can be
sweetened and may
contain additional flavors
such as citrus or herbal
notes.

Ginger ale can be stored

for several months to a
year, stored in a cool, dry
place away from sunlight
and checked for expiration
date.
Recommend to consume
in moderation content.
Side effects drinking
ginger ale too much are
too much sugar intake,
gastrointestinal issues,
potential interactions with
medications allergic
reactions, and carbonation
effects

What are the potential

benefits of ginger ale? Antioxidant effects, Antioxidant effects,
anti-inflammatory effects, anti-inflammatory effects,
nausea and motion anticancer activity,
sickness relief, respiratory antidiabetic activity, and
health, refreshing antihypercholesterolemic
beverages, and digestive effect
aid.
Ginger Ale is
recommended for
hangovers as it combines
ginger and bitters to
alleviate nausea and
headaches while
emphasizing the
importance of
replenishing water,
sodium, and electrolytes
for dehydration caused by
hangovers (Source: Cassie
Hesse, Beverage Director
at Ellis Adams Group,
 INSIDER, 2017).

Ginger is a highly
regarded natural remedy
for soothing an upset
stomach and alleviating
hangover symptoms. It
aids digestion, reduces
vomiting by 60%, and
fatigue by 80% in
chemotherapy patients,
while also offering
potential antioxidant and
liver-protective effects.
Source: Kelly Kennedy,
RDN, Cleveland Clinic,
2023

What Products can Ginger ale is a versatile

ginger ale be made into? beverage that can be used Based on Bartender
as an ingredient in various Magazine Spring 2020,
recipes. Here are some there is increasing trend
common products that can about flavorful cocktails
be made using ginger ale:
Based on Bartender
1. Cocktails and Magazine Spring 2020,
Mocktails there is increasing trend
2. Marinades and about flavorful cocktails
Glazes
3. Ice cream and On the article in Liquor
Sorbet Laboratory about ginger
4. Skin care and body ale mixers, it explains 10
products drink that mix with ginger
ale

It further explains that

Ginger ale is a flexible
drink that can be enjoyed
on its own or mixed with
other alcoholic beverages
such as beer, whiskey,
tequila, gin, and rum to
 form delightful cocktails.

Is ginger ale good as an

alternative to alcoholic Ginger ale is a good
beverages? And can alternative for alcoholic
Muslims have ginger drinks. It is non-alcoholic,
ale? fizzy, and has a refreshing
ginger flavor. It can be
enjoyed on its own or used
in cocktails.
Ginger beer is
non-alcoholic, with no
alcohol by volume (ABV)
because it contains less
than 0.5% of the alcohol
in regular beer. Despite
the fact that it contains
beer in its name, it is not
classified as an alcoholic
beverage by the FDA.
Muslims can drink ginger
beer as long as it is not
alcoholic, but they should
be cautious when drinking
ginger beer from any
container.(article by Halal
Wisdom: Is Ginger Beer
Halal or Haram? in April
2023)

Based on LPPOM MUI

there are already halal
ginger ale brands. For
example, Schweppes and
Carbonated Jahe Wangi as
our references.

b. Observation
To gain better understanding and the real condition of ginger ale in
market from pricing, consumer willingness to buy, and the availability in
market, on 11th July 2023, we conducted observations in several
supermarkets in Bandung Riau Junction and minimarket which Toko Dago
34. We first want to observe a specific brand which is Schweppes, as
Schweppes has always been at the top of the search bar in google when we
search “ginger ale” and our team has been familiar with the brand at
 convenience stores. Unexpectedly, we did not find the Schweppes ginger ale.
Then we asked the employees there about the availability of that brand. Both
employees from Riau Junction and Toko Dago 34 stated that ginger ale from
Schweppes is no longer available in market, which means it is discontinued,
and only available tonic water of Schweppes. We had a chance to asked the
reasons why Schwepess no longer available in market, both employees said
that the supplier no longer supply to the markets, even though Schweppes
ginger ale used to be demanded by lots of people Then, we were looking for
other brands in Riau Junction that sell ginger ale. It turned out there are
Bunda berg Ginger Beer and Bickfords Traditional Ginger Beer, to give a
taste test of ginger ale we decide to buy both of those two brands and
compare the taste. Bickfords and Bundaberg are both added by carbonated
water, however based on the web, Bundaberg is still processed with
fermented yeast, so Bundaberg is more similar to SITH ginger ale. Taste
wise our team prefers the Bundaberg one because it has a more powerful
ginger taste than the Bickfords one. Therefore, our team chose to focus on
Bundaberg for the next phase of prototyping and testing. The transcript of
interview with distributor Borma can be seen in Appendix 1, while full
transcript of interview with Riau Junction and Toko Dago 34 can be seen at
Appendix 3
Beside observing markets and interviewing distributors, we also did
observations at the club place. We observed drinking ginger ale at two
different circumtances since the impression of taste might vary depending on
the circumstances. The first circumstance is drinking ginger ale and
replacing alcoholic beverages, and the second circumstance is drinking
ginger ale after consuming alcohol beverages. Turned out ginger ale can help
to settle the stomach and relieve nausea. This is because ginger has
anti-inflammatory and carminative properties, which can help to reduce
stomach pain and gas, which means the data from chat gpt and journal is
proven works that ginger ale helps nausea and soothing upset stomach. The
transcript of interview with

c. Interview
Based on Chat GPT, Microbiology student, and journals stated that
ginger ale Ginger ale is a non-alcoholic beverage that can be enjoyed by
people who do not drink alcohol. It has a similar fizzy and flavorful profile
to alcoholic beverages, but without the alcohol content. In addition, Ginger
ale is also a flexible drink that can be enjoyed on its own or mixed with
other alcoholic beverages. It is a popular mixer for beer, whiskey, tequila,
gin, and rum, and can be used to create delicious cocktails. Ginger is also a
highly regarded natural remedy for soothing an upset stomach and
alleviating hangover. Therefore we decided to narrow our potential
customers into party goers, then party goers consist of people who drink
alcohol and not drinking alcohol, and middle aged who drinks alcohol. We
 divided our respondents into three groups such as alcohol drinkers,
non-drinkers, and middle-aged drinkers. Then, we conducted interviews
between June 14 and 18, 2023, we successfully interviewed 41 people, to be
specific middle aged drinkers 9 people, 15 people that drink alcohol, and 17
non drinkers. Full interview transcript could be seen at Appendix 3

2.2 Define and Reframed Problem

2.2.1 Problem statement

Based on the results of interviews with 41 representatives consisting of 3
customer categories (alcohol drinkers, non-drinkers, and middle-aged drinkers)
at the empathize stage, we decided to remove middle-aged drinkers from our
target market because not in line with our target market, which is party goers
aged 17-27 years old. Also from the results of interviews and empathy for
middle-aged drinkers, the majority stated that they were not interested in
consuming ginger ale because they did not like the taste of ginger itself or still
thought ginger was a health drink so it was not suitable as an alternative for
alcohol or as a mixer. Middle-aged drinkers juga kurang sesuai dengan target
market kami yaitu yang berusia 17-27 tahun.

Find alternatives to alcoholic beverages

From the validation results in the previous empathy process, it is known
that ginger ale can be a mixer and alternative for alcoholic drinks so we
conducted interviews with users focused on party-goers that consist of regular
drinkers and non-drinkers. From the interview, the problem was defined, which
is that users need to consume non-alcoholic products at drinking events because
there are many visitors who choose not to consume alcohol due to religious or
personal reasons. Additionally, even regular drinkers seek alternatives to
mitigate the effects of alcohol. This reflects the increasing emphasis on
individual preferences and well-being in social gatherings.

2.2.2 Jobs-To-Be-Done
Party-goers that consist of regular drinkers and nondrinkers who in this
context are customers of ginger ale have Jobs-To-Be-Done in consuming ginger
ale products, that is to enjoy a social gathering without consuming alcohol and
find a non-alcoholic drink that will help them stay safe after consuming alcohol.
In commercializing ginger ale products, several stakeholders such as SITH
researchers and distributors also have their own Jobs-To-Be-Done. Seeing that
there are still many people who don't like the taste of ginger because they still
think of it as a spice that doesn't taste good. makes SITH researcher's have
Jobs-To-Be-Done to create a ginger beer recipe that is suitable for Indonesian
tastes. Distributors can commercialize their products by selling them to
appropriate customers, as in this context ginger ale as a mixer and alternative for
 alcoholic beverages so that distributors are expected to come from alcoholic
beverage stores and night clubs so that products can be marketed accordingly to
targeted customers.

2.3 Supporting Data

2.3.1 Interview and Empathy Map Result

a. Interview with Researcher (SITH)
In order to gain a deeper understanding of the researchers' perspectives, we
conducted interviews with the SITH team on June 7, 2023 at 8:00 PM. The
interviews lasted for an hour and 20 minutes. Of the 5 researchers in the
SITH team, only 3 were able to attend the meeting. They were located in
Surabaya, while we were in Bandung, so the interviews were conducted
via Zoom.

SITH Empathy Map

Say Think

- The ginger ale is adjusted to - Edible for direct consumption

local preference
- The ginger ale tastes better and
more beneficial than other
ginger ale.
- The ginger ale has a lower
alcohol concentration
- Taste better than the usual
fermented ginger
- The bacteria produces
antioxidant

Feel Do

- Has high antioxidant - Compared and tested the

- Has less alcohol taste ginger ale
- Offers a citrus sensation - Added Lactobacillus
- Excessive consumption may Plantarum to the starter
cause stomach discomfort - Conducted further research

Pain Gain

- Short shelf life - Has great taste and aroma

- Require more tests beside
antioxidant test
- Limited resource to conduct
further research on health
benefits
- Potential side effect (stomach
ache)
- Limited to be served only as
drinks
- Can be a new variation for 'a
mix in drinks'
- Probiotic and antioxidant is a
plus
- Can be an option for fresh
beverage
b. Interview with Distributors
To gather insights about ginger ale that were sold in stores, we conducted
field research on June 11 and 12, 2023. We visited three stores: Borma,
Riau Junction, and Toko Dago 34. At each store, we spoke with the
responsible worker to ask about the ginger ale that they sold.

Distributor Empathy Map

Say Think

- Schweppes ginger ale is no - The company, Schweppes,

longer sold in the market stopped producing ginger ale
- Schweppes’s decision to stop - Customer who buys ginger ale
producing ginger ale is still often use it as alcohol mixture
unknown

Feel Do

- People has low interest of buying - Doesn’t sell schweppes ginger

ginger ale that is sold in a ale
supermarket - Sells unfamiliar brand of
- People has high interest of ginger ale
buying ginger ale that is sold in
bars and clubs

Pain Gain

- Ginger ale is less marketable - Currently, ginger ale are

- Ginger ale are no longer
customers’ favorite, as it is
discontinued
- Ginger ale are mostly produced
by other countries
mostly sold in bars and clubs
- Ginger ale used to be an
alcohol mixer

c. Interview with Customers

With the objective of attaining a more in-depth understanding of
customers' perspectives on ginger ale, we did interviews with 41
individuals divided into three groups. The interviews were conducted
between June 14 and 18, 2023. The interviews were semi-structured and
lasted for approximately 10 minutes each.

Customer Empathy Map

1. Party-goers Alcohol Drinkers (15 people).
Say Think

- Often used as a mixer for - Ginger ale might be spicy

alcoholic drink - Will be interested in trying
- Didn’t know that ginger ale can ginger ale
 cure a hangover
- It’s a ginger-based drink
Feel
- Ginger ale is fresh and unique
- Interested to try
- Not interested to try
Pain
- There are still those who are not
interested in ginger ale because
they don't like the taste of ginger
2. Party-goers Non-Alcohol-Drinker (17 people)
Say
- Likes schweppes brand ginger
ale
- Prefers drinking non-alcoholic
drinks in clubs such as soda
Feel
- Want to have fun and enjoy their
time in a club
- Intrigued and curious about
drinks they have never try before
- Interested with the innovation
that gives alcohol sensation
Pain
- Lack of drink's options besides
alcohol
- Not familiar with ginger ale and
want to find out more about it
3. Middle-Aged Drinkers (9 people)
Say
- Likes the taste of ginger
- Doesn’t like the taste of ginger
- It is a type of soda
Do
- Tried ginger ale from other
brand
- Had knowledge about ginger
ale but haven’t tried it
Gain
- Could be a hangover reliever
in a more compact form
Think
- Intrigued by ginger ale and
want to try it
- Interested about drinks that is
available on the club and
finding the options they like
Do
- Order soda drink, tea, juice,
and others non-alcohol drink
- Go to club just to have fun
with their friends
Gain
- Interested with the variation of
non-alcoholic drinks that gives
the same sensation as alcoholic
drinks
- Feeling happy to try new
drinks they have never drink
before
Think
- Mostly not interested with
ginger ale
 - Have never heard of ginger ale - Might be interested if it coints
health value

Feel Do

- Ginger ale is better consumed on - Drink alcohol on special

its own, not as a drink mix. occasion
- Give alcohol bottles to friends
or families as a gift

Pain Gain

- Lack of knowledge and interest - Maintain the authentic taste of

of ginger ale ginger to suit the Indonesian
palate
 CHAPTER 3
Ideation, Prototyping, and Testing

3.1 Ideation

3.1.1 How Might We I

We discovered a challenge by considering the results of previous empathy
and followed by developing a problem statement based on the user and their
needs. The challenge that we encounter is figuring out how to create ginger ale
as an alternative drink to alcoholic drinks, as well as how ginger ale may be
utilized as a neutralizer while drinking alcohol. After going through these
phases, the next step that we go on to is the ideate stage, where we continue
searching for the most effective type of solution for our products. We did an
in-class activity as the start of our idea process. Every member of our group has
to come up with one How Might We question and write it down on a post-it
note. The How Might We technique is meant to generate as many potential
creative ideas for developing the ginger ale into a solution to the issue as
feasible. After collecting the data, we used a dot voting technique to choose the
top three HMW questions.
At that time, our top 3 HMW questions were
1. How might we transform ginger ale into another form other than
liquid?
2. How might we remove the negative connotations and
misconceptions about ginger ale, highlighting its versatility,
refreshing qualities, and ability to enhance social experiences?
3. How might we enhance ginger ale's visual appeal or its packaging?
From the top three HMWs, we have to narrow it down to one
HMW that most closely solves the challenges we face.
However, we decided to integrate the three HMW questions into a single
new question that incorporates all three. We take this action because we believe
that the three questions are of equal importance, so why not combine them? The
HMW question that we end up using is how might we transform ginger ale into
another form other than beverages with appealing packaging to remove the
misconceptions about ginger ale?

3.1.2 2x2 Matrix I

After determining the HMW question, we began to generate ideas for
product solutions based on our HMW. Just like before, each member of the
group contributed at least three potential ginger ale product ideas and wrote it
down on a post-it note for later selecting using the dot voting system. In
developing these concepts, we are also using a two-by-two matrix that allows us
to categorize them according to the amount of effort generated in creating this
product and its level of impact. We came up with a wide variety of product
 concepts, ranging from ridiculous ideas like turning ginger ale into inhalers to
more realistic options like candy. We started with more than ten different ideas,
but eventually settled on the top three product ideas, which include a liquid herb
drink, an effervescent tablet, and paper candy that have been selected through
dot voting.

3.1.3 How Might We II (Second Iteration)

A few days after the initial ideate process, we evaluated the results of our
HMW questions along with the product ideas. Turns out that the outcomes of
our first discussion did not correspond to the problem statement that we had
laid out before. As a result, we came to the conclusion that the HMW selection
process needed to be restarted, and we would also gather new suggestions that
were more relevant to our problem statement. The only difference between the
current phase and the previous one is that we conducted the dot voting online
since one of our team member was unable to join us offline.
We adjusted everything related to altering the product's form (turning it
into something other than a liquid or drink) and added more insights on how to
improve the negative associations, taste, and appearance to make them more
acceptable to the audience as a whole. This time, the top three HMW questions
that we discovered were;
1. How might we create other variations of ginger ale beverages?
2. How might we improve ginger ale's flavour and visual appeal for
all attendees at drinking events?
3. How might we remove the negative connotations and
misconceptions about ginger ale, highlighting its versatility,
refreshing qualities, and ability to enhance social experiences?
Once again, we merged the three HMW questions into a single one, “How might
we remove the negative connotation and misconceptions about ginger ale by
creating other variations of beverage to improve the flavour and visual appeal of
ginger ale?”

3.1.4 2x2 Matrix II (Second Iteration)

We also use the SCAMPER method to determine the optimal solution to
our problem statement. The ginger ale may be developed into a new product by
following the steps outlined in our SCAMPER process. The findings of our
SCAMPER are listed below.

S Modifying the present serving package of ginger ale

C Add additional elements to make it more refreshing

- Adapt a distinct marketing strategy and effectively target the

A
market
 - Adapt a new flavor that suitable with ginger le

M Modify the packaging form and design to make it more appealing

Use ginger ale, which may be blended with other drinks, or drink it
P
straight without mixing it with anything else

E Reducing the alcohol composition

R -

After answering the new HMW question, we redefined ideas for the
products that we may be able to create in the future. As before, we make use of
the 2x2 matrix to rank the products in accordance with the amount of effort
required and the degree of impact offered by the products. Dot voting is used,
just as it was before, except this time it is done online using Canva to choose our
top three product ideas. The following are our top three ideas: Ginger ale in a
fancy bottle with a greater ginger content, ginger ale in a soda can with a more
refreshing experience, and ginger ale jelly drink.
Before we begin prototyping and testing any of the products, we do a
SWOT analysis on all three of them.
SWOT analysis for Ginger Ale in Fancy Bottle
- Visually appealing
S
- Has a brand image as a luxury beverage

- Fragile and hard to bring

W
- More pricey

- Diversification of alcohol alternatives

O - Halal fancy beverages are still rare, yet have a huge demand
- Potentially explore broader alcohol market

- Pre-existing alcoholic drinks are still dominant in the market

T - It has a limited distribution because it’s exclusively only sold
at bars

SWOT analysis for Ginger Ale in Soda Can

- Simple to carry anyplace
S - Packaging is more convenience
- More affordable price

W - Standard packaging format

- Lack of competitors
O
- Easy to distribute to supermarkets or wholesalers

T - Changing customer preference to other alternative products

 SWOT analysis for Ginger Ale Jelly Drink
- Unique form and flavor
S
- Affordable price

W - Limited shelf life

- Easy to distribute to supermarket or wholesaler

O
- Limited competitors that has similar product

T - Changing customer preferences to other alternative products

3.2 Prototyping
In order to create an high fidelity prototype that closely resembles the authentic Sith
Ginger Ale product, we couldn't obtain the original Sith Ginger Ale. Therefore, for this prototype,
we purchased Ginger Ale available in supermarkets. To achieve a high-fidelity prototype that
resembles the original Sith product, we added soda to our Ginger Ale. The reason behind adding
soda is based on an interview with Sith, where they explained that the flavor profile of Ginger Ale
resembles a citrusy soda.
We recognized that the store-bought Ginger Ale might not fully capture the authentic taste
of Sith Ginger Ale. Hence, we took the additional step of incorporating soda into our Ginger Ale
blend. This decision was made based on the information gathered from the interview, where Sith
described their Ginger Ale flavor as resembling a citrusy soda. To achieve a higher level of
accuracy and authenticity in our prototype, we chose to include soda with a citrus flavor into the
Ginger Ale mixture.

a. Ingredients
● Bundaberg Ginger Ale
● Polaris Soda
● Lemon Juice
● Lemon Jelly
● Ginger Extract
● Fancy Bottle
● Medium Bottle
● Small Can
b. Process
- Absolute HEJA: Pouring ginger ale (Bundaberg) with extract of ginger and
lemon juice
- HEJA Soda: Pouring ginger ale (Bundaberg) with soda water and lemon juice
- HEJA Jelly Drink: Pouring lemon jelly and ginger ale (Bundaberg)
In the process, we make sure that each product tastes as what it aims, like Absolute
HEJA should taste the most ginger, HEJA Soda should be refreshing and carbonate
the most, while HEJA Jelly should have gel-like texture. To achieve this we did
many tests that day. The documentation of prototyping process could be seen at
Appendix 5
c. Result (low/high fidelity)
 Based on ideate tool we found out that our idea is “How might we remove the
negative connotation and misconceptions about ginger ale by creating other
variations of beverage to improve the flavour and visual appeal of ginger ale” then
come up with The following are our top three ideas: Ginger ale in a fancy bottle
with a greater ginger content, ginger ale in a soda can with a more refreshing
experience, and ginger ale jelly drink. We then used a high fidelity prototype for
each product.

Absolute HEJA: Absolute HEJA bottled in fancy glass bottle, it gives high class and
fancy impression whenever people see it for the first time. Taste wise, Absolute HEJA
contains the highest concentration of ginger because of the extract ginger that we add,
as the result,k it gives hint of warmth sensation from the ginger, yet it still has a bit of
refreshing taste from the lemon
 HEJA Soda: Heja Soda packaged in a can, the appearance gives the impression as a
“daily drink” and more casual. Heja soda contains the highest soda concentration as it
is added with extra soda water and more lemon juice, therefore Absolute Heja offers a
refreshing sensation.

Heja Jelly Drink: The Heja Jelly Drink is meant to be a less formal beverage option.
In addition to having the flavor of ginger, it also has the unique texture of jelly.

3.3 Testing

3.3.1 Testing I
a. Testing I Background
 Problem There are 3 ideation products for ginger ale so Testing 1
is held to validate customer interest in the three initial
products and determine the most suitable packaging for
commercialization.

Objectives Determine 1 ginger ale product that is most in demand

from 3 ginger ale products provided
Determine the right form of packaging for the selected
product

Target Minimum 30 people for the validation of the data.

b. Testing Preparation
What Products:
Absolute HEJA.
Soda HEJA.
HEJA Jelly Drink.

Packaging:
Fancy Bottle size 700ml.
250ml can size.
Medium bottle size 280ml.

Who Young-adults party-goers (17-27) who either drink or do

not drink alcohol.

When June 26th - 29th 2023

Where Places around nightclub: OPIUCI Bar and Chamber of

Memoir

24-Hour Minimarket: Circle K

Team Member’s house: Tangerang and Cisitu

How Giving product samples to adults who drink alcohol as a

neutralizer.

Giving product samples to party goers that do not drink

alcohol.

Question Map What do you like most about each product? and what do
you dislike and wish could be improved?

Which product do you like the most out of the three

options?

What is the most suitable packaging to be marketed

later?
 Is the product felt to be suitable for the uses described?
Both as mixer and neutralizer.

c. Testing Outline
About Us Our team introduces ourselves, our professional
background, and our academic purposes. Then, we gave
an explanation about our objectives by doing the
interview and how the potential customer should be
involved in our testing process.

About Customer Our team asks about the name, age, and daily behaviors
of drinking and clubbing of our customers. Then, we also
asked permission for the testing process to be recorded.

Testing HEJA’s Our team serves the Absolute HEJA, Soda HEJA, and
Prototype and HEJA Jelly Drink prototype to the customers to test it
Packaging. and ask their preferences. Then, we also present three
types of packaging and ask them which one is the most
suitable for the products.

Customer Customers give their personal thoughts of overall

Feedback and products, including what has worked, has to change,
Purchasing questions, and new ideas suggestions.
Power

Closing Our team closes our session and lastly, we show our
Statement gratitude for the potential customer participation in our
product testing process.

d. Testing Process
Feedback-Capture Grid of Absolute HEJA (from total 33 people)
Worked Change

It tastes sweet which is good and
more suitable for young adults.
The ginger flavor is quite strong.
The drinks are fresh and warm at the
same time.
The flavor of the ginger can be
emphasized more.
The sweetness can be increased again
so that it can be more suitable for the
people's tongue.
The ginger can be less spicy and
stingy.

Questions Ideas

Is this product focused on If it's mixed with beer the ginger taste
neutralizing as well? Or is it just for disappears, yet mixed with soju beer
mixers? the ginger is still noticeable, moreover
Where will the product be sold? mixed with vodka tastes sweet.
 Is it only going to be sold at a club?
Feedback-Capture Grid of Soda HEJA (from total 33 people)
Worked
As a sweet-tooth enthusiast, the
sweetness is just right.
Suits my taste and preference
perfectly.
Doesn’t make me feel nauseous
quickly.
The ginger flavor is light but still
flavorful.
Questions
How to keep the soda carbonated
while drinking it?
What if ice cubes are added? Will
the sweetness disappear?
Why not add some jelly to this drink
as well?
Is the focus of this product on the
warmth of the ginger or the sourness
of the soda?
Feedback-Capture Grid of HEJA Jelly Drink (from total 33 people)
Worked
As a sweet-tooth enthusiast, the
sweetness is just right.
The drink has a unique character.
Questions
How much will this product cost
once it is sold?
How much is the ginger
concentration in the jelly?
The transcripts of the testing can be readily accessed in the designated
appendix, labeled as Appendix 6
e. Result
Fancy glass bottle packaging is too big
to be used as a neutralizing drink.
Fancy bottle packaging stigma as an
alcoholic drink.
Change
The ginger flavor needs to be
increased because to neutralize
alcohol, a strong ginger flavor is
needed.
The soda concentration can be
increased.
Ideas
The most important thing to be
concerned about is hygiene.
More suitable to sell to bars than the
other two products.
The can packaging is suitable for
convenience stores.
Change
The jelly flavor shouldn’t be
overpowering.
The sweetness can be lessened a bit.
Ideas
It's not likely to be a mixer.
Jelly drink bottles look practical to be
used as neutralizing drink packaging.
 Based on the data from Testing I, the following results were
obtained for the different types of ginger ale products and the number of
respondents:
Ginger Ale Product Respondent

Absolute HEJA 15

Soda HEJA 11

HEJA Jelly Drink 7

Based on the results of Testing I, a pie chart was generated to
visually represent the preferences for different types of ginger ale products
among the respondents.

Summary:
Out of 33 respondents, 15 individuals chose absolute HEJA as the
most preferred ginger ale beverages. Therefore, we chose absolute HEJA
as the beverage content of ginger ale products.

Based on the data from Testing I, the following results were

obtained for the different packaging types and the number of respondents:
Packaging Respondent

Fancy Bottle ukuran 700ml 10

Kemasan kaleng ukuran 250ml 13

Medium bottle ukuran 280ml 10

 Based on the results of Testing I, a pie chart was generated to
visually represent the preferences for different packaging types among the
respondents.

Summary:
Out of 33 respondents, 13 individuals selected the 250ml can packaging as
the most suitable packaging to be marketed later for the ginger ale product.
Therefore, we have opted for the can packaging.

3.3.2 Testing II (Third Iteration)

a. Testing II Background
Problem The results of Testing I showed that the target customer
chose Absolute HEJA products in cans. Therefore,
Testing II was conducted to validate the product and
obtain additional information about the quantity and
purchasing power of the product.

Objectives - Validating the quality of Absolute HEJA products

- Determining the right size of can packaging for
Absolute HEJA products
- Knowing the purchasing power of potential
consumers based on the amount of money they
are willing to spend on Absolute HEJA products

Target Minimum 30 people for the validation of the data.

b. Testing Preparation
What - Absolute HEJA packaged in 250ml cans
- Absolute HEJA packaged in 300ml cans
- Absolute HEJA is packaged in 500ml cans.
 Who Young-adults party-goers (17-27) who either drink or do
not drink alcohol.

When Friday, July 7th 2023

Where Places around nightclub: Paskal 23 Business District

around Southbank, W Hyper, and Tiger.

24-Hour Cafe and ‘Warung’: Sadikin Social Bar

Team Member’s House: Tangerang

How Giving product samples to adults who drink alcohol as a

neutralizer.

Giving product samples to party goers that do not drink

alcohol.

Question Map What do you like most about each product? and what do
you dislike and wish could be improved?

Of the three sizes of the cans, which do you think is most

suitable to be commercialized?

What is the appropriate price range for each selected can

size?

c. Testing Outline
About Us Our team introduces ourselves, our professional
background, and our academic purposes. Then, we gave
an explanation about our objectives by doing the
interview and how the potential customer should be
involved in our testing process.

About Customer Our team asks about the name, age, and daily behaviors
of drinking and clubbing of our customers. Then, we also
asked permission for the testing process to be recorded.

Testing HEJA’s Our team serves the Absolute HEJA prototype to the
Prototype and customers to test it. Then, we also present three types of
Packaging. can packaging and ask them which one is the most
suitable for our products.

Customer Customers give their personal thoughts of overall

Feedback and products, including what has worked, has to change,
Purchasing questions, and new ideas suggestions. Then, we asked
Power them about how much money they would spend for our
future product.

Closing Our team closes our session by asking the future

 Statement products to say our brand slogan “HEJA, spice up your
night!” Lastly, we show our gratitude for the potential
customer participation in our product testing process.

d. Testing Process
Based on the feedback-capture grid of the Absolute HEJA can,
gathered from a total of 31 individuals,
Worked Change

I like the flavor of ginger, but it
needs a stronger taste.
The ginger aroma is delightful
The soda taste is refreshing
The sweetness can be slightly reduced
as people who are used to drinking
alcohol may not prefer this product
due to its excessive sweetness.
The ginger concentration can be
increased even more

Questions Ideas

Has it been tested in the laboratory?
Is it meant to be daily beverages or
at the bar?
What are the ingredients of this
drink?
If it is intended for a mixer, then the
suitable size would be 250 ml
Can add juice from real ginger to
create a strong ginger flavor.

The transcripts of the testing can be readily accessed in the

designated appendix, labeled as Appendix 7

e. Result
Based on the data from Testing II, the following results were
obtained for the can packaging size preference and the number of
respondents:
Can Packaging Size Respondent

250ml 10

300ml 16

500ml 5
 Based on the results of Testing II, a pie chart was generated to
visually represent the preferences for different can packaging sizes among
the respondents.

Summary: Out of 31 respondents, 16 individuals selected the

300ml can packaging as the most suitable size for Absolute HEJA product.
Therefore, we have opted for the 300ml can packaging for Absolute HEJA
product.

Based on the data from Testing II, the following results were
obtained for the willingness to pay and the number of respondents:
Purchasing Power 250ml 300ml 500ml

≤ Rp10.000,00 1 1 0

Rp11.000,00 - Rp20.000,00 5 0 0

Rp21.000,00 - Rp30.000,00 2 7 0

Rp31.000,00 - Rp40.000,00 1 2 2

Rp41.000,00 - Rp50.000,00 0 3 1

Rp51.000,00 - Rp60.000,00 0 0 0

Rp61.000,00 - Rp70.000,00 1 0 1
 Based on the results of Testing II, a bar chart was generated to
visually represent the preferences for price among the respondents.

Summary: Out of 31 respondents, 7 individuals selected the range

of Rp21.000,00 - Rp30.000,00 as the most suitable price for Absolute
HEJA Can 300ml. Therefore, we can conclude that the purchasing power
of the product is Rp21.000,00 - Rp30.000,00.
 CHAPTER 4
Selected Solution

4.1 Final Product

After undergoing every process and feedback, we have finally developed the final
product named Absolute Heja, ginger ale soda infused with lemon extract, featuring a
high concentration of ginger. It is conveniently packaged in a 300ml can. This product
will be sold within the price range of 21,000 to 30,000 Indonesian Rupiah. It serves as
a suitable alternative to alcohol, functioning as both a mixer and an alcohol
neutralizer.
The origin of our brand name, Heja, was derived from the Indonesian word for
'Ginger,' which is 'Jahe.' By rearranging the syllables from Ja-He to He-Ja, we created
our unique brand name. Interestingly, in Swedish, 'Heja' means 'To shout a cheer or
cheers,' which aligns with our brand’s objective—to bring joy to consumers of our
products.
4.2 Further Action

4.2.1 Product Improvement After Testing II

After conducting the second round of testing, we received several feedback points
that we summarized using the feedback capture grid framework (refer to sub-chapter
3.3.2). Here are some product improvement feedback and questions we received,
along with our future actions:
Feedback / Questions Further Action

Absolute Heja still too sweet and less We will reduce the sweetness of
ginger flavor Absolute Heja and further enhance the
ginger flavor.

Has it been tested in the laboratory?
After conducting the third iteration
(testing III) and obtaining a product that
aligns with consumer preferences, we
will proceed with obtaining the
necessary licenses from BPOM
(Indonesia's Food and Drug Authority).
Following that, we will focus on
obtaining halal certification for our
product.

Is it meant to be daily beverages or at Since we are planning to distribute our

the bar? product in clubs, cafes, and renowned
distributors such as Alfamart and
Indomaret, as well as several
well-known supermarkets, our product
can appeal to both genders.

What are the ingredients of this drink? To address this question, in the future,
we will include a list of ingredients used
in our packaging so that customers can
be informed about the materials we use.
4.2.2 Business Scale-up
After obtaining the BPOM license and halal certification, we will launch our
product to the public. Our business model will involve both business-to-business
(B2B) and business-to-customer (B2C) approaches.
In the initial stage, we will focus on introducing our Absolute Heja product to
several renowned clubs. Initially, our focus will be on the Bandung area, targeting
potential clubs such as (not limited to):
1. Nyonya Manis
2. Opiuci
3. Southbank
4. Lucy in the sky
5. Waiting Room
Apart from clubs, we will also collaborate with well-known cafes such as (not limited
to):
1. One Eighty Coffee and Music
2. District Dago Cafe & Resto
3. Dreams Social Life
4. Ikkafe Cafe
5. Altero Cafe
Lastly, we will distribute our product through reputable distributors such as Indomaret
and Alfamart, as well as several supermarkets across Indonesia. We aim to implement
this strategy within one year..
 Appendix

Appendix 1 - SITH Students Interview Results

We interviewed three SITH students via Zoom Meeting on Wednesday, 7 June
2023. Here we attach the interview recording and transcript of the interview:

Recording Interview
Questions Answer

What is ginger ale and what is the S : Previously, were you guys familiar
difference between the ginger ale made by with ginger ale yet?
SITH and the ginger ale on the market?
B : To be honest, I personally just found
out last Monday when I was in the design
thinking course
S : Okay, I take that to mean that you guys
are not familiar with Ginger Ale itself.
S : Well, Ginger Ale is a drink made from
ginger but the ginger is fermented. In the
sense that the ginger extract is incubated
in a closed container for several days.
When stored, the ginger will ferment and
the taste will change. If it's ginger ale
usually it will contain alcohol and it will
be ginger beer. Well, the difference is that
the original ginger ale drink has a
fermentation process, so the ginger is
made into a liquid and left in a closed
container. In our case, apart from being
stored in a closed container, we added
bacteria that can produce acid from the
ginger. Therefore, the Ginger Ale we
make has a sour taste. Then, because the
bacteria that we feed produce acid, the
alcohol isn't too much so you can't say
ginger beer either, the term is safe for the
market in Indonesia because there are
many Muslims.

Is there any specific reason why the added Actually, in the ginger itself there are
bacteria is Lactobacillus plantarum?
bacteria and such. One of the bacteria in
ginger itself is Lactobacillus bacteria but
the species is not Lactobacillus plantarum
but Lactobacillus Hilgardii. Reason why
we use Lactobacillus plantarum is because
the first one, they're both Lactobacillus, so
they're still in the same genus. Second,
Lactobacillus Hilgardii is not present in
ITB and Lactobacillus plantarum is
 arguably the most similar to Lactobacillus
Hilgardii in ITB. In addition, this
bacterium is commonly used in other food
fermentation processes, so from there we
can find out what it produces and what it
uses to ferment food.

Does the ginger ale on the market have the In general, the benefits of ginger can be
same benefits as the ginger ale made by said to be almost the same. Ginger can be
SITH? used as an ingredient for medicine too,
right because it has active compounds that
can be anti-inflammatory or
anti-inflammatory, anti-cancer, etc.
Another addition is that the Lactobacillus
plantarum bacteria can increase the
antioxidants from this drink. So actually
this drink has antioxidant properties and
the Lactobacillus plantarum is a probiotic
bacteria and is beneficial for digestion.
However, because we haven't validated it
and only focused on its antioxidant
properties, we can only emphasize that the
Ginger Ale we make has higher
antioxidant activity than regular Ginger
Ale.

If we want to make our own ginger ale, Actually, you can ask ITB. But if it’s from
where can we get the bacteria?
ITB, it's still the usual Lactobacillus
plantarum, so at first we adapted the
bacteria to the ginger first so that the
bacteria could take advantage of the
ginger as a source of nutrition for him.
Generally, the bacteria use simple nutrient
sources such as sugar or relatively simple
carbon compounds. Meanwhile, in ginger,
the compounds are relatively more
complex. It's like that if for example we
give him ginger directly, he will die like
that because he can't use the nutrition
properly. So, let's adapt first. How's the
adaptation? First, we adapt it to a low
concentration first, with a little salt, more
and more, until it's the same concentration
as we used in the Ginger Ale. In Ginger
Alenya itself, we use the ginger at 9%
concentration with the addition of
Lactobacillus Plantarum which has been
adapted.

The unique benefits of Ginger Ale are If it has health benefits, maybe it can be
antioxidants, apart from that, are there validated as an antioxidant, but if it has
other specific benefits of Ginger Ale?
How long does ginger ale last?
benefits in terms of taste, it doesn't have a
better taste because the aroma is more
sour. It's like he looks like an orange. So
it's like an orange drink because of the
acid it produces. So if it's for people who
might like sour drinks like oranges, you
could say it's more suitable than drinking
the original Ginger Ale.
S : If it's kept in the refrigerator for 7
days, it's still safe. For the shelf life, we
actually followed the schedule of the
practice, so it just so happened that we
only managed to store it for 7 days. And
during those 7 days, the storage is still
good. And for the rest, we don't continue
because the practicum time is over, so for
now we answer it for up to 7 days. For
more than 7 days, it may need more
research.
B : So if it is more than 7 days, will it
change the taste or anything?
S : There are 2 aspects, the change in the
aroma and the change in taste. So if the
aroma and taste are not fresh anymore, not
sour anymore, you could say it has a bit of
a rotting taste, so the ginger is a bit
stronger and spicier. The ginger drinks
have an aftertaste, the longer the after
taste, the better the after taste. It's like
after drinking it, the taste of ginger sticks
longer, if it's stored for too long.
B : Are there any tips for storing ginger
ale?
S : Actually, it's recommended to keep it
in the fridge, because it still has the
bacteria. If the bacteria are stored at room
temperature, the growth will be faster. So,
we suggest storing it in the refrigerator, a
regular refrigerator at 20 degrees, it's okay
not to need it in the freezer. So if you keep
it in the refrigerator, the bacteria will grow
more slowly, which means it will
decompose more slowly. If it's at room
temperature, it's likely less than 7 days, it's
 already starting to rot. Yesterday we tried
the one we waited 5 days, but it changed a
bit when kept at room temperature.

Are there any specific materials for ginger S : It is recommended that it is made using
ale storage? glass material and can be tightly closed
because there the fermentation process
can run. The problem is that if air gets in
or something like that, then the formation
of acid from the bacteria will not be
optimal, so it won't taste too good either.
B : So if I open it once then i have to
finish it right away?
S : No, so yesterday we tried it every day,
tested the storage, opened and closed it
was still safe. So the point is, if you want
to consume it, open it but then close it
again like a normal drink.
B : Then you said earlier that to test if it
can last more than 7 days, it needs further
research, what aspects can it go through?
S : So to extend the shelf life, it takes a
long time, because we are constrained
during the practicum, which only has 7
days left before we can try it, so we can
only try it for 7 days. Now, for further
research, the shelf life can be more than 7
days, maybe up to 10 days or 2 weeks in
the fridge because if it's relatively 2 weeks
in the fridge, the product should still be
consumable. It's just that we haven't done
the test yet, so we can't give an analysis
that far.

What are the considerations when you Starting from why we choose ginger. So in
first make Ginger Ale, why Ginger Ale? that course, we were asked to make food
products, and every year the raw materials
were different, and last year they got milk,
it was delicious. So now we get the
rhizome, so yes we get the rhizome,
between ginger, galangal, turmeric,
aromatic ginger and others. So, first we
choose ginger because compared to other
rhizomes, ginger is more credible for
direct consumption, like ginger brew,
ginger milk and so on. Whereas the other
rhizomes are not too common, at best

Does that mean Ginger Ale is a drink, S :No, it's really for drinking.
right? Is there any potential to become a
food?
Apart from Lactobacillus Plantarum, are
there any alternatives or alternative for the
bacteria? For example, does it have a
different effect from Lactobacillus
Plantarum?
aromatic ginger is used as herbal
medicine, or turmeric mixed with
something else. In the end we chose
ginger. Then we choose ginger, which
means there are 2 options, between us
choosing solid food or making drinks. We
took another look, it turns out that ginger
is more delicious as a drink because it is
more common than people eating solid
ginger like that. So, we chose the drink.
Ginger's common drink is ginger Ale
because it's made by fermenting it and the
taste is also suitable to what people prefer
because it's similar to beer. So, we finally
got the modification there.
At that time, why we chose Ginger Ale
was because what we saw was that there
was far more research on Ginger Ale
compared to other products. Because there
was a lot of research on it, we chose
Ginger Ale. There are also many scientific
studies so it's easy for us to find
references.
B : Oh, if it's like a skincare product or a
product for consumption outside the body,
isn't there yet? Possible or not?
S : Not the Ginger Ale itself, that's why
it's only for consumption, except for the
ginger, it can be used as medicine.
B : If it's dried or suitable for making
powder or compacted like making candy
like that, is that possible or not?
S : It's actually possible, but I don't know
in more detail how to make it into powder.
Actually, yes, it's possible, but for the
health content we haven't been able to
validate it, because there haven't been any
scientific studies there either.
S : Actually there is, so we made it during
the preliminary or before we actually
made the product, it was like we were
trying 2 types of microbes, the first was
Lactobacillus Plantarum, the second was
saccharomyces cerevisiae, baker's yeast.
 So, we've tried it and it still can't be an
alternative for making Ginger Ale. We
still only have sensory differences such as
taste, aroma and the like. So, based on the
results we got from the saccharomyces
cerevisiae, firstly it doesn't taste good,
secondly, it smells bad compared to
Lactobacillus Plantarum. It's still just a
sensory test.
S : I also want to add, our original goal
was to compare Ginger Ale with
Plantarum, saccharomyces cerevisiae, and
those 2, which one is tastier. So it turns
out that after we tested it the most
delicious was adding Lactobacillus
Plantarum, in the end we only added
plantarum. Why does it taste different?
Because the results of the fermentation of
the two are different, so the plantarum
produces acid it is dominant, whereas the
yeast is dominant between producing
carbon dioxide or producing alcohol.
Because those two are different, they
produce different tastes too, and when we
tried to test it for drinking on other people,
it turned out that they preferred it when
they added Lactobacillus Plantarum.

For your own product, is there added So for the production of Ginger Ale that
sugar or something like that in the final we use, the first ingredient is
product? Lactobacillus Plantarum, second is ginger,
third is sugar. How much sugar is that?
The sugar is as much as 8% of the total
production volume. So, for example, if we
want to produce 100 milliliters, that
means 8 grams of sugar, that's 8% of the
total volume. We once added salt but it
didn't taste good.

Do you have product testing? Like to a S : There is, so the test is called an
certain degree, people just don't like it organoleptic test, so in the organoleptic
test we test whether the taste is good, the
aroma is good, the texture is good, the
color is good, and so on. All of this was
organoleptic tested. So yesterday we did it
twice, the first was to test which bacteria
are tastier, plantarum or yeast. So it turns
out that the plantarum is tastier, we tested
the internal organoleptic, so it's just the
 five of us, and it turns out we agree that
plantarum is tastier. Now, for the second
organoleptic test, we will test whether the
Ginger Ale given by the plantarum tastes
better than the regular Ginger Ale without
adding anything. So, the number of
participants or panelists we tested was 30
people, and they were around our
laboratory. And from the results obtained,
the Ginger Ale added with plantarum is
better than the regular Ginger Ale. There
were 70% of the panelists who chose to
add plantarum instead of the usual one. So
we can conclude that the plantarum
material has succeeded in improving the
quality of the Ginger Ale.
B : Maybe it's because the races that use
plantarum have a citrus flavor like what
you said earlier, right?
S : Yes, it's sour.
B : Have you ever tried the Ginger Ale
product before you made it?
S : Yes, we've tried Ginger Ale. But if it is
industrial products like those on the
internet, we never do. So we compare it to
our own Ginger Ale.

What is the dosage for consuming the S : Due to the limited quantity, we only
Ginger Ale itself? Use full glass or what? measured 10 ml. But if it’s for normal
consumption, it can be like the size of
ordinary glasses. The serving size is like
that. Because if I look at it, it's like in
commercials, they sell it canned, like
250-300 ml.
B : Is there any daily limit consumption?
S : Actually there is no daily consumption
limit, it's like a normal ginger drink, so if
you want to drink it every day, that's okay.
There's no prohibition on drinking it every
day, it's just that it's rare for people to
drink ginger drinks every day, right? So
it's free, there's no consumption limit, just
like regular drinks.
B : So this Ginger Ale is like a regular
 drink, right? It's not like a drug drink that
has a measure.
S : Yes, it's like an ordinary drink that has
a health function, like yogurt.

What are the side effects? Like, is there a For health, this is if you drink too much, it
bad influence on health?
contains bacteria, right? We give the
plantarum, and if you drink too much,
automatically the bacteria that are there
can interfere with the bacteria in our
intestines, so it will be a problem later.
digestion. There have already been
victims, so yesterday a friend in this group
also had a drink too much. That's it,
because plantarum bacteria are actually
good for digestion but in small amounts, if
you drink too much it can interfere with
other bacteria in the gut. If you drink too
much, there are 2 options, you can really
drink too much volume, up to 500
milliliters or more, or you can drink it too
often, it can cause digestive disorders.

Who is the target market of ginger ale? We targeting everyone above 5-years
toddlers

Are there any additional ingredients For the addition, it's actually sugar, as well
besides sugar? Like water or soda? as an addition like lemon juice or
lemongrass, but we don't add that, so yes,
we can only answer that it's only sugar.

For now, the Ginger Ale is liquid. If I S : To be honest, adding lemon or

Make it into fertilizer or compact it or mix
it with other ingredients like lemon juice,
do you think it can spoil the Ginger Ale or
not? Or are there ingredients that should
be avoided when mixed with Ginger Ale?
lemongrass and milk was our plan. At that
time we tried milk and ginger. In my
opinion, the taste was delicious and
sensory, adding milk was much better than
without adding milk, that's one. So, but for
other benefits, we haven't tested it yet,
that's how it is. And in my opinion, the
Ginger Ale shouldn't be too disturbing, the
most influential is the change in its
antioxidant abilities and that definitely
needs to be tested further.
B : May I know what the shape of the
bacteria looks like? Powder or what?
S : In the form that we can see, bacteria
can actually be found in two types of
media, so it can be in solid form or in
liquid form. If it's a solid shape try
 searching on Google for Lactobacillus
Plantarum colonies. If liquid,
Lactobacillus Plantarum brodh. Because
he's just invisible to the eye, so if you
want to look whether he's growing or not,
you can see it through a medium that's
initially clear, later when he grows it
becomes cloudy, so it looks like he's
growing. Then, there is a bit of a bacterial
smell. As for the commercial, it's not like
yeast. Yes, there is no commercial product
yet, so it is grown manually.
B : Does that mean no one sells it yet?
S : Yes, you can't really, you have to do it
manually too, because the bacteria isn't
natural bacteria, but it's an adaptation of
the ginger. Really have to do it manually.
B : Earlier you said that you can take it at
ITB, where did you ask for it?
S : Actually, if the bacteria is still there,
we can give it to you. But for your
assignment, when will the implementation
be carried out?
B : The product should available next
month.
S : Oh next month, because in June we're
not all in Bandung. So I don't think I can
help either. The problem is that the culture
really comes from us too, it's in us too. As
for the culture itself, it's actually being
saved, but I don't know if it can be used or
not this month. So I suggest you just ask
for a new culture because there's already a
little culture. At least if you want to make
it, you can make the original Ginger Ale
first, then just add a squeeze of lemon
later, that's all.

Can it be cooked? Can it be made into a To be honest, I don't really think about it,
mixture of cooking products, or can you because Ginger Ale is really a drink that's
heat it? served for drinking, in the sense that its
purpose is to consume it chilled, right?
When it is heated, first of all, the bacteria
may not live because the temperature is
too hot. Then the second one, the taste
will also be different because the
composition is definitely different? So we
don't recommend ginger ale to be heated
or transformed into another form. And

How to drink the Ginger Ale as a mixed
drink or what? Because generall in other
countries, Ginger Ale is mixed with
mocktails and other drinks.
Can you describe the taste? Specifically, S: The taste is actually like ginger, but not
indeed it is just right for consumption in
the form of a drink.
S : Yes, because indeed, he originally
came from root beer. It's just that from us,
we haven't tested whether it can be mixed
or not, so we do recommend that it be
drunk in its original form. So, it's
fermented for 4 days, it's ready to be
consumed, and you can drink it straight
away. It can be chilled, or just at room
temperature.
B : Is freezing cold still safe?
S : It's actually safe, because if it's in the
fridge it's safe from air, and if it's frozen it
actually won't affect the taste either. If I
see it, because it is drunk cold it is also
safe. So when it's turned into ice powder,
it doesn't really matter, actually it can.
B : I conclude that ginger ale is not a
healthy drink, right?
S : The point is that it's a common drink,
but it has several health benefits, not a
medicinal drink.
B : Well, you said earlier that if you boil
it, the bacteria will die. So8, from a health
point of view, is it the bacteria or what?
S : We are concerned about the taste. We
tested the product yesterday at room
temperature and stored it in the
refrigerator, but we haven't tested it when
it was warmed. There is a possibility that
the taste might change when it's warmed,
and we are unsure about the outcome. But
if you might want to try warming it, it
could be similar to yogurt. You see, there
are probiotic yogurts like Yakult, which
are marketed as containing live bacteria,
and there are non-probiotic yogurts as
well. Both types are produced using
bacteria, but some products intentionally
kill the bacteria before selling them. If you
use a probiotic product as an ingredient
and heat it up, the probiotic benefits will
be lost. In such a case, people might not
be interested in the product anymore and
would prefer to buy regular Ginger Ale
instead of the probiotic version.
what is the taste of ginger ale? like orange, more like citrus. So it's more
on the sour side, similar to citrus or
orange, not the sourness of strawberry or
vinegar. The sourness is closer to orange
or citrus, you could say that. It's like the
concentrated sourness of tamarind. I
haven't quite grasped what you
specifically want, though.
B: So it means the taste is more towards
sourness but still has a hint of ginger,
right?
S: Yes, that's right. It's like we can still
taste the ginger, but it's accompanied by a
sour taste, like when we drink orange or
citrus.
B: So, does it have a strong soda effect?
S: Actually, it doesn't have a strong soda
effect because when we checked the
carbonation, it was very low with almost
no bubbles. So there's no soda effect, but
there is a slight lingering ginger taste,
although it's less compared to regular
Ginger Ale. It's like a brief aftertaste.
B: Does that mean it's safe to mix it with
soda? It would make it more refreshing,
right?
S: From what I see, it should be safe to
mix it with soda because regular Ginger
Ale usually has a soda effect. Since ginger
contains enzymes that produce carbon
dioxide and create bubbles, it's safe to mix
it with soda. However, we don't know the
exact composition of the soda solution and
the Ginger Ale because we haven't tested
it yet. So it needs to be tried and matched
with the taste.

In your opinion, what kind of customers S: The first and foremost thing is that it
can we give ginger ale? should not cause ginger allergies. That's
the first priority. It should be safe for
people who can consume ginger because
there are some people who don't like
ginger. Secondly, it's for people who enjoy
refreshing drinks. Usually, college
students are the target audience for such

You explained earlier that the alternative
is yeast and you just got to the sensory
test. From the sensory test, can you
predict whether yeast has an effect on
your health or not?
drinks. Additionally, those who have just
finished exercising might be interested
because it's typically consumed when
feeling thirsty.
B: Are there any specific benefits of
ginger? I know that ginger can help
relieve nausea. Does Ginger Ale have that
effect?
S: Actually, Ginger Ale can be considered
to have similar benefits as ginger because
ginger is one of its main ingredients.
However, we haven't tested it for treating
specific illnesses. For example, we don't
know if drinking Ginger Ale can help
alleviate stomach aches. But if someone
wants to drink Ginger Ale because they
believe it has antioxidant properties or
other benefits, that's possible. Do you
understand?
B: I understand, so even though Ginger
Ale has other elements added to it, it
doesn't take away the main function of
ginger, right?
S: Yes, that's correct.
S: I want to ask, are you supposed to
create a product based on this or just write
a report? I'm curious.
B: It's more about determining what kind
of Ginger Ale the community prefers. It
doesn't necessarily involve creating a
product and marketing it.
S: Oh, I see. Alright then.
S: When it comes to the health effects of
yeast, we haven't validated them because
we haven't conducted any tests. So, we
can say that we don't have any
information about its health impacts.
B: So, in your opinion, should we try
using plantarum or yeast?
S: Definitely plantarum. I would suggest
trying plantarum because it has already
been tested extensively, and we have

I don't know the period or time for your
testing, but if you have an even longer
time, what do you think of your product
that you want to fix or add to it?
knowledge about its health effects. That's
one aspect. The second point is that yeast
doesn't really make much of a difference
in taste compared to regular Ginger Ale.
It's like we're just adding yeast without
much distinction. So, the difference would
be more noticeable if we add plantarum.
The first thing we will do is conduct
additional tests on the health effects.
Yesterday, we only tested the antioxidant
properties, but there are many other
aspects we can examine, such as testing its
antimicrobial properties to see if it can
reduce harmful microorganisms. We can
also test its bioactive compounds to see if
it has any potential for medicinal
purposes. Additionally, we want to
conduct probiotic tests to determine if the
bacteria present truly have probiotic
effects. This is because our knowledge so
far is based on scientific studies, and we
haven't specifically tested plantarum for
its probiotic properties.
The second aspect is the shelf life. We
want to explore how the product fares
when stored for longer than 7 days.
However, due to limited time, we could
only observe it for 7 days.
Lastly, we want to optimize the
concentration of the bacteria. In our
previous testing, we only used a
concentration of 10% of the total volume.
It would be beneficial to try different
concentrations to see if a lower or higher
concentration yields a more favorable
taste.
If we had more research time, we would
also like to measure various levels of
compounds present in the product. For
example, we would like to determine the
acidity levels and identify the specific
compounds responsible for the acidity,
along with their respective concentrations.
That's what we would like to explore
given the opportunity.
Have you ever tried your product on other Actually, in terms of feedback and
people? From them, what suggestions did suggestions, most of them are related to
you receive for this Ginger Ale product? the taste. For example, some people feel
that the ginger flavor is too strong or that
the taste is too unusual. Overall, when it
comes to the acidity, people generally
prefer the version with plantarum over
regular Ginger Ale. That's the general
feedback we received.

Is there any alternative product that can be S : All the products from our batch can be
ginger ale’s competitor?
considered as competitors. Firstly, there's
turmeric soda, secondly, ginger
kombucha, and thirdly, turmeric
kombucha. The reason they can be
considered competitors is because, firstly,
they all use rhizomes as ingredients, and
rhizomes have similar health benefits,
especially turmeric and ginger. Secondly,
let's focus on kombucha. Do you know
what kombucha is?
B : Yes, i know
S : So, kombucha is a fermented tea, and
it has a sour taste. This sour taste is more
commonly consumed and familiar to
people. So, when comparing Ginger Ale,
which is relatively less commonly
consumed, to ginger kombucha, which
people might have already tried and
become familiar with, it's likely that those
who have previously tried ginger
kombucha would prefer it over Ginger Ale
because they are already accustomed to its
taste.

How much does it cost to make ginger If the estimation is that we need 90 grams
ale? of ginger for the production of 1 liter,
based on our previous proposal's cost
breakdown (RAB), it would amount to
around Rp 150,000. However, it should be
possible to reduce the cost because we are
already adding yeast and lemon, which
were not included in the previous
calculation. By incorporating these
additional ingredients, the overall cost of
ginger might be lower.
Appendix 2 - Potential Customers Interview Results for First Empathy Process
We interviewed 8 people who were primary stakeholders about ginger ale and
ginger drink preferences. Here are the results of our interview:

T/SHS Student
1. Do you know what ginger ale is?
No, i don;t know what ginger ale is
2. Do you like the taste of ginger?
No, i don’t like ginger because it doesn’t taste good
3. Do you like drinking soda, especially ginger soda?
No, i don’t like any kind of soda because it hurts my mouth
4. At what occasion do you drink ginger?
Ginger can be used as medicine, so I will consume it whenever i get sick
5. Would you be interested if there was ginger soda?
No, i wouldn’t interested

E/College Student
1. Do you know what ginger ale is?
Yes, I know ginger ale and quite often drink it.
2. Do you like the taste of ginger ale?
It’s like ordinary soda but the ginger flavor is less
3. At what occasion do you drink ginger?
Whenever i want it
4. Would you be interested if there was ginger soda?
Yes. Also, the ginger soda is already available in Alfa or Indomart

N/College Student
1. Do you know what ginger ale is?
No, i don’t know what ginger ale is
2. Do you like the taste of ginger?
Yes, i like taste of ginger, especially when it’s hot
3. At what occasion do you drink ginger?
When i feel sick or not feeling well
4. Would you be interested if there was ginger soda?
I can’t imagined what it’s like with soda flavor

S/College Student
1. Do you know what ginger ale is?
No, i don’t know what ginger ale is
2. Do you like the taste of ginger?
Yes, i like taste of ginger, especially when it’s hot
3. At what occasion do you drink ginger?
Whenever i want it
 4. Would you be interested if there was ginger soda?
I would be interested trying it, especially if it is available in Alfamart or Indomart

D/College Student
1. Do you know what ginger ale is?
Yes, I know what ginger ale is
2. Do you like the taste of ginger?
I like ginger and usually consumed in the form of drinks (wedang ginger) or candy
3. At what occasion do you drink ginger?
When i feel sick or not feeling well
4. Would you be interested if there was ginger soda?
I would be interested trying it, because ginger drink is not necessarily focus on
benefit its offers, but also about the sensation that ginger gives

P/Employee
1. What are the benefits of ginger?
For food, medicine, and herbs
2. What form do you usually take ginger in?
I don’t like ginger
3. Do you like ginger candy?
No, i don’t
4. Have you ever heard of ginger ale before?
Yes, i have
5. Are you interested in ginger soda?
No, i don’t interested
6. Apart from drinks, what do you think ginger is good for?
I don’t know
7. If there is ginger drink like that, where are you usually interested in buying it?
Supermarket and minimarket

S/Employee
1. What are the benefits of ginger?
To warm the body, can make colds, can make external medicine
2. What form do you usually take ginger in?
Ginger mixed with milk and ginger mixed with green bean porridge
3. Do you like ginger candy?
Really like it, my favorite candy is ginger candy
4. Have you ever heard of ginger ale before?
No, i haven’t
5. Are you interested in ginger soda?
Interested, because ginger is good for health, it's good because if you have healthy
soda
6. Apart from drinks, what do you think ginger is good for?
External medicine
 7. If there is ginger drink like that, where are you usually interested in buying it?
Minimarket like Indomaret

B/Distributor
1. Why is Ginger Ale no longer available in stores?
dismissed because of a lack of market. Those who like it have it but a month can
only sell 1-3 cartons (24 contents) for other sodas it can sell up to 30 cartons
2. If in the future there is another ginger ale product coming in, will it sell or not?
It’s hard to tell because there are just those who like it but maybe not as sodas in
general

Appendix 3 - Potential Customers Interview Results for Second Empathy Process

C/Distributor
1. Do you sell Ginger Ale here? The Schweppes brand, specifically?
I'm sorry to hear that, but it seems that those brands are not available there
anymore.
2. Since when has it been unavailable?
Oh, it has been empty here for several months then.
3. What is the reason for its unavailability?
It appears that the production of that brand has ceased from their factory.
4. Are there any other brands available? Other brands of Ginger Ale, specifically.
No, there isn’t
5. But are there many people who buy it or have an interest in it?
Very alot. Usually, people look for it as a mixer
6. What is Ginger Ale usually used for?
Mixer of alcohol
7. Where else can we usually find places that sell it?
You can try going to large supermarkets, especially those with imported goods.
There's a chance that they might have it available.
G/Distributor
1. Do you sell Ginger Ale here? The Schweppes brand, specifically?
I'll just deliver it directly to the beverage place. Oh, it seems we don't have it, we
don't have Schweppes brand. We only have this yellow one, which is tonic water
at most.
2. Since when has it been unavailable?
It has been a long time since it hasn't been available.
3. What is the reason for its unavailability?
I'm not entirely sure either, but it seems that the production from the factory has
stopped.
4. Are there any other brands available? Other brands of Ginger Ale, specifically.
Yes, there are. There are two other brands available: Bickford's and Bundaberg.
Appendix 4 - How Might We
How Might We I Canvas
Problem Statement
At events in Indonesia, it is noteworthy
that many visitors choose not to consume
alcohol due to religious or personal
reasons. Additionally, even regular
drinkers seek alternatives to mitigate the
effects of alcohol. This reflects the
increasing emphasis on individual
preferences and well-being in social
gatherings.
How might we add a broader option of
variation flavor?
How might we maximize the benefits of
ginger ale while making it a “cool” drink?
How might we enhance ginger ale’s flavor
and visual appeal for all attendees at a
drinking event?
How might we create a ginger ale product
that can be considered a cool drink?
How might we create an engaging social
environment designed for non drinking
young adults?
How might we transform ginger ale into
another form other than liquid?
How might we make ginger ale suitable
and enjoyable for any age?
How might we make ginger ale based
products that don't taste like ginger?
How might we collaborate with a local bar
as a distributor to source unique and
high-quality ginger varieties for our
ginger ale products?
How might we make ginger ale compact
and effective enough to be brought to a
strict place like a bar?
How might we make ginger ale more
impactful to many segments?
How might we attract people who don't
like the taste of ginger?
How might we remove the negative
associations and misconceptions about
ginger ale, highlighting its versatility,
refreshing qualities, and ability to enhance

How Might We II Canvas
Problem Statement
At events in Indonesia, it is noteworthy
that many visitors choose not to consume
alcohol due to religious or personal
reasons. Additionally, even regular
drinkers seek alternatives to mitigate the
effects of alcohol. This reflects the
increasing emphasis on individual
preferences and well-being in social
gatherings.
social experience?
How might we collaborate with local bars
as distributors to source unique and high
quality ginger varieties for our ginger ale
products?
How might we remove the negative
associations and misconceptions about
ginger ale, highlighting its versatility,
refreshing qualities, and ability to enhance
social experience?
How might we add a broader option of
variation flavor?
How might we make ginger ale compact
and effective enough to be brought to a
strict place like a bar?
How might we create an engaging social
environment designed for non drinking
young adults?
How might we make ginger ale based
products that don't taste like ginger?
How might we create a ginger ale product
that can be considered a cool drink?
How might we create a ginger ale product
that acts as a “social bridge” between
non-drinkers and drinkers to consider it as
a “cool” drink?
How might we transform ginger ale into
another form other than liquid?
How might we make ginger ale more
impactful to many segments?
How might we make ginger more suitable
and more enjoyable for any age?
How might we maximize the benefits of
ginger ale while making it a “cool” drink?
 How might we enhance ginger ale’s flavor
and visual appeal for all attendees at
drinking events?

How might we create other variations of

ginger ale beverages?

Documentation of How Might We I

Documentation of How Might We II

Appendix 5 - Prototyping Process

The video documentation of prototyping process can be accessed by this link

Appendix 6 - Testing I Transcript

We tested 33 people who were part goers consisting of alcohol drinkers and
nondrinkers. Here are the results of our testing:

H/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Untuk soda rasanya enak, jelly drink terasa seperti permen yupi
● Which product do you like the most out of the three options?
○ jelly
● What is the most suitable packaging to be marketed later?
○ Medium bottle

C/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasa jahe nya enak dan untuk absolute heja terasa panas di tenggorokan
● Which product do you like the most out of the three options?
○ Soda
● What is the most suitable packaging to be marketed later?
Can
Y/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Sedikit terlalu asam untuk yang soda, terlalu manis untuk jelly
● Which product do you like the most out of the three options?
○ Soda
● What is the most suitable packaging to be marketed later?
○ Can

W/22
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Sodanya terasa segar, untuk absolute jahenya pas dan tidak terlalu pedas,
untuk menjadi mixer alkohol lebih cocok yang soda
● Which product do you like the most out of the three options?
○ Soda
● What is the most suitable packaging to be marketed later?
○ Absolute
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Untuk menjadi mixer alkohol lebih cocok yang soda karena rasanya paling
pas

A/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Sodanya sangat terasa, jahenya sedikit kurang terasa, kurang suka yang
jelly karena terasa aneh
● Which product do you like the most out of the three options?
○ Soda
● What is the most suitable packaging to be marketed later?
○ Fancy bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Kurang suka yang jelly karena rasanya sangat tidak sesuai bila ingin
dijadikan mixer atau substitut

Y/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Sodanya terasa enak tapi kurang menyengat sodanya, jelly terlalu manis
● Which product do you like the most out of the three options?
○ Soda
 ● What is the most suitable packaging to be marketed later?
○ Can
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Untuk packaging lebih pantas yang can karena bisa langsung untuk
perorangan

R/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jahenya cukup terasa
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Fancy bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Jelly kurang sesuai bila ingin dijadikan subtitut

H/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasanya terasa seperti soft drink pada umumnya, soda terasa pedas
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Can
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Untuk menjadi mixer alkohol lebih cocok yang soda karena rasanya paling
pas

G/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jahenya kurang terasa, jelly drink terasa aneh
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Can
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Jelly tidak cocok untuk dijadikan mixer, lebih cocok soda
F/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jelly drink terasa aneh
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Can
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ -

R/18
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Absolute HEJA terasa seperti bajigur, jahenya kurang terasa
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Fancy bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Absolute HEJA paling terasa cocok untuk dijadikan mixer dan alternative
karena jahenya yang paling terasa

K/21
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasa manisnya enak untukku yang memang penyuka rasa manis
● Which product do you like the most out of the three options?
○ Jelly Drink HEJA
● What is the most suitable packaging to be marketed later?
○ Medium bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Jelly tidak cocok untuk dijadikan mixer, lebih cocok soda

A/21
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jahenya kurang terasa
● Which product do you like the most out of the three options?
○ Absolute HEJA
 ● What is the most suitable packaging to be marketed later?
○ Medium bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Untuk menjadi penetralisir membutuhkan rasa jahe yang kuat dan
menghangatkan

R/21
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jahenya masih kurang terasa
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Medium bottle karena semisal orang sedang mabuk pasti akan kesulitan
jika harus membuka kaleng ataupun botol besar
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Untuk menjadi penetralisir membutuhkan rasa jahe yang kuat dan
menghangatkan
C/21
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasanya sudah enak dan sesuai dengan lidah masyarakat Indonesia yang
menyukai rasa manis
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Can karena umumnya mixer-mixer yang sudah ada menggunakan can
sebagai packagingnya
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Untuk menjadi penetralisir membutuhkan rasa jahe yang kuat dan
menghangatkan

M/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasa absolute jahenya cukup pedas tetapi masih terlalu manis, sodanya
terlalu manis
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Fancy bottle karena terlihat mewah dan lebih sesuai untuk masuk ke bar
 ● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Cocok untuk lidah anak muda, tapi untuk orang tua kurang cocok karena
terlalu manis

R/18
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Absolute jahe memiliki rasa jahe yang kuat hingga membuat terbatuk
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Fancy bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Absolute HEJA paling sesuai untuk menjadi mixer dan alternative. Can
packaging cocok bila nantinya akan dikomersialisasikan ke supermarket.

Z/24
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasanya sudah enak dan sesuai
○ Which product do you like the most out of the three options?
○ Soda
● What is the most suitable packaging to be marketed later?
○ Can
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Soda pada umumnya memang sering dijadikan mixer

A/22
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasanya sudah enak dan sesuai dengan lidah masyarakat Indonesia yang
menyukai rasa mani
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Fancy bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Rasanya sudah cukup sesuai untuk absolute HEJA tetapi rasa manisnya
bisa dikurangi
A/27
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasa jahenya enak dan manisnya pas
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Medium bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Rasanya sudah cukup sesuai untuk absolute HEJA tetapi rasa manisnya
bisa dikurangi
C/24
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasanya seperti sprite dicampur jahe dan terasa terlalu manis, lemon
memberikan rasa yang menyegarkan
● Which product do you like the most out of the three options?
○ Soda tetapi konsentrasi jahenya ditingkatkan lagi
● What is the most suitable packaging to be marketed later?
○ Medium bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Rasa manis dan jahenya dapat disesuaikan, jangan sampai manis menutupi
rasa jahe. Packaging paling sesuai menurutku medium bottle karena
ukurannya yang pas dan terlihat minimalis.
A/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jahenya masih kurang terasa
● Which product do you like the most out of the three options?
○ Soda
● What is the most suitable packaging to be marketed later?
○ Medium bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Produknya sudah cocok untuk menjadi mixer dan alternative

A/20
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jahenya terasa dan yang soda terasa menyegarkan
● Which product do you like the most out of the three options?
○ Soda
 ● What is the most suitable packaging to be marketed later?
○ Fancy bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Pastikan bahwa jika ditambah es baru, rasa minumannya tidak hilang

E/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasanya sudah enak dan masih bisa dinikmati oleh orang yang kurang
menyukai jahe, soda terasa enak untuk orang yang memang kurang
menyukai jahe
● Which product do you like the most out of the three options?
○ Soda
● What is the most suitable packaging to be marketed later?
○ Fancy bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Soda cocok menjadi mixer dan neutralizer untuk orang yang kurang
menyukai rasa jahe

Y/21
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasa jahenya pedas dan enak. Jelly memiliki rasa yang unik
● Which product do you like the most out of the three options?
○ Jelly drink HEJA
● What is the most suitable packaging to be marketed later?
○ Fancy bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Cocok karena di luar negeri ginger ale umum dijadikan mixer untuk
alkohol
N/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasanya sudah enak dan dapat membuat hangat tenggorokan
● Which product do you like the most out of the three options?
○ Jelly drink HEJA
● What is the most suitable packaging to be marketed later?
○ Can
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
 ○ Sudah sesuai karena memiliki rasa yang unik sehingga bisa menarik
banyak orang

L/18
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasa sodanya menyegarkan, tetapi rasa manisnya dapat dikurangi
● Which product do you like the most out of the three options?
○ Soda
● What is the most suitable packaging to be marketed later?
○ Can
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Sudah sesuai apalagi jika disajikan dingin

K/18
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jelly memiliki rasa yang unik
● Which product do you like the most out of the three options?
○ Jelly drink HEJA
● What is the most suitable packaging to be marketed later?
○ Medium bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Sudah tetapi rasa jahenya dapat ditingkatkan lagi

F/18
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Terlalu manis rasanya
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Can
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Rasanya sudah sesuai untuk menjadi mixer dan neutralizer tapi rasa
manisnya dapat dikurangi

D/18
● What do you like most about each product? and what do you dislike and wish
could be improved?
 ○ Rasa jahenya terlalu kuat, mungkin karena aku memang kurang menyukai
rasa jahe
● Which product do you like the most out of the three options?
○ Jelly Drink HEJA
● What is the most suitable packaging to be marketed later?
○ Medium bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Sudah sesuai tapi dapat menyesuaikan lagi rasa jahenya agar dapat
diterima oleh orang yang kurang menyukai rasa jahe

F/22
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Untuk soda rasanya enak dan sodanya sangat terasa tetapi jahenya kurang
terasa. Untuk absolute heja sudah cukup pedas dan menghangatkan. Jelly
hanya terasa manisnya.
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
○ Medium bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Sudah sesuai tetapi rasa jahenya dapat ditingkatkan lagi

I/22
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Sodanya terasa asam dan kurang manis. Jahenya kurang terasa.
● Which product do you like the most out of the three options?
○ Jelly drink HEJA
● What is the most suitable packaging to be marketed later?
○ Medium bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Rasanya sudah cukup sesuai untuk absolute HEJA tetapi rasa manisnya
bisa dikurangi
A/22
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasanya manis dan sedikit terasa jeruknya.
● Which product do you like the most out of the three options?
○ Absolute HEJA
● What is the most suitable packaging to be marketed later?
 ○ Fancy bottle
● Is the product felt to be suitable for the uses described? Both as mixer and
neutralizer.
○ Absolute HEJA paling sesuai menjadi mixer and neutralizer karena terasa
enak.

Appendix 7 Documentation of Testing I (Testing 1 Video)

Appendix 8 - Testing II Transcript
We tested 31 people who were part goers consisting of alcohol drinkers and
nondrinkers. Here are the results of our testing:

C/24
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jahe sudah kerasa, asamnya kurang begitu berasa (kurang rasa lemon),
begitupun dengan rasa sodanya.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 250ml
● What is the appropriate price range for each selected can size?
○ <Rp30.000,00

J/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Segar banget, rasa jahenya berasa, dan gak terlalu strong.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp30.000,00

H/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Wah langsung segar lagi, sih! Rasa jahenya berasa tapi gak terlalu pedas.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp40.000,00
A/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Bau ginger, tapi tidak berasa jahenya. Rasanya lebih asam. Jadi jahe hanya
aromatik saja. Kurang jahe sedikit.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 250ml
● What is the appropriate price range for each selected can size?
○ <Rp40.000,00
V/25
 ● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Bau ginger, tapi tidak berasa jahenya. Rasanya lebih asam. Jadi jahe hanya
aromatik saja. Kurang jahe sedikit.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 250ml
● What is the appropriate price range for each selected can size?
○ Rp20.000,00 - Rp30.000,00

A/20
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Aku suka ada aromatik jahe, manisnya cukup.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 500ml
● What is the appropriate price range for each selected can size?
○ Rp30.000,00 - Rp35.000,00
G/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Lebih manis, soda berkurang, lebih berasa jahenya.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 500ml
● What is the appropriate price range for each selected can size?
○ Rp38.000,00

B/22
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ *batuk* Rasanya hangat di tenggorokan. Jahenya berasa dan nagih.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp30.000,00

R/22
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasanya hangat di tenggorokan. Jahenya berasa dan nagih.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
 ○ Rp40.000,00
P/20
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Enak, cukup. Semua rasanya balance tidak ada yang overpowering.
Jahenya pun berasa.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 250ml
● What is the appropriate price range for each selected can size?
○ Rp20.000,00
F/22
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Enak… enak. Ini ada jahe-jahenya ya. Overall, gak terlalu manis dan
asam. Soda kurang berasa, kalau ada bisa bikin tambah super enak.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 500ml
● What is the appropriate price range for each selected can size?
○ -
K/20
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Eh kok enak. Sodanya berasa. Lemonnya enak banget gak asam dan
overpowering. Jujur rasa jahenya kurang berasa, tapi menghangatkan di
tenggorokan.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 250ml
● What is the appropriate price range for each selected can size?
○ Rp70.000,00

H/20
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Sejujurnya aku jadi teringat YouC1000. Ginger hanya aromatik.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp23.000,00
W/20
● What do you like most about each product? and what do you dislike and wish
could be improved?
 ○ Enak, ada rasa lemon-lemonnya gitu. Menurut gua enak banget apalagi
kalau hangover bisa banget untuk jadi obat. Lebih merasa lemonnya.
Gingernya lebih aromatik saja, halus.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 250ml
● What is the appropriate price range for each selected can size?
○ Rp15.000,00 - Rp20.000,00
D/20
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Menurutku enak, sudah manis. Jahenya di awal kurang berasa hanya
aftertaste.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ -
D/20
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Pas-pas aja rasanya. Manis segar.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ -
T/21
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Menurut sudut[pandang gua, jahenya kurang berasa. Masih terlalu
bersoda. But, overall is good.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 250ml
● What is the appropriate price range for each selected can size?
○ Rp8.000,00
R/20
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Gua suka. Manisnya pas. Gak kemanisan.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp10.000,00
R/23/Bartender
 ● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Manisnya sudah pas.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp45.000,00
Z/22/Bartender
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Aftertaste jahenya kurang strong. Soda dan manisnya juga sudah pas.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 250ml
● What is the appropriate price range for each selected can size?
○ Rp15.000,00
I/27/Bartender
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jahenya agak kurang, hanya aftertaste.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 250ml
● What is the appropriate price range for each selected can size?
○ <Rp20.000,00
S/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Rasanya kurang jahe, lebih bersoda.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ -
S/18
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Jahenya bisa dipedesin lagi.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp22.000,00
G/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
 ○ Sudah pas.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 250ml
● What is the appropriate price range for each selected can size?
○ -
Z/21
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Menurut gua rasanya udah pas. Jahenya sudah berasa banget, aftertastenya
berasa banget.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp30.000,00
N/20
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Menurut gua jahenya justru kurang. But, overall ok.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp30.000,00

N/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Uuu.. enak. Rasanya gak pasaran.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp45.000,00 - Rp50.000,00

V/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Enak, kayak ada tinglingnya. But, agak kemanisan buat aku.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 300ml
● What is the appropriate price range for each selected can size?
○ Rp45.000,00 - Rp50.000,00

L/19
 ● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Udah OKE BANGETT.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 500ml
● What is the appropriate price range for each selected can size?
○ Rp70.000,00

N/19
● What do you like most about each product? and what do you dislike and wish
could be improved?
○ Ada aksen ginger ale, sama ada karbonasi yang segar. Setelah minum, jadi
minuman berkarbonasi menyegarkan tenggorokan.
● Of the three sizes of the cans, which do you think is most suitable to be
commercialized?
○ 500ml
● What is the appropriate price range for each selected can size?
○ Rp50.000,00

Appendix 9 - Documentation of testing II (Testing II Video)

Appendix 8 - Final Video (Final Video Result )