Ass 5

Australian Harbour International College
RTO ID: 41338 CRICOS Provider Code: 03449J

ABN: 74 603 036 102
T: 02 9268 0085
E: admissions@ahic.edu.au
W: www.ahic.edu.au
A: Level 4, 114-120 Castlereagh Street
Sydney NSW 2000 Australia
Assessment Details
Qualification Code/Title ICT50220 Diploma of Information Technology
Assessment Type Assessment -02 (Case Study) Time allowed
Due Date Location AHIC Term / Year
Unit of Competency
National Code/Title BSBCRT512 Originate and Develop Concepts
Student Details
Student Name Student ID
Student Declaration: I declare that the work submitted is Signature:

my own, and has not been copied or plagiarised from any
person or source. Date: / /
Assessor Details
Assessor’s Name
RESULTS (Please
SATISFACTORY NOT SATISFACTORY
Circle)
Feedback to student:
Student Declaration: I declare that I have been Assessor Declaration: I declare that I have conducted a fair,
assessed in this unit, and I have been advised of valid, reliable and flexible assessment with this student, and
my result. I am also aware of my appeal rights. I have provided appropriate feedback.
Signature Signature
Date
Date
Australian Harbour International College, 114-120 Castlereagh Street, Sydney NSW 2000, Australia
|RTO NO: 41338 | CRICOS Provider Code: 03449J
Version V2.0/ Dec 2020 Page 1 of 39

BSBCRT512 Originate and develop concepts
ABN: 74 603 036 102
T: 02 9268 0085
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Instructions to the Candidates
 This assessment is to be completed according to the instructions given below in this document.
 Should you not answer the tasks correctly, you will be given feedback on the results and gaps
in knowledge. You will be entitled to one (1) resubmit in showing your competence with this unit.
 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-submission and re-sit policy for more information.
 If you have questions and other concerns that may affect your performance in the Assessment, please
inform the assessor immediately.
 Please read the Tasks carefully then complete all Tasks.
 To be deemed competent for this unit you must achieve a satisfactory result with tasks of this
Assessment along with a satisfactory result for another Assessment.
 This is an Open book assessment which you will do in your own time but complete in the time
designated by your assessor. Remember, that it must be your own work and if you use other sources
then you must reference these appropriately.
 Resources required completing the assessment tasks are Learner guide, PowerPoint presentation,
Unit Assessment Pack (UAP), Access to other learning materials such as textbooks, Access to a
computer, the Internet and word-processing system such as MS Word.
 Submitted document must follow the given criteria. Font must be Times New Roman, Font size need
to be 12 and line spacing has to be Single line.
 Once you have completed the assessment, please upload the softcopy of the Assessment into AHIC
Moodle.
 Plagiarism is copying someone else’s work and submitting it as your own. Any Plagiarism will result in
a mark of Zero.

ABN: 74 603 036 102
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Reasonable Adjustments
• Students with carer responsibilities, cultural or religious obligations, English as an
additional language, disability etc. can request for reasonable adjustments.
• Please note, academic standards of the unit/course will not be lowered to
accommodate the needs of any student, but there is a requirement to be flexible
about the way in which it is delivered or assessed.
• The Disability Standards for Education requires institutions to take reasonable steps
to enable the student with a disability to participate in education on the same basis
as a student without a disability.
• Trainer/Assessor must complete the section below “Reasonable Adjustment
Strategies Matrix” to ensure the explanation and correct strategy have been recorded
and implemented if applicable.
• Trainer/Assessor must notify the administration/compliance and quality assurance
department for any reasonable adjustments made.
• All evidence and supplementary documentation must be submitted with the
assessment pack to the administration/compliance and quality assurance
department.
Reasonable Adjustment Strategies Matrix (Trainer/Assessor to complete)

Category Possible Issue Reasonable Adjustment Strategy
(select as applicable)
 LLN  Speaking  Verbal assessment
 Reading  Presentations
 Writing  Demonstration of a skill
 Confidence  Use of diagrams
 Use of supporting documents such as wordlists
 Non-English-  Speaking  Discuss with the student and supervisor (if applicable)
Speaking  Reading whether language, literacy and numeracy are likely to
Background  Writing impact on the assessment process
Cultural  Use methods that do not require a higher level of
background language or literacy than is required to perform the job role
 Confidence  Use short sentences that do not contain large amounts of
information
 Clarify information by rephrasing, confirm understanding
 Read any printed information to the student
 Use graphics, pictures and colour coding instead of, or to
support, text
 Offer to write down, or have someone else write, oral
responses given by the student
 Ensure that the time available to complete the
assessment, while meeting enterprise requirements, takes
account of the student’s needs

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 Indigenous  Knowledge  Culturally appropriate training

and  Explore understanding of concepts and practical
understanding application through oral assessment
 Flexibility  Flexible delivery
 Services  Using group rather than individual assessments
 Inappropriate  Assessment through completion of practical tasks in the
training and field after demonstration of skills and knowledge.
assessment
 Age  Educational  Make sure font size is not too small
background  Trainer/Assessor should refer to the student’s experience
 Limited study  Ensure that the time available to complete the
skills assessment takes account of the student’s needs
 Provision of information or course materials in accessible
format.
 Changes in teaching practices, e.g. wearing an FM
microphone to enable a student to hear lectures
 Supply of specialised equipment or services, e.g. a note-
taker for a student who cannot write
 Changes in lecture schedules and arrangements, e.g.
relocating classes to an accessible venue
 Changes to course design, e.g. substituting an
assessment task
 Modifications to physical environment, e.g. installing lever
taps, building ramps, installing a lift
 Educational  Reading  Discuss with the Student previous learning experience
background  Writing  Ensure learning and assessment methods meet the
 Numeracy student’s individual need
 Limited study
skills and/or
learning
strategies
 Disability  Speaking  Identify the issues
 Reading  Create a climate of support
 Writing  Ensure access to support that the student has agreed to
 Numeracy  Appropriately structure the assessment
 Limited study  Provide information or course materials in accessible
skills and/or format, e.g. a textbook in braille
learning  Changes in teaching practices, e.g. wearing an FM
strategies microphone to enable a student to hear lectures
 Supply of specialised equipment or services, e.g. a note-
taker for a student who cannot write
 Changes in lecture schedules and arrangements, e.g.

ABN: 74 603 036 102
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relocating classes to an accessible venue

 Changes to course design, e.g. substituting an
assessment task
 Modifications to physical environment, e.g. installing lever
taps, building ramps, installing a lift
Explanation of reasonable adjustments strategy used (If required)
What if you disagree on the assessment outcome?
You can appeal against a decision made in regards to your assessment. An appeal should only
be made if you have been assessed as ‘Not Yet Competent’ against a specific unit and you feel
you have sufficient grounds to believe that you are entitled to be assessed as competent. You
must be able to adequately demonstrate that you have the skills and experience to be able to
meet the requirements of units you are appealing the assessment of.
Your trainer will outline the appeals process, which is available to the student. You can request a
form to make an appeal and submit it to your trainer, the course coordinator, or the
administration officer. The AHIC will examine the appeal and you will be advised of the outcome
within 14 days. Any additional information you wish to provide may be attached to the appeal
form.
Academic Integrity:
Academic Integrity is about the honest presentation of your academic work. It means
acknowledging the work of others while developing your own insights, knowledge and ideas.
As a student, you are required to:
• Undertake studies and research responsibly and with honesty and integrity
• Ensure that academic work is in no way falsified
• Seek permission to use the work of others, where required
• Acknowledge the work of others appropriately
• Take reasonable steps to ensure other students cannot copy or misuse your work.
Plagiarism:
Plagiarism means to take and use another person's ideas and or manner of expressing them and
to pass them off as your own by failing to give appropriate acknowledgement. This includes

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material sourced from the Internet, RTO staff, other students, and from published and
unpublished work.
Plagiarism occurs when you fail to acknowledge that the ideas or work of others are being used,
which includes:
 Paraphrasing and presenting work or ideas without a reference
 Copying work either in whole or in part
 Presenting designs, codes or images as your own work
 Using phrases and passages verbatim without quotation marks or referencing the
author or web page
 Reproducing lecture notes without proper acknowledgement.
Collusion:
Collusion means unauthorised collaboration on assessable work (written, oral or practical) with
other people. This occurs when a student presents group work as their own or as the work of
someone else.
Collusion may be with another RTO student or with individuals or student’s external to the RTO.
This applies to work assessed by any educational and training body in Australia or overseas.
Collusion occurs when you work without the authorisation of the teaching staff to:
• Work with one or more people to prepare and produce work
• Allow others to copy your work or share your answer to an assessment task
• Allow someone else to write or edit your work (without rto approval)
• Write or edit work for another student
• Offer to complete work or seek payment for completing academic work for other
students.
Both collusion and plagiarism can occur in group work. For examples of plagiarism, collusion and
academic misconduct in group work please refer to the RTO’s policy on Academic integrity,
plagiarism and collusion.
Plagiarism and collusion constitute cheating. Disciplinary action will be taken against students
who engage in plagiarism and collusion as outlined in RTO’s policy.
Proven involvement in plagiarism or collusion may be recorded on students’ academic file and
could lead to disciplinary action.
Assessment Formatting and Answer length Guidance:

Your submitted document must follow the given criteria:
 Font must be Times New Roman, Font size need to be 12 and line spacing has to
be Single line.

ABN: 74 603 036 102
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 Your assessment needs to be submitted as an electronic copy unless requested

differently by your assessor.
 The Assessment file name for electronic copy should follow :
Student Id_Assessment_No (Example AHI000014_Assessment 1)
Referencing
Include a reference list at the end of your work on a separate page or as footnotes. You should
reference the sources you have used in your assessments in the Harvard Style.
To access a web-based tool, see Harvard Style online generator
http://www.harvardgenerator.com

ABN: 74 603 036 102
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Assessment Task 2: Instructions
Task summary
 This is an open book test.
 This assessment task consists of six (6) practical demonstration activities.
 Activity 1: Consult with the General Manager and select issue to be explored
Ans: By involving the general manager, yougainabroader perspective on the company'sstrategic direction and can
chooseanissuethat aligns with key objectives, increasingthelikelihood of meaningful impact andsuccessful outcomes. There
are various reasons why choosingatopic to investigate and conferring withthegeneral manager are important. By
leveragingtheir insights into overall priorities, it guarantees alignment with organizational
goals and promotes collaboration. Youcanselect a problem that is in line withimportantgoals and obtain a wider
understandingof theuni company's strategic directionbyinvolvingthe general manager. This increases thepossibility of
significant effect andpositiveresults.
 Activity 2: Generate potential ideas that provide innovative solutions to

identified issues and identify restrictions.
Ans: Progress and problem-solving dependonthegeneration of plausible concepts for novel solutions to recognized
problems. It fostersinnovation and new viewpoints, whichfrequently result in more practical andsuccessful solutions.
Recognizing limitationsissimilarly crucial since it facilitates comprehension of the constraints, potential problems, or
limitations that might affectthose ideas' implementation. This all- encompassing strategy guarantees arealisticevaluation of
the opportunities andchallenges, which aids in the creationof workable and long-lasting solutions. A wider variety of creative
solutions arefostered by increasing the generationof prospective ideas. This method entailsfostering a culture of creativity,
solicitingfeedback from a range of stakeholders, and promoting teamwork. You increasethelikelihood of finding fresh
strategies anduntapped opportunities by broadeningthepool of ideas. The likelihood of identifyingworkable answers to the
problems at handisincreased by this open and iterativeapproach.
 Activity 3: Assess factors affecting the viability of possible solutions.

Ans: Evaluating elements that impact theviabilityof proposed solutions entails takingintoaccount a number of criteria,
includingcost, availability of resources, potential dangers, and alignment with corporate goals. Thetechnological, financial,
and operational ramifications must be carefully examined. Youcan determine whether a solutionis workable,long-lasting,
and capable of resolvingtheproblems you've identified by weighingthesevariables. This evaluation aids intheprioritization
and improvement of viable solutions, guaranteeing that the selectedcourse of action is consistent withtheoverall strategy
and has a better chance of beingcarried out successfully.A more thoroughexamination of every element
influencingthelikelihood of success for potential solutionsisrequired to increase the assessment's depth.First and first, it's
critical to assess thetechnical feasibility to make sure thesuggested solution is compatible withtheinfrastructure,
technologies, andcapabilitiesalready in place. This assessment indicatesany requirement for further skill developmentor
technology improvements andassistsinidentifying potential implementationissues.

ABN: 74 603 036 102
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Second, it is imperative to examinethefinancial elements. This entails determiningthe solution's implementation cost,
assessingits possible return on investment, andguaranteeing budgetary alignment. Makinginformed judgments, giving cost-
effectivesolutions priority, and avoiding unforeseenfinancial constraints are all made easier whenone is aware of the
financial ramifications.
Finally, it is crucial to do a thoroughriskanalysis. Proactive risk mitigationmeasuresare made possible by the identificationof
potential risks, both internal andexternal. This entails determining the efects.
 Activity 4: Brainstorm ideas for addressing the issue and evaluate them
against identified factors affecting the viability.
Ans: Brainstorm ideas for addressing theissueandevaluate them against identifiedfactorsaffecting the viability.
Brainstorming ideas for addressingtheidentified issues involves fostering acollaborative and creative environment. Thiscan
be achieved through teamsessions, where diverse perspectives contributetoavariety of potential solutions.
Onceideasaregenerated, a comprehensive evaluation against the identified factors affectingviabilityis crucial for narrowing
down the options. One approach is to assess each idea's technical feasibility, considering whethertheproposed solutions
align with current technological capabilities and infrastructure. This step ensures that the chosenapproachispractical and
achievable within theexistingframework. Financial considerations come next, whereeach idea is evaluated in terms of cost,
potential return on investment, andoverall budget alignment. Understanding thefinancial implications helps prioritizecost-
effective solutions and ensures that theselected approach is economically viable. Furthermore, a thorough risk analysis
isessential. This involves identifying potential challenges or obstacles associatedwitheachidea and developing strategies
tomitigatethose ricks.
By evaluating ideas against technical, financial,and risk-related factors, a well-informeddecision-making process is facilitated,
resulting in the selection of a viableandeffective solution to address the identifiedissues. Creating a cooperative and
imaginativeatmosphere is essential to brainstormingsolutions for the problems that havebeenhighlighted. Team sessions are
aneffectivemeans of doing this, as different viewpointsgenerate a range of viable ideas. After anideais produced, it is
essential to limit downthealternatives by a thorough reviewagainstthestated criteria determining viability. t's helpful to
promote open communicationamong team members, creating anenvironment where everyone feels comfortable
contributing ideas, inorder tofurther improve the brainstorming andreviewprocess. A more complete range of viableanswers
can result fromthe collaborationofdiverse viewpoints. Furthermore, keepingscalability and adaptability in mindduring
brainstorming guarantees that thesolutionselected can change over time tomeet theorganization's evolving demands. An
additional level of complexity is addedduring the evaluation phase by a thoroughanalysis of each idea's effects
onsocietyandthe environment. A more comprehensiveapproach to decision-making involves evaluating each solution's
compatibilitywithsociety norms, sustainability objectives, andethical issues.ncorporating significant stakeholders within the
assessment procedure also yields insightful opinionsfromvarious departments inside the company. Thiscooperative strategy
not only improvesthecaliber.
 Activity 5: Compare ideas for addressing the issue and select and present
an appropriate solution.

ABN: 74 603 036 102
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Ans: To comprehensively compare ideas for addressing the identified issues, it's essential to conduct a thorough analysis
across variousdimensions. Firstly, consider the effectivenessof each proposed solution in directlymitigating the identified
problems. Evaluatethe potential impact on key performanceindicators and assess howwell eachideaaligns with the
overarching goals of theorganization. Secondly, longevity and sustainabilityplayapivotal role. Examine howresilient
eachsolution is to potential future challengesandchanges in the business landscape. Solutionsthat demonstrate adaptability
andscalabilityare more likely to withstand the test of time, ensuring a lasting impact on addressingtheidentified issues.
Financial viability is another critical factor. While initial costs are important, considerthelong-term financial implications of
eachsolution. A solution that offers a balancebetween upfront investment andongoingoperational costs, while delivering
sustainedbenefits, is likely to be more economicallyviable in the long run. Furthermore, stakeholder engagement andsupport
are integral for the longevityof anysolution. Analyze how well each ideaalignswith the expectations and needs of
keystakeholders. A solution that enjoys widespread support is more likely toendureover time, as it reflects a
collectivecommitment to its success. Ultimately, present the solution that emergesfrom this comprehensive analysis,
demonstrating its capacity to not onlyeffectively address the identifiedissuesbut also to stand the test of time by
beingadaptable, financially sustainable, andalignedwith the needs and expectations of stakeholders.
In order to properly compare solutionstothechallenges that have been discovered, adetailed study across multiple
dimensionsmust be carried out. First, think about howwell each suggested remedy might worktoimmediately alleviate the
issues that havebeen found. Analyze the possible effectsonKPIs and determine howwell eachproposal relates to the
organization's overall objectives.Second, durability and sustainabilityarecrucial. Analyze each solution's
resistancetoforeseeable difficulties and modificationstothe business environment. Solutions thatexhibit flexibility and
expandability aremorelikely to endure the test of time andhavealong-lasting effect on resolving theproblemsthat have been
identified. Viability financially is another important component. Though upfront expenses are significant, think about each
solution'slong-term financial effects. Extending the thorough concept comparison,it is imperative to examine the
possiblehazards and difficulties linked toanysuggested resolution. Assess the resilienceofthe solution in the face of
unforeseeneventsand the strength of the mitigationproceduresfor the risks that have been identified. Thisrisk analysis
makes sure the selectedsolutioncan handle a variety of obstacles anduncertainties, which adds to its long-termviability. For
long-term success, it is also critical toevaluate the organization's cultural fit. Evaluate each solution's compatibilitywiththe
current workflows, company values, andculture. Employees are more likely toembrace a solution that blends
inseamlesslywith the overall structure of the companyandbe steadfast in their commitment toseeingitthrough to
completion.
 Activity 6: Refine solutions for implementation.

Ans: A painstaking procedure is used torefinethesolution before putting it into practiceinorder to guarantee its efficacy
anddurability.Create a thorough implementationstrategyfirst, including deadlines, accountableparties,and precise
milestones. This strategyoughttotake into account probable difficulties andbackup plans, offering a path for aseamlessand
well-run implementation. Engage important stakeholders inconversation as you go through therefiningprocess to get their
opinions andhandleanyissues. Long-term sustainability andacceptance of the solution are improvedwhen it is in line with the
expectationsof different stakeholders. Encourageanatmosphere of cooperation and candidcommunication to help
individuals workingonthe implementation feel more investedinit.

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Moreover, incorporate adaptability intothesolution. Create it with flexibility tomeetchanging organizational requirements
andchanging conditions in mind. The flexibilityofthe solution increases its resilience, enablingit to be.
Required
 Access to textbooks/other learning materials
 Computer and Microsoft Office
 Access to the internet
Timing
Your assessor will advise you of the due date of this assessment.
Submit
 Completion of all six activities.
Assessment criteria
All questions must be answered correctly in order for you to be assessed as having
completed the task satisfactorily.

ABN: 74 603 036 102
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Re-submission opportunities
You will be provided feedback on their performance by the Assessor. The feedback will
indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and
provide you written feedback along with guidance on what you must undertake to
demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later
time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have
been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not
understand any part of this task or if you have any learning issues or needs that may hinder
you when attempting any part of the assessment.

ABN: 74 603 036 102
T: 02 9268 0085
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Assessment Task 2: Case Study
Case study
Online Media Solutions is a marketing and web development business based in Melbourne,
Australia. From idea to design, development and marketing, we achieve results for our
clients and grow their business.
We have ventured into the web service industry to offer our superior and unique services to
small businesses and organisations. Our experience and expertise in web sales and e-
commerce give us the backing to provide solutions that are currently lacking in the market.
There is an all-time high demand for web development and marketing for small businesses
with signs of rising further. Interestingly, few web developers have taken advantage of this
opportunity, leaving the industry with no dominant provider.
The high costs of the projects and the focus on more prominent companies and
organisations could be the contributing factor as to why this market remains untapped. We
have a system that will reduce the project costs dramatically, giving us the opportunity to
offer quality services at reduced prices.
Mission
Our professional team of specialists with industry expertise deliver solutions not only for
leading brands but also for non-profit organisations and innovative start-up businesses. We
aim to reach success by providing unique yet creative solutions to our customers that will
elevate their online presence.
Our vision
Quality web solutions with a sound technical foundation that enable our clients to impress
their customers and improve their online image worldwide. We want to make our customers
stand out in the online environment and become the leading provider of online services for
small and medium-sized businesses.
Keys to success
 We will offer quality web services to small businesses and organisations at affordable
prices.
 Customised and tailored services.

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 Establishment of alliances and partnerships with internet service providers and

organisations involved in computer consultancy
Services offered
We offer the following services to our clients:
 Interface and Web Design Services
o Web design
o E-commerce
o Web development
o Responsive web design
 WordPress Development Solutions
 HTML and CMS Development Services
 Coding
 Graphic Design
 Application development
 Online marketing
o Search Engine Optimisation
o Pay Per Click (PPC) Marketing
o Content marketing
o Social media marketing
o Online Email Marketing
 Copyrighting
o Content and Production Copyright
 Web hosting and support


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Values
 Quality service to our clients
 Integrity and accountability
 Reliability
 Quality
 Innovation
 Respect
Strategic direction
 Increase brand awareness/presence by at least 20%
 Establishing a reputation for exceptional customer service and end to end solutions
and achieve customer satisfaction rate of 90%.
 To target net profit margins of 30% in the first year and 40% in the second year by
improving operational efficiency
 Supporting staff performance by offering ongoing training and professional

development

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Current issues
Recently, the management conducted an audit of the organisation to identify the key issues
in the different operations of the organisation. Based on the outcomes of the audit, the
following were the key issues in the operations of the organisation:
Issue 1: Staff development programs
Based on the outcomes of the audit conducted, it was identified that the employees are not
able to achieve the desired performance benchmarks. After analysing the root cause of this
issue, it was identified that the current staff development program is incompetent to aid with
staff training, help staff develop their skills, knowledge and aptitudes necessary to make a
more effective contribution to the organisation and instils within them a sense of recognition,
achievement and job satisfaction.
The following were the issues identified in the staff development program:
 The training needs analysis is conducted once a year. The industry in which the
business operates changes very rapidly. It is important to assess employees’ skills
and identify the training needs on a regular basis.

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 The current staff development program lacks focus on the development of leadership
skills of the staff members.
 Currently, coaching and mentoring are the only staff development methods used at
the organisation. There is lack on focus on individual needs. Rather, individual
learning plans should be prepared, and staff development methods should be
adopted that best suits the learner’s needs.
 There are no systems or processes in place to monitor or track employee’s
performance after the implementation of staff development programs.
Issues 2: Current marketing strategies
The current marketing strategies of the organisation has lacked the capability to raise
awareness of new products/services and capture customer feedback. The management
wants to have an advertising or marketing campaign to raise awareness of a new product
and capture customer feedback. They aim of the advertising or marketing campaign is to
reach consumers in a variety of ways and involve a combination of media, including but not
limited to e-mail, print advertising, television or radio advertising, pay-per-click, and social
media.
Your role and responsibilities
The management wants you to develop, refine and implement a concept development
process to address the workplace issues.
As part of your job role, you have the following job responsibilities:
 Consult with the senior management and select business issue to be explored
 Assess possible solutions to the selected business issue, identify and assess
restrictions considering job role and organisational policy
 Conduct research and gather information on possible solutions to identified issues
 Assess the factors affecting the viability of possible solutions
 Present ideas and information to others and brainstorm ideas for addressing the
issue and evaluate them against identified factors affecting the viability
 Conduct a comparison of ideas for addressing issue against best practice examples
of similar products or programs or processes or services.
 Evaluate the operational factors that will affect the implementation of concepts

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 Select the solution based on the comparison and evaluation conducted and present
a solution in a relevant format to stakeholders
 Seek feedback on ideas from stakeholders and respond to the questions of the
stakeholders with substantiated answers
 Document feedback according to organisational requirements and refine the chosen

solution in response to feedback.
Restrictions:
Based on your job role and organisational policy, you have the following restrictions:
 Each possible solution to the business issue must be discussed with the General
Manager before further research is carried out.
 General Manager and other relevant stakeholders need to be consulted, and

feedback must be gathered on different ideas before finalising the solution
This assessment task requires you to develop, refine and implement a solution to
address a workplace issue.
In the course of the above, you must complete the following activities:
 Activity 1: Consult with General Manager and select issue to be explored
 Activity 2: Generate potential ideas that provide innovative solutions to identified

issues and identify restrictions
 Activity 3: Assess factors affecting the viability of possible solutions
 Activity 4: Brainstorm ideas for addressing the issue and evaluate them against
identified factors affecting the viability
 Activity 5: Compare ideas for addressing the issue and select and present an
appropriate solution
 Activity 6: Refine solutions for implementation
During the completion of the activities given above, you are required to demonstrate the
following skills:
 Reflect on and evaluate methods to develop concepts to address issues


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 Use active listening and questioning skills to elicit the views and opinions from the
stakeholders to develop and refine ideas
 Use verbal and non-verbal features to express thoughtful and challenging opinions
 Research and evaluate complex information related to the issue to be explored and
document findings and ideas using language and structure to suit the purpose
 Prepares proposal and plans for relevant stakeholders incorporating appropriate

vocabulary and grammatical structures
 Facilitate effective group interaction and in influencing direction while collaborating

with the stakeholders
 Use appropriate conventions and protocols when communicating with internal and
external stakeholders
 Use analytical skills to gather and evaluate possible concepts and select the most
appropriate concept
 Monitor outcomes, considering results from a range of perspectives and identifying

key concepts and principles that may be adaptable to future situations
The roles and their responsibilities: Relationships with stakeholders such as team
members and General manager
The assessment task requires you to communicate with a number of organisational

stakeholders. The main roles applicable to the assessment task includes:
Role number 1: General Manager: The General Manager is the individual who supervises
or is in charge of the organisation. They belong of higher rank or status. Their job role and
responsibilities are:
 Assign a team to you to complete the project
 Select an issue to be explored for each student
 Assist you in understanding the task requirements
 Provide you information about job roles and responsibilities
 Supervise you completing the assessment task and requirements

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Role number 2: Team members: The team members are student’s co-worker or
workfellow. They are associates that the candidate works with. Their job role and
responsibilities are:
 Assist you in completing the project on time
 Help you to research and identifying relevant information
 Provide insights to the issue to be explored and possible solutions/ideas to address

the issue.
 Participate in a healthy and open discussion
 Communicate and collaborate with you for each assessment activity
Note:
 The trainer/assessor will take on the role of General Manager.
 The trainer/assessor will assign the roles of team members for each activity.
 Each student will be assessed individually for all assessment activities.
Timeframe to complete the project:
Two weeks (You have two weeks to complete the project)
Task requirements
 You will be assessed on your technical knowledge and skills to complete this project
 You will be assessed on working in a team environment and meeting your job role
and responsibilities
 You must follow the instructions provided by the General Manager.
 All individuals must complete their role and assigned responsibilities and meet the
specified deadlines
 The task must be completed in the specified timeframe

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Assessment activities
Activity 1: Consult with General Manager and select issue to be explored.
Description of the activity
This activity requires you to arrange a meeting with the supervisor of the organisation and
select the issue to be explored considering the operations of the organisation and the
existing processes.
Note:
 The trainer/assessor will take on the role of General Manager

 The trainer/assessor must allocate one issue to the student from the issues gives in
the case study that the student need to explore.
The purpose of the meeting is to consult the supervisor and select the issue to be explored.
Before the meeting, you are required to develop a meeting agenda and send an e-mail to
the team members to invite them to the meeting.
The meeting agenda must be prepared, considering the objectives of the meeting and using
the template provided. The meeting agenda must discuss the purpose of the meeting and
provide details regarding the place, date and time of the meeting.
After preparing the meeting agenda, you are then required to send an e-mail to the staff
members to invite them to the meeting.
Guidelines for writing the e-mail:
• Ensure the text written in the e-mail is grammatically correct and free of errors.
• Use business style writing.
• The text must provide a summary of the attachment.
• Attach meeting agenda to the e-mail.
After e-mailing the meeting agenda to the participants of the meeting, you are then required
to conduct a meeting with them.

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
When conducting the meeting, you must demonstrate effective and communication skills at
all times:
• Use formal communication style, encouraging and respectful tone

• Ask questions to clarify and confirm understanding
• Listen actively
• Understand the information needs of others
• Adapt communication to suit the audience
• Answer questions clearly and concisely
• Use non-verbal communication skills that encourage discussion and feedback:
nodding, smiling, eye contact
During the meeting, you must:
• Welcome the supervisor

• Provide an introduction to the meeting’s purpose
• Discuss:
o Both the issues specified in the workplace/simulated scenario given in the
assessment task.
o The existing systems and processes in place for the specified issues
o The priority of both the issues considering the operations of the organisation
• Provide an opportunity for discussion.
o Listen and comprehend information from a variety of spoken exchanges with
the participants of the meeting
o Provide an opportunity for the audience to ask questions
o Respond to questions.
o Acknowledge and respond to differences in opinions.
• Select an issue in consultation with the supervisor
• Gather background information required to evaluate the operational factors that will
affect the implementation of concepts relevant to the issue selected
General Manager will:
 Decide on the issues to be explored and communicate the same.
Close the meeting:
• Summarise the agreed outcomes
After the meeting, you must provide summary outcomes of the meeting using the meeting
minutes template provided.

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
After preparing the meeting minutes, send an e-mail to the attendees of the meeting.
• Attach meeting minutes to the e-mail.
Meeting agenda template:
Date/Time:
Location:
Chairperson:
Meeting Attendees:
Full names and roles
Agenda Item/Topic Discussion/Outcomes Action Officer Due

Date
Welcome
(Agenda item 1)
Topic?
(Agenda item 2)
Topic?

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
(Agenda item 3)
Topic?
Summary Overall Summary
Decision/s
Action/s if any
Next Meeting Time/date
Meeting closed at:
Minutes are a true and Approved/confirmed by whom?

accurate record of the
meeting
Meeting minutes template:
Minutes of Meeting
Meeting Objective:
Attendees:
Venue:

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Date:
No. Points Discussed Actions Suggested Target Date
Signature of attendee 1: Signature of attendee 2:
Activity 2: Generate potential ideas that provide innovative solutions to the identified
issue and identify restrictions
This activity requires you to generate potential ideas that provide innovative solutions to the
identified issue and identify restrictions. To do so, you need to:
 Review existing information. This will be the base that informs the new concept
developments
 Identify areas for improvements, consider the issue and use this information as a
catalyst for the new ideas or concepts that will need to be developed.
 Research and explore opportunities that may not initially seem obvious to expand the
potential of new ideas
 Research the issue and come up with at least two different solutions
 Identify restrictions considering your job role and organisational policy.
 Identify and list positive and negative factors that can affect the solutions
 Identify the advantages and disadvantages of the new solutions

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
 Generate preliminary ideas for addressing the issue you have identified. You should
aim to develop four to six creative ideas.
Template: Research and documentation of the process
Research and documentation of the process
Organisation Background:
Name of the organisation:
Stakeholder:
Review of existing information that will inform new concept development, use 150 – 200
words.

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
List of three (3) opportunities, including information about the research conducted and
reasons why these opportunities may have potential, use 200 – 250 words.
Issue identified and explanation of two different solutions for each issue.
Identification of two (2) positive and two (2) negative factors that can affect the solutions
proposed above.
Identification of two (2) advantages and two (2) disadvantages of the solutions proposed
above.
List of four to six creative ideas that will address the needs and opportunities.

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Activity 3: Assess factors affecting the viability of possible solutions
This activity is a continuation of Activity 2.
This activity requires you to assess the factors affecting the viability of possible solutions
identified in Activity 1.
You must identify three (3) factors and explain how they affect the viability of possible
solutions.
You must document your response using the template provided.
Template:
Factors How they affect the viability of possible solutions? (30-50

words each)

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Activity 4: Brainstorm ideas for addressing the issue and evaluate them against
identified factors affecting the viability
This activity is a continuation of Activity 2 and Activity 3.
This activity requires you to arrange a meeting with your team members. The team members
will be allocated to you by the trainer/assessor.
Note:
If issue 1 (Staff development programs) is to be explored by the student, the training

assessor will allocate the following roles to the staff members/students.
 HR manager
 IT Manager
If issue 2 (Current marketing strategies) is to be explored by the student, the training

assessor will allocate the following roles to the staff members/students.
 Marketing manager
 Sales Manager
The purpose of the meeting is to brainstorm ideas for addressing the issue and evaluate the
ideas against the factors affecting viability identified in Activity 3.
Before the meeting, you are required to:
 Prepare a presentation that includes the following details:

o Issue identified
o Possible solutions
o Factors affecting the viability of possible solutions
 Develop a meeting agenda and send an e-mail to the team members to invite them
to the meeting.

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
all times:

• Listen actively
• Welcome the participants

• Provide an introduction to the brainstorming session
• Deliver the presentation
• Brainstorm ideas for addressing the issue. Provide an opportunity for discussion.
• Clarify and confirm the understanding of the issue, potential solutions and factors
affecting the viability of possible solutions.
• Agree on at least three (3) ideas and evaluate ideas against identified factors
affecting viability in consultation with the team members.
During the meeting, the team members will:

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
• Present their insights into the issue and ideas to address the issues.
Close the meeting:

• Complete the evaluation template
After the meeting, you must provide summary outcomes of the meeting using the meeting
minutes template provided.
Evaluation template:
Evaluation of ideas
Evaluation Factors Idea/Concept 1 Idea/Concept 2 Idea/Concept 3

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Date/Time:
Location:
Chairperson:
Meeting Attendees:

Date
Welcome
(Agenda item 1)
Topic?
(Agenda item 2)
Topic?
(Agenda item 3)
Topic?
Decision/s
Action/s if any

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Meeting closed at:

meeting
Minutes of Meeting
Meeting Objective:
Attendees:
Venue:
Date:
No. Points Discussed Actions Target Date

Suggested

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Activity 5: Compare ideas for addressing the issue and select and present an
appropriate solution
This activity requires you to analyse the outcomes of the evaluation conducted in activity 3
and compare the ideas with best practice examples of similar programs or processes.
After conducting the analysis of evaluation and comparison of ideas, you are then required
to create a final concept proposal and implementation for the selected idea/solution.
You must use the template provided to create a final concept proposal and implementation
plan.
Final concept proposal
The final concept proposal must include the following details:
 Proposed solution
 Comparison against two (2) best practice examples of similar programs or
processes.
 Strengths and weaknesses based on the comparison conducted
 Reason for selection of the proposed solution
Implementation plan
The implementation plan must include the following details:

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
 Key areas/factors
 What actions need to be implemented?
 Resources required
 Timeframe
 Responsible person/s
Final concept proposal:
Final concept proposal
Proposed solution (30-50 words)
Comparison against two (2) best practice examples of similar products or programs or
processes or services (100-150 words)

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Strengths and weaknesses based on the comparison conducted
Strengths:
Weaknesses:
Reason for selection of the proposed solution (30-50 words)
Template: Implementation plan
Implementation plan
Key What actions need to Resources Timeframe Responsible

areas/factors be implemented? required person/s
Key areas of Details of tasks that need List of physical, Timeframe to List of people for
activity to be completed in each human and other complete the each task
key area of activity resources task

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Activity 6: Refine solutions for implementation
This activity requires you to arrange a meeting with your team members.
Note:
These team members will be the same team members who participated in Activity 4 with the
student.
The purpose of the meeting is to present the final concept proposal, seek feedback on the
ideas from the stakeholders and refine the chosen solution in response to feedback.
Before the meeting, you are required to:
 Prepare a presentation that includes the following details:


ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
o Information related to the final concept proposal

o Information related to the implantation plan
 Develop a meeting agenda and send an e-mail to the team members to invite them
to the meeting.
all times:

• Listen actively
• Welcome the participants

• Provide an introduction to the purpose of the meeting
• Deliver the presentation
• Seek feedback on ideas from stakeholders
• Respond to questions with substantiated answers

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
• Provide an opportunity for discussion.

• Clarify the understanding and doubts of the stakeholder
• Document feedback in the meeting minutes
Close the meeting:
After the meeting, you must:
 Provide summary outcomes of the meeting using the meeting minutes template
provided.
 Make revisions to the final concept proposal and implementation plan to refine and
finalise solution considering the feedback gathered.
Evidence to be submitted:
 Meeting agenda and meeting minutes

 Revised final concept proposal and implementation plan
Date/Time:

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Location:
Chairperson:
Meeting Attendees:

Date
Welcome
(Agenda item 1)
Topic?
(Agenda item 2)
Topic?
(Agenda item 3)
Topic?
Decision/s
Action/s if any

ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au
Meeting closed at:

meeting
Minutes of Meeting
Meeting Objective:
Attendees:
Venue:
Date:
No. Points Discussed Actions Target Date

Suggested


ABN: 74 603 036 102
T: 02 9268 0085
W: www.ahic.edu.au


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Australian Harbour International College

RTO ID: 41338 CRICOS Provider Code: 03449J

Due Date Location AHIC Term / Year

Student Declaration: I declare that the work submitted is Signature:

Version V2.0/ Dec 2020 Page 1 of 39

Instructions to the Candidates

Version V2.0/ Dec 2020 Page 2 of 43

Reasonable Adjustment Strategies Matrix (Trainer/Assessor to complete)

Version V2.0/ Dec 2020 Page 3 of 43

 Indigenous  Knowledge  Culturally appropriate training

Version V2.0/ Dec 2020 Page 4 of 43

relocating classes to an accessible venue

Explanation of reasonable adjustments strategy used (If required)

What if you disagree on the assessment outcome?

Version V2.0/ Dec 2020 Page 5 of 43

Assessment Formatting and Answer length Guidance:

Version V2.0/ Dec 2020 Page 6 of 43

 Your assessment needs to be submitted as an electronic copy unless requested

Student Id_Assessment_No (Example AHI000014_Assessment 1)

Version V2.0/ Dec 2020 Page 7 of 43

Assessment Task 2: Instructions

 Activity 2: Generate potential ideas that provide innovative solutions to

 Activity 3: Assess factors affecting the viability of possible solutions.

Version V2.0/ Dec 2020 Page 8 of 43

Version V2.0/ Dec 2020 Page 9 of 43

 Activity 6: Refine solutions for implementation.

Version V2.0/ Dec 2020 Page 10 of 43

Version V2.0/ Dec 2020 Page 11 of 43

Version V2.0/ Dec 2020 Page 12 of 43

Assessment Task 2: Case Study

 Customised and tailored services.

Version V2.0/ Dec 2020 Page 13 of 43

 Establishment of alliances and partnerships with internet service providers and

We offer the following services to our clients:

 Interface and Web Design Services

o Responsive web design

 WordPress Development Solutions

 HTML and CMS Development Services

o Search Engine Optimisation

o Pay Per Click (PPC) Marketing

o Social media marketing

o Online Email Marketing

o Content and Production Copyright

 Web hosting and support

Version V2.0/ Dec 2020 Page 14 of 43

 Quality service to our clients

 Integrity and accountability

 Increase brand awareness/presence by at least 20%

 Supporting staff performance by offering ongoing training and professional

Version V2.0/ Dec 2020 Page 15 of 43

Issue 1: Staff development programs

Version V2.0/ Dec 2020 Page 16 of 43

Issues 2: Current marketing strategies

Your role and responsibilities

 Conduct research and gather information on possible solutions to identified issues

 Assess the factors affecting the viability of possible solutions

Version V2.0/ Dec 2020 Page 17 of 43

 Document feedback according to organisational requirements and refine the chosen

 General Manager and other relevant stakeholders need to be consulted, and

 Activity 1: Consult with General Manager and select issue to be explored

 Activity 2: Generate potential ideas that provide innovative solutions to identified

 Activity 3: Assess factors affecting the viability of possible solutions

 Activity 6: Refine solutions for implementation