BRAINSTORMING SESSIONS

Purpose, Principles and Techniques

Our products are OLD

and there is

room for IMPROVEMENT

need to MODERNIZE
time to LEARN 🙂

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HOW?
Brainstorming is a technique for
triggering creativity.

It’s about simulating the brain in order

to come up with original ideas.

Brainstorming allows people
to think more freely, without
fear of judgment.
Brainstorming helps teams
generate a large number of
ideas quickly, which can be
refined and merged to
create the ideal solution.
ADVANTAGES OF Brainstorming helps team
BRAINSTORMING
members feel more
comfortable bouncing ideas
off one another, even
outside of a structured
session.
Brainstorming helps team
members get ideas out of
their heads and into the
world, where they can be
expanded upon, refined, and
put into action.
Brainstorming encourages
open and ongoing
collaboration to solve
problems and generate
innovative ideas.
Brainstorming allows teams
to reach conclusions by
consensus, leading to a more
well-rounded and better
informed path forward.
Brainstorming introduces
different perspectives, and
opens the door to out-of-
the-box innovations.
Brainstorming is great for
team building. No one
person has ownership over
the results, enabling an
absolute team effort.
First, the top priority of brainstorming is quantity over quality

Yes, you read that right QUANTITY

not quality

Problems arise when team members filter out the good ideas from the not-so-
good ones out of a fear of rejection or judgment
 QUANTITY OVER QUALITY

The idea is that quantity will eventually breed quality as ideas

are refined, merged, and developed further

WITHHOLD CRITICISM

Team members should be free to introduce any and all

ideas that come into their heads. Save feedback until after
the idea collection phase so that “blocking” does not occur

The FOUR principles of WELCOME THE CRAZY IDEAS

brainstorming Encouraging your team members to think outside of the box,

and introduce pie in the sky ideas opens the door to new and
innovative techniques that may be your ticket for success

COMBINE, REFINE, AND IMPROVE IDEAS

Build on ideas, and draw connections between different suggestions to further

the problem solving process
 Brain Writing Figuring Storming

Rapid Ideation Blind Writing

SOME TECHNIQUES OF BRAINSTORMING

 • The general principle of this technique is to separate idea
generation from discussion.

• The team leader shares the topic with the team, and team
members individually write down their ideas. This helps
BRAIN WRITING eliminate the anchoring bias and encourages everyone on the
team to share their own ideas.

• It also gives everyone more time to think over their ideas,

which is especially helpful for those who does not talk much in
team discussions.

• This brainstorming technique works best for teams who seem to

be greatly influenced by the first ideas presented during a
meeting.

• When your team is brainstorming ideas individually, away

from distraction and public opinion, you generate concepts
that may not naturally surface in a larger setting.

• Individual brainstorming techniques like this will often give you

more unique ideas than when the group comes up with topic
ideas together.
 FIGURING STORMING
• Ever consider how someone else might handle the
situation? Or what they might say about a particular
topic? With figuring storming, you aim to do just that.

• Think about how someone like your boss, a famous

celebrity, or even the Prime Minister of India might
handle the situation.

• Putting yourself in new shoes can give the team a

different perspective, helping them see the possibilities
from fresh ideas.

• This technique works best for teams who find themselves

coming across the same ideas for repetitive projects.

• It's one of those exercises for teams that gives everyone a

different viewpoint.
 • Sometimes, time limitations can help generate ideas quickly, because you don't
have time to filter or overthink each one.

• With this technique, the team leader provides context beforehand with
information or questions on the topic, budget, deadline, etc. Then, a time limit is
set for individuals to write down as many thoughts or ideas around the topic as
RAPID IDEATION possible, using any mediums available.

• Participants should not worry about filtering their ideas.

• The great part about this style of brainstorming is that it's completely
customizable to meet the needs of the team and project.

• The time limit for your rapid ideation session can be anywhere from five to 45
minutes, depending on the complexity of your topic.

• This technique is good for teams who tend to get sidetracked, teams who hate
meetings, or for placing a time limit on brainstorming sessions that frequently last
longer than expected.

• While brainstorming is the basic technique for developing ideas and getting
people to think up new concepts and solutions, there is a very real temptation to
overthink things.

• It's easy to get bogged down by every new idea and its details. This is precisely the
problem that rapid ideation seeks to solve.
 BLIND WRITING
• This can be used for just about any type of issue, not just
writer's block.

• Forcing yourself to simply put pen to paper for a minimum of

10 minutes will open up new ideas.

• The only rule is you have to keep writing, even if it's to jot
down, "I don't know what to write about."

• Eventually you'll come up with something. Whether or not it's a

"winner" doesn't matter, because at least you're energizing the
part of your mind that does the work of writing.
Q&A
THANK YOU!